City of Silverton Communications Plan
Loading...
Date
2024
Authors
Abello, Bianca
Gurung, Mery
Herrick, Denali
Martin, McKenzie
Salgado, Joel
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City
of Silverton’s small-town values. This includes details such as being community- first, simplicity, and love of nature.
The City of Silverton’s current communication plan is outdated and has difficulty reaching its target audience.
We are striving to make a communication plan that is specific to the City of Silverton’s current needs and adheres
to its residents’ preferences. Our knowledge of Silverton has come from learning, researching and visiting the city. Through this process, we gained a deeper
connection to the city that has allowed us to create deliverables that showcase the heart of Silverton.
NEXT STEPS:
Building on the deliverables provided, we recommend that the City of Silverton:
• Launch a City Manager subscription-
based memo that is distributed once a
month via email.
• Activate a city-run Facebook group to
allow better control of information flow
between residents and the city.
• Continuously inform the residents of
LONG-TERM
Moving forward, we believe it would be beneficial for the City of Silverton to:
• Strengthen its connection with local
businesses
• Review the communication plan
annually and make adjustments as
needed
• Partner and increase involvement with
the local schools
Description
40 pages.