The Art of Social Giving: The Role of Online Fundraising & Community Engagement in Local Arts Organizations
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Date
2011-06
Authors
Sherman, Arielle R., (Arielle Rose)
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Abstract
In my final Master’s project, I studied both the practical and theoretical implications concerning
the integration of social media and fundraising within arts organizations and how these
implications encourage or detract from a sense of community. Of particular importance was the
exploration into if and how online communities translate into offline communities and how the
boundaries between the physical and virtual realms become blurred via online giving. The
ultimate goal, then, was to examine the risks and the potential benefits that online media can
provide arts NPOs in their pursuit for private funding. Does social media remain an exclusive
bandwagon for arts organizations jump on in order to garner support from the select segments of
the population that are “connected”? Or has it become an emergent platform for all arts
organizations to consider incorporating into their fundraising repertoires?
KEYWORDS
Description
viii, 73 p. : col. ill. A Master’s project presented to the Arts & Administration Program of the University of Oregon
in partial fulfillment of the requirements for the degree of Master of Science in Arts Management
Keywords
Social media and fund raising, Fundraising, Arts organizations, Networks, Community development, Collaboration, Engagement, Integration