Audience Development Strategies: Cultivating a Future for Dance Audience Patronage
Loading...
Date
2014-06
Authors
Rogers, Amy
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This research project explores and identifies the evolution of audience development
strategies for dance audiences. Through a review of literature this project will include an
overview and description of best practices used by performing arts organizations, both past and
present, for developing audiences. By conducting an in-depth case study this research project
will analyze current audience behavior at a multitude of contemporary dance performances in a
variety of venues presented by White Bird, a non-profit dance presenting organization in the city
of Portland, Oregon. The case study will provide a demographic sampling by examining the
results of three audience surveys conducted at White Bird performances. Conducting interviews
with key informants at White Bird will assist in analyzing audience behavior. The culmination of
results will strive to ultimately represent strategies for development of future dance audience
patrons.
Description
96 pages
Keywords
Audience development, Patronage, Dance, Strategy, Audience