Revitalizing Gresham’s Historic Downtown Hub
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Date
2025
Authors
Weber, Suzie
Journal Title
Journal ISSN
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Publisher
University of Oregon
Abstract
During the fall of 2024, the School of Planning, Public Policy and Management (PPPM) offered a course at the University of Oregon titled “Urban Transportation.” Students in an Urban Transportation course worked with the City of Gresham to revitalize the city’s downtown. Students gathered information about the study area through a meeting with city staff, a site visit, and a simulated community engagement session. With this information, students began to research possibilities for downtown revitalization efforts. Student groups developed suggestions and each group focused on one of five categories: multimodal transportation, network connectivity, parking, development, and community engagement.
Each group completed a needs assessment based on the existing conditions of Gresham’s current downtown. Students concluded that the downtown area sees the most activation during the lunch hour and the dinner hour, with parking occupancy peaking at 1 PM and 6 PM respectively. Otherwise, the area is relatively quiet. Students perceived few activities during the 16 hour programming window people desire, meaning there may not many opportunities for nightlife. Downtown is primarily dominated by cars and very few people choose to walk, bike, or bus downtown—despite the possibility of all three. One obstacle to revitalizing Gresham’s downtown is the busy five- lane arterial road, Powell Boulevard. It is a barrier to encouraging more pedestrians and cyclists, and it fragments the network from Main City Park, the beautiful community park adjacent to downtown.
Despite these challenges, student researchers suggested ways to bring new life to the historic downtown area while keeping its small town-like charm. The most frequently suggested recommendation was to close a corridor of N Main Avenue to automobile traffic. The proposed corridor is from NE 1st to NE 5th Street, and would include a two-way bike lane, large sidewalks for pedestrians, and increased social spaces. This, along with infrastructure improvements to nearby intersections, would make walking and biking a more attractive alternative to driving downtown. Alternatively, if the city decided against a walking- and biking-only corridor, Gresham could turn N Main Street into a one-way. The unused lane could be converted into a two-way protected bike lane and would accomplish the same goal of encouraging multimodal transportation.
Another common theme researchers suggested was improved and centralized signage downtown. The city could create more cohesive wayfinding signage directing visitors to special attractions like the parks and local businesses nearby. The signage could also better direct drivers to underutilized parking lots to address community members’ perceived lack of parking in the area. The use of bulletin notice boards could offer information about biking and walking as viable and safe travel options in Gresham. Other important recommendations addressing Gresham’s historic downtown district’s needs include infill underutilized parking lots with social space hubs, engage with local artists and students to create public art downtown and increase aesthetic pleasure in the area, and implement a street fair to celebrate new development downtown.
Description
47 pages