Postfeminism & the extra mile: Media representation of gender and athletic identity in women’s distance running
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Date
2022-10-04
Authors
Fenton, Caela
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Publisher
University of Oregon
Abstract
Postfeminism & the extra mile examines representations (self-fashioned, fictional, journalistic and corporate-constructed) of women distance runners to explore contemporary discourses of gendered athletic identity. I argue for the expansion of discourse of athletic identity and opportunities for inclusion through rejection of postfeminist discourse that has risen in tandem with, and is inextricably linked to, increasing neoliberalization of sporting practice. This project is mobilised by the research question: How do women runners navigate and construct their athletic identity in the era of postfeminist discourse? My dissertation engages in discourse analysis through text (fiction, memoir, journalism) and image/text combination (social media, ad campaign).
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Keywords
athletics, distance running, gender, media, postfeminism, social media