HURRIYYA COLLECTION: Equity and Inclusion: Cycling in Saudi Arabia & Muslim Female Traditional Dress; with a Focus on Professional & Pedestrian Cyclist
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Date
2021
Authors
Kotovsky, Lindsay
Journal Title
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Abstract
In many Muslim cultures women remain suppressed from basic human rights, how do we
design for cultural needs to create a path of entry into sport? The understanding how cycling has held barriers to entry for women, in Muslim culture women remain suppressed of basic human rights, how do we design for cultural needs to create a path of entry into sport? Many issues that create this barrier are rooted in traditional garment of the Muslim faith and culture that are either legally restriction or systemic norms. The scope that will be further examined will look at both pedestrian and professional women cyclist needs with the lens of keeping with traditional and legal boundaries in Saudi Arabia. The target market will be aimed for women 18-35 years of age given the population and user growth in cycling. This will be done by unpacking Competitive Goals and Cultural Goals as a vehicle for women’s freedom and liberation via cycling.
Description
94 pages
Keywords
Product Design, Sports Product Design, Cycling, Equity, Saudi Arabia