Looking Beyond the Conventional Mixed-Use Development Model: Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retail

dc.contributor.authorOeltjenbruns, Rebecca Ann
dc.date.accessioned2012-04-19T00:22:14Z
dc.date.available2012-04-19T00:22:14Z
dc.date.issued2011-12
dc.descriptionxiv, 165 p. : ill. (some col.)en_US
dc.description.abstractOur current focus on the city core includes reintroducing the mixed-use building. This typology is not without challenges, and arguably none is more pressing than full retail occupancy. This analysis investigates the potential for start-up companies to supplement traditional retail on an interim basis. By documenting the needs and expectations of the start-up and development communities (from multiple perspectives), this study assesses the potential connection between mixed-use and the start-up company. Using a methodology informed by literature and augmented by personal accounts, this analysis reveals that the inclusion of start-up companies in mixed-use projects can present both short- and long-term benefits to ongoing retail difficulties: mixed-use buildings can be an ideal location for start-up firms, including start-up tenants can be economically feasible if certain measures are in place, and a new development model is not needed to connect an emerging business with an existing project.en_US
dc.description.sponsorshipCommittee in charge: Howard Davis, Chairperson; John Rowell, Member; Gerardo Sandoval, Memberen_US
dc.identifier.urihttps://hdl.handle.net/1794/12165
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.relation.ispartofseriesUniversity of Oregon theses, Dept. of Architecture, M.Arch. 2011;
dc.rightsrights_reserveden_US
dc.subjectArea planning and developmenten_US
dc.subjectArchitectureen_US
dc.subjectCommunication and the artsen_US
dc.subjectSocial sciencesen_US
dc.subjectArchitectureen_US
dc.subjectDevelopmenten_US
dc.subjectEntrepreneurshipen_US
dc.subjectMixed-use vacancyen_US
dc.subjectPop-upen_US
dc.subjectStart-upen_US
dc.titleLooking Beyond the Conventional Mixed-Use Development Model: Analyzing the Potential for Start-Up Businesses to Supplement Traditional Retailen_US
dc.title.alternativeAnalyzing the Potential for Start-Up Businesses to Supplement Traditional Retailen_US
dc.typeThesisen_US

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