Exploring the Relevance of Relationship Management Theory to Investor Relations

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dc.contributor.advisorCurtin, Patriciaen_US
dc.contributor.authorChandler, Constanceen_US
dc.date.accessioned2014-06-17T19:45:33Z
dc.date.available2014-06-17T19:45:33Z
dc.date.issued2014-06-17
dc.description.abstractThis study examines the relevance of an established public relations theory, relationship management, to investor relations. Having emerged during the 1950s, investor relations is a relatively new field that integrates the disciplines of communication, marketing, finance, and securities laws compliance. Through qualitative interviews focused on six publicly traded companies on the West Coast, the study provides insight into the relationship management function of investor relations from the perspectives of those whom investors ultimately hold accountable for a public company's performance - CEOs. The dominant theme emerging from the study is the constant challenge CEOs of public companies face as they engage in relationships with investors, primarily due to the constraining effects of regulatory requirements. While the study confirmed that the interviewees value L. C. Hon and J. E. Grunig's qualities of trust, satisfaction, control mutuality and commitment in relationships with investors, CEOs' most frequently discussed relationship quality that they work to achieve is trust.en_US
dc.identifier.urihttps://hdl.handle.net/1794/17932
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.rightsAll Rights Reserved.en_US
dc.subjectInvestor relationsen_US
dc.subjectPublic relationsen_US
dc.subjectStrategic communicationen_US
dc.titleExploring the Relevance of Relationship Management Theory to Investor Relationsen_US
dc.typeElectronic Thesis or Dissertationen_US
thesis.degree.disciplineSchool of Journalism and Communicationen_US
thesis.degree.grantorUniversity of Oregonen_US
thesis.degree.levelmastersen_US
thesis.degree.nameM.S.en_US

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