Minto-Brown Island Park Citizen Communications Strategy
| dc.contributor.author | Nelson, Jonathan | |
| dc.contributor.author | Stavitsky, Al | |
| dc.date.accessioned | 2011-09-06T22:22:15Z | |
| dc.date.available | 2011-09-06T22:22:15Z | |
| dc.date.issued | 2010 | |
| dc.description | 28 pages | en_US |
| dc.description.abstract | The city collaborated with students from the University of Oregon’s Strategic Communication program to develop a communication plan to address a variety of concerns. The city specifically wanted students to create a plan to help citizens acknowledge the value of Minto-Brown Island Park, and by extension other city-operated parks; to promote personal responsibility by park visitors; to reduce litter in the park; and to discourage dog owners from allowing their pets to run off leash in on-leash areas. Students were asked to produce a multiplatform media plan with suggested messaging. The communication plan was designed to augment a plan developed by students from the University of Oregon’s Landscape Architecture department to improve the physical, natural, and human amenities at the park. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/11549 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.subject | Minto-Brown Island Park (Salem, Or.) | en_US |
| dc.subject | Parks -- Oregon -- Salem -- Planning | |
| dc.title | Minto-Brown Island Park Citizen Communications Strategy | en_US |
| dc.type | Other | en_US |