Internet Marketing Strategies for Indie Crafters
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Date
2007
Authors
Johnson, Rachel Lamble
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Abstract
Little, if any research has been done on the targeted topic of Internet usage by independent artists and craft persons for marketing and promoting their artwork. Related research has been done in the areas of small business Internet commerce, commercial fine art Internet marketing done by businesses such as galleries and dealers, and traditional (off-line) craft business strategies. Much of this related research suggests that the Internet may be a significant new area where artists and related small business can apply their creative marketing approaches. My research will focus on the potential of the Internet as a marketing tool for the niche group of "indie" crafters. Specifically, it will explore two topics: the indie craft community and related marketing research.
Description
114 p. Examining committee chair: Dr. Doug Blandy
Keywords
Indie, Internet marketing, New craft movement