'T'(ea) is for Terroir: An Analysis of the Branding and Valuation of Darjeeling Tea

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dc.contributor.advisorValiani, Arafaat
dc.contributor.authorDewan, Anudeep
dc.date.accessioned2020-02-27T21:29:33Z
dc.date.issued2020-02-27
dc.description.abstractDarjeeling Tea is one of the most expensive types of tea sold today. It has a Geographical Indication (GI) Status that brings it under the intellectual property regime. The tea is valued for the cultural category it signifies, beyond its utility. This research investigates how recognition as a GI product has helped in fetching these premiums, and what meanings are being produced by analyzing how the tea is represented in images and words by different actors. This research reveals that the value of Darjeeling Tea is inextricably tied to meanings of authenticity and rarity that have existed long before the GI status was introduced, and the contradictions produced in the different ways these meanings are produced and values are created, revealing the complex web of capital, human behavior and power structures that span across space and scale.en_US
dc.description.embargo2020-10-16
dc.identifier.urihttps://hdl.handle.net/1794/25218
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectBrandingen_US
dc.subjectDarjeeling Teaen_US
dc.subjectFood Geographyen_US
dc.subjectTerroiren_US
dc.subjectValuationen_US
dc.subjectValueen_US
dc.title'T'(ea) is for Terroir: An Analysis of the Branding and Valuation of Darjeeling Tea
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineInterdisciplinary Studies Program: Asian Studies
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.A.

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