SOCIAL MEDIA IN THE MIDDLE EAST: 2019 IN REVIEW KEY DEVELOPMENTS, STORIES AND RESEARCH FINDINGS FROM THE PAST 12 MONTHS DAMIAN RADCLIFFE AND HADIL ABUHMAID INTRODUCTION This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year. Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike. Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region. Meanwhile, the importance of social video and visually-led social networks, continued to grow. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption. The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region. We hope you find these observations as rich and interesting as we do. Damian Radcliffe and Hadil Abuhmaid University of Oregon, January 2020 Social Media in the Middle East: 2019 in review by Damian Radcliffe and Hadil Abuhmaid is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 2 ABOUT THE AUTHORS Damian Radcliffe is the Carolyn S. Chambers Professor in Journalism, and a Professor of Practice, at the University of Oregon. In this role, he undertakes a wide range of teaching, research and journalistic work, which includes writing a monthly column on technology in the Middle East for CBS Interactive’s ZDNet (which he has done since December 2013). He has produced an annual report charting social media developments across the Middle East and North Africa (MENA) since 2012. Between 2012-2014 he worked for Qatar’s Ministry of Information and Communications Technology (ictQATAR) as an analyst and researcher. He joined the University of Oregon in 2015. Alongside holding the Chambers Chair at the School of Journalism and Communication (SOJC), he is also an affiliate of the Department for Middle East and North African Studies at the University of Oregon, a Fellow of the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies, and a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA). An experienced Digital Analyst, Consultant, Journalist and Researcher, Damian writes about digital trends, social media, technology, the business of media, and the evolution of journalism. He tweets @damianradcliffe. Damian’s Middle East expertise is evident through the wide range of publications which he has written for, and been quoted in, on this topic. This includes: Al Bawaba, Al-Majalla Magazine, ArabNet, Arabian Business, Arabian Gazette, Arabian Marketer, Arab News, Arab Weekly, ASDA’A Burson-Marsteller (Arab Youth Survey), BBC Academy / BBC College of Journalism, Canvas8, CommsMEA, The Conversation, Georgetown University, Gulf News, The Huffington Post, Hurriet Daily News (Turkey), IJNet (International Journalists’ Network), journalism.co.uk, MediaShift, MBN (Middle East Broadcasting Networks), Northwestern University in Qatar, Reuters Institute for the Study of Journalism at Oxford University, TheMediaBriefing, The Media Line, The National (UAE), The Times of Oman, Timeturk, Your Middle East and others. As a speaker on Middle East matters, he has participated as a trainer, keynote, panelist and conference chair, at events in the Middle East, Europe and the United States, in cities such as Dubai, Doha, Istanbul, London, Portland (Oregon) and Springfield (Virginia). 3 Hadil Abuhmaid is a Media Studies PhD student and a Graduate Employee at the University of Oregon. Her primary area of research interest explores national identity and culture in Palestinian cinema. Hadil earned a BS in Journalism and Political Science from Bir-Zeit University in Palestine and an MA in Nonprofit Management from the University of Oregon, with a focus on Arts Administration. She is the co-founder of Filmlab: Palestine, a nonprofit company based in Ramallah, that aims at developing the cinema industry in Palestine. Her work in the field of cinema has created a base for her research interest in Palestinian self-representation. Through her research, Hadil aims at examining the formation and self- representation of the national identity in Palestinian feature films produced within the historical map of Palestine by researching their production, audience, and aesthetics. Her research interests include cinema studies, diasporic studies, representations, and national identity. In addition to academic work, Hadil is a member of the Graduate School Advisory Board at the University of Oregon and a board member of Creating Connections; a graduate student group that supports traditionally marginalized population in the U.S. higher education. She is also a member of the University of Oregon campus planning committee. Kelly Kondo is an Advertising and Brand Responsibility graduate student at the University of Oregon School of Journalism and Communication. Kelly graduated from the SOJC with a Bachelor’s of Science in Advertising. Kelly is a freelance designer and art director for the SOJC’s student-run advertising agency Allen Hall Advertising. Kelly formerly worked as the art director for the Daily Emerald, an independent student-run media organization. During her time at the Emerald, her work was featured as a finalist for the Associated Collegiate Press Design of the Year award. Kelly is responsible for the design and layout of this report. More of her work can be viewed at her online portfolio. 4 TABLE OF CONTENTS 2 Introduction 3 About the Authors 5 Table of Contents 6 Summary: 2019 in Review — 19 standout stats 8 Market Context — Key Growth Areas 11 Facebook 14 Twitter 19 Instagram 22 YouTube 24 Messaging Apps 30 Arab Youth 32 Censorship and Freedom of Expression 35 Extremist Groups 38 Israel / Palestine 40 Year of Protest 40 Sudan 42 Lebanon 43 Iran 44 Palestine 45 Egypt 46 Previous Reports 47 References / Endnotes 5 SUMMARY: 2019 IN REVIEW 19 STANDOUT STATS 1. Mobile social media penetration in the region has more than doubled to 44% in the past five years, data from the GSMA shows.1 2. 