Driving Connection: A Strategic Plan to Boost Engagement and Ridership with LTD

Abstract

Lane Transit District's mission is to connect the community by delivering passengers and show how healthy transportation systems result in positive outcomes for the community as a whole. LTD is in the planning stage of its Long Range Mobility Plan, also know as Connect 20245, which will guide investments and development over the next twenty years. LTD's Community Engagement Framework is central to the development of Connect 20245's outreach efforts to connect the community to this new initiative.

While LTD is a government entity funded by tax payers and state and federal resources, many community members are underutilizing or unaware of LTD transportation services. Our organization is searching for ways to engage demographics underutilizing LTD's services and involve the Lane County community in the development process for Connect 2045.