Catching up with the Social Media Trends at Film Festivals
| dc.contributor.author | Hsu, Yi Hsuan | |
| dc.date.accessioned | 2015-09-03T18:16:31Z | |
| dc.date.available | 2015-09-03T18:16:31Z | |
| dc.date.issued | 2015-06-15 | |
| dc.description | 42 pages | en_US |
| dc.description.abstract | The purpose of the research is to explore the social media trends and patterns within film festivals and to provide recommendations for future film festival organizers to cultivate a more sophisticated social media engagement. This project discovered the benefits and challenges film festivals faced with social media, as well as the factors that affect film festival organizers' decision making on social media strategies. Information was obtained through an inventory research across 125 film festivals in North America, and a survey with some of the largest film festivals in the United States. E.g., Seattle international film festival, New Oreleans Film Festival, and Napa Valley Film Festival. Additionally, by analyzing the statistical information that was collected from this inventory research along with survey responds, this project identifies five major social media trends within film festivals and three recommendations for future film festival organizers. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/19379 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | All Rights Reserved. | en_US |
| dc.subject | Social media | en_US |
| dc.subject | Reach | en_US |
| dc.subject | Film festival | en_US |
| dc.title | Catching up with the Social Media Trends at Film Festivals | en_US |
| dc.type | Terminal Project | en_US |