Keeping up with the Joneses: Socioeconomic Class Representation in Sitcoms

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Date

2014-06

Authors

Hicks, Alexandra

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

This thesis examines the representation of socioeconomic class in situation comedies. Through the influence of the advertising industry, situation comedies (sitcoms) have developed a pattern throughout history of misrepresenting social class, which is made evident by their portrayals of different races, genders, and professions. To rectify the lack of previous studies on modern comedies, this study analyzes socioeconomic class representation on sitcoms that have aired in the last 15 years by taking a sample of seven shows and comparing the estimated cost of characters' residences to the amount of money they would likely earn in their given profession. The study showed that modem situation comedies misrepresent socioeconomic class by portraying characters living in residences well beyond what they could afford in real life. Accurate demonstration of socioeconomic class on television is imperative because images presented on television genuinely influence viewers' perceptions of reality. Inaccurate portrayals of class could cause audiences to develop distorted views of members of socioeconomic classes and themselves.

Description

67 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.

Keywords

Sitcoms, Media studies, Socioeconomic class, Journalism, TV, Class representation

Citation