Exploring the Micro Film Advertising and Ways in Chinese Museum Popularization their Organization
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Date
2016-06-07
Authors
Li, Tiantian
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Micro film advertising is a new advertising approach, also integrate the product
into a good story that impresses the general audience. In China, the modern era is
often characterized as the “information age”, and with the advent of the Internet,
people are more connected than ever. Media agencies have realized that this
newfound connectivity has started to change the dynamics behind advertising, moving
it away from a purpose-based straight-forward production promotion. Chinese
museum advertising is lack of interesting and interactive which are difficult to attract
general audience except the professionals. Driven by exponential growth in the
Internet, mobile terminals and other information technology trends, micro film
advertising has emerged as a new form of advertising that at first hand appears to
meet the growing demands of media consumers. This capstone will identify micro film
advertising communication characteristics and the effect. The goal is through the
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micro film advertising has also allowed for the reinvigoration of Chinese museum
advertising, creating a great outlet for the transposition of cultural information build a
good image.
Description
48 pages
Keywords
Micro film advertising, Communication characteristics, Advertisement marketing, Chinese museums