Mapping the Trends: Assessing Paid and Organic Search Behavior
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Date
2015
Authors
Rodgers, Kelly
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
To someone using a search engine, the process of how the results on the page appear after the search is conducted is
somewhat opaque. However, the results contain certain signals that may or may not affect how users perceive the credibility
of the results. For example, is the result an ad, is it an 'organic' listing, or does it come from somewhere else? This study will
focus primarily on Google's search engine and investigate user perceptions of search results, contributing to existing studies
on credibility and user bias. Through examining search query results presented in a graphic and visual way, we will look
specifically at map results and their potential impact on user actions.
Description
Single page poster.
Keywords
Google, SEO, Search engine optimization, Search, Maps, Google maps, Algorithms, Paid advertisement, Map listing, Schema theory, Advertising, Revenue