Are You Still Watching: An Overview of Streaming in India

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dc.contributor.advisorSen, Biswarup
dc.contributor.authorBiswas, Indroneil Bir
dc.date.accessioned2024-08-07T21:56:25Z
dc.date.available2024-08-07T21:56:25Z
dc.date.issued2024-08-07
dc.description.abstractThe rise of the internet and digital technologies in the last three decades has transformed how individuals and societies consume, and make sense of, media. Digital penetration affects almost every aspect of social life, including the form, content and affordances offered by transnational media conglomerates. The post-2000s shift from traditional broadcasting to digital streaming has raised a new set of questions about contemporary media technologies. This study, rooted in the theoretical framework of global media, political economy and cultural studies, enhances the existing scholarship around the concepts of hybridity and glocalization by analyzing the effects of the relatively new, dynamic technology of digital streaming in a rapidly digitizing economy of India. I will concurrently analyze the factors behind the global leader Netflix’s relative struggles, and the emergence of Disney+Hotstar and JioCinema as the domestic leader in India. The present investigation argues that in the arena of global media, conglomerates, technologies, platforms need to localize their message, agendas, ideology for effective consumption, interpretation and adoption.en_US
dc.identifier.urihttps://hdl.handle.net/1794/29776
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectDisney+Hotstaren_US
dc.subjectGlobal Mediaen_US
dc.subjectGlocalizationen_US
dc.subjectJioen_US
dc.subjectNetflixen_US
dc.subjectStreamingen_US
dc.titleAre You Still Watching: An Overview of Streaming in India
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineSchool of Journalism and Communication
thesis.degree.grantorUniversity of Oregon
thesis.degree.leveldoctoral
thesis.degree.namePh.D.

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