UNPACKING  FRUIT:      RE-­‐EXAMINING  ASSUMPTIONS  ABOUT  AGRICULTURE  AND      URBANIZATION  IN  THE  “NEW  WEST”—    A  CASE  STUDY  IN  JACKSON  COUNTY,  OREGON                                by    INNISFREE  L.  MCKINNON                      A  DISSERTATION    Presented  to  the  Department  of  Geography  and  the  Graduate  School  of  the  University  of  Oregon  in  partial  fulfillment  of  the  requirements  for  the  degree  of  Doctor  of  Philosophy    June  2014         ii   DISSERTATION  APPROVAL  PAGE    Student:  Innisfree  L.  McKinnon    Title:  Unpacking  Fruit:  Re-­‐Examining  Assumptions  About  Agriculture  and  Urbanization  in  the  “New  West”—A  Case  Study  in  Jackson  County,  Oregon    This  dissertation  has  been  accepted  and  approved  in  partial  fulfillment  of  the  requirements  for  the  Doctor  of  Philosophy  degree  in  the  Department  of  Geography  by:    Peter  Walker   Chairperson  Susan  Hardwick   Core  Member  Daniel  Buck   Core  Member  Michael  Hibbard   Institutional  Representative    and    Kimberly  Andrews  Espy   Vice  President  for  Research  and  Innovation;     Dean  of  the  Graduate  School      Original  approval  signatures  are  on  file  with  the  University  of  Oregon  Graduate  School.    Degree  awarded  June  2014         iii                        ©  2014  Innisfree  L.  McKinnon                                                                             iv    DISSERTATION  ABSTRACT    Innisfree  L.  McKinnon    Doctor  of  Philosophy    Department  of  Geography    June  2014    Title:  Unpacking  Fruit:  Re-­‐Examining  Assumptions  About  Agriculture  and  Urbanization  in  the  “New  West”—A  Case  Study  in  Jackson  County,  Oregon         This  case  study  examines  the  relationship  between  agriculture  and  urbanization  in  the  context  of  Oregon’s  comprehensive  land  use  planning  system.  The  first  article  assesses  the  historical  relationship  between  rural  real  estate  development  and  investment  in  agriculture  in  Jackson  County  southern  Oregon.  The  second  article  uses  the  theory  of  global  urbanization  to  reflect  on  the  patterns  of  urbanization  in  Jackson  County  and  suggests  that  global  urbanization  might  provide  a  useful  framework  for  connecting  urban  political  ecology  and  exurban  political  ecology.  The  third  article  focuses  on  the  political  economies  of  farmland  preservation  in  Jackson  County  where  there  have  been  repeated  calls  for  increased  local  control  of  land  use  planning.           v     CURRICULUM  VITAE    NAME  OF  AUTHOR:  Innisfree  L.  McKinnon    GRADUATE  AND  UNDERGRADUATE  SCHOOLS  ATTENDED:       University  of  Oregon,  Eugene     University  of  California,  Davis     Antioch  College,  Yellowsprings,  OH    DEGREES  AWARDED:       Doctor  of  Philosophy,  Geography,  2014,  University  of  Oregon     Master  of  Arts,  Geography,  2008,  University  of  California  Davis     Bachelor  of  Science,  1996,  Environmental  Science,  Antioch  College    AREAS  OF  SPECIAL  INTEREST:       Political  Ecology  of  Land  Use       Environmental  Policy    GRANTS,  AWARDS,  AND  HONORS:    Larry  Ford  Fieldwork  Scholarship  in  Cultural  Geography,  Association  of  Pacific  Coast  Geographers,  2012      University  Club  Foundation  of  Portland  UO  Fellowship,  2010    Best  Regional  Paper,  Association  of  Pacific  Coast  Geographers,  2010    Travel  Award,  See  Hear  Make  Do  Workshop,  ESRC  and  The  University  of  Edinburgh,  2010      Fellowship  for  a  Woman  in  Cartography  and  GIS,  Department  of  Geography  University  of  Oregon,  2008-­‐2011      PUBLICATIONS:      2011  McKinnon,  I.  “Expanding  cartographic  practices  in  the  social  sciences.”  In  L.Pauwels  and  E.  Margolis,  eds.  The  Sage  Handbook  of  Visual  Research  Methods.  Sage  Publications  Ltd.    2009  Owens,  P.  E.,  and  McKinnon,  I.  “In  pursuit  of  nature:  The  role  of  nature  in  adolescents'  lives.”  Journal  of  Developmental  Processes,  4(1),  43-­‐58.         vi       ACKNOWLEDGMENTS    I  want  to  thank  my  committee  for  their  support  and  assistance  in  the  drafting  of  this  document.  In  addition,  special  thanks  are  due  to  Pat  Aklin,  Greg  Jones,  and  Gene  Martin  whose  deep  knowledge  of  Jackson  County  helped  orient  me  to  the  region.  I  also  want  to  thank  all  my  interviewees  who  were  so  generous  in  sharing  their  time  and  their  thoughts.  This  project  was  supported  by  fellowship  from  the  Portland  University  Club  and  the  Association  of  Pacific  Coast  Geographers.  Most  importantly,  I  want  to  thank  my  family  for  supporting  me  in  many  ways  throughout  this  process.  Particularly,  my  husband  Ian  and  my  father  who  have  both  served  as  my  unofficial  research  assistants  and  biggest  supporters.             vii                This  dissertation  is  dedicated  to  my  grandparents,  who,  through  their  diverse  life  experiences,  gave  me  a  unique  perspective  on  land  use  in  the  American  West.                                                                                     viii     TABLE  OF  CONTENTS  Chapter   Page  I.  INTRODUCTION  .....................................................................................................................................  1  Scale  in  Political  Ecology  ...................................................................................................................  3  The  Origins  of  Bear  Creek  RPS  ........................................................................................................  7  Article  Summaries  ................................................................................................................................  9  II.  METHODS  ..............................................................................................................................................  14  Interviews  ..............................................................................................................................................  14  Observation  of  the  Political  Process  ...........................................................................................  18  Analysis  of  Written  Documentation  ...........................................................................................  19  Archival  Research  ...............................................................................................................................  19  Maps,  Geographic  Information  Systems,  and  Quantitative  Data  ....................................  20  Conclusion  .............................................................................................................................................  21  III.  OLD  WEST  VERSUS  NEW  WEST,  EXURBAN  SPRAWL  AND  HIGH  VALUE  AGRICULTURE:  COMPETING  OR  COMPATIBLE  CAPITALISMS?  ........................................  22  Introduction  ..........................................................................................................................................  22  Literature  Review  ...............................................................................................................................  24  Methods/Study  Area  .........................................................................................................................  30  Case  Study  ..............................................................................................................................................  35  Discussion  ..............................................................................................................................................  48  Conclusion  .............................................................................................................................................  52  IV.  EXTENDED  URBANIZATION  AND  RURAL  IMAGINARIES:  USING  LEFEBVRE'S  THEORY  OF  PLANETARY  URBANIZATION  TO  UNDERSTAND  EXURBIA  .......................  55  Theoretical  Framework  ...................................................................................................................  56  Extended  Urbanization  in  Jackson  County  ..............................................................................  63  Discussion  and  Conclusion  .............................................................................................................  81  V.  A  STICKY  SITUATION:  PRESERVING  HIGH  VALUE  SOIL  OR  COMMERCIAL  AGRICULTURE?  ........................................................................................................................................  84  Land  Use  Governance  in  Oregon  ..................................................................................................  86  Methods  ..................................................................................................................................................  90  Setting  ......................................................................................................................................................  91  Contradictions  of  Farmland  Preservation  in  Jackson  County  .........................................  95  Defining  the  "Commercial  Agricultural  Base"  and  Debating  the  Future  of              Farming  ..........................................................................................................................................  103  Intraclass  Conflict  and  Farmland  Preservation  ..................................................................  110  Discussion  and  Conclusion  ..........................................................................................................  114  VI.  CONCLUSION  ...................................................................................................................................  119  Rescaling  ..............................................................................................................................................  119  Urban-­‐Rural  Interactions  .............................................................................................................  120  Bear  Creek  RPS  .................................................................................................................................  121  Implications  for  the  Future  of  Land  Use  Policy  ..................................................................  122  APPENDICES  ...........................................................................................................................................  125  A.  CORE  METROPOLITAN  COUNTIES.  ....................................................................................  125           ix   Chapter   Page    B.  EXCERPT  FROM  ERS  FARM  TYPOLOGY  FOR  A  DIVERSE  AGRICULTURAL                SECTOR.  ...............................................................................................................................................  128  REFERENCES  CITED  ............................................................................................................................  130           x       LIST  OF  FIGURES    Figure   Page  1.  Nested  Scales  ..........................................................................................................................................  4  2.  Jackson  County  .....................................................................................................................................  31  3.  Population  growth  in  Jackson  County,  U.S.  Census  ..............................................................  33  4.  Jackson  County  population  growth  since  1900..  ...................................................................  34  5.  A  1909  promotional  brochure  including  prominent  advertising  of  the  many  opportunities  for  recreation  in  the  Rogue  Valley.  ...........................................................  38  6.  A  promotional  brochure  showing  the  many  excellent  orchard  homes       in  the  valley.  .....................................................................................................................................  41  7.  Jackson  County  farm  sizes  over  time.  ........................................................................................  46  8.  Jackson  County  .....................................................................................................................................  65  9.  Total  number  of  workers  employed  in  farming,  fishing,  and  forestry  in  2013.       From  the  Bureau  of  Labor  Statistics.  .....................................................................................  67  10.  The  percentage  of  the  total  workforce  employed     in  farming,  fishing,  and  forestry  in  2013..  ...........................................................................  67  11.  Our  Region  farmland  conservation  zone.  ..............................................................................  71  12.  Bear  Creek  RPS  urban  reserves  map.  ......................................................................................  72  13.  Marketing  rural  space,  Hillcrest  Winery,  Medford  Oregon.  ...........................................  76  14.  Billboard  northeast  of  Medford  advertising  home  sites     with  "Absolute  Privacy  Forever!!"  ..........................................................................................  79  15.  New  mall  under  construction  in  west  Medford,      anchored  by  REI  and  Trader  Joes.  .........................................................................................  81  16.  Oregon's  Statewide  Planning  Goals………………………………………………………………..86  17.  Political  Cartoon,  Capital  Press,  Feb.  11,  2000  ....................................................................  88  18.  Rural  and  Farm  Zoning  west  of  Medford  ...............................................................................  99  19.  USDA  farm  typology.  ....................................................................................................................  108  20.  This  graph  is  based  on  a  GIS  analysis  of  assessors’  codes  of  quality  of  single-­‐family  homes  .................................................................................................................................  112  21.  Map  of  current  and  future  urbanization  and  high  value  farm  soil  ..........................  116         1   CHAPTER  I     INTRODUCTION       Understanding  the  relationship  between  efforts  to  preserve  "the  environment"  and  the  marginalization  of  local  people  and  traditional  life  ways  is  one  of  the  central  themes  in  political  ecology  (Robbins  2004).  Rejection  of  top  down,  command  and  control  models  of  environmental  management  in  favor  of  "community  based"  management  grew  in  prominence  in  the  1990s  (Holling  and  Meffe  1996).  These  "community  based"  models  of  environmental  management  seek  to  benefit  local  people  through  engagement  with  community  members  and  actively  soliciting  participation  in  decision-­‐making.  Yet  this  model,  widely  (though  certainly  not  universally)  taken  up  by  governments,  NGOs,  and  conservation  scientists,  has  not  proved  to  be  a  panacea  for  the  problems  of  balancing  the  needs  of  local  people,  ecological  systems,  and  economic  development  (Goodwin  1998,  Hester  1996,  Brenner  and  Theodore  2002).    The  complexity  of  understanding  participation  in  management  and  the  dynamics  of  communities1  has  been  discussed  and  debated  thoroughly  in  the  literature  on  environmental  management  (Kellert  et  al.  2000,  Herbert  2005).  As  McCarthy  (2005)  points  out  in  relation  to  community  forestry  in  the  U.S.,  community  based  management  may  in  fact  reflect  the  adoption  of  problematic  neoliberal  forms  of  management  rather  than  actually  providing  increased  inclusion  for  marginalized  local  actors.                                                                                                                    1.  What  exactly  is  meant  when  referring  to  "community"  has  also  been  debated.  The  concept  of  community  as  a  whole  and  coherent  object  has  been  thoroughly  examined  and  deconstructed.  At  this  point  the  idea  of  a  single,  coherent  community  is  highly  suspect  and  yet  is  still  broadly  used  within  conservation  and  planning  circles  to  indicate  a  concern  for  participation  and  representation.         2     This  dissertation  examines  a  case  study  in  Jackson  County,  southern  Oregon,  where  there  have  been  longstanding  calls  for  increased  local  control  of  land  use  regulation.  It  begins  with  the  assumption  that  local  control  of  land  use  does  not  necessarily  result  in  more  socially  just  or  environmentally  sustainable  management  (Brown  and  Purcell  2005).  This  case  study  takes  place  in  the  context  of  Oregon's  statewide  land  use  planning  system,  which  has  maintained  a  strong  role  for  state  management  of  land  use  since  it  was  passed  in  1973.  This  system  has  been  widely  praised  within  the  planning  community  and  recognized  as  effective  in  limiting  sprawling  growth  (Gosnell  2011).  Yet  this  system  has  not  always  been  popular  within  Oregon,  particularly  in  the  more  rural  parts  of  the  state  (Walker  and  Hurley  2011).  My  research  into  this  case,  in  line  with  Brown  and  Purcell's  (2005)  call  to  "critically  analyze  the  complex  and  dynamic  particularities"  of  each  case  of  rescaling  focuses  on  the  following  three  questions,  which  form  the  basis  of  the  three  core  chapters  of  this  dissertation:       Why  is  there  pressure  to  rescale  land  use  governance  in  Oregon?       What  is  the  role  of  the  urban-­‐rural  divide  in  this  process?     What  are  the  implications  of  this  localization  for  land  use  planning  in  Oregon?       Each  of  the  following  chapters  is  a  stand-­‐alone  piece  designed  to  be  submitted  for  publication  in  a  journal.  However,  to  give  a  better  sense  of  the  overall  scope  of  project,  what  follows  in  the  introduction  is  a  brief  review  of  the  literature  on  scale  with  a  focus  on  how  political  ecologists  have  conceptualized  scale  in  their  work.  Then  I  give  a  short  explanation  of  the  Bear  Creek  Regional  Problem  Solving  process.         3   This  planning  process  was  the  starting  point  for  my  case  study  in  Jackson  County.  The  process  was  complex  and  lengthy  enough  that  a  short  review  here  will  provide  context  for  the  articles  that  follow.  Finally  I  give  a  brief  summary  of  the  three  articles  and  some  of  the  ways  they  fit  together.   Scale  in  Political  Ecology       The  literature  on  the  concept  of  scale  in  human  geography  is  extensive  and  has  been  reviewed  numerous  times  (Marston  2000,  Brenner  2001,  Howitt  2003,  Sheppard  and  McMaster  2004,  Neumann  2009,  Reed  and  Bruyneel  2010).  My  intention  here  is  not  to  repeat  these  efforts  but  to  briefly  touch  on  a  few  key  points  of  these  debates  in  order  to  frame  the  current  study  and  my  assumptions  about  the  role  of  scale  in  the  politics  of  land  use.  In  particular,  my  focus  here  is  on  how  political  ecologists  have  conceptualized  scale  in  their  work.         Blaikie  and  Brookfield  (1987)  in  their  foundational  research  described  a  method  for  understanding  environmental  degradation  that  relied  on  what  they  called  "a  chain  of  explanation."  In  this  approach,  research  began  with  an  examination  of  a  degradation  event  on  the  landscape  and  then  worked  outwards  from  this  event,  beginning  with  the  actions  of  land  managers  and  then  their  relationships  with  "broader"  political  and  economic  forces  on  the  regional,  national,  or  global  level  (see  Figure  1).           4     Figure  1:  Nested  Scales      This  methodology,  while  not  without  current  relevance,  has  been  challenged  by  several  developments  in  human  geography  -­‐-­‐  primarily  the  increasing  dominance  of  concepts  of  the  social  construction,  both  in  relation  to  the  categories  of  environmental  degradation  and  the  concept  of  scale  itself.  So  today,  the  question  of  what  constitutes  an  environmental  problem  and  who  defines  these  problems  remains  an  open  one.  Additionally,  human  geographers  have  largely  come  to  agreement  that  scale  itself  is  socially  constructed.  The  categories  commonly  used  to  describe  various  scales  or  levels  at  which  political  action  takes  place  are  themselves  constructed  through  political  and  cultural  processes.  In  political  geography  there  is  a  significant  literature  on  the  politics  of  scale  that  examines  how  political  actors  at  various  levels  of  government  engaging  in  "scale  jumping"  in  order  to  gain  an  advantage  in  a  particular  political  struggle.           5     Marston,  Johns,  and  Woodward  (2005)  suggest  that  the  entire  concept  of  scale  in  human  geography  should  be  abandoned  in  favor  of  what  they  call  flat  ontologies.  The  intention  of  Marston's  intervention  is  to  open  up  spaces  for  political  intervention  and  to  demystify  the  power  of  the  global  in  our  explanations.  She  calls  for  attention  to  the  particular  sites  where  action  takes  place  rather  than  relying  on  the  somewhat  mystifying  concept  of  "global"  forces.  In  Marston's  terms,  efforts  to  localize  land  use  decision-­‐making  in  Oregon  are  not  about  scale  or  rescaling,  but  rather  about  the  particular  site  of  political  power.  Will  people  in  Salem  or  Portland  make  decisions  about  land  use  in  Jackson  County,  or  will  decision-­‐making  be  centered  in  the  county  itself?     While  I  am  sympathetic  to  Marston's  intervention,  the  concept  of  scale  continues  to  have  epistemological  significance  if  not  ontological  purchase.  That  is,  scalar  terminology  and  scalar  thinking  continue  to  dominate  political  debates  and  be  used  in  common  parlances.  Additionally,  while  Marston  et  al.  (2005)  seek  to  disempower  the  hierarchical  nature  of  scalar  thinking  and  refocus  the  emphasis  on  "globalization"  onto  particular  sites  of  power  and  influence,  I  remain  skeptical  of  efforts  that  a  priori  reject  all  forms  of  hierarchy.  Levels  of  government  are  hierarchical  in  their  territorializations.  That  is,  national  governments  make  laws  for  a  larger  territory,  which  encompasses  state  and  local  governments.  While  these  forms  of  hierarchy  are  socially  constructed  and  contingent,  they  also  have  histories  and  geography  and  significant  grounding  in  material  realities  (Sayre  2005).       Sayre  (2005)  suggests  that  attention  to  the  ways  that  ecologists  handle  scale  may  assist  social  scientists  in  conceptualizing  scale.  In  this  case  there  are  multiple         6   scalar  moments,  some  to  do  with  scales  of  governance  and  others  to  do  with  ecological  and  mapping  scales.  Additionally  there  are  the  levels  at  which  I  chose  to  study  the  problem.  I  began  with  a  focus  on  regional  problem  solving  in  the  Bear  Creek  Valley,  part  of  Jackson  County.  The  Bear  Creek  Regional  Problem  Solving  process  constituted  a  new  scale  for  land  use  governance  in  the  area  that  involved  not  only  the  county  government,  but  also  local  municipalities  within  the  most  highly  populated  part  of  the  county.  Methodologically  my  focus  was  on  the  development  of  this  new  regional  governmental  process,  but  understanding  developments  at  this  level  also  required  understanding  the  factors  operating  at  levels  "above"  and  "below."  To  understand  the  formation  of  this  regional  process  therefore,  I  examined  the  discourses  circulating  among  actors  involved  in  state  level  governance  and  the  processes  impacting  landowners  at  the  level  of  the  individual  household.       This  case  illustrates  the  utility  of  Sayre's  separation  of  scale  into  grain  and  extent.  Sayre  claims  these  two  aspects  of  scale,  as  used  by  ecologists,  could  be  usefully  applied  by  critical  human  geographers  to  better  understand  how  scale  functions.  As  Sayre  points  out,  particular  ecological  effects  are  only  visible  when  studied  at  the  appropriate  scale.  Oregon's  planning  system  has  a  distinct  extent,  but  the  impact  of  global  markets  for  agricultural  products  only  act  at  the  granular  level  of  individual  farm  households.  So  rather  than  a  nest  of  scales  in  which  global  forces  act  upon  national  or  state  levels,  imposing  forces  downwards,  in  this  case  it  is  the  actions  of  individual  land  owners  in  response  to  global  markets  which  produce  the  pressure  "upwards"  onto  the  mid-­‐level  scale  of  the  state.           7   The  Origins  of  Bear  Creek  RPS       I  began  my  examination  of  scale  in  relation  to  environmental  management  through  a  case  study  examining  the  Bear  Creek  Regional  Problem  Solving  (RPS)  process,  which  was  taking  place  in  Jackson  County,  southern  Oregon.  There  are  several  aspects  of  this  case  that  make  it  both  typical  and  unique,  providing  a  lens  for  the  examination  of  broad  issues  around  the  governance  of  land  use.  Oregon's  comprehensive  land  use  planning  provides  a  unique  context  to  study  top-­‐down  environmental  regulation.  The  system,  enacted  with  the  passage  of  SB  100  in  1973,  provides  a  rare  example  of  state-­‐level  control  of  land  use  governance  in  the  U.S.  Oregon's  comprehensive  planning  has  been  widely  hailed  as  one  of  the  most  successful  systems  for  regulating  sprawl  and  shaping  urban  growth  in  the  U.S.,  perhaps  the  world.  However,  the  system  has  been  plagued  by  problematic  efforts  to  overturn  it  since  its  passage.  These  have  been  fueled  by  claims  of  unfairness,  particularly  by  many  rural  landowners.  Like  McCarthy’s  study  of  the  (2002)  Wise  Use  movement,  private  property  activists  and  rural  land  owners  in  Oregon  oppose  a  top  down  imposition  of  strict  environmental  regulations  by  far  away  government.       The  Bear  Creek  RPS  process  began  through  two  different  planning  processes,  which  took  place  in  Jackson  County  during  the  1990s.  One,  a  grassroots  effort  started  by  a  group  of  local  citizens  concerned  about  continuing  rapid  growth,  and  a  sprawling  pattern  of  development  despite  statewide  planning  regulations.  This  process  began  with  early  morning  meetings  at  coffee  shops  and  trips  around  the         8   valley  to  observe  and  discuss  how  growth  was  changing  the  region,  and  evolved  into  a  process  called  Our  Region.  From  1995  to  2000  planners  from  the  Rogue  Valley  Council  of  Governments  worked  with  about  75  local  citizens  from  a  wide  variety  of  backgrounds  to  create  a  regional  plan  for  growth  in  the  Bear  Creek  Valley,  the  location  of  7  of  the  11  incorporated  cities  in  the  county2,  where  most  population  growth  was  taking  place.  This  process  resulted  in  a  report  with  recommendations  for  how  growth  should  take  place  over  50  years.       Around  the  same  time  that  the  Our  Region  process  was  coalescing  in  the  early  1990s,  a  new  set  of  administrative  rules  was  put  into  place  that  required  all  cities  over  a  certain  size  in  Oregon  to  designate  "urban  reserves."  Urban  reserves  were  created  to  work  somewhat  like  an  urban  growth  boundary,  but  to  further  organize  and  rationalize  growth.  In  Oregon  urban  growth  boundaries  are  a  required  element  of  cities'  comprehensive  plans.  They  hold  enough  buildable  land  for  20  years  of  growth.  Urban  reserves  extend  the  temporal  element  of  planning  for  growth  by  establishing  areas  outside  the  urban  growth  boundary  for  growth  over  10-­‐30  years  beyond  that  timeframe.  In  1992,  the  City  of  Medford  was  required  to  create  set  of  urban  reserves.  Over  the  next  three  years  the  city  and  county  were  unable  to  come  to  an  agreement  over  a  location  for  these  reserves.  This  process  was  highly  contentious  and  the  disagreement  between  the  county  and  city  caused  a  lot  of  mistrust  and  frustration  over  being  required  to  work  together.  The  urban  reserves  statute  was  later  modified  to  make  the  process  optional  rather  than  required.  However,  the  process  was  often  cited  in  my  interviews  as  prompting  local                                                                                                                  2.  