Following Celebrities on Social Networking Sites: The Role of Parasocial Interaction, Self-disclosure, Trustworthiness, and Time Spent on SNS

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dc.contributor.advisorShoenberger, Heather
dc.contributor.authorMulayousef, Ahmad
dc.date.accessioned2018-09-06T22:02:06Z
dc.date.available2018-09-06T22:02:06Z
dc.date.issued2018-09-06
dc.description.abstractThis study examines the relationships between celebrities and their followers through social networking sites (SNS). A total of 239 participants completed the survey through MTurk. The results show that celebrities’ self-disclosure on SNS increases their Parasocial Interaction (PI) with fans. In addition, when a celebrity is perceived as trustworthy, s/he would have a higher PI with fans. Meanwhile, celebrities’ self-disclosure was not associated with trustworthiness. Furthermore, time spent on SNS was also not associated with PI. This study also found that type of celebrity does not determine the degree of influence they have on the followers. People have almost same parasocial interaction with their favorite celebrity whether the celebrity is a singer, athlete, actor, or any other. Additionally, there is no specific social networking site on which people have a stronger PI with celebrities. PI with celebrities on Facebook, YouTube, Twitter, Instagram, and the other platforms is almost the same.en_US
dc.identifier.urihttps://hdl.handle.net/1794/23813
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjectCelebritiesen_US
dc.subjectParasocial interactionen_US
dc.subjectSelf-disclosureen_US
dc.subjectSocial networking sitesen_US
dc.subjectTime spent on SNSen_US
dc.subjectTrustworthinessen_US
dc.titleFollowing Celebrities on Social Networking Sites: The Role of Parasocial Interaction, Self-disclosure, Trustworthiness, and Time Spent on SNS
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineSchool of Journalism and Communication
thesis.degree.grantorUniversity of Oregon
thesis.degree.levelmasters
thesis.degree.nameM.A.

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