Message design theory in anti-methamphetamine PSAs : a case study of the Montana meth project
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Date
2008-06
Authors
Malstrom, Stacey Nicole
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
My interest in this research lies specifically in investigating how message design
theories work in and are applied to anti-drug messages. I pay particular attention to
which aspects of the messages are effective and how this knowledge confirms, expands,
or contradicts current approaches to designing anti-drug campaigns. This research
focuses primarily on anti-methamphetamine messages because of the expanding
awareness of and attention paid to this wide-reaching epidemic. Although the history of
meth, and its effects on communities and individual health are important to this story,
they are presented here as context for the more critical issue of how to change attitudes
toward methamphetamines through the mass media.
Description
v, 111 p. A THESIS Presented to the School of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, 2008. A print copy of this title is available through the UO Libraries under the call number: SCA Archiv Malstrom 2008