Keeping up with the Joneses: Socioeconomic Class Representation in Sitcoms
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Date
2014-06
Authors
Hicks, Alexandra
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This thesis examines the representation of socioeconomic class in situation comedies.
Through the influence of the advertising industry, situation comedies (sitcoms) have developed
a pattern throughout history of misrepresenting social class, which is made evident by their
portrayals of different races, genders, and professions. To rectify the lack of previous studies on
modern comedies, this study analyzes socioeconomic class representation on sitcoms that have
aired in the last 15 years by taking a sample of seven shows and comparing the estimated cost of
characters' residences to the amount of money they would likely earn in their given profession.
The study showed that modem situation comedies misrepresent socioeconomic class by
portraying characters living in residences well beyond what they could afford in real life.
Accurate demonstration of socioeconomic class on television is imperative because images
presented on television genuinely influence viewers' perceptions of reality. Inaccurate
portrayals of class could cause audiences to develop distorted views of members of
socioeconomic classes and themselves.
Description
67 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.
Keywords
Sitcoms, Media studies, Socioeconomic class, Journalism, TV, Class representation