“My Pleasure, I am Carol Bandida!” A Negotiation of Brazilian Funk and Feminism on Social Media
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Date
2024-08-07
Authors
De Azevedo, Suenia Aline
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Publisher
University of Oregon
Abstract
This thesis comprehended the negotiation between feminism and music on social media, focusing on the discourse of the Brazilian feminist funk genre on TikTok. Through the qualitative method of textual analysis, 60 videos of TikTok’s profile of Brazilian feminist funk singer MC Carol were analyzed. The investigation was conducted from a post-structuralist perspective in order to answer the MC Carol's use of TikTok to promote her music within feminist discourse, her negotiation of feminism on social media, and the perception of the feminist discourse of the Brazilian funk singer MC Carol by her audience. The results showed that the bandida performance is acknowledged as the MC Carol’s feminist discourse on TikTok, her audience perceives the singer’s feminism as of a real woman, and visual communication and emphasis on songs’ lyrics are the main element of promotion of feminist discourse in MC Carol’s music on TikTok. The present research demonstrates a contribution in expanding the context of the resistance of Afro-Brazilian feminist funk singers on social media in the academic field.
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Keywords
Brazil, Feminism, Funk, MC Carol, Social Media, TikTok