Proposed Bachelor's Degree in Arts Management
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Date
2015-01-29
Authors
Arts and Administration Program
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Abstract
The University of Oregon's Arts and Administration Program proposes to launch a new Bachelor of
Arts and Bachelor of Science degree program in Arts Management, effective fall 2016. This program
builds on the existing undergraduate minor program and master's degree program to offer a new
undergraduate major educating cultural sector leaders for the growing creative sector of the
economy. The proposed undergraduate major, developed in consultation with the A&AA Department of
Planning, Policy, and Management, is designed to educate students interested in running non-profit,
professional arts organizations such as theatre and dance companies, museums, and symphony
orchestras. All students will be encouraged to complete the PPPM Minor in Nonprofit Administration
alongside their AAD Major in Arts Management The major (and minor) will also feature a cluster of
arts entrepreneurship elective courses, developed in partnership with the School of Music and Dance
and with the A&AA Professional Outreach and Development for Students, and endorsed by the UO
College of Business. The arts entrepreneurship courses are designed for students interested in
career development as emerging arts practitioners in their creative field, and in establishing their
own entrepreneurial creative businesses. Additional clusters of elective coursework are available in
the academic fields of arts education, museum management, performing arts management,
community arts management, and arts in healthcare management.
Description
6 pages