The  cities  included  in  this  area  are  Medford,  Ashland,  Talent,  Phoenix,  Central  Point,  Jacksonville,  and  Eagle  Point.         9   governments  to  seek  more  productive  ways  to  work  together.  In  1998  the  city  of  Medford  and  the  county  board  of  commissioners  set  up  the  Multijurisdictional  Committee  on  Urban  Reserves  in  order  to  work  out  a  plan  for  urban  reserves  for  Medford.  The  cities  of  Phoenix,  Jacksonville,  Central  Point,  Eagle  Point  decided  to  also  participate  and  create  urban  reserves.  In  1999  the  Department  of  Land  Conservation  and  Development  suggested  that  this  process  might  reasonably  be  considered  a  regional  problem  solving  process  and  invited  the  participants  to  apply  for  that  status,  which  gave  state  grant  funding  to  help  support  the  process.       The  Oregon  Legislature  created  the  regional  problem  solving  statute  in  1996  to  allow  for  the  resolution  of  difficult  land  use  disputes  through  a  collaborative  planning  process.  The  process  requires  that  all  affected  local  governments  and  state  agencies  must  be  allowed  to  participate.  And  in  exchange,  the  resulting  plan  is  permitted  to  vary  from  state  administrative  rules,  although  it  should  still  comply  with  the  spirit  of  the  statewide  land  use  goals.  This  rule  was  designed  to  provide  a  tool  for  regional  planning  which  would  allow  local  governments  some  flexibility,  and  respond  to  repeated  complaints  that  statewide  regulations  don't  fit  well  with  local  conditions.  The  requirement  to  plan  regionally  and  achieve  consensus  among  participating  local  governments  has  proved  difficult,  and  prior  to  the  Bear  Creek  RPS  process  only  one  regional  problem  solving  process  had  been  carried  through  to  completion  and  it  was  significantly  more  limited  in  scope  (Nabeta  2013).   Article  Summaries     The  first  article  in  this  dissertation  is  titled  "Old  West  Versus  New  West:  Exurban  Sprawl  and  High  Value  Agriculture,  Competing  or  Compatible  Capitalisms.“         10   This  piece  examines  the  history  of  land  use  in  Jackson  County,  particularly  the  relationship  between  the  development  of  fruit  growing  and  real  estate  development.  In  it  I  argue  that  the  political  economy  and  culture  of  orchard  fruit  growing  was  essentially  compatible  with  marketing  of  a  rural  lifestyle  to  wealthy  and  middle  class  urban  and  suburban  migrants  to  the  region.  Fruit  growing  requires  significant  inputs  of  capital  and  an  investment  of  7-­‐10  years  before  trees  start  to  bear  commercially,  so  new  fruit  growers  had  to  have  a  source  of  significant  startup  funding.  Once  land  was  planted  with  mature  fruit  trees,  that  investment  was  reflected  in  the  land  price  and  there  was  significant  speculation  and  parcilization.    A  number  of  wealthy  investors,  after  growing  tired  of  playing  the  gentleman  farmer,  decided  instead  to  subdivide  their  properties  and  market  them  as  orchard  homes  to  middle  class  retirees  and  others  looking  for  a  rural  lifestyle.  This  process  was  also  facilitated  by  a  small  but  ever  growing  tourism  industry  centered  around  outdoor  recreation  and  health  promotion.       This  article  contributes  to  the  literature  on  the  political  ecology  of  exurbia  by  examining  the  growth  of  an  exurban  pattern  of  development  in  relation  to  a  form  of  resource  based  industry  that  is  significantly  different  in  its  political  economy  than  ranching  or  mining,  discussion  of  which  has  dominated  much  of  literature.  It  also  contributes  to  the  overall  focus  of  the  dissertation  by  setting  up  the  historical  patterns  of  land  use,  economy,  and  politics  that  made  up  the  environmental  governance  regime  in  place  when  Oregon's  land  use  planning  system  was  put  into  place  in  the  1970s.  This  historical  governance  regime  favored  parcelization  and  a  rural/exurban  pattern  of  sprawl.  In  turn,  the  appeal  of  the  region  to  exurban         11   migrants  and  their  desire  to  purchase  rural  land  gave  fruit  growers  an  easy  source  of  capital  during  less  profitable  years  for  purchase  of  technological  improvements  or  the  replanting  of  aging  orchards.  This  historical  background  on  the  culture  and  political  economy  of  the  region  sets  the  stage  for  the  two  other  articles,  which  focus  on  recent  debates  over  land  use  in  the  region  and  largely  center  around  the  existing  and  ideal  relationship  between  urban  and  rural  space.     The  second  article  argues  that  Lefebvre's  theorization  of  global  urbanization  is  helpful  for  understanding  conflict  around  urban-­‐rural  interface  conflicts.  In  it  I  argue  that  as  urban  society  takes  hold  across  the  globe,  there  is  a  tendency  to  see  increasing  nostalgia  for  real  and  mythological  forms  of  rural  life.  Exurbanites  and  others  seeking  rural  living  mistakenly  attempt  to  escape  the  alienation  of  their  lives  under  capitalist  urbanization  through  migration  to  rural  space.  In  turn,  as  rural  economies  become  increasingly  subsumed  and  subordinated  to  urban  domination,  the  image  of  rurality  becomes  increasingly  commodified.  I  use  examples  from  my  case  study  in  Jackson  County  to  support  this  argument.     This  article  calls  for  increased  engagement  between  political  ecologists  working  on  urban  and  rural  issues  and  outlines  the  continuing  importance  of  existing  and  ongoing  research  on  rural  and  exurban  issues.  Rather  than  erasing  rurality,  global  urbanization  theorizes  the  continuing  reemergence  of  the  image  of  rurality  within  an  increasingly  chaotic  fabric  of  urban  society.     The  third  article  examines  the  debate  around  farmland  conservation  in  Jackson  County  with  a  focus  on  the  role  of  local  farmers  and  agricultural  experts.  In  this  article  I  argue  that  farmers'  frustrations  with  statewide  farmland  conservation         12   policy  are  not  simply  motivated  by  an  ideological  commitment  to  private  property  rights,  but  rather  that  the  particularities  of  local  physical  geographies  and  the  political  economies  of  farming  and  real  estate  development  in  Jackson  County  have  contributed  to  widespread  feelings  that  current  policies  are  insufficient  in  their  efforts  to  support  a  vibrant  agricultural  industry  in  the  region.         This  article  contributes  to  the  literature  in  political  ecology  on  the  role  of  scale  in  conservation  policy.  In  particular,  it  starts  from  the  assumption  that  local  or  community  based  natural  resource  management  does  not  necessarily  result  in  more  just  or  sustainable  outcomes  (Purcell  and  Brown  2005).  Purcell  and  Brown  rather  suggest  that  political  ecologists  should  set  to  work  "critically  analyzing  the  complex  and  dynamic  particularities  of  each  situation."  In  the  Oregon  case  there  is  significant  evidence  that  statewide  land  use  planning  has  been  at  least  somewhat  effective  in  controlling  growth  and  protecting  farmland  from  development  (Gosnell  et  al.  2011)  So  this  article  is  not  suggesting  that  increasing  local  control  of  land  use  planning  in  Oregon  would  result  in  more  just  and  sustainable  solutions.  Rather,  it  is  worth  closely  examining  the  role  of  farmers  in  supporting  opposition  to  statewide  planning  because  farmers  have  significant  symbolic  capital  (Bourdieu  1986)  in  the  political  debates  over  the  future  of  rural  land  in  Oregon.  As  Walker  and  Hurley  (2011)  state  "the  fortunes  of  Oregon's  farmers  and  the  fortunes  of  Oregon's  planning  system  have  always  gone  together.  Policies  that  help  farmers  to  stay  in  business  may  be  essential  to  maintaining  political  support  for  the  state's  planning  system."  Farming  in  Jackson  County  is  undergoing  significant  restructuring  and  the         13   strains  of  this  transformation,  as  the  fortunes  of  some  farmers  rise  while  others  decline,  are  often  expressed  through  dissatisfaction  with  the  land  use  system.           14   CHAPTER  II   METHODS       This  chapter  describes  the  methods  used  in  developing  my  case  study  in  Jackson  County.  The  case  began  with  reports  by  state  employees  and  members  of  the  planning  community  of  a  troublesome  land  use  planning  process  taking  place.  The  case  study  progressed  in  an  inductive  manner  from  that  basic  start,  adding  methods  as  issues  came  to  light.  The  planning  process  in  question  was  the  Bear  Creek  Regional  Problem  Solving  process.  However,  understanding  the  dynamics  of  that  process  involved  an  expansion  of  the  case  to  include  the  history  of  land  use  and  planning  in  Jackson  County  and  situating  the  Bear  Creek  RPS  within  the  ongoing  dynamics  of  Oregon’s  statewide  planning  system.    The  methods  I  chose  for  building  this  case  study  were  shaped  by  my  critical  realist  outlook  towards  how  to  study  environmental  change  and  the  social  and  physical  processes  that  create  that  change.  My  assumption  is  that  how  we  define  physical  changes  in  the  landscape  as  problems  is  shaped  by  cultural  systems,  though  “external  reality  is  not  collapsible  to  the  cognitive  or  social  domain  of  creator  or  reader”  (Galt  2011).   Interviews       The  study  began  with  interviews  with  key  informants  involved  in  land  use  planning  in  Jackson  County,  focusing  on  the  Bear  Creek  Regional  Problem  Solving  Process.  The  first  interviewees  were  selected  because  of  their  prominent  roles  in  the  RPS  process.  I  then  began  a  snowball  sampling  method,  using  multiple  informants  as         15   starting  points.  My  intention  was  to  understand  the  dynamics  of  the  RPS  process  and  any  conflicts  over  the  creation  of  a  plan  for  growth  management  in  the  region.    In  addition  to  snowball  sampling,  I  made  an  effort  to  interview  people  in  a  variety  of  positions  related  to  the  planning  process  itself  including  staff  planners  for  the  cities  and  county,  elected  officials,  and  representatives  of  various  state  agencies  who  were  involved  in  representing  the  interests  of  the  State  of  Oregon.  I  also  attempted  to  make  sure  that  my  interviews  included  people  living  in  the  various  different  cities  and  in  rural  parts  of  the  county.    In  conducting  my  initial  round  of  interviews  I  rapidly  found  there  were  two  dominant  discourses  around  the  emerging  regional  plan.  Supporters  of  the  plan  emphasized  the  amount  of  work  having  gone  into  the  plan,  the  way  the  process  had  been  constructed  to  be  fair  and  accomplish  the  goals,  how  it  had  been  a  long  tough  process,  but  ultimately  worthwhile.  People  with  a  stronger  concern  for  farmland  conservation  and  connections  to  local  watchdog  land  use  groups  including  1000  Friends  of  Oregon  said  they  felt  excluded  from  the  process  and  concerns  about  both  the  fairness  of  the  process  and  the  outcome  which  they  felt  was  allocating  too  much  land  for  urban  growth.  Some  of  these  concerns  were  addressed  as  the  process  progressed  which  ultimately  led  watchdog  groups  not  to  challenge  the  final  plan.       As  my  interviews  progressed,  I  began  to  feel  that  further  interviews  with  those  heavily  involved  with  the  planning  process  would  yield  little  additional  information.  So  I  made  an  effort  to  recruit  interviewees  who  were  only  peripherally  involved  or  seemed  to  have  been  involved  at  some  point  and  were  no  longer  active.  I  did  this  by  reviewing  the  written  records  including  lists  of  who  had  been  involved  in         16   various  committees  and  groups  and  written  comments  by  citizens  that  had  been  entered  into  the  official  records.  I  then  consulted  with  several  key  informants  (long  time  residents  who  were  active  in  local  politics)  who  gave  me  additional  information  into  individuals’  backgrounds  and  interests.  I  began  to  interview  several  people  who  were  not  directly  involved  in  the  Bear  Creek  RPS,  but  were  experienced  observers  of  local  politics  and  long  time  residents  in  order  to  better  understand  the  context  and  long  term  dynamics  of  the  situation.       I  also  focused  on  obtaining  interviews  with  farmers  and  agricultural  experts  such  as  extension  agents  as  the  project  progressed.  By  the  time  I  became  an  observer  of  the  RPS  process  very  few  farmers  were  actively  involved  except  a  few  whose  lands  were  still  under  debate  for  inclusion  in  future  growth  areas.  I  worked  to  get  interviews  with  as  many  of  the  members  of  the  Resource  Lands  Review  Committee  (RLRC)  as  I  could.  This  was  the  committee  made  up  of  farmers  and  agricultural  experts  who  designated  which  lands  under  consideration  for  future  growth  should  be  designated  as  part  of  the  “commercial  agricultural  base.”  I  also  interviewed  a  number  of  farmers,  particularly  pear  and  grape  growers,  who  had  been  less  directly  involved  in  the  Bear  Creek  RPS  about  the  farm  economy,  their  attitudes  towards  land  use  planning,  and  issues  facing  farmers  in  the  region.       In  the  end  I  interviewed  52  people  in  the  region  on  a  variety  of  issues  relating  to  land  use  planning.  I  created  a  set  of  interview  questions,  which  I  used  during  the  process,  but  the  interviews  were  largely  open  ended  and  unstructured.  Since  my  goal  was  to  allow  themes  and  issues  to  emerge  from  interviewees  during  the  interview  I  asked  a  few  broad  questions  about  their  involvement  in  land  use         17   planning  and  politics  in  the  region  and  allowed  the  discussions  to  emerge  from  there.  The  exact  questions  covered  during  the  interviews  also  varied  significantly  as  the  project  progressed  and  I  was  pursuing  interviews  with  particular  people  to  following  on  issues  others  had  raised.  I  also  asked  all  my  interviewees  a  few  basic  questions  about  their  backgrounds,  profession,  length  of  time  lived  in  Jackson  County,  and  reason  for  moving  to  the  area.  This  allowed  me  to  get  a  sense  of  who  were  longtime  residents  and  who  were  relative  newcomers  to  the  region.    The  idea  of  a  cultural  or  political  clash  between  newcomers  and  local  residents  is  long  time  theme  in  political  ecology  research  on  land  use  issues  in  the  American  West  (Walker  and  Fortmann  2003).  However,  in  my  interviews  I  found  that  only  a  very  few  people  involved  in  land  use  debates  in  the  region  were  born  in  the  region  or  had  long  term  family  ties  to  it.  Many  had  lived  in  the  region  for  10-­‐20  years  or  more,  but  there  seemed  to  be  no  clear  split  in  attitudes  or  politics  in  relation  to  length  of  residence  or  family  ties.    All  my  interviews  were  done  on  the  condition  of  confidentiality.  Some  interviewees  noted  that  they  had  expressed  their  views  on  land  use  and  local  politics  publicly  many  times  before  but  others  commented  that  they  had  lost  friendships  and  business  associations  over  these  dynamics.  In  general  I  believe  the  promise  of  confidentiality  allowed  interviewees  to  speak  freely  about  the  contentious  politics  in  the  region.     I  made  audio  recordings  of  all  my  interviews  along  with  written  notes.  I  reviewed  my  notes  and  the  recordings  during  the  analysis  process,  but  did  not  fully  transcribe  all  the  recordings.  This  partial  transcription  process  was  aided  by  my  use         18   of  a  Livescribe  pen,  which  allowed  me  to  play  back  portions  of  the  audio  recording  associated  with  particular  sections  of  my  written  notes.  As  the  research  process  developed  I  found  that  certain  themes  were  emerging  and  so  I  focused  on  transcribing  portions  of  my  interviews  relating  directly  to  those  themes.   Observation  of  the  Political  Process       From  2009  to  2012  I  attended  a  number  of  committee  meetings,  city  council  meetings,  county  commissioners  meetings,  and  other  hearings.  Attending  meetings  allowed  me  to  observe  the  process  and  particularly  hear  testimony  from  the  public.  Observing  meetings  and  reviewing  the  testimony  submitting  to  the  official  record  were  the  main  ways  I  was  able  to  understand  how  the  general  public  viewed  land  use  planning.  The  Bear  Creek  RPS  process  took  12  years  and  very  few  people  in  Jackson  County  followed  the  process  in  the  long  term.  While  there  were  numerous  announcements  in  the  local  papers  of  hearings  and  mailings  to  landowners  who  were  potentially  impacted  by  the  proposed  plan,  most  people  in  the  region  did  not  follow  land  use  planning  or  this  specific  process.  The  local  paper,  the  Medford  Mail  Tribune,  regularly  published  articles  and  letters  to  the  editor  relating  to  the  process,  but  the  lengthy  nature  of  the  process  ensured  that  only  the  most  dedicated  observers  were  able  to  follow  it.  In  addition,  although  the  committee  meetings  were  open  to  the  public,  most  meetings  took  place  early  on  a  weekday  morning,  making  it  difficult  for  anyone  working  regular  hours  to  attend.  By  and  large  most  attendants  were  paid  staff  or  elected  officials  along  with  consultants  for  developers  and  landowners.         19     In  addition  to  observing  meetings  in  person  I  was  able  to  obtain  audio  recordings  of  about  30  meetings  of  the  Resource  Lands  Review  Committee  that  took  place  between  2000  and  2005.  This  amounted  to  about  50-­‐60  hours  of  audio  recordings.    I  listened  to  these  recordings  to  supplement  my  interviews  with  RLRC  members.   Analysis  of  Written  Documentation     In  order  to  better  understand  the  dynamics  of  land  use  politics  in  Jackson  County  I  collected  and  analyzed  a  number  of  written  documents.  The  Bear  Creek  RPS  process  produced  a  plan  and  supplemental  documentation  of  several  thousand  pages.    In  addition,  the  OUR  REGION  report  provided  an  interesting  contrast  since  that  also  included  a  proposed  regional  plan.  I  also  collected  newspaper  articles  and  letters  to  the  editor  from  local  newspapers.  I  used  discourse  analysis  to  identify  themes  in  these  written  documents  and  relate  what  I  was  hearing  in  my  interviews  to  the  written  record.     Archival  Research     Several  of  the  key  points  of  contention  that  emerged  during  my  observation  of  the  planning  process  related  to  the  history  of  land  use  and  agriculture  in  the  region.  This  led  me  to  investigate  several  archives  in  an  effort  to  understand  how  the  region’s  growth  and  development  going  back  to  the  original  settlement  of  the  region  around  1850.  This  involved  visits  to  special  collections  in  the  Knight  Library  at  University  of  Oregon  and  the  Research  Library  of  the  Southern  Oregon  Historical  Society.  I  also  searched  the  Southern  Oregon  Digital  Archives  created  and  hosted  by         20   the  Hannon  Library  at  Southern  Oregon  University  and  Historic  Oregon  Newspapers,  a  searchable  digital  database,  at  the  University  of  Oregon.    The  Sunset  Bibliography,  created  and  hosted  by  the  Stanford  University  Libraries,  was  also  instrumental  to  my  research.  This  is  a  searchable  online  index  of  articles  in  Sunset  Magazine  going  back  to  1898.  Sunset  was  created  by  the  Southern  Pacific  Railroad  to  promote  the  western  U.S.  to  tourists.  Jackson  County’s  location  on  a  rail  line  and  near  Crater  Lake  National  Park  was  a  key  element  in  the  development  of  the  region  and  this  was  reflected  in  the  many  Sunset  articles  on  the  region  published  in  the  early  20th  century.     Maps,  Geographic  Information  Systems,  and  Quantitative  Data     In  order  to  understand  the  claims  being  made  in  the  current  political  processes  it  was  important  to  understand  as  much  as  possible  the  current  mix  of  land  uses,  historical  land  use,  and  land  ownership  in  Jackson  County.  My  approach  to  using  GIS  might  best  be  described  as  exploratory  data  analysis  or  grounded  visualization.  Knigge  and  Cope  (2006),  reflecting  recent  work  in  critical  GIS,  outline  a  method  for  combining  qualitative  and  quantitative  data  through  recursive  analysis  in  which  the  researcher  examines  GIS  data  through  an  iterative  and  reflexive  process  in  relation  to  qualitative  data.  This  process  enriches  both  sources  of  data  by  allowing  the  researcher  to  explore  emerging  themes  and  search  for  potential  relationships.       I  obtained  GIS  data  layers  from  a  number  of  sources,  primarily  from  the  Jackson  County  GIS  Department,  but  also  from  the  Oregon  Department  of  Agriculture,  and  the  Oregon  Geospatial  Data  Clearinghouse.  In  addition,  I  was  able  to         21   obtain  a  number  of  historical  maps  from  the  University  of  Oregon  Map  Library,  which  I  georeferenced,  matching  historical  landmarks  with  the  same  features  on  current  satellite  data.  This  allowed  me  to  analyze  historical  patterns  of  growth  and  development  and  compare  current  and  historical  patterns  of  sprawl  and  parcelization.  Of  particular  use  was  data  on  the  location  of  various  soil  types,  land  ownership,  tax  rates,  zoning,  and  assessor’s  analysis  of  housing  types.       Quantitative  data  on  the  historical  development  of  Jackson  County  is  limited.  I  used  current  and  historical  census  data  to  supplement  my  archival  research.  I  obtained  the  historical  census  data  from  the  Historical  Census  Browser  hosted  by  the  University  of  Virginia  Library.  This  allowed  me  to  analyze  the  number  and  type  of  farmers  during  different  censuses  and  the  growth  in  urban  and  rural  population  in  the  region  over  time.   Conclusion     In  developing  my  case  study  I  chose  to  use  a  variety  of  methods  and  data  sources.  No  one  source  of  data  is  without  its  weaknesses  and  combining  various  data  sources  enriches  our  understanding  of  not  only  the  case,  but  also  the  data  sources  themselves.  In  this  case,  my  goal  was  to  examine  all  these  sources  of  data  critically,  with  an  eye  for  the  ways  that  all  data  are  socially  constructed.           22   CHAPTER  IV   OLD  WEST  VERSUS  NEW  WEST,  EXURBAN  SPRAWL  AND  HIGH   VALUE  AGRICULTURE:  COMPETING  OR  COMPATIBLE   CAPITALISMS?   Introduction  In  1973  the  first  land  use  laws  were  enacted  and  my  dad  was  furious.  He  was  so  unhappy  about  it.    It  was  just  that  someone  was  going  to  be  telling  him  what  to  do  with  his  property.  This  property  has  been  in  the  family  since  1902  and  they  were  the  ones  who  were  making  decisions  about  it.  He  did  have  a  brother  who  built  a  small  subdivision  on  his  property,  so  I  don't  know  if  my  dad  had  visions  of  that.  Because  he  liked  doing  that  a  lot  better  than  farming  and  in  his  diary  he  talks  about  how  he  divided  his  farm  up  amongst  his  children  and  he  went  to  Medford  and  started  building  commercial  buildings.  That  was  more  lucrative  and  more  what  he  liked  to  do.  That  was  the  main  thing.  Just  taking  away  some  rights  they  felt  they  had.3  -­‐  Small  fruit  grower,   discussing  her  father's  attitudes  towards  the  passage  of  Oregon's  statewide   land  use  planning  system.  Interview,  2012.       The  passage  of  Oregon's  statewide  land  use  planning  system  in  1973  provides  an  intriguing  context  for  the  study  of  land  use  change.  This  regulatory  system  strongly  limits  real  estate  development  outside  urban  growth  boundaries.    Although  one  of  the  primary  goals  of  the  planning  system  has  been  to  limit  the  conversion  of  agricultural  land  to  urban  and  residential  uses,  from  the  start,  Oregon's  farmers  were  divided  in  their  attitudes  toward  it.  Since  its  passage,  there  has  been  ongoing  resistance  and  resentment  across  much  of  rural  Oregon  toward  the  imposition  of  regulations  viewed  as  enacted  by  urban  outsiders.  This  case  study  reveals  some  of  the  roots  of  this  discontent  in  southern  Oregon.  It  provides  a                                                                                                                  3.  Interview  with  small  fruit  grower.         23   nuanced  picture  of  the  complex  intertwining  of  farming  and  real  estate  development  in  Jackson  County,  and  uncovers  how  early  growth  of  the  agricultural  sector  in  the  region  was  fueled  by  real  estate  speculation,  tourism,  and  the  arrival  of  urban  to  rural  migrants  with  access  to  external  capital.    In  this  case,  Old  West  economies  (extractive  industries  such  as  mining,  timber,  and  agriculture),  rather  than  conflicting  with  New  West  economies  (consumptive  industries  such  as  tourism  and  real  estate  development),  provided  capital  and  labor  for  their  growth.  The  passage  of  statewide  land  use  regulation  represented  a  major  shift  in  the  environmental  management  regime  of  the  region  and  a  disruption  of  the  ability  of  rural  landowners  to  engage  in  both  New  and  Old  West  economies.     This  article  examines  the  current  and  historical  relationship  between  agriculture  and  exurban  real  estate  development  in  the  American  West  through  analysis  of  a  case  study  in  the  Rogue  Valley,  southern  Oregon.    In  the  popular  press  as  well  as  the  academic  literature,  political  conflicts  over  resource  management  are  often  assumed  to  materialize  as  a  result  of  cultural  and  ideological  differences  between  newly  arrived  "amenity"  migrants  and  long  time  residents  of  rural  areas.    The  Old  West  and  New  West  represent  a  shorthand  way  to  refer  to  what  are  assumed  to  be  separate  and  distinct  economies  involving  two  groups  of  people  with  disconnected  cultures  and  political  orientations:  the  "Old  West"  economy,  based  on  the  extraction  of  commodities  from  the  vast  lands  of  the  West  and  the  "New  West"  economy,  based  on  consumption  of  these  landscapes  through  tourism  and  recreation.  This  framing  relies  on  a  clear  distinction  between  the  two  groups  of  people  and  the  two  economies.  Resource  economies  and  amenity-­‐based  rural-­‐       24   residential  economies  are  often  expected  to  conflict,  yet  there  has  been  little  focused  examination  of  the  relationship  between  these  two  forms  of  rural  capitalism.  The  article  begins  with  a  brief  review  of  the  literature  on  the  New  West  and  Old  West,  paying  attention  to  how  individuals  and  groups  have  been  framed  in  relation  to  migration,  land  management,  and  political  economies.  I  then  provide  an  overview  of  the  study  area  and  regional  context  before  examining  the  historical  development  of  agriculture  and  exurban  style  development  in  Jackson  County.   Literature  Review   New  West  and  Old  West  Economies     The  rise  of  the  New  West  as  a  set  of  economic,  political,  and  cultural  transformations  coherently  distinct  from  the  Old  West  has  been  debated  for  at  least  two  decades.  Historians  have  long  pointed  to  the  continuities  of  the  West  in  contrast  to  characterizations,  which  emphasize  recent  changes  (Limerick  1987,  Taylor  2004,  Hyde  1998).  Robbins  et  al.  (2009)  point  out  that  the  idea  of  a  distinctly  New  West  may  not  hold  up  under  careful  scrutiny.  This  chapter  argues  that  if  we  look  carefully  into  the  history  of  the  American  West,  it  is  possible  to  see,  in  some  places,  the  existence  of  characteristics  associated  with  the  New  West  long  before  its  widespread  emergence  as  an  increasingly  dominant  force  on  the  Western  landscape.  