News Media and Presidential Agendas in Twitter and How They Relate to Public Priorities
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Date
2014-09-29
Authors
Wurster, Paul
Journal Title
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Publisher
University of Oregon
Abstract
This study explores the extent to which news media agendas relate to each other in a microblogging environment, how the Obama administration's agenda relates to them in this realm, and how these agendas align with the public's list of top policy issues in the real world. A content analysis of more than 4,600 tweets from six accounts in 2013 were ranked and compared to a list of 20 public policy priorities. Findings support previous research that found a significant relationship among traditional media agendas in print. Measures of association between news media and administration agendas show some consistency and some discrepancy. This study did not find as significant a correlation between news media and administration agendas and the public's list of top priorities. These findings suggest a substantial disconnect in Twitter between news coverage and federal-level political leadership focus in relation to the issues that matter most to citizens of the United States.
Description
Keywords
Agenda-setting, Mass media, Microblogging, Politics, Public policy, Twitter