Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program
| dc.contributor.author | Greenberg, Crystal | |
| dc.contributor.author | Landsem, Paige | |
| dc.contributor.author | Morse-Diaz, Isabelle | |
| dc.contributor.author | Noufer, Dawn | |
| dc.date.accessioned | 2013-06-03T21:22:40Z | |
| dc.date.available | 2013-06-03T21:22:40Z | |
| dc.date.issued | 2011 | |
| dc.description | 62 pages | en_US |
| dc.description.abstract | Springfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan and a Research Report. The Public Relations Plan highlights key publics, objectives, strategies, and tactics for five groups: (1) middle school science teachers and student group faculty advisers, (2) high school group leaders and student group faculty advisers, (3) church group leaders, (4) service group leaders, and (5) Springfield residents. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/12875 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | cc_by-nc-sa | en_US |
| dc.subject | Springfield (Or.) | en_US |
| dc.subject | Adopt-A-Waterway | en_US |
| dc.subject | Environmental pollution | en_US |
| dc.title | Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program | en_US |
| dc.type | Other | en_US |