Bucket in My Hand: Kentucky Fried Chicken Advertising, American Dream Discourse, and the Hunger-Obesity Paradox

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dc.contributor.advisorAlilunas, Peter
dc.contributor.authorSmith, Rachel
dc.date.accessioned2016-10-27T18:35:03Z
dc.date.available2016-10-27T18:35:03Z
dc.date.issued2016-10-27
dc.description.abstractAs a cornerstone of American identity, the American Dream serves as a hegemonic ideology rooted in myth. This myth centers on an ardent belief in equity despite the existence of systemic racial and economic exclusions, which includes inconsistent access to healthy food resulting in the hunger-obesity paradox. Because fast food plays a leading role in generating this paradox where an individual can be both hungry and obese, this thesis analyzes the 2015 Kentucky Fried Chicken advertising campaign to identify how the campaign perpetuates Dream discourse and understand how that discourse contributes to the hunger-obesity paradox. With the Colonel anchored at the heart of this campaign, the analysis found that he embodies the Dream and acts as a megaphone for Dream discourse. And ultimately, because Dream discourse overlooks and even admonishes low-income people and people of color, the people who most often face hunger and obesity, it contributes to the paradox.en_US
dc.identifier.urihttps://hdl.handle.net/1794/20437
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsCreative Commons BY-NC-ND 4.0-US
dc.subjectAdvertisingen_US
dc.subjectAmerican dreamen_US
dc.subjectColonel Sandersen_US
dc.subjectHungeren_US
dc.subjectKentucky Fried Chickenen_US
dc.subjectObesityen_US
dc.titleBucket in My Hand: Kentucky Fried Chicken Advertising, American Dream Discourse, and the Hunger-Obesity Paradox
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineSchool of Journalism and Communication
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.A.

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