History of Themed Design as a Pretext for Immersive Experiences

Abstract

This research project seeks to affirm the value of themed design within the growing landscape of immersive consumer experiences, emphasizing the critical role of integrative storytelling and entertainment in built environments. Further inspired by the Disney College Program: particularly with planning that captures memorable, immersive moments in the parks. This project is driven by a fascination with storytelling through design rich in detail and narrative. These environments invite viewers to explore how space can convey a compelling story. One of the central goals of this research is to challenge and dispel the stigma that often surrounds themed entertainment as being “less-than” traditional architectural or design disciplines. Themed design requires meticulous attention to detail, creativity, and imagination; qualities that transform physical spaces into narrative-driven experiences. Despite its importance, this niche area of design is frequently misunderstood and undervalued. This study will explore the foundational role of themed design in hospitality and consumer spaces, particularly as the demand for immersive environments continues to rise. Also highlighting the subtle, often overlooked elements that contribute to the success of themed spaces, demonstrating how even the smallest details can significantly impact the way a story is perceived and felt. The inspiration for this project stems from personal experience with the Disney College Program, the influence of the Themed Entertainment Association, and insights gained from Bob Weis’s Dream Chasing.