9 out of 10 young Arabs use at least one social media channel every day, although the use of individual networks varies considerably across the region, the 11th annual Arab Youth Survey found.2 3. Facebook now has 187 million active monthly users in the region.3 4. Egypt is the largest market for Facebook in MENA. It is home to 38 million daily users and 40 million monthly users.45 5. Half of Arab Youth say they get their news on Facebook on a daily basis, some way ahead of other channels, such as online portals (39%), TV (34%) and newspapers (4%).6 Social media users spend around 2 million more hours daily on Facebook during 6. Ramadan. That translates to around 58 million more hours.7 Facebook removed 259 Facebook accounts, 102 Facebook Pages, five Facebook 7. Groups, four Facebook Events and 17 Instagram accounts, in summer 2019 “for engaging in coordinated inauthentic behavior” originating in UAE and Egypt.8 In September, Twitter shared that it had suspended over 4,500 accounts from 8. countries including the UAE, Egypt and Saudi Arabia, due to platform manipulation and state-backed information campaigns.9 Twitter usage among Arab nationals has fallen by half since 2013, data from 9. Northwestern University in Qatar finds.10 Across the six counties surveyed, use of the network among internet users has fallen from 45% in 2013 to 22% in 2018. Saudi Arabia and Turkey are the fifth and sixth largest markets for Twitter in the 10. world. More than 10 million users are active on the social network in Saudi Arabia, akin to 38% of the population, and 8.3 million in Turkey (13%).11 6 11. Twitter unveiled over 16 premium video content collaborations across sports, entertainment and news at an event in April.12 Partners include MBC Group and AMS, Abu Dhabi Media, Dubai Media Inc., Rotana Group, and the Saudi football clubs Al Ahli and Al Ittihad.13 12. Up to 72% of Twitter users in KSA and UAE, and 62% of users in Egypt, consider Twitter one of their main sources for online video content.14 13. There are more than 63 million users of Instagram in the Middle East.15 Data from We Are Social finds that Turkey is the sixth largest for market for Instagram worldwide, with 37 million members.16 At 56% penetration, Turkey is the third largest market - as a percentage of population - for Instagram in the world. Take-up is also notably high in Kuwait (6th and 54%) and Bahrain (10th at 50%.) Israel (15th at 48%).17 14. Saudi Arabia is the fifth largest market for Snapchat in the world, with over 15.65 million users. Turkey, with 7.45 million users, is the tenth largest market.18 15. Among Arab Internet users in six nations studied by Northwestern University in Qatar, WhatsApp is the most used Facebook owned service, with 75% penetration.19 16. Half of all mothers in the Middle East watch kids content on YouTube, Google data shows.20 Parents in MENA increasingly use YouTube to bond and share experiences with their children, as well as relying on the channel “to act as a third parent or advisor who offers support.”21 17. More than 60% of YouTube viewers in MENA are millennials.22 In Egypt, 77% of millennials watch YouTube every day. “That’s more than any other platform, even TV,” Google says.23 18. Israel has the highest percentage of adults (77%) in advanced economies using social media, the Pew Research Center found.24 19. TV dramas and soap operas see a 151% increase in viewership on YouTube during Ramadan, Google says. “Although it may appear a contradiction for Muslims to spend their fasting hours on YouTube, the holy month also marks a high point in viewership of religious content,” notes The New Arab website.25 7 MARKET CONTEXT GROWTH OF SOCIAL MEDIA • More than seven out of ten Arabs use Facebook and WhatsApp, the latest data from Northwestern University in Qatar (NU-Q) revealed. Their findings - based on internet users in six nations, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia (KSA), Tunisia and the United Arab Emirates (UAE) - showed that usage of these networks far oustripped other social channels.26 However, this aggregate figure masks a wide range of differences. “Facebook penetration varies widely across the region—from nine in 10 Egyptian internet users to just one-third of Qatari users,” the authors note. Similarly, “Twitter penetration varies widely—ranging from six in 10 Saudis to only 4% of Tunisians.” % who use the following social media platforms (among internet users) • Facebook • Twitter • lnstagram • WhatsApp Snapchat 100% 88 89 • • 83 81 80% : I 75 70 75 77 77 74 71 60% 61 45 48 39 40% 42 25 24 20% 22 22 ~ 17 0% 7 2013 2014 2015 2016 2017 2018 2019 Base: Nationals only, internet users; 2013 n=2,856, MEDIA USE IN THE MIDDLE EAST, 2019 2014 n=2,427, 2015 n=2,764, 2016 n=3,384, 2017 n=3,539, EGYPT I JORDAN I LEBANON I QATAR I SAUDI ARABIA I TUNISIA I UAE 2018 n=3,897, 2019 n=4,114. Jordan not included in MIDEASTMEDIA.ORG calculations as 2014, 2015, and 2016 data not collected in Jordan. Social Media Use, 2013-2019, Arab Nationals in Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE. Via: Northwestern University in Qatar 8 • Around one-in-five adults in Lebanon (19%) and Tunisia (18%) use the messaging app Viber, the Pew Research Center found. Their research revealed that Viber was more popular than Twitter and Snapchat in those countries. Pew’s 11-nation global study into emerging economies - which included Mexico, Kenya and Philippines - found usage of Viber was much less prevalent, with a median of 4% of adults, in other nations.27 • Israel has the highest percentage of adults (77%) in advanced economies using social media, data from the Pew Research Center established. This is just ahead of South Korea (76%), Sweden (73%), Netherlands (72%), Australia and USA (both 70%).28 • In 2018, the annual Arab Youth survey revealed that social media was the top news source for young people in the region. It maintained that position in 2019.29 “Over the past five years, social media has become the dominant source for news among Arab youth,” the study reported, “with 80% polled saying that it was their preferred choice, compared with 25% of those surveyed in 2015.” • “Globally, internet users maintain about 8 social media accounts on average,” according to survey data shared by GlobalWebIndex. UAE (with an average of 9 accounts ), Saudi Arabia (9) and Egypt (10) all follow and are slightly above this trend, whereas the average number of social media accounts drops to 5.5 in Morocco.30 OVER THE PAST FIVE YEARS, SOCIAL MEDIA HAS BECOME THE DOMINANT SOURCE FOR NEWS AMONG ARAB YOUTH, WHILE