Strategic Public Relations Plan: Willamalane Center for Sports and Recreation
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Date
2012
Authors
Parker, Margy
Brown, Sarah
Gehr, Rachel
Lake, Lindsey
Reilly, Anna
Reiss, Tracy
Starr, Rachel
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan,
research analysis, and implementation materials. Students assessed the key
challenges and opportunities and performed a SWOT analysis of Willamalane
Center’s strengths, weaknesses, opportunities, and threats. For the two target
audiences (regular renters and potential renters), the public relations plan
outlines the key messages, objectives, strategies, tactics, and evaluations. The
research report analyses results from an online survey and individual in-depth
interviews.
Description
44 pages
Keywords
Springfield (Or.), Public communication campaigns, Advocacy advertising