Rhetoric in the Red October Campaign: Exploring the White Victim Identity of Post-Apartheid South Africa

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dc.contributor.advisorChavez, Christopheren_US
dc.contributor.authorCalitz, Willemienen_US
dc.date.accessioned2014-09-29T17:44:52Z
dc.date.available2014-09-29T17:44:52Z
dc.date.issued2014-09-29
dc.description.abstractThis study explores whiteness through a rhetorical analysis of the language used in a speech made at a Red October campaign rally in South Africa in October, 2013. The Red October campaign positions white South Africans as an oppressed minority group in the country, and this study looks at linguistic choices and devices used to construct a white victim identity in post-apartheid South Africa. This thesis considers gender, religion, race, culture, class and ethnicity as intersections that contribute to the discursive construction of whiteness in the new South Africa. Ultimately, the study gives us a better understanding of whiteness, and particularly whiteness in South Africa, and the importance of language and power in certain political, social and cultural contexts.en_US
dc.identifier.urihttps://hdl.handle.net/1794/18355
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.rightsAll Rights Reserved.en_US
dc.subjectCampaignen_US
dc.subjectLanguageen_US
dc.subjectPoweren_US
dc.subjectRaceen_US
dc.subjectRhetoricen_US
dc.subjectSouth Africaen_US
dc.titleRhetoric in the Red October Campaign: Exploring the White Victim Identity of Post-Apartheid South Africaen_US
dc.typeElectronic Thesis or Dissertationen_US
thesis.degree.disciplineSchool of Journalism and Communicationen_US
thesis.degree.grantorUniversity of Oregonen_US
thesis.degree.levelmastersen_US
thesis.degree.nameM.S.en_US

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