ONLINE NEWS PORTALS ARE NOW ON PAR WITH TV WHERE DO YOU GET YOUR NEWS? Top news sources for informed Arab youth ~5 ~6 ~7 ~8 ~9 44% ----►MMIIMMI Social media Social media Social media Online news On Hi:+ii !Family/friend! Family/friend[! I Familyiftfriends Family/friends 'F-amily/friends Newspapers Newspapers Newspapers Radio Newspapers Radio Radio Radio Newspapers Radio Magazines Magazines Magazines Magazines Magazines Top news sources for Arab Youth, 2015-2019. Via: Arab Youth Survey 9 MARKET CONTEXT IMPORTANCE OF MOBILE • Since 2014, mobile social media penetration in the region has more than doubled to 44%, data from the GSMA - a trade body that represents the interests of mobile network operators worldwide - shows.31 Figures from the GSMA also finds that 3G and 4G networks, which are essential for connecting to the internet by mobile, now cover 89% and 62% of the region’s population.32 • However, the cost of data and phones, as well as concerns about reliable mobile reception, are issues for mobile owners in nations such as Lebanon, Tunisia and Jordan.33 In turn, this impacts on their social media habits. In some countries, mobile owners’ problems are particularly striking,” the Pew Research Center notes.34 “In Lebanon, for example, 77% of phone owners report having problems getting reliable mobile connections, and about two-thirds (66%) say they avoid doing things with their phones because those activities use too much data. In Jordan, nearly half (48%) report having trouble paying for their phone, while in Tunisia four-in-ten (40%) say it can be a challenge to find places to recharge their phones.” • Separately, Pew highlighted in a survey Mobile pho111es viewed as havil111g a more of emerging economies (which included positive perso1nall, societal Impact than several Middle East nations) that mobile soclal media In 11 emerging economies phones have had a more positive effect % ofr 1rlr1lts rvlto say_ ltm•e mo-stly b('l'1t rT good/ bad - on both a personal and societal level - tMll!J --· than social media.35 For me personalty BAD THING GOOD THI NG • From the same survey sample, Pew Mobile phones commented in a different study that Social media adults in Jordan (92%), Tunisia (80%) and Lebanon (79%) were the most likely For society to agree that although technology has BAD THING GOOD TH ING made people more informed, it also Mobile phones • · makes them easier to manipulate.36 Social media 27 57 Note Percent<1~,e:; ;ire 11= u n ry rner1 liln5 sourco Molill!l TOChl\OI0fl)' and Its Socia Impact SU# • J-)~ 11<:.otmNnt, ITK&tan This video claims to show a huge celebration of the Prophet’s birthday in Indonesia. AFP reports: “In fact, it shows an election festival of presidential candidate Prabhu Supianto in Indonesia, with prayers, prayers and religious songs.”46 • During the summer Facebook removed 259 Facebook accounts, 102 Facebook Pages, five Facebook Groups, four Facebook Events and 17 Instagram accounts, “for engaging in coordinated inauthentic behavior” originating in UAE and Egypt. More than 13.7 million accounts followed one or more of these pages, which frequently posted “about local news, politics, elections and topics including alleged support of terrorist groups by Qatar and Turkey, Iran’s activity in Yemen, the conflict in Libya, successes of the Saudi-led coalition in Yemen, and independence for Somaliland.”47 Facebook said the pages had spent $108,000 (£89,000) on advertising. It’s unclear what happened to these monies. 13 2. TWITTER • Facebook is not the only established social network to see declines in usage across much of MENA. Twitter usage among Arab nationals has fallen by half since 2013, data from Northwestern University in Qatar found.48 Across the six counties surveyed, use of the network among internet users has fallen from 45% in 2013 to 22% in 2018. Facebook, WhatsApp, Instagram and Snapchat all have higher levels of penetration in the region than Twitter. Twitter penetration among internet users . UAE KSA • Qatar • Jordan • Lebanon Tunisia • Egypt 80% 79 65 60% 55 47 52 46 40% 40 31 26 23 20% 11 9 7 0% 2 2013 2018 Base: Nationals only, internet users; MEDIA USE IN THE MIDDLE EAST, 2018 2013 n=3,342, 2018 n=4,694. EGYPT I JORDAN I LEBANON I QATAR I SAUDI ARABIA I TUNISIA I UAE Ml DEASTMEDIA.ORG Twitter penetration among Arab Nationals, 2013 vs. 2018. Via: Northwestern University in Qatar 14 • Despite this decline, Saudi Arabia and Turkey remain significant markets for Twitter. They are the fifth and sixth largest markets for Twitter in the world. More than 10 million users are active on Twitter in Saudi Arabia, akin to 38% of the population. There are 8.3 million active users in Turkey (13%). The biggest markets for the network all have either larger populations (like the United States, Japan and Russia,) or (in the case of the United Kingdom) higher levels of social media and smartphone penetration.49 Top 20 markets for Twitter (by reach). Via: We Are Social and Hootsuite 15 • In January 2019, Haaretz, which A Israel Defense Forces $ describes itself “as an Israeli W @IDF independent daily newspaper Iran, you seem to be lost. Here: with a broadly liberal outlook both on domestic issues and on .- international affairs,”50 highlighted how the Israel Defense Forces’ (IDF) official Twitter account had trolled Iran following Israeli air strikes which Prime Minister Netanyahu said had “pounded” Iranian targets in Syria.51 The tweet provoked reactions from all sides.52 • In September, Twitter shared that it had removed accounts from a 6:46 AM • Jan 21, 2019 • Twitter for iPhone number of countries, including 9.2K Retweets 30.2K Likes the UAE, Egypt and Saudi Arabia due to platform manipulation and state-backed information Source: Israel Defense Forces @IDF on Twitter. operations.53 This included 271 accounts originating in the UAE and Egypt, targeting Qatar and Iran, while at the same time amplifying “messaging supportive of the Saudi government.” A further 4,248 accounts operating uniquely from the UAE, and mainly directed at Qatar and Yemen were also closed. “These accounts were often employing false personae and tweeting about regional issues, such as the Yemeni Civil War and