Strategic Public Relations Plan: Springfield Public Library
| dc.contributor.author | Dieringer, Maggie | |
| dc.contributor.author | Estes, Caitlin | |
| dc.contributor.author | Kutzer, Jimmy | |
| dc.contributor.author | Robnett, Jessica | |
| dc.contributor.author | Siebenmann, Allison | |
| dc.contributor.author | Urrutia, Rachel | |
| dc.date.accessioned | 2013-06-04T21:43:35Z | |
| dc.date.available | 2013-06-04T21:43:35Z | |
| dc.date.issued | 2012 | |
| dc.description | 50 pages | en_US |
| dc.description.abstract | Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed a situation analysis that found communication techniques for the library lacking. This report develops key opportunities for attracting primary and secondary audiences to the library. The first section identifies the key messages of the public relations plan, then the report details appropriate strategies and tactics for reaching the goals and objectives. The plan concludes with evaluation techniques, a budget, and a timeline for implementation. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/12877 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | cc_by-nc | en_US |
| dc.subject | Springfield (Or.) | en_US |
| dc.subject | Public relations | en_US |
| dc.title | Strategic Public Relations Plan: Springfield Public Library | en_US |
| dc.type | Other | en_US |