From  the  first  decades  of  the  20th  century,  as  Jackson  County  grew,  exurban  style  real  estate  development  and  tourism  developed  alongside  the  Old  West  economies,  timber  and  agriculture,  that  dominated  economic  growth  in  the  region.  Rapid  growth  in  rural  population  and  residential  housing  industry  during  this  period  were         25   linked  to  expansion  of  the  orchard  fruit  growing  industry.  The  passage  of  comprehensive  land  use  planning  in  the  1970s,  curtailing  rural  real  estate  development  in  the  region,  represented  a  distinct  shift  in  the  existing  environmental  management  regime  that  had  been  relatively  stable  for  a  number  of  decades.       Much  of  the  prior  research  on  exurbanization  and  amenity  migration  focuses  on  the  people  involved  and  their  characteristics  as  a  group  distinct  from  long  time  rural  residents.  A  number  of  studies  have  pointed  to  the  differing  cultural  and  environmental  values  that  recent  urban  to  rural  migrants  have  brought  to  the  exurban  west  (Hines  2010,  Smith  and  Krannich,  2009).  Exurban  settlement  and  urban-­‐to-­‐rural  migration  have  been  associated  with  a  shift  in  values  around  land  management  from  productive  to  consumptive  views  of  the  landscape.  In  this  line  of  reasoning,  conflicts  associated  with  the  arrival  of  new  urban  to  rural  migrants  are  at  least  partly  triggered  by  the  differences  in  values  between  newcomers  and  locals.  The  commonly  accepted  narrative  is  that  urban  migrants  bring  with  them  new  values  resulting  in  acrimonious  conflicts  over  land  use  and  environmental  regulation  (Haggerty  and  Travis  2006,  Jones  et  al.  2003,  Travis  2007).    Whereas  long  time  residents  view  the  landscape  as  a  resource,  a  working  environment,  new  migrants  value  the  aesthetics  of  the  landscape,  the  picturesque  rivers,  mountains,  forests,  and  bucolic  Old  West  towns.    Yet  research  findings  on  these  supposed  differences  have  been  inconsistent  (Nelson  2002,  Smith  and  Krannich  2009).  Assuming  that  new  arrivals  and  locals  consistently  represent  different  groups  culturally,  politically,  or  economically  often  relies  on  assumptions  about  who  long  time  locals  are.  Nelson  (2002)  suggests  that         26   negative  attitudes  towards  change  have  less  to  do  with  long  term  resident  versus  newcomer  status  than  with  economic  status.  Low-­‐income  residents  report  higher  levels  of  anxiety  about  changes,  perhaps  because  of  lack  of  economic  resources  and  support  services.  And  while  it  is  easy  to  imagine  that  cultural  differences  lead  to  disagreements  over  land  management,  a  cause  and  effect  relationship  cannot  be  assumed.  It  might  equally  be  argued  that  economic  conflicts  and  outcomes  result  in  the  adoption  of  conflicting  cultural  identities  (Robbins  et  al.  2009).  Indeed,  the  ideals  of  the  Old  West:  beauty,  freedom,  wide  open  spaces,  and  caring  communities  that  have  attracted  so  many  "amenity"  migrants  in  recent  decades,  may  represent  a  fiction  that  draws  in  long  time  residents  as  well,  making  them  nostalgic  for  a  past  that  never  existed  (Hyde  1998  and  Limerick  1987).    In  order  to  avoid  some  of  the  conceptual  confusion  around  whether  new  arrivals  represent  a  distinctive  group  with  new  values,  this  chapter  focuses  on  the  economics  of  the  Old  and  New  Wests  and  competing  rural  capitalisms,  rather  than  questions  of  clashing  cultures  or  ideologies.  Walker  rightly  pointed  to  the  relationship  between  these  two  economies,  rather  than  focusing  his  analysis  on  a  clash  of  cultures:  "The  literature  of  the  'New  West'  that  frames  the  resulting  conflicts  as  clashes  of  cultures  or  ideologies  misses  the  point  that  these  conflicts  reflect  underlying  tensions  between  competing  capitalisms  that  commodify  nature  in  incompatible  ways"  (Walker  2003).  Yet  a  careful  review  of  the  various  industries  associated  with  the  New  West  and  the  Old  West  reveals  varying  levels  of  incompatibility  and  complementary.  Robbins  et  al.  (2009)  take  an  open  approach  to  understanding  the  relationships  between  various  forms  of  rural  capitalism  asking,         27   "what  is  the  relationship  between  extractive  development  and  amenity  economies  and  how  smoothly  can  they  be  combined?"    A  broader  examination  of  the  relationships  between  resource-­‐based  industries  and  amenity  economies  in  different  times  and  places  might  reveal  a  complex  dynamic  in  which  compatibility  is  contingent  on  a  number  of  human  and  environmental  factors.  While  there  is  no  doubt  that  the  rural  West  has  experienced  significant  economic  and  demographic  change  in  the  last  fifty  years,  as  rural  restructuring  has  led  to  a  decline  of  Old  West  industries  in  many  locations,  the  emphasis  on  amenity  economies  as  a  new  phenomenon  in  the  region  and  resource  economies  as  "traditional"  obscures  the  complex  and  shifting  relationships  between  these  two  forms  of  rural  capitalism.     Amenity  Migration  and  Rural  Economies  The  growing  body  of  literature  on  amenity  migration  and  exurbanization  emphasizes  the  arrival  of  urban  migrants  in  previously  rural  areas  and  the  political,  economic,  and  ecological  impacts  of  their  relocation.  Amenity  migration  and  exurbanization  are  often  linked,  yet  each  is  also  used  to  describe  a  broad  range  of  migration  and  settlement  processes  and  patterns.  The  focus  in  the  literature  has,  so  far,  been  on  the  amenity  migrant  as  a  driver  of  economic  and  social  change.    Abrams  et  al.  (2012,  270)  define  amenity  migration  as  "the  movement  of  largely  affluent  urban  or  suburban  populations  to  rural  areas  for  specific  lifestyle  amenities,  such  as  natural  scenery,  proximity  to  outdoor  recreation,  cultural  richness,  or  a  sense  of  rurality."  According  to  this  definition  then,  there  are  several  defining  characteristics  of  this  migrant  group:  they  are  at  least  in  general,  affluent;  they  formerly  resided  in  urban  or  suburban  areas;  and  they  enjoy  of  the  visual         28   aspects  of  the  landscape  along  with  recreational  experiences  it  can  provide.    What  is  less  often  mentioned,  but  worth  noting  because  of  the  racial  politics  motivating  their  movement,  is  that  virtually  all  these  migrants  are  white.4    While  there  is  archival  evidence  that  indicates  that  the  influx  of  urban  to  rural  migrants  to  southern  Oregon  during  the  early  20th  century  fits  the  definition  of  amenity  migration  as  people  who  value  and  are  motivated  by  natural  amenities  and  who  migrate  into  rural  areas  with  considerable  economic  resources,  it  is  impossible  to  measure  the  attitudes  of  this  historical  group  directly.  My  focus,  rather,  is  on  the  role  taken  by  boosters  and  real  estate  developers  who  were  equally  fevered  in  their  attempts  to  sell  land  as  capitalist  investment  and  to  promote  an  idealized  rural  lifestyle.    There  is  good  reason  to  assume  that  migrants  came  to  the  valley  both  to  make  money  by  growing  fruit  and  to  enjoy  the  many  amenities  promoted  to  them  by  developers.  Vaught  (1999,  53),  in  discussing  the  horticultural  boom  in  California  during  this  period,  argues  that  orchardists  in  particular  had  a  different  attitude  towards  the  relationship  between  the  city  and  the  countryside  than  other  rural  industrialists.  “Horticulture  was  a  way  of  life  and  a  business…A  specialty  crop  community,  they  firmly  believed,  was  a  virtuous  place  somewhere  between  the  isolated  and  self-­‐sufficient  Jeffersonian  rural  order  and  the  market-­‐dominated,  impersonal  industrial  city.  It  was  a  place  where  educated,  land-­‐owning  families  live  on  small,  orderly,  and  prosperous  orchards  or  vineyards  in  close  proximity  to  one                                                                                                                  4.  While  amenity  migration,  like  suburbanization  produces  spaces  that  are  ideologically  constructed  as  white,  regions  experiencing  amenity  migration  are  also  associated  with  growing  Latino  populations  (Nelson  and  Nelson  2010).         29   another.  It  thus  fostered  neighborliness,  strong  local  social,  cultural,  and  political  institutions,  and  economic  progress,  all  in  an  environment  that  was  esthetically  pleasing  as  well.”  Mechling  (1999,  136)  describes  a  similar  early  promotion  strategy  in  Florida  and  Southern  California,  where  developers  and  promoters  marketed  orange  growing  specifically  to  wealthy  urban  and  suburban  businessmen  who  would  be  interested  in  country  clubs,  tennis-­‐courts,  and  golf  courses.  Gosnell  et  al.  (2009)  note  in  their  review  of  the  literature  on  amenity  migration  that  while  British  scholars  have  studied  urban-­‐to-­‐rural  migration  in  the  U.K.  since  the  early  19th  century,  U.S.  scholars  only  began  studying  the  phenomenon  in  the  1970s  and  have  focused  on  occurrences  of  this  pattern  since  the  1950s.  This  study  in  contrast,  examines  urban  to  rural  migration  and  the  role  of  "rural  idyll"  in  the  development  of  industrial  agriculture  in  the  early  20th  century.  By  looking  back  at  the  history  of  amenity  land  uses  in  the  American  West,  we  can  better  understand  the  complexity  of  the  relationship  between  what  have  been  conceptualized  as  two  separate  and  competing  economies  –  rural  resource  based  industries,  and  service-­‐based  industries  focused  around  urban  to  rural  migration  and  tourism.  The  term  "exurbanite"  is  sometimes  used  interchangeably  with  amenity  migrant.  However  recent  literature  often  centers  on  exurbia  as  a  place  or  exurbanization  as  a  process  (Cadieux  and  Hurley  2009).  Exurbia  is  also  associated  with  rural  gentrification,  as  in  Spectorsky's  (1955)  original  characterizations  of  exurbanites  as  wealthy  urbanites  who  move  to  the  country  but  retain  their  cultural,  economic,  and  political  connections  to  their  urban  roots.  But  exactly  who  is  an  exurbanite  and  where  exurbia  is  located  remains  somewhat  unclear.  Exurban         30   settlement  is  generally  placed  outside  the  outer  suburban  zone  and  is  characterized  by  low-­‐density  settlement,  sometimes  defined  as  one  household  every  2  to  20  acres  (Theobald  2001).  This  pattern  has  also  sometimes  referred  to  as  rural  sprawl,  in  contrast  to  urban  sprawl,  because  it  is  characterized  by  a  low  density,  often  in  which  these  residences  are  intermixed  with  "rural"  land  uses  such  as  farming,  ranching,  and  logging  (Theobald  2003).  However  the  term  exurban  has  been  used  to  describe  a  wide  range  of  conditions  in  which  people  with  few  economic  ties  to  rural  economies  settle  outside  of  cities.  In  some  schemas  counties  are  classified  as  exurban  if  they  are  within  metropolitan  areas  but  most  of  their  population  lives  at  rural  densities  (Berube,  Katz,  and  Lang  2006).  Yet  efforts  to  use  particular  landscape  metrics  to  define  exurbia  are  only  of  limited  utility  since  none  of  these  metrics  are  able  to  capture  the  diversity  of  exurbanization  processes.  While  amenity  migrants  are  often  associated  with  exurbanization,  amenity  migrants  may  live  in  areas  officially  categorized  as  urban,  rural,  or  anywhere  in-­‐between.5   Methods/Study  Area   Research  Methodology  The  data  for  this  article  were  collected  largely  from  local  historical  archives  and  includes  primary  documents  from  the  period  such  as  local  newspapers,  promotional  materials  printed  by  local  business  leaders,  early  Sunset  magazines,  promotional  and  cadastral  maps,  and  oral  histories.  My  research  into  the  history  of  the  region  was  framed  within  the  context  of  a  broader  examination  of  contemporary                                                                                                                  5.  Around  Medford,  amenity  migrants  commonly  live  within  the  city  limits,  as  well  as  in  small  towns,  and  intermixed  into  rural  areas.         31   land  use  management  that  involved  interviews  with  52  key  informants,  along  with  review  of  thousands  of  pages  of  planning  documents,  and  observation  of  more  than  a  dozen  public  hearings.  Interviews  with  landowners  and  farmers,  in  particular,  provided  insights  into  the  shifting  political  economies  of  agriculture  in  the  region.   Study  Area  and  Contemporary  Context  Jackson  County,  southern  Oregon  (see  Figure  2),  is  a  predominately  mountainous,  forested  landscape.  Agriculture  in  the  region  is  concentrated  in  several  valleys  of  the  tributaries  of  the  Rogue  River,  the  largest  of  which  is  the  Rogue  Valley.  The  topography  of  the  county  developed  as  a  result  of  the  complex  interactions  of  mountain  building  and  weathering  by  glaciers  and  rivers.  To  the  south,  lies  the  Klamath  National  Forest  and  Oregon  Caves  National  Monument,  to  the  east  the  Cascades  and  Crater  Lake  National  Park,  to  the  west  and  north  the  Siskiyou  Mountains  and  the  Rogue  River  Siskiyou  National  Forest.  Land  in  Jackson  county  is  about  80%  forested,  with  the  Rogue  Valley  itself  measuring  about  10-­‐15  miles  across  east  to  west  and  about  25  miles  north  to  south.  When  the  first  Europeans  settled  in  the  valley,  agriculture  and  forestry  largely  served  the  booming  gold  mining  economy,  but  over  time,  these  industries  replaced  mining  as  the  primary  economic  drivers  of  the  region.     Figure  2:  Jackson  County         32   Unlike  the  vast  Central  Valley  of  California,  or  even  the  smaller  Williamette  Valley  farther  north  in  Oregon,  only  a  small  portion  of  the  county  consists  of  rich  loam  soils.  Agriculture  in  the  county  is  also  limited  by  water  availability,  microclimate,  and  soil  type.  Much  of  the  Rogue  Valley  consists  of  gentle  slopes  and  mixes  of  heavy  clay,  beds  of  rock,  and  gravel.  The  complex  topography  of  the  region  allows  unpredictable  spring  frosts  and  hail  storms  to  damage  crops  in  one  field  while  those  a  mile  or  two  down  the  road  remain  untouched.  The  dry  Mediterranean  climate  means  that  access  to  irrigation  water  is  a  key-­‐limiting  factor  in  the  development  of  agriculture.      The  vast  majority  of  the  population  of  the  county,  over  200,000,  lives  within  the  agriculturally  productive  valley.  The  Interstate-­‐5  corridor,  the  primary  north-­‐south  transportation  corridor  between  Oregon  and  California,  also  runs  through  this  valley.  Medford,  the  largest  city,  serves  as  the  hub  of  the  service  economy  of  a  vast  rural  region  stretching  over  much  of  Northern  California  and  Southern  Oregon,  primarily  focused  around  retail  and  healthcare.  Today,  these  regional  services,  along  with  tourism,  have  largely  eclipsed  forestry  and  agriculture  as  economic  forces.  A  proportionally  large  percentage  of  the  population  consists  of  retirees,  many  of  whom  have  moved  to  the  region  upon  retiring.  The  Ashland  Shakespeare  Festival  and  the  Britt  Music  Festival,  along  with  a  variety  of  outdoor  recreational  activities  including  hiking,  skiing,  rafting  the  Rogue  River,  and  fly  fishing,  draw  tens  of  thousands  of  tourists  to  the  region  each  year.    Up  until  World  War  II,  the  population  of  Jackson  County  followed  a  boom-­‐bust  pattern  with  rapid  growth  in  some  decades  and  little  to  no  growth  in  others         33   (see  figure  3).  Growth  from  1900  to  1940  consisted  of  an  even  mixture  of  people  in  rural  areas  and  town  centers.  During  the  war,  an  army-­‐training  base,  Camp  White,  trained  more  than  40,000  soldiers  at  a  time.  The  infrastructure  of  Camp  White  supported  a  post-­‐war  boom  in  the  timber  industry  and  rapid  population  growth  in  the  region.  In  the  post  1945-­‐era,  urban  population  growth  in  the  region  began  outstripping  rural  growth.    In  1973,  Oregon  passed  Senate  Bill  100,  which  set  up  a  system  of  statewide     Figure  3:  Population  growth  in  Jackson  County,  U.S.  Census      regulations  designed  to  limit  development  on  "high  value  farm  and  forest  land".  It  took  10  years,  however,  for  Jackson  County  to  create  and  put  into  place  a  comprehensive  plan  that  met  statewide  goals  and  the  1970s  marked  a  peak  in  population  growth  rate  in  the  valley.               34   Since  comprehensive  planning  was  implemented  through  a  countywide  plan  in  the  early  1980s,  rural  population  growth  in  the  valley  has  been  limited,  while  its  towns  and  cities  have  continued  their  rapid  growth  (see  figure  4).  Despite  careful  planning  over  the  last  thirty  years,  the  valley  floor  today  remains  a  mix  of  commercial  agriculture  and  large  areas  of  residential  development  outside  of  cities  at  both  suburban  and  exurban  densities.6       Figure  4:  Jackson  County  population  growth  since  1900.  Note  the  decline  in   rural  population  after  1980  when  the  enforcement  of  comprehensive  planning   began  due  to  limits  on  the  creation  of  new  housing  in  rural  areas  and   annexation  of  rural  zones  near  cities  into  urban  growth  boundaries.  Source:   U.S.  Census.                                                                                                                      6.  Suburban  densities  are  commonly  single  family  homes  on  1/4  to  1/2  acre  while  exurban  settlement  is  often  one  home  per  1  acre  to  20  acres.         35   Case  Study   The  arrival  of  the  railroad  and  creation  of  an  orchard  industry  A  boom  and  bust  economy  has  dominated  Jackson  County  since  Europeans  first  settled  it  in  the  1850s.  A  gold  rush  began  in  the  region  only  a  few  years  after  gold  was  discovered  in  California.  What  marked  these  early  years  was  a  willingness  by  settlers  to  make  use  of  this  new  territory  in  whatever  ways  would  net  them  a  hefty  income.  Many  arrived  with  the  intention  of  making  their  fortunes  mining,  but  quickly  realized  that  a  profit  could  also  be  made  in  supplying  goods  and  services  to  the  growing  camps  and  towns.  The  first  white  farmers  in  the  region  claimed  the  valley  bottomlands  where  soils  were  rich  and  there  was  access  to  stream  water.  Markets  for  agricultural  products  in  the  isolated  valley  were  limited  to  supplying  fresh  fruits  and  vegetables  to  nearby  mining  camps  and  growing  wheat,  which  could  be  shipped  over  long  distances.    Farming  was  limited  by  labor  shortages,  lack  of  irrigation,  and  the  isolated  location  of  the  valley,  far  from  urban  markets.  Wheat  growing  also  had  the  advantage  of  being  relatively  mechanized,  which  allowed  farmers  to  make  relatively  large  land  claims.  According  to  the  1880  census,  average  farm  size  in  Jackson  County  was  332  acres.  Thirty  years  after  the  first  land  claims  were  made  in  Jackson  County,  the  arrival  of  the  railroad  in  the  1880s  set  in  motion  a  major  social  and  ecological  transformation  in  the  county,  transforming  it  from  its  frontier  state.  A  rail  line  connecting  the  Rogue  Valley  to  Portland    facilitated  transport  of  both  commodities  and  migrants  into  and  out  of  the  region.  The  recent  invention  of  the  refrigerated  rail         36   car  allowed  the  transportation  of  perishable  goods  to  major  urban  markets  across  the  country,  opening  the  region  to  new  forms  of  investment  and  settlement.       The  1890s,  and  the  newly  completed  Siskiyou  rail  line  connecting  Jackson  County  to  Sacramento  opened  the  valley  to  the  Transcontinental  Rail  Line  and  markets  in  the  eastern  U.S.  Farmers  discovered  that  tree  fruit  could  be  profitably  grown  and  shipped  to  cities  in  the  east,  and  the  arrival  of  thousands  of  rail  passengers,  many  of  whom  eventually  became  new  residents.  The  first  small  shipments  of  apples  and  pears  left  the  region  for  California  in  early  1888,  just  a  few  weeks  after  the  line  between  Oregon  and  California  was  complete.7  The  success  of  the  first  fruit  shipments  along  with  a  widespread  depression  in  global  wheat  prices  led  to  rapid  growth  in  orchards  in  the  region.    Growth  in  the  fruit  industry  prompted  massive  land  speculation  in  the  first  decades  of  the  20th  century  and  the  rapid  parcelization  of  agricultural  lands  in  the  valley.  By  1940,  average  farm  size  was  112  acres,  somewhat  smaller  than  the  most  recent  averages  according  to  the  2007  Agriculture  Census.  This  transformation  of  the  landscape  and  the  regional  economy  could  not  have  taken  place  without  a  massive  influx  of  outside  capital  and  migrants  into  the  region.     Capital  and  Labor  for  Fruit  In  contrast  to  wheat  farming,  the  growing  of  tree  fruits  is  capital  and  labor  intensive.    Orchard  trees  take  8-­‐10  years  to  come  into  full  harvest  and  cannot  be  grown  from  seed.  In  order  to  grow  well,  fruiting  tops  must  be  grafted  onto  vigorous  rootstocks.  Then  the  trees  must  be  nurtured  and  pruned  during  the  intervening                                                                                                                  7.  Oregon  Sentinel  Jan  5  1888:  pg  1.         37   years.  For  these  fruits  to  be  marketed  in  major  urban  centers  thousands  of  miles  away,  the  delicate  fruit  must  be  carefully  packaged  and  shipped.  Fruit  growing  favored  those  who  had  sufficient  capital  to  pay  not  only  for  land,  but  also  for  seedling  trees,  irrigation  equipment,  and  a  packinghouse.  Fruit  farmers  also  had  to  have  some  other  source  of  income  that  would  support  them  during  the  decade  that  they  were  waiting  for  their  trees  to  produce.  Fruit  farming  also  required  much  larger  numbers  of  labor  hours  per  acre  than  wheat  production.  Because  the  need  for  labor  in  farming  is  highly  seasonal,  in  order  to  be  successful  a  farmer  needed  labor  to  be  available  at  the  right  times.  As  the  fruit  industry  grew,  so  too  did  its  need  for  labor,  leading  to  an  urgent  need  to  attract  additional  workers  to  the  region.      The  early  decades  of  the  20th  century  in  the  Rogue  Valley  are  described  by  local  historians  as  the  "Orchard  Boom."  The  period  was  characterized  by  rapid  growth  in  both  population  and  in  the  fruit  industry.  Cheap  land  and  the  prospect  of  a  stable,  long-­‐term  investment  drew  many  easterners  to  invest  in  the  Rogue  Valley.    The  demographic  characteristics  of  these  easterners  were  in  many  ways  similar  to  those  of  urban  to  rural  migrants  today.  In  some  cases  growers  were  wealthy  investors  from  Portland,  San  Francisco,  Seattle,  or  Chicago,  looking  for  a  summer  home  where  they  could  also  play  at  being  a  gentlemen  farmer.  Other  new  arrivals  included  older  professionals  looking  for  a  rural  lifestyle  and  young  college  graduates  supported  by  income  from  family  members  in  urban  centers  in  the  east.           38   Early  20th  Century  Real  Estate  Speculation  and  Tourism  As  noted,  the  arrival  of  the  railroad  in  the  Rogue  Valley  created  a  market  for  fruit  from  the  Rogue  Valley  but  it  also  greatly  increased  the  number  of  visitors  to  the  area,  opened  up  the  region  to  its  first  wave  of  tourism,  and  encouraged  population  growth  in  the  region.    The  Southern  Pacific  railroad  conducted  widespread  promotion  of  rail  vacations  and  settlement  in  the  West  during  this  period.    Thousands  of  people  passed  through  the  region  by  train  every  year  while  traveling  between  Portland  and  Sacramento.  Many  local  leaders  and  businessmen  were  eager  to  promote  the  region  for  tourism.8  The  establishment  of  Crater  Lake  National  Park  in  1902  first  put  the  region  on  the  tourist  map.  During  the  earliest  years  of  the  park,  the  road  up  to  the  lake  was  slow  and  rough,  limiting  the  number  of  visitors.9  The  trip  from  Medford  was  83  miles  and  took  about  10  hours  by  car10  in  1910.  In  1912,  the  Park  Service  estimated  5770  tourists  visited  the  park11.  But  over  the  decade,  as  travel  and  facilities  improved,  visitation  rose  to  more  than  16,000  by  1919.12    Picturesque  evergreen  forests  and  mountain  streams  also  surrounded  the  valley,  perfect  for  hunting  and  trout  fishing.  Klamath  National  Forest  to  the  south,  the  Rogue-­‐Siskiyou  National  Forest  to  the  West,  and  Umpqua  National  Forest  to  the  North  were  all  established                                                                                                                  8.  Medford  Tribune,  Aug.  6,  1911:  pg  1.    9.    Arant  estimated  the  number  of  visitors  to  Crater  Lake  in  1905  was  between  1200-­‐1400.    10.  Medford  Tribune,  Aug.  6,  1911:  pg  1.    11.  Special  Population  Report;  Crater  National  Forest  Special  Population  Report  1913;  Rogue  River  National  Forest  Historical  Records  Collection  :  A-­‐6    12.  Visitation  and  Concessions  in  Crater  Lake  NP:  1916-­‐present.         39   between  1907  and  1908.  Early  magazine  and  newspaper  articles  frequently  featured  locals  and  visitors  enjoying  the  fresh  air,  hiking,  skiing,  hunting,  and  fishing  (See  figure  5).        Many  boosters  also  had  their  eyes  on  promoting  the  health  giving  properties  of  the  region's  many  mineral  springs.  Ashland,  at  the  southern  end  of  the  valley,  promoted  a  European  style  health  spa  based  around  the  health-­‐giving  properties  of  the  sulfurous  waters  of  Lilitha  Springs.13    In  1903  a  promotional  piece  in  a  Portland  paper  reported  that  Ashland  already  hosted  an  extra  1000  visitors  over  the  summer  looking  to  take  the  waters,14  a  significant  number  for  a  town  whose  population  was  only  2,634  in  1900.  The  city  government  passed  a  bond  for  the  development  of  the  springs  into  a  full  resort.  Although  the                                                                                                                  13.  "Building  a  City  on  Health."  Holt,  Emerson.  February  1915.  Sunset  Magazine,  Vol.  34:2,  pp.  356,  358.    14.  The  Morning  Oregonian,  April  4,  2003.   Figure  5:  A  1909  promotional  brochure   including  prominent  advertising  of  the  many   opportunities  for  recreation  in  the  Rogue   Valley.         40   plan  was  never  realized  because  of  political  wrangling  and  mismanagement,  the  city  did  build  a  large  park  around  the  springs  and  began  hosting  summer  theatre  productions.15    It  wasn't  until  the  1960s  that  the  early  city  leaders'  vision  of  a  tourism-­‐based  economy  began  to  reach  fruition.  However  the  process  was  one  of  slow  growth  in  the  tourist  sector  over  many  years  rather  than  a  sudden  transformation  to  a  tourist  centered  economy  in  the  post  WWII  era.    While  revenue  from  tourism  was  certainly  a  small  portion  of  the  overall  economy,  visitors  and  promotional  materials  had  a  large  impact  on  the  growing  farm  sector.  Many  who  happened  to  stop  in  Medford  on  their  train  trip,  later  decided  to  buy  land  in  the  region.  Others  were  directly  attracted  by  reports  of  opportunities  for  profitable  farming  and  a  pastoral  lifestyle  in  national  newspapers  and  Sunset  magazine.  New  arrivals  included  settlers  with  horticultural  experience  and  expertise,  while  many  others  were  urban  businessmen,  professionals,  and  recent  college  graduates  with  no  agricultural  background.   