“And the middle of that is reproductive justice”: A qualitative exploration into the practicality of intersectionality for sexual health professionals
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Date
2016-11-21
Authors
Del Rosso, Teri
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This study explores how the complicated and nuanced identity theory, intersectionality, can be implemented as a communication strategy for sexual health professionals. From interviews with sexual health professionals in Oregon, this research indicates that through the adaptation of a reproductive justice lens professionals can practice intersectionality in their day-to-day work.
Strategic communication has longed focused on the “cash value” of theory and suggested that theory is best when it can be applied in real world instances. This research identifies three strategies for application: the use of explicit language, the building of transformative coalitions, and the centering of marginalized voices, stories, and lived experience. This, in combination with an exploration into how sexual health professionals see their own professional and personal identities, indicates that there are very real world applications of intersectional theory that benefit practice.
Description
Keywords
Critical Public Relations, Identity, Intersectionality, Reproductive justice, Sexual health, Strategic communication