the Houthi Movement,” Twitter said. Twitter also “permanently suspended the Twitter account of Saud al-Qahtani,” described by the New York Times as “a former close adviser to Crown Prince Mohammed bin Salman of Saudi Arabia,”54 “for violations of our platform manipulation policies.” The network also closed “a small group of six accounts linked to Saudi Arabia’s state-run media apparatus which were engaged in coordinated efforts to amplify messaging that was beneficial to the Saudi government.” “The account suspension is more symbolic than anything else. Twitter probably hopes that the account suspensions will bring in a new era of a less toxic Arabic Twitter,” argued Marc Owen Jones, an assistant professor of Middle East studies and digital humanities at Hamad bin Khalifa University in Qatar. “This is unlikely to happen,” he wrote in an article for The Washington Post.55 16 “The reality is that it is easy to set up a Twitter account. Like a game of Whack-a-Mole, suspended fake accounts will be replaced by more sophisticated efforts at deception.” • In Iran, Twitter suspended several Iranian news accounts, the BBC reported in July, over the alleged harassment of people following the Baha’i faith. “Although there are more than 300,000 members of the Baha’i community in Iran, the country does not recognize the religion,” the BBC noted. • In November, the AP reported that “The “The reality is that it is easy Saudi government, frustrated by growing criticism of its leaders and policies on to set up a Twitter account. social media, recruited two Twitter Like a game of Whack- employees to gather confidential personal information on thousands a-Mole, suspended fake of accounts that included prominent 57 accounts will be replaced by opponents.” more sophisticated efforts The United States Department of Justice (DOJ) charged the former employees at deception.” for spying on users on behalf of Saudi Arabia, CNBC stated. The DOJ alleged that employee credentials had been used to gather specific information - including their email addresses, birth dates, phone numbers and internet protocol addresses - about more than 6,000 users.58 Getty Peter Macdiarmid / Getty Images, Via Mashable. 17 • Twitter unveiled over 16 premium video content collaborations across sports, entertainment and news at an event in April.59 Partners include MBC Group and AMS, Abu Dhabi Media, Dubai Media Inc., Rotana Group, and the Saudi football clubs Al Ahli and Al Ittihad. New and live original productions for Ramadan were also announced, including Sayidaty Group’s ‘Your Ramadan Morning with Sayidaty’, an all-female morning show by and about women, online network UTURN Entertainment’s ‘Who’s Turn is it?’, a live program showcasing stand-up comedians.60 • Twitter launched three new emojis in seven languages (English, Arabic, Bahasa, Spanish, Turkish, Hindi and Bengali) which users could unlock by using relevant Ramadan related hashtags, unlocking “a crescent moon, a glass of yoghurt (which is commonly used to break fast) and a lantern.”61 #Ramadan lanterns Example of a Ramadan-related emoji. Via: Twitter • Research conducted by Toluna, and shared by Twitter, found that up to 72% of Twitter users in KSA and UAE and 62% of users in Egypt consider the platform one of their main sources for online video content.62 Entertainment, fashion, cooking and travel are among the top five popular video content genres for Twitter users in the Middle East and North Africa (MENA). The most viewed categories for entertainment videos are humorous clips (47%), highlights from TV shows (29%) and celebrity interviews (26%).63 18 3. INSTAGRAM • Across the Middle East there are more than 63 million users on Instagram.64 Globally, the network has more than 1 billion monthly active users.65 • The Middle East is home to some of the largest markets, as a percentage of population, for Instagram, including Turkey (3rd at 56%), Kuwait (6th and 54%) and Bahrain (10th at 50%.) Data from We Are Social also reveals that Turkey is the sixth largest market for Instagram worldwide, with 37 million members. More people use Instagram in Turkey than Japan (27m), United Kingdom (23m), Mexico (22m) and Germany (20m). The biggest markets, based on users, are the USA (116m), India (73m), Brazil (72m), Indonesia (60m) and Russia (42m).66 • HIGHEST RATES OF ELIGIBLE REACH: INSTAGRAM COUNTRIES AND TERRITORIES WHERE INSTAGRAM ADVERTS REACH THE HIGHEST PROPORTION OF PEOPLE AGED 13 AND ABOVE A # COUNTRY % OF POP. 13+ REACH # COUNTRY % OF POP. 13+ REACH 01 BRUNEI 59% 205,000 II NORWAY 49% 2,240,000 02 ICELAND 58% 162,000 12 MONTENEGRO 49% 260,000 03 TURKEY 56% 37,000,000 13 CHILE 49% 7,700,000 04 SWEDEN 55% 4,700,000 14 ARUBA 48% 43,000 05 KAZAKHSTAN 55% 7,800,000 15 IS RAEL 48% 3,100,000 06 KUWAIT 54% 1,790,000 16 PANAMA 47% 1,540,000 07 CAYMAN ISLANDS 53% 29,000 17 ARGENTINA 46% 16,300,000 08 GUAM 53% 67,000 18 KOSOVO 46% 690,000 09 CYPRUS 51% 530,000 19 URUGUAY 46% 1,310,000 10 BAHRAIN 50% 690,000 20 MALAYSIA 45% 11,000,000 ~ Hootsuite· ~r1i!. SOCIO1 Top 20 markets for Instagram (by reach as a % of the population). Via: We Are Social and Hootsuite 19 • Bloomberg reported on Gateway KSA, an initiative working with Universities and social media influencers to organize visits to Saudi Arabia. As StepFeed noted: “A key goal under Vision 2030 is to increase the number of tourists who visit Saudi Arabia.” “It’s true that much of that number comes from religious tourism, but that doesn’t mean effort hasn’t been put into the growth of the leisure tourism sector.”67 “A program like Gateway KSA would have been inconceivable in Saudi Arabia five years ago, when religious police roamed the streets shouting at women to cover up,” Bloomberg stated. “Now the kingdom is eager to use social media to show a softer side,” adding that “more than 200 people have visited through the program so far...their costs are covered, though they don’t receive any other fees.68 Image via Instagram/Gateway KSA 20 • Another high profile visitor to the MENA region, Prince William, embarked on a four-day solo trip to Kuwait and Oman in early December 2019. The Duke of Cambridge posted a video to Instagram to showcase highlights