Selling  the  Dream  of  the  Gentleman  Farmer  Promotional  materials  and  activities  in  the  Rogue  Valley  weren't  limited  to  promoting  tourism  and  recreation;  such  amenities  where  just  a  part  of  the  gentile  rural  lifestyle  offered  to  potential  settlers  by  boosters  and  developers.  The  Medford  Commercial  Club,  a  local  booster  organization,  built  an  exhibition  at  the  Medford  rail  station  showing  the  bounty  of  the  valley,  both  promoting  fruit  from  the  Rogue  Valley                                                                                                                  15.  The  summer  Chautauqua  productions  eventually  led  to  the  development  of  the  now  famous  Oregon  Shakespeare  Festival,  that  runs  practically  year  round  in  Ashland  and  attracts  approximately  almost  90,000  visitors  a  year  (Oregon  Shakespeare  Festival,  State  and  Local  Economic  Impact  –  2012).         41   to  tourists  and  promoting  the  region  as  a  pastoral  paradise  for  homebuyers  (see  figure  6).  Sunset  magazine,  owned  by  Southern  Pacific,  also  promoted  the  valley  through  multipage  inserts.  In  these  publications,  the  beauty  of  the  valley,  its  pleasant  climate,  and  many  natural  and  cultural  amenities  prominently  featured  along  with  the  supposed  ease  of  successful  fruit  growing.  The  promotion  of  the  Rogue  Valley  produced  a  population  boom  as  urban  migrants  flocked  to  the  area.    During  the  first  decade  of  the  20th  century  the  population  of  Medford  grew  from  1,791  to  8,840  (U.S.  Census).           By  1893,  real  estate  speculation  and  the  subdivision  of  large  farms  had  begun  in  the  Rogue  Valley.    One  of  the  first  recorded  examples  of  a  farm  subdivided  into  small  parcels,  the  214  acre  Nickell  farm,  was  subdivided  into  one-­‐acre  tracts  with  30  acres  set  aside  for  streets.    These  were  sold  to  railroad  employees  and  tourists  enchanted  by  their  travels  through  the  valley.    Such  parcels  were  promoted  to  potential  buyers  both  as  homes  and  as  potential  sources  of  income  and  secure  investments.       Figure  6:  A  promotional  brochure   showing  the  many  excellent  orchard   homes  in  the  valley.         42   Land  planted  in  bearing  orchards  fetched  some  of  the  highest  prices  in  all  of  Oregon  at  the  height  of  the  boom.    In  1909,  mature  orchards  were  selling  for  $2,300  an  acre,  while  unplanted  land  sold  for  $150-­‐250  an  acre  (Cordy  1977).  The  high  prices  being  obtained  in  eastern  markets  for  fruit  from  the  region16  fueled  a  speculative  bubble  for  land  planted  in  orchards,  but  the  high  prices  obtained  for  orchard  lands  also  reflected  both  the  capital  investment  required  to  bring  the  land  to  bearing  and  their  potential  for  future  earnings.    Orchard  development  required  not  only  an  investment  in  planting,  but  also  labor  to  nurture  trees  to  a  bearing  age.  Once  an  orchard  had  been  grown  to  maturity  it  could  be  expected  to  bear  fruit  for  forty  or  more  years.    As  the  boom  continued,  real  estate  speculation  and  subdivision  became  a  much  simpler  way  to  make  money  than  waiting  for  a  fruit  harvest.  This  real  estate  boom  relied  on  the  idea  that  a  family  could  make  a  good  living  off  of  a  small  acreage  of  fruit  trees  and  this  vision  of  the  small  independent  grower  was  widely  promoted  by  real  estate  developers.  Once  lands  suitable  for  orchards  became  scarce,  speculators  had  no  compunctions  about  buying  up  rocky  lands  with  lean  soils  in  the  northeast  corner  of  the  valley  to  sell  as  orchard  homes  though  they  were  clearly  not  suitable  and  impossible  to  irrigate.  In  some  places  real  estate  companies  used  dynamite  to  create  holes  large  enough  to  plant  trees  in  the  cement-­‐like  soil.    One  of  the  most  well  known  developers  was  John  Westerlund,  a  Chicago  real  estate  dealer,  who  founded  in  1903  the  Western  Oregon  Orchard  Company  and  began  speculation  on  Rogue  Valley  orchard  lands.    While  the  company  name  implied                                                                                                                  16.  The  Rogue  Valley  newspaper,  The  Mail  Tribune,  reported  in  1907  that  pears  were  "smashing  all  records,"  and  on  October  12,  1907  reported  that  a  box  of  pears  was  selling  for  $8.40.         43   a  connection  to  orchards,  Westerlund  was  selling  the  idea  of  the  independent  gentleman  farmer.    Newspapers  from  the  period  were  filled  with  advertising  from  companies  such  as  Westerlund's  offering  small  orchard  parcels  for  sale,  often  sight  unseen.  In  some  cases  buyers  were  encouraged  to  send  money  to  the  company  and  in  exchange  their  orchard  would  be  cared  for  until  it  matured17  at  which  point  the  buyer  could  presumably  move  out  to  Oregon,  build  their  house  on  the  land,  and  live  comfortably  off  the  income  the  orchard  provided.  In  some  cases,  it  wasn't  until  the  buyers  started  showing  up  in  the  valley  that  it  became  clear  that  large  portions  of  such  orchard  subdivisions  had  not  been  planted  and  were  unsuitable  for  fruit  production.     Gentlemen  Farmers  Small  and  Large  In  almost  every  section  of  the  country  where  the  fruit  industry  has  become  of  commercial  importance,  there  have  been  at  the  outset,  a  handful  of  men  engaged  as  a  means  of  gaining  a  livelihood.  The  quality  of  their  product  has  served  as  an  indication  of  the  adaptability  of  such  regions  for  more  extensive  enterprise  in  that  line.  In  all  these  places,  the  great  majority  of  the  farmers  have  been  engaged  on  other  lines  of  production,  with  more  or  less  of  an  orchard  as  a  side  issue.  -­‐  Editorial  urging  fruit  growers  to  organize  a  growers   association  and  cooperate  in  producing  the  best  fruit.  Coos  Bay  Times  August  6,   1910:  pg  3.    In  1893  Frederick  Jackson  Turner  gave  his  famous  speech  on  the  closing  of  the  American  frontier.  In  some  ways,  that  speech  marked  the  line  between  living  in  the  "Old  West"  and  romanticizing  it  (Limerick  1995).  By  1910,  when  the  boom  in  orchard  subdivision  was  reaching  its  height,  an  increasingly  urbanized  America  was  already  full  of  nostalgia  for  farm  living.  The  orchard  boom  attracted  many  of  both                                                                                                                  17.  Medford  Mail  Tribune,  March  6,  1910:  pg  12.         44   wealth  and  modest  means  with  little  to  no  experience  with  agriculture,  but  full  of  the  dream  of  the  gentleman  farmer.    One  of  the  most  prominent  and  influential  new  arrivals  in  the  Rogue  Valley  was  the  Palmer  family,  the  millionaire  owners  of  the  famed  Palmer  House  hotel  in  Chicago.18  Mrs.  Palmer  and  her  sons  promoted  the  area  to  other  wealthy  Chicagoans,  and  in  1911  the  Chicago  Record  Herald  reported  on  a  "millionaire  colony"  in  Medford.  Other  millionaire  investors  came  from  Seattle.    Reginald  Parsons,  prominent  financier  and  philanthropist,  bought  the  HillCrest  Orchard  in  1908  as  a  summer  home  and  investment  after  hearing  about  the  profitability  of  fruit  growing  in  the  Rogue  Valley  from  business  associates  in  Seattle.  Wealthy  eastern  families  also  sent  idle  young  men  to  the  valley  to  make  their  fortunes  as  horticulturalists.    Some  of  these  "remittance  men"  were  Ivy  League  graduates  who  received  monthly  income  from  their  wealthy  families  on  the  East  Coast.19     Fruit  Growing  and  Parcelization  The  census  of  1920  ought  to  show  a  population  of  150,000  for  Jackson  County.  Its  area  and  resources  will  amply  support  many  times  this  number  of  people.  The  entire  Rogue  River  valley  should  be  an  immense,  continuous  orchard,  with  a  family  upon  every  ten  acres.  Thousands  of  men  should  be  employed  manufacturing  lumber,  quarrying  granite  and  marble,  manufacturing  lime  and  cement,  and  thousands  more  in  mining.  -­‐  Editorial   article  advocating  for  growth,  Medford  mail  Tribune,  December  7,  1910:  pg  4.    The  full  impact  of  subdivision  on  this  region  in  this  early  period  is  difficult  to  estimate.  However,  some  sense  of  its  impact  can  be  made  by  examining  the  agricultural  census.  According  to  the  U.S.  Census  between  1880  and  1930,  the                                                                                                                  18.  Medford  Tribune  January  1,  1913:  pg  3.    19.  Medford  Mail  Tribune  September  13,  1910:  pg  8.         45   population  of  Jackson  County  grew  from  8,154  to  32,918.  During  this  period,  there  was  massive  growth  in  the  number  of  small  and  medium  sized  farms  in  the  region,  with  the  most  rapid  growth  happening  in  farms  under  50  acres  in  size.  In  1880,  there  were  30  farms  of  less  than  50  acres.  By  1930,  there  were  1066  farms  of  less  than  50  acres,  including  618  farms  under  20  acres  (see  figure  7).  Obviously,  farm  size  is  not  a  direct  indication  of  individual  landowner's  orientation  towards  land  management,  but  the  growth  in  small  and  very  small  farms  in  the  region  is  significant  for  two  reasons.  First,  industry  experts  estimated  that  even  during  that  early  period,  a  farmer  would  have  needed  at  least  40  acres  to  earn  enough  to  support  one  household,20  so  regardless  of  intention,  it  is  likely  that  most  of  these  small  farms  relied  on  additional  sources  of  income  to  supplement  farm  earnings.  Second,  parcelization  and  the  mixing  of  farming  and  "hobby  farm"  populations  are  major  concerns  in  relation  to  exurban  development  today  and  both  were  clearly  present  in  the  valley  by  1930.  Recall  that  a  parcel  size  between  1  and  20  acres  per  residence  is  one  common  measurement  of  an  exurban  settlement  pattern  (Theobald  2003).   Benefits  of  "Hobby  Farmers"  for  the  Industry    The  arrival  of  these  aspiring  farmers  had  several  positive  impacts  for  the  fruit  growing  industry.    First,  they  provided  an  influx  of  capital  investment  that  poured  into  planting  and  nurturing  orchards  to  maturity.  Most  growers,  both  wealthy  and  those  of  modest  means,  over  time  discovered  that  making  a  profit                                                                                                                  20.  While  farm  size  is  often  used  to  estimate  income  and  indicate  farm  type,  earnings  per  acre  vary  widely  depending  on  the  crop  grown.         46   growing  fruit  was  more  complicated  than  the  boosters  and  promotional  materials  made  it  out  to  be.  Successful  growers  needed  horticultural  skills,  knowledge  of  marketing,  business  savvy,  and  enough  capital  or  outside  income  to  get  them  through  years  when  drought  or  late  frosts  ruined  crops.  While  the  most  well  managed  orchards  on  the  best  land  could  make  a  significant  profit,  particularly  in  good  years,  many  orchardists  struggled.  The  bankruptcy  of  less  savvy  growers  provided  opportunities  for  successful  growers  to  buy  land  with  mature  trees  from  the  bank  or  creditors  for  much  less  than  it  would  have  cost  to  develop  a  new  parcel21.         Figure  7:  Jackson  County  farm  sizes  over  time.     Second,  the  many  small  growers  in  the  region  also  provided  a  ready  source  of  labor  to  large  orchards  for  harvest  and  processing.  Some  estimated  that  a  grower                                                                                                                  21.  The  Democratic  Times  of  Jacksonville,  July  14,  1898,  pg  4  reported  one  of  these  sheriff  sales,  in  which  the  214  acres  of  orchard  land  belonging  to  the  Orchard  Home  Association  was  sold  to  the  Portland  Trust  Co.  for  $5500.         47   would  have  needed  an  orchard  of  at  least  forty  acres  in  order  to  make  a  living  solely  as  a  farmer.22  Since  a  large  number  had  parcels  less  than  that,  they  and  their  families  instead  patched  together  a  living  from  a  mix  of  industries,  providing  labor  on  large  farms,  in  fruit-­‐packinghouses,  in  mining,  and  in  lumber.  Women  in  particular  were  thought  to  make  the  best  packers,  while  young  people  were  commonly  enlisted  to  help  with  the  harvest,  often  involving  the  entire  family  in  the  fruit  growing  industry.      Finally,  while  small  growers  provided  labor  for  the  industry,  wealthy  large  growers  with  summer  homes  on  their  orchards  provided  the  capital  for  the  development  of  the  infrastructure  needed  by  the  growing  industry.  These  industrialists  had  the  capital  to  expend  on  packinghouses,  and  rail  cars.  Their  most  important  contribution,  however,  was  investment  in  the  building  of  the  many  irrigation  canals  that  eventually  covered  the  valley.  Irrigation  proved  key  to  the  continued  success  of  fruit  growing  in  the  region.  Because  the  Rogue  Valley  only  received  on  average  20  inches  of  rain  per  year,  irrigation  in  drought  years  was  essential.23  Large  investments  were  required  to  build  these  canals,  which  then  returned  profits  through  subdivision  of  newly  irrigated  lands  and  the  selling  of  water  and  land  to  growers24.                                                                                                                  22.  Culbertson,  Paul.  Oral  History  Interview.  Southern  Oregon  Historical  Society,  Feb.  24,  1981.    23.  Medford  Tribune  March  12,  1913:  pg  4.    24.  The  first  irrigation  project  in  Jackson  County,  the  Fish  Lake  Water  Company,  was  privately  financed.  In  1910  Pat  Welch,  a  wealthy  contractor  from  Spokane  Washington,  bought  the  company  and  began  promoting  and  selling  irrigated  small  parcels  to  aspiring  fruit  growers.  –  Medford  Mail  Tribune,  January  2,  1910.         48   Discussion   Remittance  Men,  Hobby  Farmers,  and  Other  Urban  Outsiders  The  district  will  not  be  the  home  of  the  workman  who  spends  his  days  in  smoke-­‐begrimed  and  dirty  factory  buildings,  living  in  unhealthy  tenements  with  hundreds  of  his  fellows,  and  barely  earning  just  enough  to  live,  but  the  home  of  prosperous  and  happy  men  and  women,  who  work  in  the  sunshine,  live  in  modern  bungalows,  making  their  living  from  the  orchards  which  they  own.  -­‐Rogue  River  Valley  Canal  Co.  Advertisement,  Medford  Tribune  January  4,   1911.    During  the  years  between  1870  and  1920,  the  number  of  people  in  the  U.S.  who  lived  in  cities  grew  from  10  million  to  54  million.  The  Progressive  Movement  that  was  actively  lobbying  to  improve  the  health  and  safety  of  America's  cities  and  suburbanization  was  well  underway  (Hayden  2004).  The  dream  of  a  healthier,  more  wholesome  life  available  in  the  West  had  already  become  firmly  established  in  the  minds  of  Americans  (Limerick,  Cowell,  and  Collinge  2009).  Many  new  arrivals  to  the  Rogue  Valley  were  enchanted  by  the  marketing  promises  on  the  pages  of  Sunset  Magazine  and  reports  of  an  easy  country  life  among  the  apple  and  pear  trees.    Yet,  during  this  period,  there  is  no  evidence  that  the  preponderance  of  what  might  now  be  called  hobby  farmers  or  exurbanites  had  a  significant  negative  impact  on  the  growth  of  the  fruit  growing  industry  in  the  valley.  While  there  were  undoubtedly  tensions  among  growers,  these  seem  to  have  been  based  largely  on  class  differences  and  the  stresses  of  an  industry  in  which  a  mix  of  cooperation  and  competition,  or  "co-­‐opetition",  as  Larsen  and  Hutton  (2011)  describe,  was  inevitable.  Fruit  growers  were  in  competition  with  each  other  but  were  often  forced  to  cooperate  in  order  to  successfully  process  and  market  their  products.  Additionally,  poor  orchard  care  allowed  pests  and  diseases  to  spread  to  neighboring         49   orchards,  so  growers  made  education  a  key  priority  in  the  industry.  Real  estate  development  and  speculation  represented  a  competitive  pressure  on  land  while  at  the  same  time  providing  labor  and  capital  for  the  expanding  industry.     Farmers  as  Land  Owners  The  speculative  buying  and  selling  of  land  has  been  an  integral  part  of  the  economy  of  southern  Oregon  since  Euro-­‐American  settlement  began  in  the  1850s.  In  this  context,  the  passage  of  statewide  land-­‐use  regulation  in  1973  represented  a  disruption  of  existing  environmental  management  regime  of  the  region  under  which  farming,  mining,  and  forestry  had  coexisted  with  tourism  and  real  estate  development  for  many  years.    Oregon's  statewide  regulations  strongly  restrict  parcelization  and  the  building  of  new  residences  in  farming  zones.  This  has  caused  vocal  resistance  in  the  region,  particularly  among  many  fruit  growers,25  the  very  group  the  laws  were,  in  principle,  designed  to  protect.    This  has  often  been  dismissed  as  greed  by  supporters  of  statewide  regulation  or  an  illogical  belief  in  private  property  rights.  However  this  attitude  ignores  the  dual  role  that  farmers  hold  as  land  owners  and  an  overlooking  of  the  economic  realities  of  farming.  For  many  farmers,  the  land  itself  represents  an  investment  with  the  potential  for  appreciation.  "The  appreciation  of  the  land  was  part  of  the  reason  for  being  in  agriculture-­‐-­‐because  if  agriculture  didn't  make  any  money,  at  least  the  land  values  would  be  there.    So  you  could  sell  and  retire.    Now  you  can  sell  and  go  starve  to  death,  live  on  Social  Security.    It's  terrible  now.    We've                                                                                                                  25.  Fruit  growers  are  by  no  means  united  in  opposition  to  statewide  planning.  Many  have  concerns  about  specific  elements  of  the  regulations  that  they  believe  limit  their  ability  to  be  economically  successful,  but  express  strong  support  for  farmland  conservation.  Some  believe  current  planning  regulations  are  not  protective  enough.         50   been  able-­‐-­‐  because  of  our  marketing  and  culture-­‐-­‐  we've  been  able  to  survive.    It  certainly  hasn't  been  easy.26"    By  limiting  development  on  agricultural  lands,  statewide  planning  holds  down  agricultural  land  values,  which  potentially  makes  it  easier  for  new  farmers  to  buy  land,  however  this  does  not,  in  itself,  solve  the  problem  of  farm  succession.  Even  farmers  like  the  one  quoted  above,  who  has  a  son  who  wants  to  continue  farming,  expressed  the  difficulty  of  financing  retirement  or  increasing  farm  income  to  accommodate  the  transition  between  generations  without  either  selling  part  of  the  farm  for  development  or  building  additional  residences  on  the  farm,  both  of  which  are  limited  by  Oregon's  land  use  regulations.  Growers  relied  on  the  ability  to  sell  less  productive  land  for  development  in  order  to  finance  capital  improvements,  replanting  of  aging  orchards,  the  creation  of  a  comfortable  retirement  fund,  or  to  facilitate  the  transfer  of  the  business  to  a  new  generation.     How  New  is  the  New  West?  The  story  of  Rogue  Valley  over  that  last  fifty  years  could  be  told  like  the  stories  of  so  many  other  rural  communities  in  the  American  West,  as  a  transition  from  an  economy  based  on  extractive  industries  to  one  focused  around  service,  retail,  and  health  care  industries.  This  story  of  the  transition  between  the  Old  West  economy  and  the  New  West  has  been  told  numerous  times  (Hines  2010,  Ghose  2004,  Travis  2007,  Travis  1997).  The  small  town  of  Jacksonville,  now  thoroughly  tourist  in  its  orientation,  started  out  as  a  gold  rush  town  and  its  economy  languished  for  much  of  the  20th  century.  Now  dilapidated  19th  century  architecture  has  been                                                                                                                  26.  Interview  with  independent  fruit  grower,  2011.         51   revisioned  for  the  21st  century  amenity  economy.  The  nearby  town  of  Ashland  is  also  thoroughly  reliant  on  a  New  West  consumptive  economy,  largely  built  around  a  theatre  festival  that  runs  through  most  of  the  year,  supplemented  by  outdoor  recreation  including  a  small  ski  resort.  But  Ashland's  attempts  to  build  an  economy  around  tourism  and  recreation  began  not  in  the  1960s  or  1970s,  but  in  the  early  the  20th  century  with  dreams  of  a  health  spa,  the  establishment  of  Lithia  Park,  and  summer  Chautauqua  theater  productions.  Other  towns  have  begun  taking  advantage  of  recent  growth  in  tourism  and  exurban  migration  while  contrarily  continuing  to  hold  up  the  mythology  of  their  "Old  West"  roots.       In  the  Rogue  Valley,  both  new  arrivals  and  long  time  residents  are  invested  in  nostalgia  for  the  Old  West.  The  literature  on  the  New  West  has  been  focused  on  a  specific  type  of  place  with  a  distinct  history,  in  which  the  development  of  amenity-­‐based  economies  has  been  relatively  recent  and  sudden,  because  such  places  have  the  propensity  to  produce  conflict.  In  contrast  the  history  of  Jackson  County  provides  a  picture  of  a  different  historical  trajectory  in  which  rural  real  estate  and  tourism  developed  slowly  alongside  a  form  of  agriculture  more  compatible  with  their  development  then  ranching  or  mining.  This  points  to  the  potential  variety  of  relationships  between  New  West  and  Old  West  economies,  based  on  the  specific  characteristics  of  both.  Hines  (2010)  describes  the  creation  of  a  "New  West  Archipelago,"  islands  of  post-­‐industrial  space  in  an  industrial  sea.  However  it  would  be  instructive  to  examine  the  diversity  of  relationships  between  extractive  industries  and  consumptive  ones  rather  than  focusing  only  on  the  distinctive         52   characteristics  of  such  islands.  Otherwise  we  risk  assuming  that  these  islands  are  surrounded  by  an  undifferentiated  sea  of  static,  unchanging  industrial  landscape.     Conclusion  In  this  article  I  have  emphasized  the  way  that  the  Rogue  valley  and  surrounding  region  were  marketed  for  their  many  amenities,  in  addition  to  their  potential  to  produce  financial  gain.  To  understand  the  drivers  of  exurban  sprawl  and  social  and  environmental  impacts  that  increased  amenity  based  real  estate  development  has  world-­‐wide,  the  researcher  must  move  beyond  an  emphasis  only  on  "amenity  migrants"  as  individual  actors,  to  understand  real  estate  development  and  associated  activities  as  an  industry  with  connections  to  and  conflicts  with  other  rural  industries.  Discussions  of  individual  landowners  have  drawn  my  attention  to  the  flexibility  of  livelihood  strategies  and  the  complexity  of  motivations  for  settling  in  the  Jackson  County.    An  examination  of  this  historical  case  opens  up  a  number  of  questions,  which  have  yet  to  be  thoroughly  examined  in  the  literature  on  the  political  ecology  of  exurbia.  What  has  been  the  relationship  between  amenity  economies  and  resource  based  production  in  different  times  and  places?  Under  what  conditions  do  these  industries  produce  conflict?  Thus  far,  little  work  has  focused  on  a  sustained  examination  of  the  role  of  tourism  and  the  real  estate  industry  in  the  development  of  resource-­‐based  industries  prior  to  the  recent  expansion  of  exurban  development.  For  example,  little  has  been  written  so  far  about  the  history  of  Dude  Ranching  (Borne  1983).  How  large  a  role  did  this  traditional  amenity  based  industry  play  in  rural  areas  and  how  was  it  related  to  production  oriented  ranching?         53   What  is  striking  about  this  Rogue  Valley  case  study  is  the  specific  combination  of  soil  and  climate  conditions,  and  geography  that  facilitated  the  joint  growth  of  fruit  cultivation  and  real  estate  development.  Successful  commercial  orchard  growing  is  an  industry  reliant  on  particular  microclimate  conditions  to  be  successful  and  orchards  lands  are  certainly  not  a  widespread  land  use  in  the  Western  U.S.  Jackson  County  was  situated  on  a  major  transportation  corridor  for  many  years,  which  meant  that  while  it  was  located  far  from  any  major  population  centers,  it  received  an  ongoing  stream  of  visitors,  facilitating  the  growth  of  tourism  and  real  estate  development.  An  interesting  comparison  could  be  made  to  other  western  regions  dominated  by  orchard  landscapes,  for  example  Orange  County  and  Santa  Clara  County  in  California,  Hood  River  County  in  Oregon,  or  Yakima  County  in  Washington  in  order  to  better  understand  the  interactions  between  orchards,  tourism,  and  parcelization.    Shifting  the  focus  from  analyzing  exurbanites  as  consumers,  to  the  production  of  amenity  landscapes  through  the  real  estate  industry,  puts  exurban  development  in  a  different  light.  Yet  few  studies  to  date  have  focused  on  the  ways  that  exurban  development  is  driven  by  particular  capitalist  industries:27  tourism,  real  estate,  health  care,  and  other  service  industries.  Viewing  amenity  based  industries  as  potentially  one  of  the  "traditional"  industries  associated  with  the  American  West  since  Euro-­‐American  settlement  also  moves  us  from  discourses  of  newcomers  versus  locals  or  Old  West  versus  New  West  economies  to  an                                                                                                                  27.  One  exception  is  (Robbins,  Martin,  and  Gilbertz.  2011)           54   acknowledgement  of  the  complex  and  shifting  economic  relationships  that  continue  to  drive  land  use  change  in  the  western  U.S.           55       CHAPTER  IV   EXTENDED  URBANIZATION  AND  RURAL  IMAGINARIES:  USING   LEFEBVRE'S  THEORY  OF  PLANETARY  URBANIZATION  TO   UNDERSTAND  EXURBIA     It  is  a  truism  to  state  that  for  the  first  time  in  history,  we  live  in  an  urban  age,  in  which  more  than  50%  of  the  world's  population  lives  in  urban  areas.  Despite  the  obvious  social  and  environmental  impacts  of  rapid  urbanization  around  the  globe,  defining  what  it  means  to  live  in  an  "urban  age”  remains  unclear.  Large  percentages  of  the  urban  population  live  in  spaces  still  often  overlooked  by  urban  geography:  in  sprawling  suburbs,  edge  cities,  exurbs,  informal  settlements,  small  cities  and  towns.       This  paper  examines  a  case  study  in  Jackson  County,  Oregon  where  this  ambiguity  around  urbanization  has  significantly  complicated  attempts  to  limit  the  impacts  of  population  growth  and  urbanization.  Two  contradictions  in  this  case  focused  my  attention  on  ideas  of  "the  urban"  and  led  me  to  planetary  urbanization  as  a  way  to  re-­‐conceptualize  the  relationship  between  urban  and  rural  space.  First,  an  urbanization  process  driven  by  urban  to  rural  migration.  Second,  a  land  use  planning  process  dominated  by  competition  between  cities  for  urban  growth  and  development,  while  the  agencies  and  the  individuals  involved  continue  to  cling  to  and  promote  rural  imaginaries  of  the  region.       I  incorporate  the  theory  of  global  urbanization  into  a  political  ecology  framework  in  order  to  analyze  the  politics  of  urbanization  in  Jackson  County.  Global         56   urbanization,  as  described  by  Lefebvre  (2003),  involves  two  moments  or  aspects  of  urbanization,  concentration  and  extension.  Brenner  and  Schmidt  (2013)  theorize  that  while  most  of  urban  studies  research  has  focused  on  concentration,  extension  has  overtaken  concentration  and  is  now  the  dominant  force  within  the  process  of  urbanization.  