Performance Cricket Footwear Focusing on Foot lockdown, Cushioning, Traction, and Impact Protection
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Date
2023
Authors
Ghule, Aarya
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This capstone project for the Sports Product Design program at the University of Oregon
focuses on developing two performance footwear for player positions, Bowler and Batter.
Thorough research of player positions, current market products, the sport's rules, biomechanics,
and foot movements of the players have been conducted.
Cricket has been around for centuries since the 1500s. Among 104 nations that are a part
of the International Cricket Council has recognized it as one of the world's most popular sports.
Among all the nations, Cricket is the most profitable in India. They conduct the Indian Premier
League, commonly known as IPL, every year and draw huge attention and business. According
to advertising media company Group M, the IPL made $1 billion in sponsorship money in 2017
compared to the $892 million Major League Baseball made in sponsorships in the same year.
(Why Cricket is worth $5.3 billion - in just one country, 2018)
Among all the countries, Cricket is widely popular in India, Australia, Pakistan, England,
and Sri Lanka, to name a few. This project aims to design performance footwear for these
players through thorough research, creativity, and testing to help these players perform better,
along with educating the masses about Cricket.
Description
119 pages
Keywords
cricket footwear, International Cricket Council, cricket bowling, cricket batting