from his trip, which touched on topics such as education, security, defense, cooperation and environment.69 kensingtonroyal O • Follow kensingtonroyal O Joining local fishermen { t on the traditional fishing skiffs on the beach in Oman, The Duke of Cambridge heard about how they fish, the challenges to sustainability, and actions being taken to conserve Oman's marine environment. At the Marine Science Centre The Duke also met Omani scientists collaborating with @cefasgovuk, to learn more about how the UK is supporting Oman aquaculture and fisheries to become more sustainable, particularly in the face of climate change. #RoyalVisitOman 4w 116,583 likes DECEMBER 4, 2019 Add a comment... Prince William in Oman. Via AP and Esquire Middle East. • Almarai, a Saudi-based conglomerate, which specializes in food and beverage manufacturing and distribution, launched the first Middle East’s first ever branded Instagram AR filter for Saudi National Day.70 “Instagram opened its platform for brands to launch AR lenses in early August,” their websites records, with Alamarai launching its AR experience the following month. By following a link from their phone, users could overlay colors of the Saudi flag and fun 3D KSA glasses over pictures of themselves. • Usage of Instagram has grown from 6% of Arab Nationals in 2013, to 42% at the end of 2019. Research from Northwestern University in Qatar shows that - of services owned by Facebook - take-up of Instagram has been the fastest.71 21 4. YOUTUBE • Saudi Arabia is the biggest user of YouTube per capita worldwide, Google reports.72 • More than 60% of YouTube viewers in MENA are millennials.73 The Washington D.C. based Pew Research Center defines “anyone born between 1981 and 1996” as a millennial.74 • In Egypt, 77% of millennials watch YouTube every day. “That’s more than any other platform, even TV,” Google declared.75 • Saudi vlogger Muhammad Moshaya hit 8 billion views to his YouTube channel in late 2019, according to data from Socialbakers. The family oriented YouTuber - who uses his channel to depict his life with his children and his travels around the world - has 14.5 million subscribers. In contrast, the next most popular channel, Super Somaa, which features a Super Kid, Somaa, who helps solve the problems of all humans in general, and his friends in particular, has 2.1 million subscribers and just under 9 million views. • Dads run the top 3 parenting channels in MENA, Google has established.77 mmoshaya Uploaded Video Views last month last 2 weeks last week 0 8.1B 8.0B 7.9B 7.8B ~ socialbakers NOV NOV r.ov NOV r.ov NOV NOV r.ov NOV NOV oe:c DEC DEC DEC oe:c 11 13 15 17 19 21 23 25 27 29 1 3 5 7 9 Views to https://www.youtube.com/user/mmoshaya/, via Socialbakers. 22 • Meanwhile, parents in MENA increasingly rely on YouTube “to act as a third parent or advisor who offers support,” Google insights show.78 The platform is the most-used site by parents in Saudi Arabia, and the second most- used site by parents in the UAE after Google Search. And with more and more millennials becoming parents, YouTube views on parenting content in the MENA region is growing 4.3x faster than the rest of the planet. Parenting advice and guidance, using videos as a way to connect with your children - for example by recording families doing things together, pranks and challenges - as well as using the platform as a way to reminisce about their childhood, with their children, are all all popular uses of the channel. • Half of all mothers in the Middle East watch The platform is the most- kids content on YouTube, Google told us, used site by parents in Saudi primarily as a way to spend time with their children. Arabia, and the second • most-used site by parents YouTube is the sixth highest ranked brand in UAE, and the third highest in KSA and Egypt, the latest in the UAE after Google YouGovBrandIndex revealed.80 Search with more and • more millennials becoming YouTube Music and YouTube Premium launched in the Middle East in September.81 parents, YouTube views on parenting content in the TechRadar reported that YouTube Premium, a paid subscription service offering an ad-free MENA region is growing experience on YouTube, is now available in 4.3x faster than the rest of Saudi Arabia, the United Arab Emirates, Bahrain, the planet. Kuwait, Lebanon, Oman and Qatar. YouTube Music operates as a standalone app, showcasing content from international and Middle Eastern artists on YouTube. • TV dramas and soap operas see a 151% increase in viewership on YouTube during Ramadan, Google (which owns YouTube) has outlined. In Egypt, Saudi Arabia and the UAE, time spent watching sports videos rises by 22%, travel videos by 30%, and action, simulation and video games by 10-20%. “Although it may appear a contradiction for Muslims to spend their fasting hours on YouTube, the holy month also marks a high point in viewership of religious content,” notes The New Arab website.82 23 5. MESSAGING APPS • The popularity of messaging apps - such as Snapchat, WhatsApp, Viber and Facebook messenger - varies considerably across the region. » Facebook Messenger dominates in North Africa and Iraq. » WhatsApp leads the way in the Gulf » Telegram is most popular in Iran, with an estimated 50 million users.83 Top Messaging Apps by Country. Via MessengerPeople 24 WHATSAPP • WhatsApp is the fourth most trusted of all brands in KSA, YouGov’s 2019 BrandIndex study found. The survey “continuously measures public perception of thousands of brands across dozens of sectors.”84 In UAE, the platform performs even better. It is ranked second, behind Emirates, the UAE’s national airline. WhatsApp also ranks second in Egypt, ahead of Facebook (fourth place) and YouTube (third), but behind Google.85 • Among Arab Internet users in six nations studied by Northwestern University in Qatar, WhatsApp is the most used Facebook owned service, with 75% penetration.86 % who use Facebook and Facebook-owned platforms (among internet users) • Facebook • lnstagram . WhatsApp • Facebook Messenger 100% 89 88 83 80% 75 75 77 77 71 74 60% 49 47 40% 34 32 42 39 28 30 20% 6 0% 2013 2014 2015 2016 2017 2018 2019 Use of Facebook and Facebook owned platforms