The Evolving Fashion of Taiwan from 1949-1987: Expression, Consumption, and Futurity

Simple item page
dc.contributor.advisorBuck, Daniel
dc.contributor.authorDiFonzo, Nakota
dc.date.accessioned2020-12-08T15:49:49Z
dc.date.available2020-12-08T15:49:49Z
dc.date.issued2020-12-08
dc.description.abstractThe martial law era was an important period for the development of the fashion market in Taiwan. Due to economic and/or cultural influence from China, Japan, Western Europe, and, importantly, the United States, Taiwan was transformed into a consumer-capitalist society where the GMD increasingly predicated its legitimacy as a governing body on its ability to provide an economically comfortable, and consumer-oriented lifestyle for its citizens. In turn, the Taiwanese population, whose standard of living and disposable income increased over the course of the martial law period, had a progressively greater capacity to don a variety of new fashions. The beneficiaries of the fashion market also increasingly exposed Taiwanese to more fashion advertisements and articles in order to entice them into purchasing certain fashion products. This thesis draws on fashion advertisements and fashion articles from newspapers, literary sources from acclaimed writers such as Zhu Tianwen, and interviews from anonymous participants who share stories about the factors that informed the fashion that they donned.en_US
dc.identifier.urihttps://hdl.handle.net/1794/25914
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectAsiaen_US
dc.subjectClothingen_US
dc.subjectCommercialismen_US
dc.subjectFashionen_US
dc.subjectMartial Lawen_US
dc.subjectTaiwanen_US
dc.titleThe Evolving Fashion of Taiwan from 1949-1987: Expression, Consumption, and Futurity
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineInterdisciplinary Studies Program: Asian Studies
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.A.

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
DiFonzo_oregon_0171N_12884.pdf
Size:
2.53 MB
Format:
Adobe Portable Document Format
Download

Collections

Theses and Dissertations
Asian Studies Theses and Dissertations