In  this  paper  I  use  the  concept  of  extended  urbanization  (i.e.,  extension)  to  explain  the  complex  and  contradictory  aspects  of  urbanization  in  my  case  study  in  Jackson  County,  Oregon.  I  begin  the  paper  with  a  review  of  the  theory  of  global  urbanization  as  originally  theorized  by  Lefebvre  and  its  applicability  to  political  ecology.    I  then  proceed  to  analyze  my  case  study  through  the  lens  of  global  urbanization  focusing  on  the  contradictions  between  the  increasingly  urbanized  society  in  the  region  and  the  persistent  role  of  "rural  imaginaries."   Theoretical  Framework  “The  city  is  everywhere  and  in  everything."  If  the  urbanized  world  now  is  a  chain  of  metropolitan  areas  connected  by  places/corridors  of  communication  (airports  and  airways,  stations  and  railways,  parking  lots  and  motorways,  teleports  and  information  highways),  then  what  is  not  the  urban?  Is  it  the  town,  the  village,  the  countryside?  Maybe,  but  only  to  a  limited  degree.  The  footprints  of  the  city  are  all  over  these  places,  in  the  form  of  city  commuters,  tourists,  teleworking,  the  media,  and  the  urbanization  of  lifestyles.  The  traditional  divide  between  the  city  and  the  countryside  has  been  perforated.  -­‐   Ash  Amin  and  Nigel  Thrift  (2002)       Research  on  exurbanization,  amenity  migration,  and  resource  conflicts  has  largely  relied  on  an  apparently  clear  cultural  and  economic  divide  between  the  urban  and  the  rural.  The  theorization  of  a  global  urban  society  would  erase  this  divide,  covering  the  globe  in  an  uneven  fabric  of  urbanization,  seeming  to  indicate  the  gradual  disappearance  of  the  rural.  So  far,  work  on  global  urbanization  has         57   appeared  to  ignore  the  concept  of  the  rural,  focused  as  it  is  on  the  impacts  of  urbanization.  However,  a  closer  examination  of  work  on  global  urbanization,  in  particular  as  originally  proposed  by  Lefebvre,  reveals  a  continuing  role  for  the  concept  of  the  rural  in  this  global  urban  society.  By  returning  to  Lefebvre's  writings  on  urbanization,  I  propose  a  new  theorization  of  the  role  of  the  rural  within  the  fabric  of  global  urbanization.  I  argue  that  recognition  of  Lefebvre's  theory  of  global  urbanization  actually  reconnects  the  work  of  rural  and  urban  political  ecologists  in  productive  ways  by  pointing  to  the  growing  extent  and  significance  of  extended  urbanization  processes  in  the  metabolism  of  global  urban  society.  It  is  a  concern  for  the  impacts  of  this  metabolism—the  shifting  flows  of  resources,  people,  and  knowledge  that  make  up  extended  urbanization—which  links  the  work  of  urban  political  ecology  and  exurban  political  ecology  despite  their  somewhat  disparate  approaches  (Gustafson  et  al.  2014).  Even  as  political  and  economic  power  is  increasingly  centered  on  urban  life  and  urbanization  processes,  the  image  of  "the  rural"  becomes  an  ever-­‐increasing  point  of  contention  in  struggles  over  land  use  governance.   Conceptualizing  Global  Urbanization     Efforts  to  clearly  delineate  urban  settlement  types  and  urbanization  processes  have  become  increasingly  conceptually  confused.  A  number  of  scholars  (Hoggart  1990)  have  proposed  abandoning  the  urban-­‐rural  dichotomy  as  an  empty  signifier,  yet  discourses  around  these  two  poles  continue  to  have  broad  influence  in  policy  and  political  debates.  In  the  U.S.,  even  as  cities  have  exploded  into  a  mix  of  sprawling  settlement  types,  partisan  political  discourse  has  increasingly  divided  the  country         58   into  "red  and  blue"  regions,  largely  around  a  supposed  urban-­‐rural  economic  and  political  split.  Sustainable  urbanism  has  become  a  major  buzzword  for  environmentalists  and  planners  while  sprawling  growth  has  continued  to  threaten  the  ability  of  urbanizing  regions  to  make  efficient  use  of  land  and  resources.       Global  urbanization,  which  Brenner  (2013)  defines  as  "the  perpetual  churning  of  sociospatial  formations  under  capitalism  rather  than  presupposing  their  stabilization  within  built  environments,  jurisdictional  envelopes,  or  ecological  landscapes",  provides  a  framework  for  examining  the  impacts  of  urbanization  processes  across  a  variety  of  settlement  types.  Brenner's  conceptualization  of  urbanization  emerges  from  Lefebvre  (2003),  who  describes  two  moments  within  the  urbanization  process:  implosion  and  explosion,  or  what  Brenner  calls   concentrated  urbanization  and  extended  urbanization.  In  1970,  Lefebvre  presciently  theorized  the  emergence  of  a  global  urban  society.  He  describes  an  urban  society  as  "the  society  that  results  from  industrialization,  which  is  a  process  of  domination  that  absorbs  agricultural  production."  The  dominance  of  the  city  over  the  country  is  so  complete  that  in  Lefebvre's  words,  "a  vacation  home,  a  highway,  a  supermarket  in  the  countryside  are  all  part  of  the  urban  fabric."       The  development  of  densely  populated  central  cities,  that  is  concentrated   urbanization,  has  been  the  central  focus  of  urban  studies.  However,  Brenner  (2013)  contends  that  the  processes  of  urbanization  have  shifted  in  the  last  30-­‐40  years  and  now  processes  of  extended  urbanization  have  overtaken  and  surpassed  those  of  concentrated  urbanization.  (See  Appendix  A  for  maps  showing  U.S.  Census  definitions  of  urban  space  by  county  since  1950.  These  maps  show  the  literal         59   expansion  of  urban  space  as  growth,  particularly  in  the  American  West  creates  new  metropolitan  areas.)  Brenner  defines  extended  urbanization  as  the  processes  of  transformation  that  support  and  produce  urban  development.  In  this  line  of  theorizing,  it  is  no  longer  useful  to  define  particular  spaces  as  either  urban  or  rural.  Particular  spaces  are  no  longer  outside  the  urban  realm  of  influence  since  urban  processes  are  impacting  the  entire  globe,  producing  vast  areas  covered  in  pollution,  transportation  networks,  and  resource  extraction  to  support  urban  centers.     Extended  Urbanization  and  Political  Ecology     The  concept  of  extended  urbanization  then  has  significant  implications  for  political  ecologists  and  brings  up  a  number  of  conceptual  questions,  particularly:   Should  all  political  ecology  then  be  considered  urban  political  ecology?  And  if  there  is   no  conceptual  outside  for  the  urban,  then  how  can  we  understand  the  persistence  of   the  rural  in  everyday  life?     If  we  take  the  theory  of  global  urbanization  seriously,  the  urban-­‐rural  dichotomy  disappears  and  is  replaced  by  an  uneven  fabric  of  urban  space.  Rural  space  can  no  longer  be  conceptualized  as  outside  of  and  separate  from  urban  space.  However,  this  does  not  mean  that  the  rural  disappears.  In  fact,  in  spaces  of  extended  urbanization  like  Jackson  County,  symbols  of  rural  life  become  increasingly  commodified  and  contested  as  ex-­‐urbanites  contradictorily  attempt  to  continue  their  urban  lifestyles  while  also  nostalgically  re-­‐creating  rural  space.       Political  ecology  in  the  U.S.,  and  the  developed  world  more  broadly,  has  split  into  a  two  somewhat  separate  lines  of  research,  along  urban-­‐rural  lines.  Although  urban  political  ecology  and  exurban  political  ecology  writing  on  North  America         60   emerged  around  the  same  time,  their  differing  theoretical  underpinnings  have  led  to  a  perplexing  lack  of  engagement  across  urban-­‐rural  lines.28  Urban  political  ecology,  has  focused  on  socio-­‐environmental  issues  within  cities,  framing  the  ecological  impacts  and  power  deferentials  driving  them  using  the  concept  of  the  metabolization  of  nature  (Keil  2005).  Exurban  political  ecology  has,  in  contrast,  focused  on  the  environmental  changes,  political  conflicts,  and  management  challenges  that  emerge  from  flows  of  amenity  migrants  into  picturesque  country  landscapes  (Walker  and  Fortmann  2003).  Studies  have  tended  to  frame  these  conflicts  in  terms  of  the  persistent  differences  between  rural  and  urban  identities,  ways  of  life,  and  cultures,  using  cultural  landscape  studies  to  focus  on  the  construction  of  discourses  and  ideologies  of  nature.       Political  ecology  arrived  in  North  America  in  the  1980s,  with  a  focus  on  rural  settings  and  issues  adopted  from  origins  in  3rd  world  development.  Fortmann  (1996)  called  for  using  the  tools  of  international  property  scholarship  to  help  us  understand  conflicts  over  land  and  resources  in  the  U.S.  However  within  a  few  years  Robbins  (2002)  suggested  that  political  ecology  needed  to  study  up  as  well  as  down,  that  is  examine  the  power  of  institutions  and  practices  of  officials  while  continuing  a  focus  on  what  he  calls  the  tools  of  political  ecology  -­‐-­‐  "ethnography  and  intense  focus  on  micro-­‐politics."  Today  the  largest  literature  in  political  ecology  in  the  developed  world  focuses  on  exurbanization  and  amenity  migration  in  the  American  West.  There  are  also  an  expanding  number  of  case  studies  in  other  regions  of  the  developed  world,  including  other  parts  of  the  U.S.,  Europe,  Canada,  and  Australia.                                                                                                                  28.  As  Blaikie  (1999)  pointed  out,  sometimes  disjunctures  come  about  not  so  much  because  of  unresolved  debates,  but  because  of  non-­‐engagement.         61   Yet  the  focus  on  the  parallels  and  commonalities  within  amenity  landscapes  has  perhaps  obscured  the  need  for  work  that  extends  beyond  the  boundaries  of  these  spaces  and  examines  the  drivers  of  this  global  phenomenon  and  the  social  and  environmental  displacements  these  changes  cause  (Abrams  et  al.  2012).       In  a  largely  separate  line  of  research,  urban  political  ecologists  have  eagerly  sought  to  dismantle  the  nature-­‐culture  divide  by  illuminating  the  myriad  of  ways  that  cities  are  "natural.29"  A  major  theme  of  this  research  is  the  flow  of  resources  through  the  city  and  the  mediations  of  such  flows  by  economic,  political,  and  social  relationships.  Yet  while  UPE  has  sought  to  erase  the  nature  -­‐  city  divide,  it  has  largely  been  strangely  silent  about  where  these  flows  arrive  from  or  drain  to.  While  focusing  on  Marxist  conceptions  of  metabolism,  the  idea  of  a  metabolic  rift  (Foster  and  Magdoff  2000),  that  causes  mirrored  problems  of  depletion  and  pollution  in  both  the  city  and  the  country,  seems  to  figure  less  prominently  as  urban  political  ecologists  have  remained  focused  on  the  city.       To  date,  there  has  been  little  theoretical  or  empirical  work  that  crosses  the  newly  created  urban-­‐exurban  divide  in  political  ecology.  In  effect  the  creation  of  UPE  has,  at  least  to  a  degree,  reinforced  the  nature-­‐society  divide  it  was  attempting  to  dissolve  by  reinforcing  its  analog,  the  urban-­‐rural  divide.  Only  a  few  studies  have  worked  across  this  spatial  divide,  particularly  Robbins  (2003)  work  on  lawns,  Keil  and  Young's  (2009)  work  on  "in  between"  urban  landscapes  in  Canada,  and  Swyngedeau  and  Kaika’s  (2005)  work  on  the  urbanization  of  water.                                                                                                                      29.  As  David  Harvey  stated  "There  is  nothing  unnatural  about  New  York  City."         62     Now  some  scholars  influenced  by  the  resurgent  interest  in  Lefebvre's  concept  of  a  global  urban  society  (Brenner  2013)  have  begun  to  call  for  UPE  to  give  up  its    "methodological  cityism"  in  favor  of  a  new  focus  on  urbanization  processes  (Angelo  and  Wachsmuth).  As  part  of  this,  a  growing  number  of  researchers  have  taken  up  work  using  a  UPE  framework  to  research  sites  outside  of  the  city  proper.  Examples  of  this  type  of  work  include  the  work  of  Gustafson  et  al.  (2013)  on  land  use  conflicts  in  exurban  Appalachia,  Kitchen's  research  on  urban  forests  in  South  Wales  (2013),  and  Pares,  March,  and  Saurai’s  (2013)  study  of  the  suburban  landscapes  of  Barcelona.  These  new  approaches  that  reach  across  this  urban-­‐rural  divide  have  the  potential  to  address  the  broader  processes  of  globalization  and  uneven  development  and  re-­‐situate  the  work  of  urban  and  exuburban  political  ecology  within  those  processes.       One  possible  stumbling  block  in  working  to  reconcile  these  two  distinct  yet  complementary  approaches  is  that  a  central  conceptual  element  in  many  exurban  political  ecology  studies,  the  distinction  between  rural  and  urban  identities  and  cultures,  is  viewed  as  leading  to  political  conflict  and  potentially  ecological  change.  However,  in  this  paper,  I  suggest  that  rather  than  viewing  the  concept  of  global  urbanization  as  problematic  for  the  continued  study  of  the  rural,  this  framework  provides  an  opportunity  to  engage  across  sub-­‐disciplinary  boundaries.  Political  ecologists  who  focus  on  processes  of  exurbanization  and  amenity  migration—who  study  the  margins  of  cities  and  the  peripheries—have  much  to  offer  to  our  understandings  of  extended  urbanization.  While  urban  political  ecologists  have  largely  remained  methodologically  focused  on  cities,  there  is  a  rich  line  of  research         63   on  urban  to  rural  migration,  exurbanization,  and  the  globalization  of  the  rural  that  has  already  been  developing  our  understandings  of  extended  urbanization  (Cadieux  2008,  Gosnell  and  Abrams  2009,  Hurley  and  Walker  2004,  Larsen  and  Hutton  2011,  Nelson  and  Nelson  2010,  Taylor  2009,  Theobald  2005).       Discussions  of  global  urbanization  have  not  included  a  conceptualization  of  the  role  of  the  rural,  in  part  because  the  rural  is  no  longer  the  constitutive  "other"  to  the  rising  wave  of  urbanization.  However,  just  because  the  rural  is  no  longer  outside  the  urban,  does  not  mean  the  rural  disappears.  Rather,  the  rural  becomes  an  unevenly  distributed  remnant  within  the  urban  fabric.  Spaces  dominated  by  extended  urbanization,  in  particular,  continue  to  be  heavily  influenced  by  the  rural  ideologies  and  visions,  even  as  rural  lifeways  continue  to  decline.  In  places  like  Jackson  County,  these  rural  images  are  often  mobilized  to  support  particular  political  and  economic  interests  while  invoking  romantic  notions  of  rural  community  life  and  family  farming.         Extended  Urbanization  in  Jackson  County     My  case  study  focuses  on  Jackson  County,  in  southern  Oregon  (see  figure  8)  and  urbanization  in  the  Rogue  Valley,  which  is  centered  on  the  city  of  Medford.  This  metropolitan  area  has  a  population  of  over  200,000  people,  many  of  whom  live  in  the  small  towns  and  pockets  of  development  surrounding  the  city.  Besides  the  city  of  Medford,  the  valley  is  dotted  with  eleven  incorporated  municipalities  and  a  number  of  unincorporated  communities.  While  Jackson  County  hardly  constitutes  an  urban  area  in  the  minds  of  most  familiar  with  the  region,  this  small  metropolitan  region  is  part  of  what  Luke  (2003)  calls  'global  cities',  where  most  of  the  world's         64   urban  population  still  lives.  Small  "g"  global  cities,  in  contrast  to  "Global"  cities,  are  not  power  centers  where  the  global  economy  is  organized  but  rather  these  ordinary  cities  are  significant  because  of  their  collective  ecological  impacts.  Their  small  size,  decentralization,  and  often-­‐limited  economic  resources  produces  huge  potential  for  inefficient  use  of  land  and  resources  and  the  production  of  relatively  large  levels  of  waste  and  pollution.  In  fact,  the  conceptualization  of  such  places  as  rural  contributes  to  tensions  and  contradictions  in  the  way  they  grow  and  how  growth  is  handled.     Contradictions  of  Growth  in  Jackson  County     Growth  in  Jackson  County  and  the  concurrent  conflicts  around  how  to  grow  cannot  be  conceptualized  simply  as  a  matter  of  counter-­‐urbanization  or  de-­‐urbanization.  Neither  can  the  politics  of  growth  be  understood  as  a  straightforward  embrace  of  urbanization.  Population  growth  in  Jackson  County  throughout  the  20th  century  and  continuing  to  today,  has  largely  depended  on  a  flow  of  migrants  from  large  urban  areas  in  the  U.S.  and  particularly  California  to  the  small  cities  and  rural  areas  in  the  county  (Hines,  2010),  including  a  strong  'back  to  the  land'  ethic  for  many  of  the  newcomers.  The  largest  in-­‐migrant  flows  into  the  region  over  the  past  30  years  have  consistently  come  from  the  Portland  metropolitan  region,  the  San  Francisco  Bay  Area,  and  the  Greater  Los  Angeles  region.  The  region  has  doubled  in  population  since  the  1970s  to  203,206  by  the  2010  census  and  population  projections  from  the  Portland  State  Population  Research  Center  have  predicted  another  doubling  within  the  next  50  years.               65     Figure  8:  Jackson  County         The  significance  of  the  urban  origins  of  migrants  to  the  region  is  not  something  that  can  be  comprehended  simply  through  numbers  of  new  arrivals.  What  emerges  from  both  written  documentation  of  land  use  planning  processes  and  interviews  with  local  residents,  is  how  people  who  arrive  in  Jackson  County  from  large  urban  centers  value  this  place  for  its  rural  character  and  desire  the  preserve  those  qualities.  It  is  this  attachment  to  particular  visions  of  what  it  means  to  be  rural  and         66   rejection  of  urbanism  that  limits  how  growth  takes  place  and  promotes  policies  that  damage  the  very  qualities  these  places  are  seeking  to  preserve.       The  steady,  ongoing  influx  of  new  migrants  has  resulted  in  a  growing  metro  area  facing  some  of  the  very  problems  residents  sought  to  escape  from.  Local  municipalities  are  struggling  with  complex  and  often  contradictory  impulses  in  relation  to  ongoing  processes  of  growth  and  urbanization  in  the  region  including  minimizing  damage  to  sensitive  ecosystems,  maintaining  areas  of  open  space  and  farmland,  planning  for  increased  traffic  and  resulting  pollution,  competing  for  growth,  and  at  the  same  time  maintaining  the  small  town  "rural  character"  that  attracts  migrants  to  the  region.         Much  of  the  population  growth  in  the  region  is  fueled  by  the  movement  of  people  away  from  large  urban  centers  and  towards  what  they  perceive  to  be  a  largely  rural  area;  this  process  has  created  a  small  but  growing  urban  center  which  provides  urban  goods  and  services  for  a  rapidly  expanding  population  with  urban  lifestyles  and  tastes.  The  rural  economies  of  the  region  are  increasingly  marginalized  and  transformed  by  urban  desires  and  urban  concerns.  Despite  a  supposed  concern  for  the  importance  of  rural  economies,  power  is  largely  concentrated  in  urban  forms  of  governance  and  with  the  urban  population.  In  the  graphs  below  (see  figures  9  &  10)  it  is  possible  to  see  the  number  of  jobs  in  farming,  fishing,  and  forestry  in  Jackson  County  in  comparison  to  other  metropolitan  and  non-­‐metropolitan  regions  in  Oregon.  The  second  graph  shows  the  percentage  of  jobs  in  relation  to  the  total  number  in  each  region,  thus  accounting  for  differences  in  total  population  between  the  areas.  Both  as  a  total  number  and  as  a  percentage,  the         67   Medford  metropolitan  area  has  one  of  the  lowest  levels  in  the  state.  This  reflects  the  largely  non-­‐commercial  nature  of  farming  in  the  region  and  the  decline  of  the  forestry  industry.       Figure  9:  Total  number  of  workers  employed  in  farming,  fishing,  and  forestry   in  2013.  From  the  Bureau  of  Labor  Statistics..     Figure  10:  The  percentage  of  the  total  workforce  employed  in  farming,  fishing,   and  forestry  in  2013.  From  the  Bureau  of  Labor  Statistics.           68     Understanding  the  two  moments  of  urbanization,  concentration  and  extension,  allows  us  to  view  Jackson  County's  land  use  patterns  and  politics  for  what  they  are,  an  urbanization  process,  while  acknowledging  the  extensive,  rather  than  intensive  form  that  it  takes  in  this  case.  Extended  urbanization  acknowledges  what  has  often  been  called  counter-­‐urbanization  that  is,  in  some  cases,  a  part  of  the  urbanization  process.  Migration  from  urban  areas  and  exurban  settlement  patterns  are  part  of  a  thickening  and  extension  of  the  urban  fabric  in  Jackson  County.    As  this  global  process  of  industrialization  and  urbanization  was  taking  place,  the  large  cities  exploded,  giving  rise  to  growths  of  dubious  value:  suburbs,  residential  conglomerations  and  industrial  complexes  satellite  cities  that  differ  little  from  urbanized  towns.  Small  and  midsize  cities  became  dependencies,  partial  colonies  of  the  metropolis.  (Lefebvre  2003)    Planning  for  Growth  in  Jackson  County  One  of  the  problems  was  the  laws  were  designed  for  the  Willamette  Valley  in  the  north.  They  were  not  designed  for  southern  Oregon,  which  has  a  lot  of  smaller  plots  and  variable  plots  all  around  the  valley.  -­‐  Rogue  Valley  farmer   and  land  use  advocate.       One  way  to  see  the  problematic  effects  of  extended  urbanization  in  Jackson  County  is  through  the  workings  of  land  use  politics  in  the  region.  Oregon's  statewide  land  use  planning  regulations  and  the  complex  system  through  which  it  is  enforced  create  a  strict  enforcement  of  the  urban-­‐rural  dichotomy  at  the  level  of  individual  cities.  Each  incorporated  city  in  Oregon  is  required  by  the  state  to  create  a  comprehensive  plan,  which  designates  an  urban  growth  boundary  containing  enough  land  for  development  over  the  next  20  years.  In  principle  at  least,  outside  the  UGB,  development  is  strictly  limited.       The  history  of  land  use  and  pattern  of  the  Medford  metropolitan  region  however,  makes  constructing  a  strict  separation  between  urban  and  rural  land  uses         69   problematic.  In  1973,  when  the  statewide  planning  regulations  were  first  passed,  the  dominant  pattern  of  development  in  the  valley  was  already  low-­‐density  rural  development  spatially  mixed  with  small  and  medium  sized  farms.  Local  governments  were  opposed  to  state  interference  in  land  use  governance,  and  so  resisted  creating  a  comprehensive  plan  for  more  than  seven  years.  During  this  time,  development  continued,  and  perhaps  even  accelerated,  as  land  owners  hurried  to  subdivide  before  the  new  limitations  where  put  into  place.     In  the  1990s,  as  rapid  growth  in  the  region  continued,  local  concern  about  sprawl  grew,  which  led  to  the  development  of  a  locally  initiated  effort  to  coordinate  growth  in  the  region.  The  development  of  this  regional  plan  was  supported  by  state  regulation  and  from  its  inception  designed  to  limit  development  on  the  small  amounts  of  farmland  and  open  space  left  in  the  valley.  As  the  process  developed  however,  the  influence  of  urban  centers  began  to  place  the  needs  of  urbanization  above  those  of  rural  preservation.  What  was  ostensibly  a  regional  planning  process,  focused  on  the  needs  of  the  region,  instead  became  vested  in  the  desire  for  growth  and  economic  prosperity  of  each  individual  municipality.  Rather  than  working  for  regional  goals,  the  process  became  enmeshed  in  political  machinations  in  which  individual  communities  vied  for  the  right  to  grow  and  develop.  So  despite  the  significant  discourse  around  preserving  rural  character,  the  dominating  focus  in  the  planning  process  became  urban  growth.  Competition  to  attract  development  ensured  that  each  city  sought  to  designate  the  largest  amount  of  land  for  development  permitted  by  state  regulation.           70     Local  residents  with  concerns  about  the  sustainability  of  low  density  urban  growth  or  the  preservation  of  farmland  and  open  space  became  disillusioned  with  a  process  that  largely  seemed  to  be  serving  the  interests  of  local  real  estate  developers  and  large  land  owners.  The  ideological  divide  in  the  process  became  one  in  which  one  group  viewed  the  goal  as  preservation  of  rural  lands,  whereas  city  leaders  largely  became  focused  on  where  cities  would  grow.  On  the  surface,  these  seem  to  be  compatible  goals,  two  sides  of  the  same  coin,  but  for  those  advocating  higher  densities  and  limiting  the  loss  of  farmland,  placing  the  desire  of  cities  for  growth  first  insured  that  the  location  of  new  growth  would  be  determined  by  the  needs  of  cities  rather  than  determinations  of  which  lands  are  most  deserving  of  preservation.  The  two  maps  below  (see  figures  11  &12)  are  the  results  of  this  transition  from  a  focus  on  both  urban  expansion  and  farmland  conservation.  The  Our  Region  map  is  one  of  a  number  of  components  of  the  informal  grassroots  plan.  After  12  years  and  a  formalized  process,  many  of  the  innovative  elements  around  farmland  conservation  were  lost  and  instead  the  focus  became  cities’  plans  for  urban  expansion.    Urbanizing  Agriculture     Extended  urbanization  also  puts  the  distinction  between  urban  and  rural  agriculture  into  question.  In  Jackson  County,  planning  laws  strictly  delineate  spaces  within  urban  growth  boundaries  as  distinct  from  rural  spaces,  which  are  zoned  for  farm  use.  This  separation  of  urban  and  rural  space  has  worked  rather  well  in  terms  of  limiting  sprawl  and  directing  growth  in  Oregon  (Gosnell  et  al.  2011,  Nelson  1992).             71     Figure  11:  Our  Region  farmland  conservation  zone.         72     O ct ob er 2 01 1 Medford Ashland Eagle Point Central Point Talent Phoenix Jacksonville Gold Hill MD-5 MD-3 MD-P Prsct CP-1B PH-5 EP-2 MD-1 EP-3 CP-6A MD-2 EP-4 PH-3 CP-2B MD-4 CP-6B TA-3 MD-6 EP-1A MD-5 MD-9 MD-7mid MD-P Chrsy CP-4D CP-1C PH-1 MD-8 TA-1 PH-2 PH-1a CP-3 CP-5 PH-10 TA-5 TA-4 MD-7n MD-7s MD-9 T-1 row MD-9 TA-2 Legend Regional Problem Solving Boundary Urban Growth Boundary City Limits Urban Reserves 3 0 31.5 Miles U rb a n R e s e rv e B o u n d a ri e s G re a te r B e a r C re e k V al le y - R e g io n al P la n A tl a s P a g e 1   Figure  12:  Bear  Creek  RPS  urban  reserves  map.         73    However  in  Jackson  County,  agriculture  outside  urban  growth  boundaries  is  impacted  in  numerous  ways  by  urbanization.       Farming  in  Jackson  County  faces  the  pressures  of  global  agricultural  markets,  which  increasingly  place  local  farmers  in  the  position  of  competing  with  farmers  across  the  globe  and  even  over  broader  periods  of  time30.  It  is  not  uncommon  for  farmers  in  Jackson  County  to  complain  about  the  restrictions  placed  on  them  by  not  only  the  planning  system  in  Oregon,  but  more  broadly  by  a  variety  of  regulations  designed  to  uphold  basic  standards  for  workers  and  the  environment.  However,  the  onerous  character  of  these  regulations  comes  in  the  context  of  a  long  term  widening  in  global  competition  as  technologies  for  the  transportation  and  storage  of  delicate  fruits  have  developed.         In  Jackson  County  the  dominant  fruit  crop  has  been  pears.  In  recent  decades,  pear  farmers  in  the  Pacific  Northwest  have  faced  increasing  competition  in  the  global  export  market  from  producers  in  China.  Growers  and  distributers  have  developed  more  and  more  sophisticated  ways  to  extend  the  storage  life  of  pears,  using  cold  storage  and  low  oxygen  environments  to  slow  ripening.  