among internet users 2013 - 2019. Via: Northwestern University in Qatar Digging deeper into Northwestern’s data, instead looking at all nationalities, identifies low levels of take-up in Tunisia, and a slight decline in usage in Qatar, UAE and KSA (2019 vs. 2017). In all other markets the messaging app continues to see growth.87 25 • In October, Facebook filed a lawsuit against the NSO Group, an Israel-based company. Reuters reported that “WhatsApp, which is owned by Facebook, accused NSO of facilitating government hacking sprees in 20 countries. Mexico, the United Arab Emirates and Bahrain were the only countries identified.” WhatsApp stated that around 1,400 users across four continents had been affected, including diplomats, political dissidents, journalists and senior government officials. NSO Group denied the claims.89 Will Cathcart, head of WhatsApp, in an opinion piece for The Washington Post argued that the case “should serve as a wake-up call for technology companies, governments and all Internet users.” “The mobile phone is the primary computer for billions of people around the world. It is how we have our most private conversations and where we store our most sensitive information. Governments and companies need to do more to protect vulnerable groups and individuals from these attacks. WhatsApp will continue to do everything we can within our code, and within the courts of law, to help protect the privacy and security of our users everywhere.”90 • UAE may soon lift its ban on being able to make calls through WhatsApp,91 CNBC reported, following an interview with Mohamed Al Kuwaiti, executive director of the UAE’s National Electronic Security Authority.92 Despite this functionality being unavailable on the app, around 8 million people (from a population of c.9.5 million) still use WhatsApp in the Emirates.93 • Meanwhile, in Lebanon, plans to charge WhatsApp users in Lebanon up to $6 per month - $0.20 a day - for making phone calls on the service were met with strong opposition.94 The move, which Al Jazeera notes was part of plans to raise lacklustre Government revenues, “could potentially bring in up to $250m in annual revenues from the country’s estimated 3.5 million VoIP users.” However, following protests, the plans were quickly dropped.96 “We are not here over the WhatsApp, we are here over everything: over fuel, food, bread, over everything,” said Abdullah, a protester in Beirut told the BBC.97 26 SNAPCHAT • Saudi Arabia is the fifth largest market for Snapchat in the world, with over 15.65 million users. Turkey, with 7.45 million users, is the tenth largest market.98 Leading countries based on number of Snapchat users as of October 2019 (in millions) United States 97.55 France India United Kingdom Saudi Arabia Brazil Mexico Germany Canada Turkey 0 10 20 30 40 50 60 70 80 90 100 110 Audience size in millions Sources Add~ional Information : Snap lnc.:We Are Social ; DataReportal : Hootsu,te Worldwide: Snap Inc. : DataReportal: October 2019: based on addressable ad audience © Statista 2019 Biggest markets, by number of users, for Snapchat. Via: Snap (chart via Statista) • Snapchat added 18 new shows, and 9 new seasons of existing programs, to Snapchat Discover in the region. Content partners include Telfaz11, a Saudi Arabia-based digital media company, the Saudi Broadcasting Authority- which offers highlights from the Saudi Pro League - as well as Dubai TV and the Online Lifestyle Network. The Tarek Show from Rotana Media Group, House of Comedy from TREND and Without a Filter from Al Aan TV, all of which are made specifically for mobile consumption, were renewed.99 27 • Snapchat introduced a new advertising product, Commercials, in UAE and KSA in 2019. The ads - for premium ad partners such as Nestlé, BMW, Mini Cooper, Samsung , Louvre and Almarai, “which are Snapchat’s six-second unskippable ads that run across Snapchat Shows,” ArabianIndustry.Com explained.100 • The ephemeral messaging app also added a new “Swipe Up to Call” feature in December. The functionality, which is exclusive to users in the Middle East, allows customers to call a business they see advertised on Snapchat for no fee. “This new ad product is built on the insight that consumers in the Middle East still enjoy phoning their friends and family, and similarly, they also like calling small, medium, and large businesses to learn more about their products and services, and make purchases,” an announcement from Snapchat said. “An advertiser’s website and app is extremely useful in the Middle East, but there are occasions where a call can speed up the consumer’s decision and purchase journey.”102 Saudi Telecom Company and Zain Group were among the first advertisers to take advantage of the new product.103 • I 25~ O FF YOUR FIRST PURCHASE snap Ad 8n•pC1rd N1tivo ,fOTT!Pt CiA lo -Open 'ferephone· Proce;ssing lhe action C.Onlirmation 10 call Snapchat’s “Swipe Up to Call” feature. Via: Snap. 28 • In October, NBC News reported how protestors in Iraq were using Snapchat to document - and share - footage from demonstrations.104 Other apps, such as Facebook, Twitter, WhatsApp, Instagram were blocked at the time.105 As NBC’s Emmanuelle Saliba explained: “NBC News was able to view hundreds of videos coming in from cities across Iraq documenting the entire day of demonstrations via Snapchat’s interactive heatmap. Footage shared from the capital, [o]f Baghdad, showed thousands of protesters flooding Tahrir Square waving Iraqi flags in the air.” “Snap Map” allows users to watch videos from specific locations - in this case Baghdad - around the world. It launched in June 2017.106 .. Screenshot, via NBC, of Snapchat’s interactive heatmap. 