Instagram & Beauty Micro-Influencers: Strategies of Self-Presentation Used For Personal Brand Development
| dc.contributor.advisor | Chavez, Chris | |
| dc.contributor.author | Cano, Maria | |
| dc.date.accessioned | 2019-09-18T19:19:03Z | |
| dc.date.available | 2019-09-18T19:19:03Z | |
| dc.date.issued | 2019-09-18 | |
| dc.description.abstract | The visual quality of Instagram has allowed for it to become the prime platform for user-generated content that features brands and consumer goods. Millennials report learning about brands after being exposed to them on social media (GlobalWebIndex, n.d.-a) and a significant percentage of the U.S. population reported posting reviews online. Some users have turned their Instagram profiles into blogs – a space where they can share their thoughts on beauty products like makeup and skincare. Gaining followers and likes have become standard in the role of micro-influencers. By monitoring the behavior of beauty six micro-influencers on Instagram, this study was able to identify the strategies of self-presentation used, including selfies, self-disclosure, editing techniques for authenticity, and more. Moreover, beauty content produced by micro-influencers focuses on the aesthetic of products rather than providing in-depth information of the products and brands featured. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/24859 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | All Rights Reserved. | |
| dc.subject | influencer | en_US |
| dc.subject | en_US | |
| dc.subject | marketing | en_US |
| dc.subject | self-presentation | en_US |
| dc.title | Instagram & Beauty Micro-Influencers: Strategies of Self-Presentation Used For Personal Brand Development | |
| dc.type | Electronic Thesis or Dissertation | |
| thesis.degree.discipline | School of Journalism and Communication | |
| thesis.degree.grantor | University of Oregon | |
| thesis.degree.level | masters | |
| thesis.degree.name | M.S. |
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