Communication Audit: Oakridge Air
| dc.contributor.author | Smith, Hollie | |
| dc.contributor.author | Shafer, Autumn | |
| dc.date.accessioned | 2023-09-07T22:31:51Z | |
| dc.date.available | 2023-09-07T22:31:51Z | |
| dc.date.issued | 2023-05 | |
| dc.description | 23 pages | en_US |
| dc.description.abstract | Oakridge Air serves the communities of Oakridge and Westfir and promotes healthy air quality through individual and community resources. Oakridge Air, which is funded by the Environmental Protection Agency, has five program areas: home heating upgrades, community firewood, school education, cleaner indoor air, and code enforcement. Oakridge Air uses several communication strategies to engage community members in these programs. This audit provides an overview of Oakridge Air’s communication engagement and messaging strategy, focusing on messaging from 2021-2022, to provide strategic communication recommendations for future work. This audit focuses primarily on the Oakridge Air Communication Plan and messaging templates, community newsletters, text messaging service, Oakridge Air’s Facebook page, and Oakridge Air’s website. The newsletters and text messaging service have been essential and valued communication tools with substantial engagement growth spurred by major wildfire smoke events in 2022. The Facebook page and website are likely one of the first channels community members use to begin engaging with Oakridge Air. The communication plan and messaging templates provide internal guidance for message design and delivery. Given the increased engagement with Oakridge Air, there is an opportunity to leverage the positive experience and community-supported impact of these communication efforts to motivate more understanding of air quality and wildfire smoke effects along with short and long-term actions to mitigate risk and impacts. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/28877 | |
| dc.language.iso | en | en_US |
| dc.publisher | Center for Science Communication Research, School of Journalism and Communication, University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | Oakridge, Oregon | en_US |
| dc.subject | Wildfire smoke effects | en_US |
| dc.subject | Risk managment | en_US |
| dc.subject | Oakridge Air | en_US |
| dc.title | Communication Audit: Oakridge Air | en_US |
| dc.type | Other | en_US |