29 6. ARAB YOUTH • Among Arab Youth, those aged 18-24 years old, 9 out of 10 young Arabs use at least one social media channel every day, although the popularity of individual networks varies across the region, findings from the 11th annual Arab Youth Survey demonstrated.107 NINE IN TEN YOUNG ARABS USE AT LEAST ONE OF THE MAJOR SOCIAL MEDIA CHANNELS DAILY HOW OFTEN DO YOU VISIT EACH OF THE FOLLOWING? (Showing % 'daily') GCC North Africa Levant FINDING 10.E ©ASDA'A BCW ARAB YOUTH SURVEY 2019 Daily use of major social networks, by sub-region. Via: Arab Youth survey 2019 30 • “Millennials in the MENA region spend over three hours per day on online video, surpassing time spent on messaging apps and games,” details StepFeed, citing research published by Think With Google MENA. • Millennials in MENA are “twice as likely as their global counterparts to post content online, and show others how to do things online,” Google finds.109 “In KSA and the UAE, 68% consume more video digitally than they do on TV.” Meanwhile, in Egypt, 77% of millenials watch YouTube every day. “That’s more than any other platform, even TV.”110 • Snapchat reaches over 90% of all 13-34-year olds in Saudi Arabia, Rami Saad, head of international content partnerships at Snap, says.111 This cohort also spends twice as much time on Snapchat’s Discover feature as their global peers.112 Data from GlobalWebIndex found that 55% of 16-24 year-olds in Saudi Arabia use Snapchat everyday, compared to 4 in 10 among all age groups.113 In UAE, 33% of people between 18 and 34 use Snapchat daily, Jeremi Gorman, Snap’s global chief business officer, has revealed.114 • Social media has grown dramatically as a source for news among Arab Youth in the past five years. Interestingly, the Arab Youth survey shows that all news sources had seen an increase in engagement in the past half-decade. None, however, had witnessed the same growth as social.115 Around a third (35%) of young Arabs - those aged 18-24 - say they update themselves daily on news and current affairs. • “Social media is now more popular among Arab youth than traditional media,” observes Iain Akerman, a Dubai based Journalist, Writer & Editor, in commentary published as part of the 2019 Arab Youth Survey. “It is also viewed as more trustworthy; has become their dominant source of news; and has overtaken TV as the most important news medium among 18-to 24-year-olds in the Arab world. This is in stark contrast to just a few years ago, when the consumption of news was still dominated by television.” 31 7. CENSORSHIP AND FREEDOM OF EXPRESSION The past year witnessed several new restrictions, in various countries across the region, related to the use of social media as a platform for expressing opinions. • A special report by the Committee to Protect Journalists (CPJ), listed three Arab World nations in their list of 10 Most Censored Countries, while also noting that “The conditions for journalists and press freedom in states such as Syria, Yemen, and Somalia are also extremely difficult, but not necessarily attributable solely to government censorship.” Saudi Arabia ranked fourth and Iran seventh, while Eretria, an observer - but not a member - of the Arab League, topped the CPJ’s list. According to the report, the environment for the press in Saudi Arabia has deteriorated under Mohammed bin Salman. As of December 2018, 16 journalists were imprisoned, and at least nine were detained in the first half of 2019. Under a 2011 regulation, journalists, bloggers, and anyone posting news online must have a license from KSA’s Ministry of Culture and Information. The Authorities have also expanded control over online content and they can block any websites they deem objectionable. The Iranian government blocks websites and jails journalists while maintaining a “climate of fear,” the authors wrote, with surveillance that extends to reach the journalists’ families. In Eretria, as all independent media were shut down by the government in 2001. The country is the leading jailer of journalists in sub-Saharan Africa. The state retains a legal monopoly of broadcast media and the local’s alternative source of media are restricted through occasional signal jams and the poor internet quality.116 32 Reuters/Huseyin Aldemir • Towards the end of the year, Twitter suspended accounts belonging to Al Quds News Network (QNN), which have hundreds of thousands of followers. This came weeks after the Palestinian Authority (PA) suspended more than 50 websites and social media accounts, including QNN, after accusing them of violating a cybercrime law in the occupied West Bank.117 • In Egypt, the 25-year-old activist Radwa Mohoamed was arrested in November after her series of videos criticizing President Abdel Fattah Al-Sisi and his wife went viral.118 The “Where is Radwa” hashtag started trending in Arabic across Egypt following her arrest.119 • Security forces in Egypt also detained three journalists from Mada Masr, an independent Egyptian online newspaper, the Guardian wrote.120 Shady Zalat, Mada Masr editor, was arrested by plainclothes police at his home. Following his arrest, activists used the hashtag #FreeShady to highlight his case and the situation of press freedom in Egypt. • Iranians have faced a major shutdown in what activists referred to as “a coup against internet freedom.” This is not the first time the Iranian government has shut down the internet, however, this is the first time when experts haven’t been able to circumvent the blockages.121 33 • In September, internet access was blocked in A AmrKhalita O Algeria, following demonstrations against '1J' @Cairo67Unedited the influence of army leaders in the civic J;S 0,.o 1.5_,.;..i 0,.o JtJj c.ld. ... ..a.i J '-"'""~I .,:i,/9J~! ,;;JJ..JI 0,.oi, 0,bj,ll 1:...0. ._) ~I yl.ti.J~I dj9 space. This internet disruption is consistent with v,,9_..s~J# I.S~J i ~ l.i.e .,:i,/9J ~'lli /U'j President Abdelaziz Bouteflika, who had Translate Tweet been in power for two decades, resigned in April 2019 following weeks of massive street protests.123 Prior to this, the internet monitoring organization, NetBlocks, identified several internet disruptions across Algeria beginning on February 22nd. The disruptions were meant to stop the flow of information stemming from the protests.124 Reuters described the events as “the country’s biggest anti-government demonstrations since the Arab Spring eight years ago.”125 Further social media blocks took place during the summer, in a bid to make it harder for students to cheat during their 5:09 AM • Nov 13, 2019 • Twitter for Android exams.126 They did the same thing in 2018.127 59 Retweets 87 Likes And in 2016.128 • Tweet from Political