ALL IS NOT FAIR: The Cosmetics war on Women in India

Simple item page
dc.contributor.advisorGirvan, Erik
dc.contributor.authorSambhi, Sandeep
dc.date.accessioned2016-11-21T16:58:52Z
dc.date.available2016-11-21T16:58:52Z
dc.date.issued2016-11-21
dc.description.abstractTHESIS ABSTRACT Sandeep K. Sambhi Master of Science Conflict Dispute Resolution Program June 2016 Title: All is Not Fair: The Cosmetics War on Women in India I examine the effects of skin whitening and bleaching practices by women and girls of India, and the links between globalization, capitalism, and Indian media. I examine the negative health effects of the use of skin lightening creams, along with the psycho-social effects for women and girls, and the pan-cultural effects of the advertising and marketing by the companies who sell these creams as cosmetics. I argue that the companies who sell them carry great economic power, bolstered by their promotion of colorism and bias toward fair skin. The links between profit, colorism, caste and gender inequality are explored, along with the historical roots of caste and color in India. Media bias for fair skin in India and media are discussed, along with effects on women’s efficacy, self-esteem, and the effects of fair skin bias on opportunities in work and marriage. Resolution, education and public outreach efforts are also presented here.en_US
dc.identifier.urihttps://hdl.handle.net/1794/20709
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectCosmeticsen_US
dc.subjectFair and Lovelyen_US
dc.subjectFair skinen_US
dc.subjectStereotypesen_US
dc.subjectIndiaen_US
dc.subjectCapitalismen_US
dc.subjectMediaen_US
dc.subjectWomenen_US
dc.titleALL IS NOT FAIR: The Cosmetics war on Women in India
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineConflict and Dispute Resolution Program
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.S.

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Sambhi_oregon_0171N_11702.pdf
Size:
556.92 KB
Format:
Adobe Portable Document Format
Download

Collections

Theses and Dissertations
Conflict and Dispute Resolution Program Theses and Dissertations