Transportation, Emotion, and Climate Change Attitude: Understanding Map Reader Response to Storytelling Maps

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dc.contributor.advisorFish, Carolyn
dc.contributor.authorGarrison, Michala
dc.date.accessioned2021-09-13T19:07:43Z
dc.date.issued2021-09-13
dc.description.abstractMaps are a key way climate change research is displayed because they are an efficient way to convey spatial aspects of climate change information. However, scientific and so-called objective maps often present climate change as abstract and have the potential of failing to engage readers. Despite the increase in popularity of storytelling maps, few studies have focused on how storytelling maps about climate change effects, such as hypoxia, differ from the more scientific maps created by researchers. By focusing on two variables: 1) narrative structure (how story-like something is) and 2) the inclusion of a map, I conducted a between-subjects user study with four stimuli to measure how these variables influenced 1) narrative transportation, 2) emotion, and 3) climate change and hypoxia attitudes. I found that storytelling maps changed climate change attitudes, but that no single combination of narrative structure and maps led to higher transportation or emotional response.en_US
dc.description.embargo2023-08-27
dc.identifier.urihttps://hdl.handle.net/1794/26728
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectcartographyen_US
dc.subjectclimate change communicationen_US
dc.subjectemotionen_US
dc.subjectstoriesen_US
dc.subjectstorytelling mapsen_US
dc.subjecttransportationen_US
dc.titleTransportation, Emotion, and Climate Change Attitude: Understanding Map Reader Response to Storytelling Maps
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineDepartment of Geography
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.S.

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