analyst In August, a Palestinian student, Ismail Ajjawi, and columnist Amr Khalifa, who grew up as a refugee in Lebanon, was denied highlighting the “Where is Radwa” entry to the United States after immigration hashtag and discussion. officials objected his friends’ social media posts. As the website Inside Higher Ed explained: “Ajjawi is one of 54 students attending U.S. colleges this fall with the help of the Hope Fund, a program run by the nonprofit organization AMIDEAST, which helps high-achieving Palestinian students compete for scholarships to U.S. institutions. An undergraduate, he plans to study chemistry and physical biology.”129 He was later allowed to take up his studies, after The Harvard Crimson - the nation’s oldest continuously published daily college newspaper130 - and others, drew attention to his case.131 34 8. ONLINE EXTREMISM • A court in Abu Dhabi sentenced a Filipino man to 10 years imprisonment for using social media to promote “the ideology of terrorist organizations.” The charges included setting up and running several accounts on Twitter, Facebook, and Telegram that urge young people to join and provide financial support to terrorist groups and their affiliates around the world.132 • In May, Twitter reported that in the second half of 2018, it had removed 166,513 accounts for violations related to promotion of terrorism. “Of those suspensions, 91% consisted of accounts flagged by internal, purpose-built technological tools,” they wrote, adding: “The trend we are observing year-on-year is a steady decrease in terrorist organizations attempting to use our service.”133 • A few months later, in July, Facebook published a blog post that explained their efforts to identify and take action against terrorist groups online. Efforts include developing a shared database of digital fingerprints that allows them to safely share known terrorist images and video propaganda with their partner companies, which will help in identifying terrorist content.134 “When terrorists misuse the internet, they often upload the same piece of content to multiple platforms to maximize their reach. To disrupt this behavior we jointly developed a shared industry database of “hashes” — or digital fingerprints — that allows us to safely share known terrorist images and video propaganda with partner companies. This enables us to more quickly identify and take action against potential terrorist content on our respective platforms.”135 35 • AP reported at various points throughout the year on how Facebook was auto- generating pages promoting Islamic State and al-Qaida.136 “Facebook concedes that its systems are not perfect,” AP wrote in May, “but says it’s making improvements.” Like other tech companies, Facebook relies heavily on AI, artificial intelligence, to automatically “weed out violent posts” before they can be published. “After making heavy investments, we are detecting and removing terrorism content at a far higher success rate than even two years ago,” the company said in a statement. “We don’t claim to find everything and we remain vigilant in our efforts against terrorist groups around the world.” “Facebook would like us to believe that its magical algorithms are somehow scrubbing its website of extremist content,” they quoted John Kostyack, executive director of the National Whistleblower Center, as saying in September. “Yet those very same algorithms are auto-generating pages with titles like ‘I Love Islamic State,’ which are ideal for terrorists to use for networking and recruiting.”137 00 'IOU KNOW ~.I.\VAtl1 To see what he snares wilh friends, send him e f rlend request. Q'-@§1 (9 Intro , I! per,g,,Nt """'" - -I! ,I Gil I.NU In Hfodl!Otrg. O Example of a tweet promoting the #BlueforSudan campaign. Via: Twitter. 40 On-going social media blocks however also made it difficult for the diaspora to keep abreast of the latest developments on the ground. “Those outside Sudan have been forced to rely on phone calls or word of mouth to receive information from the ground, without any visual footage, which they, in turn, had shared on social media,” Al Jazeera said.151 Faces of those killed in anti-government protests in Khartoum. Photo Credit: Andrew Renneisen for BuzzFeed News • Social Media was seen as playing an important role in organizing protests in the country which led to the removal of President Omar Hassan al-Bashir earlier in the year, after 30 years in power. “Protesters in Sudan used social media to organize and VPNs to evade censors,” noted the Wall Street Journal. Activists used Facebook to share the time and location of protests, the Journal explained, as well as to encourage participation. 41 Social networks were also important in terms of showing what was happening on the ground. “Social media proved to be crucial because the state had a tight grip on conventional forms of media,” wrote Voice of America’s Ayen Bior. “With a ranking of 175 out of 180, Sudan is one of the least free countries globally, according to this year’s World Press Freedom index.” As a result, social media was often a pivotal way to “receive and disseminate information,” as well as a channel to address misinformation and “fake news.” LEBANON • In Lebanon, protests were prompted - in part - by the governments’ proposed tax on the use of the messaging app, WhatsApp.154 The protests grew into a nation-wide movement, further fueled by concerns about government corruption and poverty levels in the country.155 • More than 84% of Lebanese locals use WhatsApp for messaging and phone calls. WhatsApp Is the most commonly used 98% of Lebanese adults ages 18 to 29, and platform In Lebanon 94% of adults ages 30 to 49 use WhatsApp, '6 ofL ebanese adults wfto use/ da 11ot use ... the Pew Research Center reports.156 Do not use Use Whats.App • Many Lebanese protestors accused Feeebook mainstream media of letting them down. lnstea,am 65 - - As a result, they used their social media Viber accounts to directly broadcast their SnapChat message around the world.157 Twitter Tinder • A video of a group of protestors singing Note Don koow re,pomf"5 r,ot shown. the famous children’s song “Baby Shark” s.nu,oo S.Ul\'l!Y or Lell.:lr,~ !HlUlb COll