Social Media and Art Museums: Measuring Success
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Date
2013-06
Authors
Adamovic, Meghan
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Abstract
The purpose of this study is to understand the evaluation methods put in place by art
museums in Los Angeles to measure the success of their online social media programs.
Through case studies at three institutions in Los Angeles knowledge of their program
evaluation will be come clear. This body of knowledge can then be used to improve
evaluation procedures and in turn, increase the success levels of social media programs to
help make these programs more engaging to museum audiences and community.
Description
86 p. Examining committee chair: Dr. John Fenn
Keywords
Participation, Engagement, Social media, Evaluation, Metrics, Networks, Community