This  allowed  for  a  broadening  of  the  season  that  pears  from  the  U.S.  could  be  found  in  supermarkets.  The  extension  of  the  time  pears  could  be  brought  to  market  has  created  additional  competition  as  the  season  for  pears  grown  in  the  southern  hemisphere  now  significantly  overlaps  with  that  of  the  northern  hemisphere.  The  result  is  increasing  competition  from  growers  in  South  America.  All  of  this  results  in  lower  prices  in  the                                                                                                                  30.  High  tech  storage  methods  for  fruit  have  allowed  farmers  in  the  Northern  and  Southern  Hemispheres  to  come  into  direct  competition  in  the  supermarkets  as  storage  times  have  extended.         74   global  commodity  market.  Farmers  in  Jackson  County  are  well  aware  of  these  increased  pressures  and  their  own  connections  to  this  global  trade  network  (Davenport  2009).  The  largest  producers  in  the  valley  have  taken  steps  to  globalize  their  production  networks,  buying  land  in  other  pear  growing  regions  globally  while  maintaining  a  presence  and  headquarters  in  the  region.       At  the  same  time  that  they  are  contending  with  increasing  global  competition  and  falling  commodity  prices,  farmers  in  Jackson  County  must  deal  with  ongoing  pressure  and  conflict  from  urban  and  exurban  neighbors  regarding  farm  practices.  Oregon  has  right  to  farm  laws,  but  Jackson  County  in  particular  is  faced  by  a  highly  intertwined  mix  of  urban  and  exurban  settlement  near  farms.  Additionally,  the  mix  of  small  family  farms,  including  retirement  and  lifestyle  farms  with  larger  commercial  operations,  has  meant  that  farmers  themselves  don’t  always  agree  about  the  types  of  uses  appropriate  on  farmland.  Oregon’s  statewide  land  use  planning  is  designed  to  limit  conflict  between  urban  residents  and  farming  by  restricting  growth  and  development  on  and  near  farmland,  however  in  Jackson  County  there  were  significant  areas  of  rural  residential  development  when  the  land  use  planning  system  came  into  play  in  the  early  1980s.       Certainly  political  ecologists  and  environmental  historians  should  be  well  aware  of  how  farmers  and  other  primary  sector  producers  historically  have  been  and  continue  to  be  incorporated  into  global  circuits  of  capital  (Cronon  1992).  However,  global  urbanization  puts  these  processes  in  an  explicitly  urban  framework.  Studies  of  the  political  economy  of  capitalist  agriculture  have  detailed         75   the  industrialization  of  the  countryside,  but  have  been  less  explicit  in  examining  how  this  process  has  been  tied  to  urbanization.       Post-­‐Productivist  Agriculture     While  the  growth  and  urbanization  pressures  I  have  outlined  so  far  seem  to  indicate  an  inevitable  decline  in  agriculture,  under  extended  urbanization  agriculture  doesn’t  disappear.  Instead  it  becomes  increasingly  subordinated  to  urban  markets  and  urban  desires.  In  Jackson  County  this  can  be  seen  through  the  growth  in  what  has  been  called  post-­‐productivist  agriculture  (Holmes  2002,  Evans,  Morris,  and  Winter  2002),  a  form  of  agriculture  that  relies  of  the  proximity  of  urban  consumers  even  as  it  trades  on  the  desire  for  rural  experiences.    In  the  Western  U.S.  waves  of  excess  capital  have  found  new  frontiers  for  accumulation  as  amenity  migrants  have  exploded  into  rural  space  (Sayre  2009.)       These  new  arrivals  engage  in  small-­‐scale  production  on  their  properties  but  often  with  a  focus  on  the  experience  of  farming,  or  rural  life,  instead  of  commodity  production  (Cadieux  2007).  This  urbanized  agriculture  is  mixed  with  exurban  residential  development,  and  also  exists  in  zones  farther  out  from  urban  areas,  within  driving  distance  but  too  far  out  for  significant  urbanization/redevelopment  pressure.  In  Jackson  County,  the  growing  urban  population  opens  up  new  markets  for  agricultural  production  and  the  consumption  of  rural  experiences.  This  can  be  seen  in  the  growth  of  direct  marketing,  farmers  markets,  specialty  local  food  production,  vineyards  and  wineries  that  provide  food  and  wine  for  consumers  willing  to  pay  for  not  only  the  product  but  the  also  for  the  experience  of  visiting  the  farm  or  the  farmers  market  (see  figure  13).             76     Figure  13:  Marketing  rural  space,  Hillcrest  Winery,  Medford  Oregon.    Extended  Urbanization  and  the  Rural  Imaginary     If  we  take  the  theory  of  global  urbanization  seriously,  the  urban-­‐rural  dichotomy  disappears  and  is  replaced  by  an  uneven  fabric  of  urban  space.  However,  this  does  not  mean  that  the  rural  disappears.  In  fact,  in  spaces  of  extended  urbanization  like  Jackson  County,  symbols  of  rural  life  become  increasingly  commodified  and  contested.  This  can  be  seen  through  the  increasing  prominence  of  symbols  of  rural  life  and  the  increasing  marketing  of  rural  experiences  and  rural  lifestyles  to  urban  tourists  and  urban  to  rural  migrants.  This  includes  connections  to  farm  living,  traditional  small-­‐town  values,  and  connections  to  the  natural  landscape  and  recreation.  In  Jackson  County  the  marketing  of  rural  life  can  be  seen  in  real  estate,  the  local  food  movement,  and  particularly  the  expansion  of  vineyards  and         77   wineries.  Agri-­‐tourism  is  expanding  in  Jackson  County,  as  the  influx  of  new  urban  residents  grows  large  enough  to  provide  markets  for  rural  experiences.  The  growth  in  these  markets  relies,  somewhat  contradictorily,  on  the  presence  of  urban  consumers,  so  the  prominent  displays  of  rural  activities  increase  in  response  to  growing  urbanization.    Alienation  and  Escaping  the  Urban     Looking  at  growth  in  Jackson  County  through  the  lens  of  global  urbanization  makes  it  clear  that  simply  moving  to  a  "rural"  space  does  not  allow  escape  from  the  pressures  and  processes  of  urbanization.  We  can  see  that  ex-­‐urbanites  bring  urbanization  processes  with  them,  even  while  they  seek  to  escape  from  them.  The  literature  on  ex-­‐urban  transformations  of  rural  space  has,  to  date,  largely  situated  these  changes  as  part  of  ongoing  globalization  of  rural  space.31  Yet  to  the  degree  that  exurbanization  represents  the  commodification  of  rural  space—the  buying  of  a  rural  lifestyle—it  becomes  part  of  urbanization.       Lefebvre,  now  famous  for  his  work  on  urban  life,  began  his  career  as  a  rural  sociologist  and  studied  the  impacts  of  urbanization  on  traditional  ways  of  life  in  rural  France.  Lefebvre  saw  the  disappearance  of  French  peasant  life,  with  its  focus  on  traditions  and  collective  action.  The  disappearance  of  rural  life  in  France  reflected  increased  alienation  in  everyday  life  and  in  work,  rather  than  an  infiltration  of  rural  space  by  urban  settlement  patterns  (Lefebvre  2008).  In  "Notes  Written  One  Sunday",  Lefebvre's  rich  description  of  rural  festivals  and  their  relationship  to  everyday  life  emphasizes  the  role  of  magic  and  ritual  as  key  elements                                                                                                                  31.  For  one  exception  see  Taylor  2009.         78   in  a  non-­‐alienated  everyday  life  as  experienced  in  peasant  society.  In  one  section  he  notes  how  community  festivals  relied  on  collective  contributions  for  the  feast  and  dialectic  connection  between  nature  and  human  life.  Lefebvre  implies  that  the  difference  in  these  rural  societies  was  a  connection  between  the  individual  and  the  community,  and  the  individual  and  nature  that  did  not  rely  on  the  commodity  fetish  and  so  promoted  the  formation  of  relationships  between  people,  and  not  between  people  and  things.  Urbanization  involved  alienation:  from  work,  from  community,  from  everyday  life  (Lefebvre  2008).  Understanding  Lefebvre's  conceptualization  of  everyday  life  as  the  central  realm  for  the  struggle  with  alienation  opens  up  a  deeper  understanding  of  the  underlying  contradictions  of  the  exurban  impulse.  Alienation,  a  central  theme  in  Lefebvre's  work  on  everyday  life,  connects  the  work  of  urban  political  ecologists  on  "second  nature",  metabolism,  and  circulation,  with  the  work  on  exurban  political  ecology,  which  highlights  the  role  of  meaning,  culture,  and  landscape.  To  the  extent  that  newly  arrived  residents  of  Jackson  County  are  searching  for  ways  to  escape  alienation  and  attempt  to  adopt  the  lifestyle  and  values,  they  are  attempting  to  escape  urbanization  (see  figure  14).           79       Figure  14:  Billboard  northeast  of  Medford  advertising  home  sites  with   "Absolute  Privacy  Forever!!"    Even  as  these  ex-­‐urban  migrants  desire  to  escape  the  urban  and  attempt  to  do  this  through  a  change  in  residential  location,  they  largely  cling  to  connections  to  the  broader  urban  world,  and  to  urban  ways  of  life.  Their  very  presence  also  fuels  shifts  in  the  way  that  nature  is  metabolized.     As  in  a  number  of  studies  of  the  motivations  of  exurbanites  (Johnson  2008),  exurban  settlers  in  the  Rogue  Valley  often  cite  access  to  natural  amenities  and  the  "rural  character"  of  the  region  as  motivating  factors  in  their  choice  to  buy  property  in  the  region  and  move.  While  some  exurbanites  in  the  region  engage  in  passive  consumption  of  nature  through  recreation  or  passive  forms  of  land  management,  active  engagement  with  the  non-­‐human  world  through  some  sort  of  labor  is  a         80   significant  driver  of  population  growth.  Various  forms  of  agricultural  pursuits  are  popular  throughout  the  valley,  from  luxury  equestrian  ranches  to  small  vineyards,  to  sub-­‐urban  and  ex-­‐urban  homesteaders  keeping  their  own  chickens  and  canning  their  own  pickles.  Through  these  pursuits  ex-­‐urbanites  attempt  to  gain  a  sense  of  themselves  outside  of  capital  modes  of  exchange  and  engage  in  a  non-­‐mediated  direct  relationship  with  various  forms  of  'nature'.     At  the  same  time,  these  new  "hobby  farms"  or  consumptive  forms  of  agriculture  have,  in  the  Rogue  Valley,  resulted  in  an  entirely  new  secondary  service  and  provisioning  industry  oriented  towards  this  new  hobby  economy.  This  can  be  seen  most  clearly  in  the  growth  a  small  vanity  vineyards  in  the  region.  The  average  size  of  vineyards  in  Jackson  County  is  5  acres.  The  many  micro-­‐vineyards  in  the  region  are  serviced  by  vineyard  management  companies,  which  allow  ex-­‐urban  would-­‐be  wine  makers  to  enjoy  the  dream  of  living  on  a  rural  estate  with  its  own  vineyard  while  the  work  of  growing  the  grapes  and  making  the  wine  is  taken  care  of  by  others.  The  finished  wine,  bottled  and  labeled  is,  brought  back  to  the  owners  for  sale  or  private  distribution  to  friends  and  family.       Yet  for  all  their  professed  desire  to  escape  urban  life,  exurbanites  continue  to  demand  urban  levels  of  social  provisioning  and  consumption.  Medford,  in  response  to  the  large  numbers  of  retirees  settling  in  the  region,  has  become  a  major  center  for  the  medical  industry.  The  increasing  sophistication  and  urban  orientation  of  consumption  in  the  valley  can  be  seen,  for  example,  in  the  arrival  of  REI  in  the  valley  in  2012  (see  figure  15).         81     Figure  15:  New  mall  under  construction  in  west  Medford,  anchored  by  REI  and   Trader  Joes.   Discussion  and  Conclusion     The  intention  of  this  paper  has  been  twofold:  first  to  examine  the  implications  and  utility  of  the  theory  of  global  urbanization  for  political  ecology,  and  to  use  global  urbanization  as  a  framework  for  the  examination  of  the  contradictions  of  growth  in  my  case  study  in  Jackson  County,  Oregon.       Political  ecologists  working  in  the  developed  world  have  become  increasingly  divided  into  to  separate  camps,  urban  political  ecologists  and  political  ecologists  who  continue  to  work  in  rural  or  semi-­‐rural  settings.  Political  ecologists  in  the  rural  parts  of  developed  countries  have  largely  focused  on  the  uneven  production  of  environmental  amenities,  in  particular  the  production  of  landscapes  of  privilege  for  the  consumption  of  the  wealthy.  Whereas  urban  political  ecologists  have  tended  to  focus  on  the  metabolization  of  nature  by  the  processes  of  urbanization  and  the  ways  that  this  process  produces  landscapes  of  environmental  injustice.  This  division  is,  in         82   some  ways,  to  be  expected;  uneven  development  produces  a  world  in  which  privilege  and  deprivation  are  often  strongly  spatially  differentiated.    Additionally  political  ecology  studies  tend  to  be  strongly  tied  to  places  and  processes  at  the  local  scale.  However,  the  production  of  landscapes  of  pastoral  delight  for  the  consumption  of  the  privileged  and  the  production  of  contaminated  extractive  landscapes  are  both  part  of  the  same  processes  of  uneven  development  (Smith  2008).       It  is  important  to  not  lose  sight  of  the  broader  processes  at  work  that  produce  these  uneven  landscapes.  While  some  urban  political  ecologists  have  taken  an  important  step  forward  in  moving  away  from  methodological  cityism,  additional  steps  need  to  be  taken  to  address  the  theoretical  and  geographic  divide  in  political  ecology.  In  such  a  sprawling  field,  it  is  often  easy  to  segregate  one's  focus  by  geographic  location  or  resource  type,  but  dialog  across  the  divide  is  essential.  This  will  mean  that  as  UPE  moves  away  from  a  focus  on  cities  and  towards  a  focus  on  urbanization  processes,  it  will  have  to  acknowledge  already  existing  bodies  of  literature  on  non-­‐urban,  ex-­‐urban,  and  zwischenstadt  landscapes  (Sieverts  2003).    This  literature  includes  significant  work  by  political  ecologists  on  the  cultural  politics  of  amenity  migration  (Walker  and  Fortmann  2003,  Cadieux  and  Taylor  2013)  and  exurbanization.  Additionally,  there  is  a  largely  unacknowledged  body  of  work  on  the  urbanization  of  previously  "rural"  subsistence  activities  including  activities  such  as  gathering  non-­‐timber  forest  products  (Hurley  et  al.  2008).       In  order  to  move  away  from  an  exclusive  focus  on  cities,  UPE  will  have  to  acknowledge  the  ways  those  rural  ideals  and  ideologies  of  nature  will  continue  to         83   shape  urbanization  processes.  Particularly  as  urbanization  processes  increasingly  extend  beyond  what  is  widely  recognized  as  urban  landscapes.       At  the  same  time,  researchers  steeped  in  the  literature  on  exurban  and  rural  resource  conflicts  would  benefit  from  a  theoretical  engagement  with  global  urbanization.  In  particular,  an  UPE  analysis  of  exurbanization  would  shift  the  focus  from  exurbanites  and  locals  and  flows  of  discourse  by  situating  those  discourses  within  flows  of  capital  and  materials.  Abrams  et  al.  (2012)  have  suggested  that  while  we  now  know  a  significant  amount  about  amenity  migrants  themselves,  we  know  less  about  the  other  actors  involved  with  facilitating  the  "green  sprawl"  process  such  as  real  estate  developers,  local  boosters,  builders,  land  owners,  and  speculators.       For  me,  the  value  of  extended  urbanization  is  in  encouraging  researchers  and  activists  alike  to  consider  not  only  urban  sustainability  or  rural  sustainability,  but  rather  to  contemplate  the  broad  range  of  settlement  types  and  how  patterns  in  one  place  might  be  related  to  patterns  in  another  place.  Continuing  to  focus  on  a  simplistic  form  urban-­‐rural  dichotomy  tends  to  limit  our  thinking  about  potential  solutions  for  resource  intensive  land  uses.  While  discussions  of  the  growth  in  urban  agriculture  and  the  increasing  globalization  of  the  countryside  have  been  ongoing  for  a  number  of  years,  both  these  patterns  are  encompassed  within  the  framework  of  global  urbanization  and  Levefbre’s  writings  on  alienation  potentially  facilitating  our  ability  to  consider  the  development  of  these  phenomenon  within  broader  patterns  of  development.           84     CHAPTER  V   A  STICKY  SITUATION:  PRESERVING  HIGH  VALUE  SOIL  OR     COMMERCIAL  AGRICULTURE?         This  is  a  story  about  dirt,  dirt  that  turns  into  mud  when  it  rains.  And  not  just  any  mud;  this  mud  sticks  to  your  boots  as  you  walk  until  your  feet  are  heavy  with  the  accumulating  clay.  During  hot  dry  summers  this  dirt  transforms  into  a  cracked  cement.  A  hundred  years  ago,  the  farmers  in  Jackson  County  called  this  dirt,  which  trapped  their  buggies  in  winter  and  stymied  their  attempts  to  plant  in  summer,  "The  Big  Sticky."  They  have  been  cursing  and  fighting  over  this  dirt  for  over  a  hundred  years.  This  dirt  has  made  fortunes32  for  some  and  bankrupted  others.33  But  this  story  is  not  just  about  dirt,  it  is  about  the  political  battle  over  whether  this  particular  dirt  will  be  saved  from  paving  over.  Since  the  passage  of  statewide  comprehensive  land  use  planning  in  1973,  farmers,  landowners,  politicians,  and  planners  have  been  fighting  over  which  farmland  to  save  from  development  and  who  gets  to  decide.       In  Jackson  County,  continuing  opposition  to  statewide  control  over  farmland  conservation  has  led  to  efforts  to  localize  decision-­‐making.  This  paper  examines  the  politics  of  farmland  conservation  in  Jackson  County.  In  particular,  I  analyze  the  political  economy  of  farming  in  the  region  and  how  shifts  in  the  rural  economy  have  shaped  the  debate  over  which  farmlands  should  be  preserved.  The  details  of  this                                                                                                                  32.  Arthur  M.  Geary,  "Enormous  Wealth  of  Rogue  River  Orchards,"  Morning  Oregonian,  Portland,  September  5,  1909,  page  F2    33.  Medford  Mail  Tribune,  Feb  17,  2002  "A  sticky  situation."         85   case  are  particular  to  the  unique  regulatory  context  of  Oregon,  but  the  broad  characteristics  have  implications  for  land  use  governance  in  regions  experiencing  growth.  Farmland  conservation  in  Jackson  County  has  put  everyone  involved  in  a  sticky  political  situation.     My  investigation  of  this  case  takes  place  in  the  context  of  what  Brown  and  Purcell  (2005)  have  called  the  local  trap.  That  is  the  assumption  that  local  "community  based"  management  of  natural  resources  will  lead  to  beneficial  social  and  ecological  outcomes.  This  case,  however  examines  the  particular  political,  economic,  and  ecological  factors  that  have  led  to  a  change  in  the  scale  of  land  use  governance  and  asks  why  this  change  has  taken  place  and  what  the  implications  of  this  change  might  be  for  the  future  of  farmland  conservation  in  Oregon.       This  chapter  examines  efforts  to  relieve  longstanding  tensions  over  farmland  protection  in  Oregon  through  engagement  in  scalar  politics  in  Southern  Oregon.  It  begins  with  an  overview  of  how  Oregon's  comprehensive  land  use  planning  system  tries  to  minimize  growth  onto  the  state's  most  valuable  farmlands.  In  particular  I  focus  on  the  Bear  Creek  Regional  Problem  Solving  Process,  a  long  term  planning  effort  that  allowed  the  redefinition  of  which  agricultural  lands  near  growing  cities  should  be  preserved  based  on  the  knowledge  of  local  agriculturalists  rather  than  state  definitions.  I  then  examine  of  the  political  and  economic  contradictions  inherent  in  the  complex  task  of  farmland  conservation  in  Jackson  County.    It  studies  the  ongoing  efforts  in  Southern  Oregon  to  redefine  which  lands  are  designated  "high  value  farmland"  and  considers  the  challenges  of  mixing  conservation  and  private  property  rights.         86     Land  Use  Governance  in  Oregon            Oregon's  famed  comprehensive  land  use  system  was  controversial  from  the  start  and  has  been  the  subject  of  ongoing  debate  and  modification  in  the  more  than  40  years  since  its  passage.  While  the  system  regulates  a  wide  variety  of  uses,  Goal  3  (see  Figure  16),  which  prioritizes  the  conservation  of  farmlands  was  central  both  to  the  establishment  of  the  system  and  ongoing  debates  over  its  effectiveness  and  fairness.  The  creation  of  this  system  was  made  possible  politically  by  a  coalition  of   Oregon's  19  Statewide  Planning  Goals  Goal  1:  Citizen  Involvement    Goal  2:  Land  Use  Planning    Goal  3:  Agricultural  Lands    Goal  4:  Forest  Lands    Goal  5:  Natural  Resources,  Scenic  and  Historic  Areas,  and  Open  Spaces    Goal  6:  Air,  Water  and  Land  Resources  Quality    Goal  7:  Areas  Subject  to  Natural  Hazards    Goal  8:  Recreational  Needs    Goal  9:  Economic  Development    Goal  10:  Housing    Goal  11:  Public  Facilities  and  Services    Goal  12:  Transportation    Goal  13:  Energy  Conservation    Goal  14:  Urbanization  Goal  15:  Willamette  River  Greenway    Goal  16:  Estuarine  Resources    Goal  17:  Coastal  Shorelands    Goal  18:  Beaches  and  Dunes    Goal  19:  Ocean  Resources     Figure  16.  Oregon's  Statewide  Planning  Goals         87   some  Williamette  Valley  farmers  concerned  with  encroachment  by  urban  growth  and  environmentally  oriented  urban  residents  who  were  broadly  supportive  of  limiting  sprawl  onto  rural  lands  (Walker  and  Hurley  2011).  The  goals  of  these  two  groups  have  not  always  aligned  and  the  question  of  what  exactly  is  being  preserved  and  for  what  purpose  often  becomes  a  point  of  conflict.  Although  Goal  3  clearly  states  that  farmland  is  to  be  preserved  for  commercial  farming  because  of  the  economic  importance  of  the  agricultural  economy  to  the  State,  many  agricultural  producers  view  the  system  as  working  for  the  desires  of  urban  residents  for  bucolic  rural  scenery  rather  than  supporting  the  needs  of  farmers  to  make  a  living  from  the  land.       Many  farmers  outside  of  the  Williamette  Valley  in  particular  opposed  statewide  planning  from  the  start.  In  order  to  respond  to  concerns  of  various  interest  groups,  the  Oregon  legislature  has  enacted  various  modifications  to  state  planning  regulations  in  almost  every  legislative  session  since  1973.  The  vast  majority  of  these  modifications  were  designed  to  clarify  the  goals  of  the  program  or  intended  to  provide  increased  flexibility  to  permit  uses  determined  to  be  compatible  with  farm  uses  (see  figure  17).       Private  property  rights  advocates  maintain  that  Oregon's  land  use  regulations  constitute  a  "regulatory  taking"  of  the  rights  of  landowners.  This  assertion  became  the  basis  for  the  passage  of  Measure  37  in  2004,  which  substantially  weakened  the  limitations  on  how  land  owners  could  use  their  rural  parcels  by  requiring  local  governments  to  compensate  land  owners,  who  owned  the  land  before  1973,  for  any  laws  that  limited  owners'  ability  to  use  their  land  in  any  way  desired.  The  financial         88   and  regulatory  mayhem  caused  by  Measure  37  was  reduced  with  the  passage  of  Measure  49  in  2007,  which  permits  some  limited  additional  development  rights  for  property  owners  without  allowing  unlimited  development  on  rural  lands.       Figure  17:  Political  Cartoon,  Capital  Press,  Feb.  11,  2000       While  the  controversial  efforts  of  property  rights  advocates,  represented  by  the  struggle  to  pass  and  then  repeal  Measure  37  along  with  a  number  of  earlier  bills  designed  to  weaken  anti-­‐sprawl  regulation  in  Oregon,  took  place  at  the  state  level,  a  separate  yet  related  argument  has  challenged  the  Oregon  land  use  system  through  efforts  to  localize  decision  making  and  call  for  increased  decision  making  power  for  the  local  community.  The  perceived  strong  urban-­‐rural  divide  in  Oregon  between  the  Portland-­‐Williamette  Valley  region  and  the  rest  of  the  state  has  resulted  in  ongoing  debates  over  whether  land  use  laws  designed  to  protect  the  Williamette  Valley  from  growth  in  the  Portland  Metro  area  are  appropriate  and  effective  in  other  parts  of  the  state.           89     The  argument  is  that  rural  portions  of  the  state  face  different  economic  and  ecological  conditions  and  that  urban  Portland  area  politicians  and  their  constituencies  fail  to  understand  the  realities  of  rural  livelihoods  in  the  rest  of  the  state.  Landowners,  politicians,  and  private  property  rights  activists  from  eastern  and  southern  Oregon  have  waged  an  ongoing  effort  to  weaken  statewide  land  use  regulations  through  engaging  in  a  scalar  politics.  They  argue  that  the  land  use  decisions  should  be  made  by  local  leaders  who  best  understand  the  needs  and  desires  of  local  people,  local  economies,  and  local  ecological  conditions.  Planners  and  supporters  of  the  system  have  largely  dismissed  these  campaigns  as  simply  an  outgrowth  of  greedy  landowners  valuing  their  own  profits  over  public  goods.       One  of  the  legislative  mechanisms  created  by  state  government  in  the  1990s  for  increased  flexibility  from  state  regulations  is  regional  problem  solving.  Rapid  population  growth  during  the  1990s  in  Oregon  increased  challenges  for  statewide  planning.  Regional  problem  solving  was  designed  to  allow  for  limited  variance  from  statewide  land  use  regulations  but  requires  that  the  variance  still  adheres  to  the  spirit  of  the  state  wide  goals.  In  exchange  for  this  variance  from  regulations,  the  state  requires  regional  cooperation  that  is  the  inclusion  of  all  state  and  local  agencies  and  other  local  stakeholders  in  the  process.       Regional  problem  solving  is  a  compromise  between  demands  for  local  control  of  land  use  governance  and  the  statewide  regulatory  system.  As  Abrams  and  Gosnell  (2012)  note  in  describing  regional  other  variations  in  Oregon's  planning  regulations,  the  state  retains  some  measure  of  "command  and  control"  under  regional  problem  solving.  Therefore  regional  problem  solving  is  not  simple         90   devolution  of  authority,  but  rather  an  attempt  by  state  government  to  acknowledge  concerns  about  the  "top  down"  nature  of  Oregon's  land  use  planning  system  and  recognize  the  increasing  dominance  of  discourses  of  community  based  natural  resource  management  within  policy  and  planning  circles.     Methods     This  research  is  based  on  a  mixed  method  approach  involving  interviews,  observation,  discourse  analysis  of  document,  and  GIS  in  order  to  examine  the  political  struggle  in  Jackson  County  over  farmland  conservation.  Between  2009  and  2012,  I  conducted  52  open-­‐ended  interviews  with  landowners,  farmers,  planners,  state  agency  staff,  and  elected  officials  in  Jackson  County.  Interviews  began  with  key  actors  within  the  Bear  Creek  Regional  Problem  Solving  Process  and  expanded  through  purposeful  sampling,  which  was  designed  reach  out  to  stakeholders  with  a  variety  of  outlooks  and  roles  in  land  use  governance.  In  addition,  during  that  time  I  observed  more  than  ten  public  meetings  around  land  use  planning  and  farmland  preservation  issues.       I  supplemented  these  interviews  and  field  observations  with  a  review  of  the  thousands  of  pages  of  documents  on  land  use  planning  processes.  