Essays on Product Variety in Retail Operations
| dc.contributor.advisor | Çil, Eren | |
| dc.contributor.author | Yazdani, Alireza | |
| dc.date.accessioned | 2019-09-18T19:17:30Z | |
| dc.date.available | 2019-09-18T19:17:30Z | |
| dc.date.issued | 2019-09-18 | |
| dc.description.abstract | Thanks to technological advances in the past few decades, firms find product variety a more viable and hopefully a more profitable strategy than before. In this two-essay dissertation, I employ analytical models to investigate the effects of emerging operations concerning product variety on firm profits and consumer surplus. In my first essay, I analyze a two-stage game to study product-design and price competition between two mass-customizing firms that serve consumers with varying tastes. By comparing equilibrium results in settings with and without mass customization, I establish that competition with customization may lead to lower profits and consumer surplus. In my second essay, I study sample boxes which potentially create value by helping consumers resolve their uncertainties regarding different product varieties more efficiently. I show that when a firm offers a sample box, consumers obtain equal or higher net expected surplus while the firm's expected profit may decrease. I also show that a firm can reverse the potential adverse profit impact of selling sample boxes by introducing an optimally specified future credit. This dissertation includes previously unpublished co-authored material. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/24848 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | All Rights Reserved. | |
| dc.subject | Mass Customization | en_US |
| dc.subject | Product Variety | en_US |
| dc.subject | Retail Operations Management | en_US |
| dc.subject | Sample Box | en_US |
| dc.title | Essays on Product Variety in Retail Operations | |
| dc.type | Electronic Thesis or Dissertation | |
| thesis.degree.discipline | Department of Management | |
| thesis.degree.grantor | University of Oregon | |
| thesis.degree.level | doctoral | |
| thesis.degree.name | Ph.D. |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Yazdani_oregon_0171A_12436.pdf
- Size:
- 2.04 MB
- Format:
- Adobe Portable Document Format