Testing Novel Norm Interventions for Promoting Pro-environmental Consumption
| dc.contributor.advisor | Saucier, Gerard | |
| dc.contributor.author | Lieber, Sara | |
| dc.date.accessioned | 2024-01-09T21:10:46Z | |
| dc.date.available | 2024-01-09T21:10:46Z | |
| dc.date.issued | 2024-01-09 | |
| dc.description.abstract | The purpose of the current project was to investigate how a social psychology approach could be used to develop an effective climate-change mitigation tool. A commonly used technique in the social psychology literature for promoting the adoption of pro-environmental behaviors is the norm intervention. In the current project, three methodological changes to the norm-intervention approach were implemented and tested, including 1) broadening the range of types of norm-intervention conditions, 2) including both a pro-environmental and a self-enhancing framing, and 3) communicating how pre-existing motivations to engage in environmentally harmful behaviors can be achieved by adopting a new pro-environmental behavior. Overall, the pro-environmental framing that has been typically used in prior research was the most effective at improving people’s pro-environmental behaviors. Norm conditions did not appear to persuade people to change their pro-environmental consumer intentions and behaviors by much. Additionally, it was actually people’s values, a dispositional factor, which had the strongest predictive power compared to the study’s attempt to modify people’s pro-environmental outcomes by varying the situational context. Consistent with previous research, biospheric values positively predicted, and egoistic values negatively predicted, pro-environmental consumer intentions and behaviors consistently across most framing and norm conditions. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/29090 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | All Rights Reserved. | |
| dc.subject | climate | en_US |
| dc.subject | consumption | en_US |
| dc.subject | demand-sided strategy | en_US |
| dc.subject | norm interventions | en_US |
| dc.subject | pro-environmental behavior | en_US |
| dc.subject | social psychology interventions | en_US |
| dc.title | Testing Novel Norm Interventions for Promoting Pro-environmental Consumption | |
| dc.type | Electronic Thesis or Dissertation | |
| thesis.degree.discipline | Department of Psychology | |
| thesis.degree.grantor | University of Oregon | |
| thesis.degree.level | doctoral | |
| thesis.degree.name | Ph.D. |
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