Advancing Sustainability by Fostering Civic Engagement
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Date
2010
Authors
Nelson, Jonathan
Stavitsky, Al
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Sustainability is a fairly understandable concept when dealing with concrete
examples. Buildings and urban planning can reach sustainable standards by
conserving energy, efficiently handling waste or encouraging residents to utilize
smaller carbon footprints.
But how does sustainability pertain to communication? At the most basic level,
if a community doesn’t communicate, its sustainability is threatened. The City
of Salem, like many governmental organizations, seeks better communication
with its residents. City leaders met with a graduate-level Journalism class in
the University of Oregon’s Strategic Communication program to discuss how to
foster more civic engagement between city staff and residents in order to foster
a more sustainable community.
Specifically, city leaders want to ensure they engage in two-way communication
with the broadest audience possible and directed the Strategic Communication
class to help achieve that goal. The city also specifically requested that any
plans include the use of technology, possibly including podcasts, webinars, and
the city’s website.
Description
47 pages
Keywords
Sustainable living -- Oregon -- Salem