Identity Work Through Prosocial Certifications in Hybrid Organizations

dc.contributor.advisorRusso, Mike
dc.contributor.authorCha, Hyeonjin
dc.date.accessioned2024-08-07T22:39:51Z
dc.date.issued2024-08-07
dc.description.abstractIn this dissertation, I explore the role of prosocial certifications in the identity work of leaders within hybrid organizations. Existing literature has primarily emphasized the impact of these certifications on external legitimacy but has given less attention to their influence on internal dynamics. This study addresses this gap by investigating how these certifications guide internal identity alignment. Through qualitative methodologies using Certified B Corporations as an empirical setting, my research reveals that leaders initially engage in relational identity work for themselves, using prosocial certifications to deepen their understanding of their roles within the hybrid organizational context. This personal identity work is then leveraged into relational, discursive, and material identity work aimed at aligning and motivating employees. By demonstrating how these aspects of identity work are interlinked to one another and guided by certifications, this study contributes to the theoretical understanding of identity work by providing a detailed analysis of how certifications facilitate the integration of blended missions within hybrid organizations. This dissertation enriches the organizational identity literature by showcasing the multifaceted utility of prosocial certifications in enhancing internal cohesion and advancing social responsibility.en_US
dc.description.embargo2025-01-23
dc.identifier.urihttps://hdl.handle.net/1794/29832
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsAll Rights Reserved.
dc.subjecthybrid organizationsen_US
dc.subjectidentity worken_US
dc.subjectOrganizational identityen_US
dc.subjectprosocial certificationsen_US
dc.titleIdentity Work Through Prosocial Certifications in Hybrid Organizations
dc.typeElectronic Thesis or Dissertation
thesis.degree.disciplineDepartment of Management
thesis.degree.grantorUniversity of Oregon
thesis.degree.leveldoctoral
thesis.degree.namePh.D.

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