I  was  also  able  to  access  recordings  of  31  meetings  of  the  Rural  Lands  Resource  Committee,  the  local  group,  which  was  in  charge  of  designating  which  rural  lands  near  Bear  Creek  Valley  cities  were  most  important  for  agriculture.  These  meetings  largely  took  place  between  2000  and  2002,  but  the  group  continued  to  meet  sporadically  until  2005.  The  GIS  data  used  in  my  analysis  of  soil  types,  land  cover,  property  ownership,         91   zoning,  and  taxation  were  provided  by  Jackson  County,  the  Oregon  Department  of  Forestry,  and  the  Oregon  Department  of  Agriculture.     Setting     Jackson  County  is  located  in  southern  Oregon,  west  of  the  Cascades  and  north  of  the  California  border  and  the  Klamath  National  Forest.  More  than  eight  percent  of  the  land  in  the  county  is  considered  forest  resource  land  and  slightly  more  than  fifty  percent  of  lands  are  publicly  owned.  Lumber  and  farming  were  the  predominant  economic  drivers  in  the  region  for  much  of  the  20th  century.  However  forestry  and  lumber  industries  have  faced  declines  in  recent  decades  as  rural  restructuring  took  hold.  Increased  international  competition,  technological  innovations  that  reduced  need  for  labor,  and  consolidation  reduced  the  number  of  jobs  available  in  agriculture,  timber,  and  mining.       In  the  late  1980s  this  region  became  a  hotspot  for  one  of  the  most  well  know  land  use  conflicts  in  the  western  U.S.,  the  "spotted  owl  wars."  The  conflict  over  the  fate  of  old  growth  forests  and  logging  on  public  lands  was  fueled  by  the  large  number  of  newly  arrived  urban  to  rural  migrants  who  brought  with  them  new  attitudes  towards  conservation  and  public  goods.  These  included  many  idealistic  back-­‐to-­‐the-­‐land  counter  culture  types  and  middle  class  homeowners.         Less  well  known  outside  the  region  is  the  equally  contentious  politics  of  farmland  conservation,  brought  on  by  rapid  rural  gentrification  and  unintentionally  exacerbated  by  the  passage  of  comprehensive  land  use  planning.  Comprehensive  land  use  regulation  had  provisions  for  moderate  and  low  income  housing  within  towns  and  cities,  but  limited  subdivision  and  the  building  of  new  homes  on  rural         92   parcels,  pushing  low  income  residents  out  of  rural  areas  and  into  towns  (Brown  1995).  Initial  iterations  of  comprehensive  planning  in  Jackson  County  did  little  to  slow  gentrification  and  low-­‐density  sprawl  on  farmland.  New  arrivals  continued  to  trade  in  moderate  homes  in  California's  inflated  real  estate  markets  for  large  rural  properties  in  Southern  Oregon  and  build  palatial  homes  on  them.    Depreciation  in  the  agricultural  infrastructure,  increasing  global  competition,  and  the  passage  of  worker  and  environmental  protection  laws  led  to  rising  operational  costs  and  declining  profits  for  farmers.  This,  combined  with  an  aging  farmer  population,  led  many  small  commercial  farmers  to  sell  their  land.  The  combination  of  declining  rural  industries,  rapid  growth  and  gentrification,  and  restrictive  land  use  regulations  has  exacerbated  broad  political  divides  in  the  region  over  how  best  to  balance  private  property  rights  and  public  goods  in  the  governance  of  land  use.     The  early  proliferation  of  rural  sprawl  in  Jackson  County  can  be  attributed  to  both  the  physical  geography  of  the  region  and  the  historical  development  of  the  regional  economy.  In  contrast  to  the  wide  valley  floors  and  rich,  deep  soils  of  the  Williamette  Valley  or  California's  Great  Central  Valley,  Jackson  County  is  largely  mountainous  and  the  rich  soils  needed  for  most  crop  production  lie  in  narrow  bands  along  the  riparian  flood  plains  of  the  many  small  rivers  and  streams  in  the  region.  Towns  and  cities  grew  up  on  the  relatively  flat  floor  of  the  Bear  Creek  Valley,  covering  much  of  the  best  soil  in  the  region.  The  valley's  Mediterranean  climate  and         93   location  in  the  rain  shadow  of  the  Siskiyou  Mountains  made  easy  access  to  water  key  challenge  for  early  agriculturalists.34       Outside  these  narrow  bands  of  riparian  soil,  much  of  the  soil  in  the  region  is  rocky  and  sloping,  more  appropriate  for  less  intensive  uses  such  as  grazing  cattle.  Yet  the  early  parcelization  of  the  landscape  by  real  estate  speculators  left  few  areas  large  enough  to  support  a  commercial  scale  cattle  operation.  Rather,  marginal  lands  provided  low  income  residents  the  opportunity  to  creatively  piece  together  a  living  from  a  mix  of  land  based  subsistence  activities  and  seasonal  work  in  the  timber  and  agricultural  industries.  By  the  1980s,  when  Jackson  County's  first  comprehensive  plan  was  put  into  put  into  place,  the  Bear  Creek  Valley  was  already  covered  in  a  patchwork  of  moderately  size  commercial  farms  and  small  residential  parcels.  This  mix  of  small  holders  and  rural  gentrification  with  commercial  agricultural  production  in  the  region  made  regulating  the  rural  landscape  in  the  region  a  highly  complex  and  controversial  process.     Resistance  to  statewide  land  use  policies  has  been  longstanding  in  Jackson  County.  The  passage  of  Senate  Bill  100  only  served  to  increase  the  rate  of  rural  subdivision  as  land  owners  took  advantage  of  the  delay  between  the  passage  of  the  law  and  the  creation  of  the  county's  comprehensive  plan  (Aklin  1995).  Even  after  the  plan  was  put  in  place  in  1983  the  county  continued  to  approve  dwellings  on  lands  it  considered  marginal  for  farm  and  forest  production,  violating  state  policy  and  provoking  a  lawsuit  by  the  Jackson  County  Citizens  League,  a  local  watchdog  group.  For  several  years,  DLCD  seized  control  of  Jackson  County’s  planning.                                                                                                                  34.  Medford  averages  about  18  inches  of  precipitation  a  year,  a  comparable  amount  to  the  Sacramento  Valley.         94     Reverence  for  private  property  rights  and  aversion  for  government  interference  is  common  in  Southern  Oregon,  an  isolated  rural  region  that  attracts  residents  looking  for  an  independent  lifestyle.35  Politically  both  new  arrivals  and  long  term  residents  tend  to  appreciate  independence  and  self-­‐reliance.  Negative  attitudes  towards  statewide  policies  can  be  attributed,  at  least  in  part,  to  predominantly  conservative  politics  in  the  region.  While  the  region  has  a  history  of  conservative  values,  historically  there  have  also  been  strong  class  and  political  divisions  in  the  region.  These  have  only  increased  as  new  arrivals  both  embraced  the  cultural  norms  of  the  area  and  brought  with  them  their  own  variation  of  those  norms.  To  a  certain  extent,  residents  on  both  the  political  left  and  right  have  shared  a  distrust  of  government  and  desire  for  a  rural  lifestyle  emphasizing  community  and  mutual  aid  over  regulation.  Walker  and  Hurley,  drawing  from  an  essay  by  SOU  historian  Jeff  Lalande,  call  this  tendency  towards  independent  thinking  and  distaste  for  big  government  "an  ornery  tradition"  (2011).  On  the  other  hand  rising  population  densities  have  increased  conflicts  between  neighbors  over  land  uses  and  led  some  residents  to  question  the  benefits  of  completely  unrestricted  private  property  rights.     Yet  a  simplistic  explanation  of  political  conflict  in  Jackson  County,  based  on  differences  in  political  outlooks  alone,  hides  broader  issues  that  make  the  preservation  of  farmland  in  the  region  challenging  and  drive  dissatisfaction  with  land  use  regulation.  While  there  is  broad  agreement  with  the  goal  of  preserving                                                                                                                   35. This is the region that spawned the State of Jefferson independence movement.         95   farmland  and  supporting  agricultural  economies  in  the  region,  the  best  way  to  accomplish  these  goals  remains  a  subject  of  ongoing  debate.  For  many  in  the  region,  the  statewide  system  of  farm  zoning  designated  far  too  much  land  in  Southern  Oregon  as  valuable  farm  or  timberland,  resulting  in  many  lands  of  marginal  economic  value  being  un-­‐developable  for  other  uses.  For  many  others,  the  state  system  doesn't  go  far  enough  since  the  goal  is  to  direct  growth  and  minimize  the  loss  of  farmland,  not  to  limit  or  prevent  growth  onto  farmland  altogether.     Contradictions  of  Farmland  Preservation  in  Jackson  County     Continuing  growth  is  inevitable  in  most  residents'  framings  of  the  future  of  Jackson  County  .  The  question  is  simply  what  form  that  growth  will  take.  There  is  also  broad  agreement  that  farming  and  particularly  farmland  should  be  preserved  as  much  as  possible  as  growth  proceeds.  The  question  becomes  which  farmland  should  be  preserved  and  in  particular,  which  landowners  should  benefit  when  land  is  converted  from  exclusive  farm  use  to  urban  zoning.       Oregon's  comprehensive  planning  places  farmland  in  a  protected  category,  but  determining  which  lands  should  be  protected  is  no  simple  matter.  One  of  the  key  tools  planners  use  to  determine  which  soils  are  the  most  valuable  for  farming  is  the  Natural  Resource  Conservation  Service  (NRCS)  soil  classification  system.  The  NRCS  classification  system  divides  soils  into  eight  broad  classifications,  ranked  from  1  to  8.  In  the  1930s  soils  scientists  at  the  NRCS  created  the  soil  capabilities  classification  system  as  a  simplified  way  to  describe  the  physical  characteristics  of  soils.  NRCS  soil  scientists  worked  with  farmers  to  create  soil  conservation  plans  for  their  properties  and  the  classification  system  was  a  simple  method  for  understanding  which  soils         96   can  be  used  for  crops  without  being  rapidly  degraded  and  which  soils  should  be  limited  to  grazing  or  left  undisturbed  (Helms  1992).  Class  1-­‐4  soils  are  considered  arable  and  can  be  used  for  cultivation.  Class  one  and  two  soils  are  commonly  discussed  as  the  most  nutrient  rich  and  able  to  grow  the  broadest  range  of  crops.  In  Oregon  planning  it  is  these  Type  1  and  2  soils  that  are  most  likely  to  be  considered  "high  value"  and  contested  if  they  are  included  lands  designated  for  development  or  future  urban  growth.         The  question  of  which  plots  of  land  should  be  preserved  for  future  farming  is  a  source  of  significant  disagreement  between  state  planners  and  local  farmers  in  Southern  Oregon.  When  the  first  comprehensive  plan  for  Jackson  County  was  made  after  the  passage  of  Senate  bill  100,  only  a  small  portion  of  the  lands  being  farmed  in  the  area  were  Class  1  or  Class  2  soils.  Large  areas  of  land  were  designed  for  exclusive  farm  use  based  on  their  current  and  historic  use  for  farming.       The  Bear  Creek  Regional  Problem  Solving  process  committed  to  a  process  that  prioritized  the  preservation  of  lands  in  the  "commercial  agricultural  base"  from  urban  growth  over  the  next  fifty  years.  The  emphasis  on  the  "commercial  agricultural  base"  is  consistent  with  statewide  planning  system  to  preserve  farm  and  forest  land  for  commercial  uses.  However,  the  RPS  process  relied  on  a  committee  of  local  experts  to  determine  which  land  should  be  considered  part  of  the  "commercial  agricultural  base"  rather  than  focusing  specifically  on  the  NRCS  soil  classification  system.       Farmers,  as  landowners,  are  in  a  contradictory  position  in  relation  to  the  use  values  of  their  land  and  its  potential  exchange  value.  As  farmers  the  potential  of  the         97   land  to  grow  crops  essential  to  making  a  living,  however,  the  market  value  of  the  land  is  also  a  key  asset  in  case  of  economic  hardship.  Because  of  what  is  perceived  to  be  an  unfair  advantage  in  the  land  market,  caused  by  the  suppression  of  agricultural  land  values  by  Oregon's  comprehensive  planning  system,  there  are  a  number  of  discourses  around  the  economic  difficulties  of  farming  that  become  central  to  local  discussions  around  the  fairness  of  the  land  use  planning  system.  Rural  landowners  often  discuss  the  rural-­‐urban  divide  in  Oregon  and  how  urban  people  simply  don't  understand  the  realities  of  rural  life  in  Southern  Oregon.  Land  owners  and  private  property  rights  advocates  engage  discourses  that  challenge  the  validity  of  Oregon's  statewide  zoning  and  engage  the  idea  of  local  expertise  as  best  suited  to  determine  which  lands  are  suited  for  continued  farming.       The  Bear  Creek  RPS  process  began  after  an  attempt  to  identify  areas  around  Medford  for  urban  expansion  broke  down.  According  to  locals,  the  state  priority  system  for  which  lands  should  be  urbanized  was  forcing  growth  onto  some  of  the  last  remaining  high  value  farmland  in  the  valley.  This  is  because  as  cities  grow,  they  are  first  required  to  look  at  areas  of  rural  residences  as  potential  areas  for  city  growth  and  only  take  in  high  value  farmland  if  no  other  land  can  be  identified  for  growth.  Around  Medford  the  best  farmland  lies  to  the  west,  in  an  area  of  mixed  small  farm  parcels  and  rural  residential  parcels.  The  smaller  size  of  the  farm  parcels  and  their  potential  conflict  with  their  urban  neighbors  means  that  there  is  some  logic  according  to  the  Oregon  system  to  converting  some  rural  residential  lands  and  some  nearby  small  farm  parcels  to  urban  uses  (see  Figure  18).  However,  that  would  have  meant  continuing  to  pave  over  some  of  the  richest  soils  in  valley.  Many         98   involved  in  the  Medford  planning  process  felt  (correctly  or  not36)  that  they  were  being  required  by  the  state  to  grow  in  this  pattern  despite  the  objections  of  rural  landowners  and  Jackson  County.    The  thing  with  the  priority  of  lands  is  if  you've  got  a  string  of  exception  lands  that  go  out  into  farmlands  you  could  figure  it  in  such  a  way  that  you  could  actually  bring  that  in  a  lot  of  good  farmland  encircled  by  exception  land.    That  would  be  one  of  the  higher  priorities.  Jackson  county  has  a  lot  of  exception  lands  sprinkled  throughout  its  farmlands-­‐-­‐  and  it  seems  to  coexist  fairly  well-­‐-­‐  so  basically  what  you're  doing  is  upsetting  that  balance.    And  you  could  be  forcing  cities  to  take  good  viable  farmland  in  because  of  the  geometry  of  these  exception  lands.  That's  something  that  they  didn't  want  and  they  pointed  to  the  area  between  Jacksonville  in  Medford  as  a  prime  example  of  that  occurring  if  you  if  you  stuck  directly  to  the  priority  of  land  system  itself.  -­‐   Local  planner           Beyond  the  belief  that  statewide  planning  was  forcing  growth  into  areas  of  high  value  farmland,  locals,  and  particularly  farmers  often  bring  up  a  number  of  other  issues  with  how  farmland  is  regulated  under  statewide  planning.  Farmers  expressed  concerns  over  the  accuracy  of  official  maps  used  for  determining  soil  types  and  also  the  ability  of  the  NRCS  system  of  soil  classification  to  capture  the  nuanced  realities  of  the  soil  on  their  particular  farm  and  its  actual  capabilities.                                                                                                                        36.  State  planners  and  1000  Friends  representatives  claimed  that  the  cities  could  have  chosen  to  grow  in  a  different  pattern  without  engaging  in  the  RPS  process.         99     Figure  18:  Rural  and  Farm  Zoning  west  of  Medford         100     These  concerns  are  so  often  heard  by  state  planners  and  other  defenders  of  the  system  that  they  are  usually  dismissed  as  myths  or  cynical  attempts  to  get  around  land  use  laws  for  personal  gain.  While  these  discourses  about  problems  with  how  land  was  zoned  for  exclusive  farm  use  have  certainly  been  picked  up  by  opponents  of  the  system  and  used  by  speculators  or  farmers  looking  to  profit  from  the  sale  and  development  of  their  land,  in  my  interviews  even  farmers  who  were  strong  supporters  of  the  farmland  protection  often  brought  up  issues  with  the  how  farm  zoning  was  applied  and  the  restrictions  it  imposed  on  their  ability  to  make  use  of  their  lands.  Soil  mapping  Errors     Whether  they  supported  the  state  land  use  regulations  or  not,  many  farmers  agreed  that  the  map  used  by  the  county  planning  office  was  not  accurate  in  relation  to  the  actual  capabilities  of  the  soils  on  their  land.  Since  soil  classification  maps  are  often  a  key  factor  in  the  permitting  of  a  new  residences  or  other  non-­‐farm  uses,  the  accuracy  of  these  maps  is  a  significant  issue  for  landowners.  The  soil  map  that  they  still  use  for  appraisal  purposes  was  developed  way  back  when  they  did  the  original  soil  survey  and  that  is  still  used  taxlot  by  taxlot.  In  fact  its  an  old  map  thats  followed  in  part  that  they  guard  with  their  lives  down  at  the  appraisers  office  but  that  is  still  used  to  determine  the  tariff  on  various  taxlots...ancient,  ancient  old  information.  There  has  been  no  recent  inventory  of  suitable  or  high  value  farmland,  so  the  current  mapping  is  way  out  of  date.  We  have  acres  that  are  considered  Type  1,  high  value  and  acres  that  are  not  but  the  mapping  is  not  accurate.  -­‐  Jackson  county  farmer,   describing  his  frustration  at  the  soil  mapping.       While  farmers  often  indicate  that  official  soil  maps  are  old  and  inaccurate  and  so  should  be  remapped,  there  may  also  simply  be  a  scalar  mismatch  between  the  NRCS  desired  levels  of  accuracy  and  the  expectations  of  landowners.  The  NRCS         101   report  on  the  Jackson  County  soil  survey  states  that  "the  minimum  size  of  map  unit  delineations  was  5  acres"  meaning  that  the  map  was  not  intended  to  be  accurate  when  examining  soil  patterns  in  areas  smaller  than  5  acres  (NRCS  1993).       Because  the  permitting  of  particular  uses  may  depend  on  proving  the  non-­‐productivity  of  the  land,  landowners  frequently  employ  their  own  independent  soil  surveyors  to  provide  evidence  of  the  inaccuracies  of  soil  mapping  on  their  property.  The  accuracy  of  independent  surveys  are  then  viewed  with  suspicion  by  watchdog  groups  and  disagreements  over  soil  types  can  become  quite  controversial.  In  January  2000,  for  example,  a  local  watchdog  group,  the  Jackson  County  Citizens  League  trespassed  onto  private  property  in  order  to  obtain  soil  samples  to  refute  the  landowner's  claims.  They  were  able  to  successfully  block  development  on  that  property,  but  were  then  sued  for  damages  by  the  landowner  for  the  trespass.  Soil  classification  and  actual  uses     In  addition  to  the  limitations  of  the  NRCS  soil  map  in  terms  of  the  scale  of  the  map,  farmers  in  Jackson  County  often  discuss  numerous  factors  not  captured  by  the  soil  classification  system.  Even  though  the  soil  classifications  are  based  on  fairly  stable  concepts  like  the  amount  of  nutrients  in  the  soil  and  the  soil  texture,  the  implications  of  these  physical  characteristics  for  particular  crops  and  particular  farmers  vary  significantly.       The  dominant  agricultural  crop  in  the  valley  for  much  of  the  20th  century  was  pears.  The  Bear  Creek  Valley  is  one  of  the  largest  pear  growing  districts  in  the  U.S.  The  dominance  of  pears  in  the  region  rather  than  other  tree  fruits  is  directly  related  to  the  ability  of  pear  trees  to  grow  successfully  in  heavy  clay  soils.           102   Some  of  the  more  productive  soils  for  pears  have  more  clay  or  more  silt  in  them.  Our  hill  in  the  pasture  was  mapped  as  Brader-­‐Debenger  series  which  in  some  areas  is  limited  in  productivity  due  to  stoniness  and  shallowness  and  in  other  areas  it  is  less  than  three  feet  of  soil  over  clay  layer  which  acts  as...it  holds  the  water  on  the  surface  so  it  is  not  as  well  drained.  But  if  you  take  that  soil  that  you  have  got  three  feet  over  the  clay  layer  and  burm  it  up  it  is  wonderful  for  growing  pears  and  I  have  six  acres  of  pears  on  that  soil  and  it  produces  some  of  the  best  looking  pears  I  have  got  but  it  is  mapped  as  Class  5  even  though  the  whole  hill  and  everything  70  -­‐  90  some  acres  is  classified  as  Brader-­‐Debenger  and  maybe  the  hill  has  a  problem  with  stoniness  and  some  of  the  pasture  with  shallow  soil,  but  there  is  probably  25  acres  that  is  good  productive  soil  out  there  even  though  it  is  mapped  that  way.  –Local  pear   farmer  discussing  the  soils  on  his  farm.    According  to  this  farmer,  pears  can  be  grown  successfully  on  soils  that  might  be  considered  less  valuable  for  farmland  conservation.  At  the  same  time,  other  growers  complain  about  soil  limitations  not  recorded  in  the  NRCS  classification  system.  For  example,  a  lack  of  available  irrigation  water  or  plant  nutrition  problem  called  chlorosis.    At  various  depths  below  the  soil  surface  in  various  parts  of  the  valley  there  is  a  layer  of  lime,  essentially  chalk.  And  I  have  been  in  orchards  where  the  first  two  or  three  feet,  digging,  looked  great  and  the  trees  grow  great  for  the  first  few  years.  And  then  when  you  get  three  feet  down,  for  example,  just  outcrops  of  chalk.  It  ties  up  iron,  so  that  the  trees  can't  get  iron  and  become  very  unproductive.  Some  of  the  area  in  the  southern  margin  of  the  proposed  50  year  growth  boundary  for  Medford  included  land  like  that.  And  a  shallow  crop  could  grow  there,  but  it  is  not  very  promising.  -­‐    Agency  staff,  describing   the  lime  induced  chlorosis  problem  with  some  soils  in  the  valley.      Yet  claims  of  irrigation  problems  or  chlorosis  are  often  met  with  skepticism  by  planners  and  conservationists  because  the  financial  incentive  for  land  owners  is  so  large.         Today  pear  growing  in  the  region  is  declining  as  older  growers  retire  and  older  orchards  are  torn  out  and  not  replanted.  For  many  in  the  valley,  the  future  of  agriculture  as  an  industry  is  wine  grapes.  Yet  wine  grapes  are  also  a  highly  unusual         103   crop  in  terms  of  the  economics  of  production.  In  order  to  produce  the  concentrated  flavors  needed  for  high  priced  wines,  growers  reduce  production  on  each  vine.  In  order  to  do  so  growers  limit  irrigation  and  prefer  nutrient  poor,  well-­‐drained  soils  located  on  slopes  rather  than  the  richest  soils  of  the  alluvial  valley  bottoms.  So  neither  of  the  dominant  crops  in  the  region  are  best  suited  to  the  lands  that  state  regulations  say  are  highest  priority  for  protection.    Zoning  "Mistakes"     Farmers  and  other  rural  land  owners  also  often  express  frustration  with  what  they  feel  are  zoning  errors.  In  some  cases  they  believe  that  their  land  should  never  have  been  zoned  for  agricultural  use.  In  this  discourse  only  lands  highly  productive  soils  should  be  zoned  exclusive  farm  use.  In  these  discussions  the  issue  is  not  a  mistake  in  the  soil  mapping,  but  rather  a  perceived  mismatch  between  the  farm  zoning  and  the  capabilities  of  the  soils.  For  many  land  owners,  there  is  a  sense  that  if  their  land  is  zoned  for  farm  use  they  should  be  able  to  earn  a  profit  from  farming  that  land.  If  the  land  is  only  suitable  for  limited  activities  such  as  low  intensity  grazing,  there  is  a  sense  that  it  was  a  mistake  for  it  to  have  been  zoned  for  exclusive  agricultural  use.   Defining  the  "Commercial  Agricultural  Base"  and  Debating  the  Future  of   Farming     The  strain  of  a  number  of  economic  challenges  in  relation  to  farming  and  continued  amenity  migration  and  gentrification  on  farmland  have  contributed  to  the  current  climate  towards  statewide  planning  in  southern  Oregon,  placing  pressure  on  state  agencies  and  the  legislature  to  devolve  control  over  farmland  conservation         104   decisions  to  local  authorities.  In  Jackson  County,  the  Bear  Creek  RPS  process  appointed  a  group  of  local  agricultural  experts  to  the  Resource  Lands  Review  Committee  (RLRC).  The  RLRC  was  in  charge  of  reviewing  all  the  lands  that  cities  were  proposing  as  potential  new  areas  for  urban  growth  and  deciding  which  lands  should  be  considered  part  of  the  "commercial  agricultural  land  base."       In  designating  lands,  the  committee  considered  a  number  of  factors.  The  committee  agreed  that  soil,  access  to  irrigation  water,  and  microclimate  were  the  most  important  factors.  But  there  was  less  agreement  about  other  economic,  site,  or  locational  issues  such  as  parcel  size,  neighboring  land  uses,  topography,  current  zoning.  Early  on  in  their  deliberations,  the  committee  worked  with  GIS  staff  who  created  models  based  on  the  criteria  they  prioritized.  However,  they  rapidly  came  to  prioritize  what  they  called  a  "heuristic"37  thinking,  relying  on  the  life  experiences  and  collective  expertise  of  the  group  rather  than  focusing  on  a  complex  system  of  rankings  or  quantifications.       While  staff  and  planners  often  sought  to  keep  discussions  focused  and  limited  to  the  task  of  designating  particular  areas  part  of  the  commercial  agricultural  base,    members  of  the  RLRC  and  testifying  land  owners  often  took  the  opportunity  to  discuss  the  broad  social  and  economic  changes  they  saw  taking  place  and  to  consider  the  future  of  agriculture  in  the  region.  While  the  restructuring  in  the  agricultural  economy  and  the  challenges  for  farmers  are  broadly  agreed  upon,  this  agreement  did  not  lead  to  a  common  vision  for  of  the  future  of  agriculture  in  the  region  and  the  potential  steps  to  support  a  healthy  farming  economy.                                                                                                                  37.  RLRC  meeting  10/24/2000         105     Defining  what  constitutes  land  within  the  commercial  agricultural  base  was  a  challenge  for  the  committee.  Much  of  the  best  agricultural  soils  in  the  valley  are  already  covered  by  urban  levels  of  development  and  much  of  the  remaining  lands  within  areas  zoned  for  exclusive  farm  use  are  divided  into  such  small  parcels  that  making  a  living  from  farming  would  be  difficult.       The  main  commercial  crop  for  the  region,  pears,  has  experienced  a  major  decline  and  consolidation  as  global  prices  have  stagnated  and  farmers’  expenses  continued  to  grow.  Most  pear  growers  in  the  region  are  retiring,  leasing  or  selling  their  orchards  to  the  few  remaining  large  producers.  As  a  result,  the  needed  infrastructure  for  packing  and  shipping  fruit  was  in  serious  decline.  For  some,  the  changes  in  the  agricultural  industry  simply  signal  the  gradual  but  inevitable  end  of  commercial  agriculture  in  a  rapidly  urbanizing  region.         Others  see  the  growth  in  vineyards  and  wineries  as  a  new  beginning  and  direction  for  agricultural  lands.  By  2001,  there  were  78  vineyards  and  1334  acres  of  vines  planted  in  the  Rogue  Valley  AVA,  which  includes  parts  of  Jackson  County  and  neighboring  Josephine  County.  