Audience Attendance Trends: Factors for Consideration in a Marketing and Communications Plan at the University Theatre, University of Oregon, 2002
| dc.contributor.author | Voelker-Morris, Julie L. | |
| dc.date.accessioned | 2004-10-08T20:54:17Z | |
| dc.date.available | 2004-10-08T20:54:17Z | |
| dc.date.issued | 2002-06 | |
| dc.description | Examining committee chair: Beverly Jones. 142 p. | en |
| dc.description.abstract | The purpose of this study was to describe factors that affect patron attendance at University of Oregon Theatre (UT) productions. The study included a partial literature review of effective marketing and communications trends in theatre in the United States during the past ten years (1992-2002). The study implemented a focus group of non-alumni UT patrons from the Eugene/Springfield, Oregon zip code area who seldom (two to three times) or rarely (once) attended UT productions in the past two to three theatre seasons. | en |
| dc.format.extent | 299676 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://hdl.handle.net/1794/229 | |
| dc.language.iso | en_US | |
| dc.relation.ispartofseries | University of Oregon theses, Arts and Administration Program, M.S., 2002; | |
| dc.subject | Performing arts | en |
| dc.subject | University of Oregon | en |
| dc.subject | Theater | en |
| dc.subject | Marketing | en |
| dc.title | Audience Attendance Trends: Factors for Consideration in a Marketing and Communications Plan at the University Theatre, University of Oregon, 2002 | en |
| dc.type | Thesis | en |