Looking Beyond the Conventional Mixed-Use Development Model: Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail
| dc.contributor.author | Oeltjenbruns, Rebecca Ann | |
| dc.date.accessioned | 2012-04-19T00:22:14Z | |
| dc.date.available | 2012-04-19T00:22:14Z | |
| dc.date.issued | 2011-12 | |
| dc.description | xiv, 165 p. ： ill. (some col.) | en_US |
| dc.description.abstract | Our current focus on the city core includes reintroducing the mixed-use building. This typology is not without challenges, and arguably none is more pressing than full retail occupancy. This analysis investigates the potential for start-up companies to supplement traditional retail on an interim basis. By documenting the needs and expectations of the start-up and development communities (from multiple perspectives), this study assesses the potential connection between mixed-use and the start-up company. Using a methodology informed by literature and augmented by personal accounts, this analysis reveals that the inclusion of start-up companies in mixed-use projects can present both short- and long-term benefits to ongoing retail difficulties: mixed-use buildings can be an ideal location for start-up firms, including start-up tenants can be economically feasible if certain measures are in place, and a new development model is not needed to connect an emerging business with an existing project. | en_US |
| dc.description.sponsorship | Committee in charge: Howard Davis， Chairperson； John Rowell， Member； Gerardo Sandoval， Member | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/12165 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.relation.ispartofseries | University of Oregon theses, Dept. of Architecture, M.Arch. 2011; | |
| dc.rights | rights_reserved | en_US |
| dc.subject | Area planning and development | en_US |
| dc.subject | Architecture | en_US |
| dc.subject | Communication and the arts | en_US |
| dc.subject | Social sciences | en_US |
| dc.subject | Architecture | en_US |
| dc.subject | Development | en_US |
| dc.subject | Entrepreneurship | en_US |
| dc.subject | Mixed-use vacancy | en_US |
| dc.subject | Pop-up | en_US |
| dc.subject | Start-up | en_US |
| dc.title | Looking Beyond the Conventional Mixed-Use Development Model: Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail | en_US |
| dc.title.alternative | Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail | en_US |
| dc.type | Thesis | en_US |