This  represents  a  huge  growth  from  1987,  the  first  year  vineyards  were  surveyed  by  the  Oregon  Department  of  Agriculture,  when  there  were  only  305  acres  planted  in  the  region  (Jones  and  Light  2001).  A  growing  number  of  wine  industry  entrepreneurs  are  betting  on  the  future  of  wine  in  the  region.  "I  know  that  a  lot  of  people  think  that  wine  grapes  are  the  future.  There  is  caution  on  one  part,  because  the  market  could  become  saturated  but  there  are  a  lot  of  people  who  are  saying  it  can  be  made  to  work  and  you  have  to  get  a  critical  volume  in  this  valley  before  the  brand  of  this  valley  can  become  known  for  there  to         106   be  a  market."  -­‐RLRC  member  discussing  the  potential  for  vineyards  in  the  region.  One  horticultural  expert  claimed  that  about  80%  of  orchard  lands  in  the  valley  could  be  used  to  grow  wine  grapes.       Yet  the  viability  of  the  wine  industry  is  something  that  many  pear  farmers  question.  Some  members  of  the  RLRC  brought  up  research  that  points  to  global  overproduction  of  wine  grapes  and  openly  wondered  whether  growers  are  able  to  make  a  profit.    Additionally,  while  the  number  of  acres  and  the  number  of  vineyards  are  continuing  to  grow,  the  average  size  of  vineyards  is  declining,  and  many  in  the  region  see  the  proliferation  of  hobby  vineyards  over  commercial  production.       For  some,  commercial  farming  by  definition  would  mean  making  a  living  from  farming.  However,  there  is  broad  awareness  in  the  valley  of  the  many  challenges  of  earning  a  living  exclusively  from  farming.  The  RLRC  committee  engaged  in  broad  discussions  of  the  challenges  farmers  face  in  making  a  living.  One  of  the  broadly  agreed  upon  concepts  discussed  by  the  RLRC  was  the  creation  of  an  "enhanced  agricultural  zone"  that  would  "enhance  the  economic  viability  of  farms  and  their  sustainability  long  term"  through  various  protection  measures  or  enhancements.  Discussions  of  these  potential  measures  included  many  of  the  tools  used  to  promote  farmland  preservation  in  other  parts  of  the  world,  including  buffering  between  farms  and  urban  developments,  transfer  of  development  rights,  tax  breaks,  and  easier  permitting  processes  for  direct  marketing  on  farms  (farm  stands,  wine  tasting  rooms).  The  restrictions  on  the  types  of  uses  permitted  on  land  zoned  EFU  were  also  commented  on  in  terms  of  hurting  farmers  attempts  to  vertically  integrate  their  businesses  and  remain  profitable.  Many  within  the  agricultural  community         107   expressed  the  feeling  that  farmers’  who  need  money  to  retire  or  simply  can  no  longer  make  a  living  on  a  parcel  should  be  allowed  to  sell  land  for  development.     Perhaps  one  of  most  divisive  issues  when  discussing  the  future  of  farming  was  the  relationship  between  "commercial"  growers  and  hobby  farmers.  Since  hobby  farmers  are,  at  least  in  principle,  also  growing  agricultural  products,  some  on  the  committee  believed  that  small  agricultural  lots  could  potentially  be  part  of  a  system  of  buffers  between  urban  growth  and  commercial  agricultural  parcels.  Many  saw  part-­‐time  farmers  as  part  of  "commercial"  agriculture  and  so  their  property  worthy  of  protection  from  growth.  Even  new  farmers  who  would  like  to  be  making  a  full-­‐time  living  from  farming  often  take  years  to  build  their  businesses  and  may  not  be  making  a  profit  in  a  particular  year  or  may  not  be  making  enough  to  support  their  household  without  additional  outside  income.  However,  other  farmers  complain  that  hobby  farmers  are  actually  the  source  of  the  most  complaints  and  conflicts  in  contrast  to  urban  neighbors.  In  general,  the  division  between  hobby  farming  and  commercial  farming  is  unclear  and  the  idea  of  only  supporting  farmers  whose  main  occupation  was  farming  is  untenable  since  the  vast  majority  of  farmers  in  Jackson  County,  like  the  rest  of  the  U.S.,  are  part-­‐time  or  retired  from  other  occupations  (see  Figure  19).       The  committee  frequently  heard  testimony  from  landowners  as  to  the  productivity  of  the  properties  for  agriculture.  The  validity  of  that  testimony  however,  was  colored  by  owners'  positionality  within  the  agricultural  community  and  that  person's  ability  to  speak  to  their  efforts  to  make  the  property  productive.  The  presence  of  speculative  owners  is  widely  acknowledged  among  those  active  in         108   land  use  issues  in  the  region.  In  some  cases  owners  were  very  open  about  their  status  as  investors  and  still  argued  that  the  land  they  had  purchased  was  not  productive,  maintaining  that  their  intentions  when  they  bought  the  property  should  have  no  influence  on  the  committee's  decisions.       Figure  19:  USDA  farm  typology.  See  Appendix  B  for  definitions  of  these  farm   types.    There  was  a  huge  influence  on  the  part  of  individual  land  owners  and  that  included  a  couple  of  key  speculative  owners,  those  who  had  come  up  and  bought  up  large  tracts  of  land  with  the  thought  that  they  could  influence  the  process  to  bring  those  lands  into  the  urban  growth  areas.  They  were  really  active,  on  the  rural  lands  committee  they  came  in  and  just  railed  on  the  committee  and  this  was  a  committee  of  professionals  who  were  technically  inclined  and  were  not  use  to  this  and  I'll  tell  you,  it  was  a  real  difficult  process  for  many  of  the  people  on  the  committee  to  deal  with.  Many  of  the  people  on  the  committee  were  ready  to  drop  out  because  they  were  being  harassed  essentially."  -­‐  Committee  member  commenting  on  the  influence   of  landowners  in  the  decision  making  process.             109     Yet  distinguishing  between  speculators  and  farmers  who  have  honestly  made  an  effort  to  put  their  land  to  productive  uses  and  found  serious  bio-­‐physical  limitations  requires  more  than  a  knowledge  of  the  art  and  science  of  agriculture,  it  also  requires  a  knowledge  of  the  intentions  of  the  specific  landowner.  Other  landowners  maintained  that  while  a  particular  plot  of  land  was  no  longer  productive  because  of  soil  problems,  microclimate  issues,  or  increasing  conflicts  with  neighbors,  they  intended  to  buy  a  more  productive  agricultural  property  in  the  region  if  their  property  became  eligible  for  development.  One  farmer,  whose  property  was  located  next  to  a  city  and  ended  up  in  a  future  growth  area  explained  it  like  this:  "I  mean  we  are  trying  to  utilize  that  land,  to  make  it  as  productive  as  we  can.  But  those  forty  acre  farms,  unless  you  are  doing  vegetable  or  something  very  intensive,  you  can't  generate  a  living  income...If  the  housing  market  rebounds  a  little  bit  the  odds  are  I  can  make  a  profit  selling  my  property  for  enough  money  to  actually  buy  a  [larger]  farm  where  I  could  have  a  viable  operation."       Even  well  known  growers  with  long  family  histories  in  the  region  were  still  balancing  the  productive  value  of  their  lands  with  it  potential  value  if  it  became  developable.  One  of  the  largest  pear  growers  in  the  region  waged  an  active  campaign  directed  at  the  media  and  local  politicians  arguing  that  the  only  way  his  business  could  survive  was  if  some  of  his  land  was  designated  for  future  urban  growth.  When  coming  to  testify  in  front  of  a  county  commissioners'  meeting  on  the  RPS  plan,  he  brought  with  him  approximately  20  employees  who  all  dutifully  testified  on  his  behalf  about  the  importance  of  the  business  to  their  lives  and  their  long  histories  working  with  this  grower.  Another  large  pear  grower,  who  was  active         110   in  the  RPS  process,  was  widely  criticized  by  many  in  the  agricultural  community  for  making  open  statements  in  the  press  about  the  his  dismal  view  of  the  future  of  agriculture  in  the  region  and  denouncing  the  work  of  the  RLRC  committee  in  order  to  influence  politicians  to  include  more  of  his  farmland  in  the  urban  growth  areas.     Intraclass  Conflict  and  Farmland  Preservation     Conflict  among  Jackson  County  farmers  about  the  future  of  agriculture  in  the  region  should  be  seen  not  only  in  light  of  value  differences,  but  also  as  a  response  to  ongoing  processes  of  rural  gentrification  that  Oregon's  planning  system  has  had  limited  success  in  preventing.  In  Jackson  County  aging  orchards  are  providing  their  owners  with  decreasing  returns.  Some  growers  have  been  able  to  replant  older  orchards,  but  large  capital  investments  are  required  and  potential  profits  from  pear  farming  are  declining.  Because  of  the  regulatory  limitations  on  development  on  farmlands,  farm  owners  are  left  limited  options  in  terms  of  realizing  returns  from  their  properties.      The  appreciation  of  the  land  was  part  of  the  reason  for  being  in  agriculture-­‐-­‐because  if  agriculture  didn't  make  any  money,  at  least  the  land  values  would  be  there,  so  you  could  sell  and  retire.    Now  you  can  sell  and  go  starve  to  death,  live  on  Social  Security.    It's  terrible  now.    We've  been  able-­‐-­‐  because  of  our  marketing  and  culture-­‐-­‐  we've  been  able  to  survive.    It  certainly  hasn't  been  easy  -­‐Pear  farmer  discussing  the  impact  of  comprehensive  land  use   planning  on  agricultural  land  values.       The  literature  on  Oregon's  comprehensive  planning  system  has  shown  evidence  of  significant  if  perhaps  moderate  impacts  in  terms  of  limiting  sprawling  growth  (Gosnell  et  al.  2011).  However,  comprehensive  planning  includes  a  fairly  limited  set  of  tools  for  protecting  agricultural  land  from  gentrification.  In  Jackson         111   county  several  factors  have  converged  to  promote  gentrification  on  land  zoned  for  exclusive  farm  use  in  particular  large  scale  processes  of  capital  investment,  depreciation,  and  reinvestment  interacting  with  the  particularities  of  this  place  and  the  governance  regime.         Neil  Smith's  rent  gap  theory  (1987)  describes  the  process  of  gentrification  in  urban  settings  as  beginning  with  disinvestment  as  neighborhood  housing  stocks  age.  In  Jackson  County,  aging  orchards  and  the  high  cost  of  replanting  have  discouraged  pear  farmers  from  reinvesting  in  a  crop  which  has  become  less  profitable  in  recent  decades.  Global  competition  in  the  pear  market  has  increased  as  new  pear  growing  regions  have  opened  up  in  China  and  South  America.  In  the  U.S.  pear  consumption  has  been  falling  for  decades.  Environmental  and  labor  regulations  have  raised  the  cost  of  production  for  farmers  in  the  U.S.  Rising  transportation  costs  have  negatively  impacted  producers  in  Jackson  County  in  particular  as  the  county  is  significantly  further  from  major  population  centers  and  transportation  hubs  than  other  pear  growing  districts  in  the  Northwest  and  California.       Eliza  Darling  (2005)  points  to  a  strong  role  for  state-­‐regulation  in  producing  a  rent  gap  and  gentrified  housing  in  the  rural  region  around  Adirondack  Park  rather  than  a  decline  in  resource  industries  in  the  region.  Similarly  Oregon's  comprehensive  land  use  planning  system  has  played  a  significant  role  in  shaping  and  even  promoting  particular  types  of  gentrification  in  Jackson  County.    Because  farm  zoning  makes  land  undevelopable,  farmland  retains  relatively  low  prices  per  acre.  Speculators  and  gentrifiers,  from  outside  the  local  area,  benefit  when  they  purchase  land  from  the  lower  land  prices  provided  by  farm  zoning.  They  are  able  to         112   buy  large  acreages  in  Southern  Oregon  and  build  palatial  homes  for  the  same  price  they  might  pay  for  a  small  home  or  apartment  in  the  inflated  residential  markets  of  the  San  Francisco  Bay  Area  or  Silicon  Valley.  Farm  zoning  in  Oregon  produces  a  sort  of  low-­‐pressure  area  in  land  markets  and  amenity  migrants  rush  in  to  fill  that  void.  As  a  result,  gentrification  on  lands  zoned  EFU  is,  paradoxically,  proceeding  more  quickly  than  on  lands  zoned  for  either  urban  uses  or  rural  residences  (see  Figure  20).       Figure  20:  This  graph  is  based  on  a  GIS  analysis  of  assessors’  codes  of  quality   of  single-­‐family  homes.  The  higher  the  number  on  the  x-­‐axis,  the  higher  the   assessor's  ranking  of  the  home's  building  qualities.  There  are  583  homes  of   quality  7  and  8  in  Jackson  County.  Of  these,  457  are  located  in  rural  areas.         Oregon  planners  have  attempted  to  limit  gentrification  on  farmland  by  enacting  income  requirements  before  farmers  can  build  new  homes  on  land  zoned  for  exclusive  farm  use.  This  has  the  effect  of  limiting  the  proliferation  of  new  houses         113   within  farm  zones,  but  does  not  limit  remodeling  of  existing  farmhouses  by  new  amenity  oriented  owners.  One  of  the  farmers  on  the  RLRC  committee  described  the  remodeling  activities  of  his  neighbors:  I  was  on  my  way  home  the  other  night  and  I  was  looking  at  that  stable  up  there  on  Wagner  Creek.  I  don't  know  how  much  money  they  put  into  that!  It's  changing  you  know,  it  was  a  dirt-­‐poor  piece  of  ground  and  it  looks  like  two  parcels  consolidated.  And  in  that  part  of  the  valley  people  have  caught  on:  'Don't  fight  that  $80,000  or  $40,000  criteria  for  building  a  farm  house.  Go  buy  a  rundown  farmhouse  with  20  or  30  acres  and  get  a  remodel  permit.'  A  neighbor  of  mine  had  a  1200  sq.  foot  home,  he's  now  living  in  a  3400  sq  ft  home,  a  remodel  and  that's  what's  going  on  up  there.  And  a  huge  stable,  I  can't  even  guess  how  much  money  went  into  that.  Pears  are  way  down,  people  have  different  ideas  about  the  activity.  A  lot  of  farms  are  family  style.  It  almost  looks  like  a  sort  of  a  4-­‐H  setup,  mixed  use.    Frustration  at  the  limitations  placed  on  them  by  Oregon's  planning  system  can  be  seen  particularly  as  a  form  of  intra-­‐class  conflict  (Philips  1993,  Cloke  and  Thrift  1987,  Hines  2010)  in  which  existing  production-­‐oriented  land  owners,  who  saw  themselves  as  "ruling  this  valley"  now  see  themselves  as  losing  out  to  a  wave  of  new  arrivals  with  capital  to  invest.  One  farm  manager  described  the  tension  between  pear  farmers  and  those  in  the  wine  industry  like  this:    Pear  growers  as  a  group  have  been  more  conservative  and  more  development  oriented.  They  historically  owned  a  lot  of  land  and  due  to  the  economics  of  the  pear  industry  for  many  years,  felt  that  a  much  better  use  for  their  land  would  be  development  rather  than  farming.  And  it  has  been  a  stated  goal,  and  I  think  there  is  some  validity  to  it,  that  the  land  base  that  they  have  is  much  larger  than  what  they  are  really  able  to  market.  And  the  cost  of  replanting  was  quite  high  so  being  able  to  sell  off  land  for  development  and  put  that  money  back  into  orchards  was  a  goal  of  many  growers.  Some  were  able  to  make  that  work  and  some  took  the  money  and  ran.  It  was  definitely  a  very  tough  business  to  be  in.  Some  of  the  land  was  sold  to  prospective  vineyard  owners.  I  think  a  lot  of  that  is  really  economically  viable.  For  a  number  of  years  there  was  this  kind  of  friction  between  vineyard  owners  and  pear  growers  because  there  was  this  feeling  that  it  would  be  just  as  tough  to  get  going  and  for  vineyards  to  be  economically  viable.  And  there  was  a  lot  of  the  people  in  the  wine  industry         114   that  had  the  goal  of  protecting  the  land  base,  not  developing  it.  And  the  pear  growers  really  wanted  to  develop  it,  so  there  is  that  tension  back  and  forth.      The  devolution  of  responsibility  for  designating  which  farmlands  will  convert  to  urban  uses  and  which  will  remain  in  farm  uses,  provides  a  tool  for  local  land  owners,  who  view  themselves  and  other  long-­‐term  owners  as  unfairly  disadvantaged  by  the  system,  to  realize  value  on  their  own  property  and  to  limit  the  ability  of  a  new  group  of  land  owners,  including  speculators  and  gentrifiers,  to  benefit.   Discussion  and  Conclusion     The  Bear  Creek  RPS  process  has  now  been  concluded  with  relative  success  after  more  than  12  years  of  work  by  local  stakeholders  to  build  a  plan  that  could  be  supported  by  participating  municipalities,  Jackson  County  and  DLCD  but  would  not  be  challenged  by  either  state  planners  or  watchdog  groups  such  as  1000  Friends  of  Oregon  (see  Figure  21  for  a  map  of  current  urbanization  and  “future  growth  areas”).  Although  the  specifics  of  this  case  are  unique  to  Oregon,  the  challenges  of  governing  growth  and  development  in  traditionally  agricultural  regions  facing  potentially  sprawling  urban  growth  are  broadly  applicable.  As  this  case  points  out,  it  is  not  simply  a  matter  of  sorting  speculators  and  amenity  oriented  new  arrivals  from  "authentic"  agricultural  producers.  A  number  of  studies  have  pointed  out  the  paradoxical  interests  of  amenity  migrants  who  both  contribute  to  sprawl  and  are  often  the  loudest  voices  decrying  further  development  on  rural  lands  (Taylor  and  Cadiuex  2013,  Walker  and  Fortmann  2003).  Agricultural  producers  can  also  embody  complex  and  contradictory  positionalities  as  both  authentic  representatives  of         115   farming  interests  and  as  potential  speculators.  As  one  grower  put  it:  "In  the  resource  community  one  faction  says  look  we  -­‐  agriculture  has  never  been  a  high  tech,  high  margin  industry.  That's  just  the  way  it  is,  it's  long  term.  The  other  faction  says,  if  we  can  convert,  we  can  continue  to  capitalize  the  balance  of  the  operations.  I  think  we  saw  a  little  bit  of  that  on  the  committee  going  both  ways."       The  complex  and  competing  interests  of  rural  land  owners  makes  the  task  of  producing  policies  to  conserve  agricultural  lands  while  also  preserving  private  property  rights  Herculean  in  all  but  the  most  gentrified  of  landscapes.  In  Napa  County,  California,  one  of  the  most  highly  valued  agricultural  landscapes  in  the  world,  the  value  of  agricultural  land  for  continued  production  and  tourist  consumption  makes  it  politically  feasible  to  pass  strict  protections  for  agricultural  land  and  strictly  limit  urban  encroachment  (Walker  2007).  The  work  of  the  RLRC  committee  in  designating  lands  in  the  "commercial  agricultural  base"  and  the  concerns  of  Jackson  County  farmers  and  rural  land  owners  over  the  impacts  of  comprehensive  planning  on  their  ability  to  successfully  farm  point  out  the  challenge  of  designing  farm  conservation  policies  that  both  preserve  agricultural  lands  and  support  farmers.  It  is  frequently  unclear  which  activities  will  be  compatible  with  neighboring  farms.  This  can  be  seen,  for  example  in  recent  debates  over  the  number  of  events  that  wineries  located  on  resource  lands  are  allowed  to  host.  Senate  Bill  841  was  passed  in  2013  and  limits  the  number  of  non-­‐wine  related  events  (parties,  weddings,  concerts)  that  wineries  can  hold  each  year,  attempting  to  ensure  that  land  in  farm  zones  is  primarily  being  used  for  farming  and  production  agricultural  products.           116     Figure  21:  Map  of  current  and  future  urbanization  and  high  value  farm  soil.       Yet  while  no  one  challenged  the  plan,  in  2010  the  Oregon  legislature  passed  modifications  to  the  RPS  statute  to  ensure  that  further  regional  problem  solving  processes  would  be  less  comprehensive  in  scope  and  less  protracted  in  their  development.  The  long-­‐term  impacts  of  this  plan  have  yet  to  be  seen  and  the  future         117   of  agriculture  in  the  county  is  still  uncertain.  How  fast  will  population  growth  and  urbanization  proceed?  Can  farming  co-­‐exist  with  expanding  cities?  Does  the  future  of  Jackson  County  look  more  like  the  Napa  Valley  or  more  like  Silicon  Valley?       Although  this  article  has  focuses  on  the  Bear  Creek  Regional  Problem  Solving  process  and  struggles  over  which  farmland  in  the  Bear  Creek  Valley  should  be  protected  from  development,  efforts  to  redefine  "high  value"  farmland  have  not  abated  with  the  successful  conclusion  of  the  Bear  Creek  RPS.    In  2011  and  2012,  bills  were  introduced  into  the  Oregon  legislature  that  would  have  allowed  Jackson,  Josephine,  and  Douglas  counties  to  create  their  own  regional  definitions  of  what  constitutes  valuable  farm  and  forest  lands.  Neither  of  these  bills  were  passed,  but  in  2012,  Governor  Kitzahaber  signed  an  executive  order  allocating  $550,000  for  a  "Southern  Oregon  Pilot  Program"  under  which  the  three  counties  are  working  to  create  alternative  definitions  of  what  constitutes  valuable  resource  lands,  correct  what  are  called  "mapping  errors"  made  when  the  county  comprehensive  plans  were  first  put  into  place,  and  create  "revised  methods  for  the  authorization  of  dwellings"  on  resource  lands.     Like  the  regional  problem  solving  statute,  the  Southern  Oregon  Pilot  Program  allows  the  state  government  to  counter  attempts  to  dismantle  statewide  planning  through  calls  for  local  control,  through  a  compromise  under  which  county  governments  must  cooperate  and  agree  on  a  set  of  guidelines  in  order  to  submit  them  to  state  agencies  for  approval.  In  Jackson  County,  the  RPS  process  has  largely  settled  the  question  of  which  lands  are  likely  to  be  available  for  urban  development  in  areas  adjacent  to  cities.  However,  there  are  also  wide  swaths  of  land  away  from         118   cities  that  are  zoned  for  exclusive  farm  use.  These  lands  could  be  opened  up  for  parcelization  and  exurban  style  low-­‐density  development  if  comprehensive  planning  opponents  are  successful  in  redefining  what  constitutes  "high  value"  farmland  in  Southern  Oregon.       Efforts  like  these  to  weaken  land  use  controls  through  more  local  control  point  to  the  continued  need  for  supporters  of  state  growth  controls  to  work  with  agricultural  producers  and  rural  landowners  to  find  ways  to  address  their  concerns.  Many  of  the  economic  issues  faced  by  farmers,  such  as  access  to  credit  and  assistance  with  startup  costs  for  new  farmers,  are  beyond  the  scope  of  land  use  regulation,  but  are  essential  to  the  continued  success  of  both  agriculture  and  growth  control  in  Oregon.  Supporting  farming  maybe  the  best  way  out  of  this  sticky  situation  for  Oregon’s  planning  system.         119     CHAPTER  VI   CONCLUSION       The  previous  three  chapters  constitute  a  partial  record  of  my  answers  to  the  research  questions  posed  in  the  introduction  of  this  document:   • Why  is  there  pressure  to  rescale  land  use  governance  in  Oregon?     • What  is  the  role  of  the  urban-­‐rural  divide  in  this  process?   • What  are  the  implications  of  this  localization  for  land  use  planning  in  Oregon?  I  say  that  these  are  partial  answers  because  these  chapters  touch  on  some,  but  not  all  of  the  issues  that  shape  land  use  politics  in  Jackson  County.     Rescaling     The  pressure  for  increased  local  control  over  land  use  planning  in  Jackson  County  is  more  complex  than  the  common  discourses  on  rescaling  in  Oregon  would  suggest.  For  supporters  of  Oregon’s  statewide  land  use  system  rescaling  represents  a  significant  threat  to  the  stability  of  that  system.  As  a  result,  suggestions  that  state  planners  fail  to  understand  local  conditions  are  met  with  skepticism  and  derision.  There  is  no  question  that  private  property  rights  activists  are  using  arguments  for  local  control  as  a  conscious  strategy  for  weakening  the  state  system.       Political  discussions  of  this  issue  often  focus  on  whether  the  physical  geography  of  the  various  regions  of  Oregon  justifies  variations  in  how  land  use  is  governed.  While  there  is  no  doubt  that  Jackson  County’s  physical  geography  is  significantly  different  than  that  of  the  Willamette  Valley,  my  argument  is  not  that         120   these  physical  differences  necessarily  call  for  a  different  governance  strategy,  but  rather  that  the  physical  geography,  along  with  the  historical  development  of  the  region  and  political  economy,  shape  the  local  culture  and  attitudes  towards  land  use  governance  in  the  region.  In  particular,  the  economic  marginality  of  agriculture  in  the  region  and  the  long  history  of  tourism  and  gentrified  rural  settlement  make  the  strong  division  between  urban  and  rural  land  uses  imposed  by  state  regulation  appear  to  many  locals  as  disruptive  of  the  historical  governance  regime  and  land  use  conventions.    The  three  preceding  papers  also  illustrate  the  complexity  of  scalar  interactions  in  environmental  governance.  In  relation  to  scale,  this  case  makes  two  points.  First,  that  the  local  is  not  simply  in  contrast  to  the  global  or  a  site  for  domination,  but  rather  that  forces  at  the  local  scale  can  influence  environmental  governance  at  the  regional  level.     Urban-­‐Rural  Interactions     One  of  the  key  discourses  that  reinforces  the  calls  for  increased  local  control  in  Jackson  County  relates  to  the  urban-­‐rural  dichotomy  and  Jackson  County’s  place  in  relation  to  that  divided.  While  places  like  Jackson  County  are  commonly  thought  of  as  rural,  these  places  are  increasingly  dominated  by  extended  urbanization.  That  is,  these  places  are  part  of  global  processes  of  urbanization  and  dominated  by  urban  desires  and  urban  economic  forces.  The  fabric  of  urban  society  is  rapidly  thickening  in  such  locations  with  significant  ecological  and  social  consequences.       The  three  articles  that  make  up  this  dissertation  have  each  centered  in  various  ways  on  the  urban-­‐rural  dichotomy,  which  has  been  central  to  both  the  success  of         121   and  challenges  to  Oregon's  land  use  planning  system.  The  first  paper  argued  that  from  the  start  of  Jackson  County’s  development  as  a  region  there  was  a  different  sort  of  interaction  between  urban  or  exurban  desires  and  rural  economies.  The  second  paper  outlined  a  theoretical  framework  for  understanding  the  interactions  between  urban  and  rural  spaces  and  ideals  using  the  theory  of  extended  urbanization  to  understand  these  interactions.  The  third  paper  closely  examined  how  the  planning  system  works  for  farmers  in  Jackson  County  and  how  urban  desires  and  urban  ideas  of  farmland  conservation  tend  to  dominate  over  a  more  nuanced  portrayal  provided  by  the  farmers  themselves.     In  total,  these  papers  make  a  case  for  the  utility  of  a  theory  of  extended  urbanization  in  understanding  how  urbanization  impacts  historically  rural  regions.  At  the  same  time  I  have  argued  that  the  concept  of  the  rural  has  continuing  relevance  despite  the  rapid  urbanization  of  global  populations  and  the  increasing  dominance  of  what  Lefebvre  calls  global  urban  society.     Bear  Creek  RPS     On  November  12th  2012  the  Land  Conservation  and  Development  Commission,  the  panel  that  oversees  Oregon's  land  use  policies,  approved  the  Bear  Creek  Regional  Problem  Solving  regional  plan.  The  final  approval  of  this  plan  validated  work  going  back  approximately  20  years  to  the  start  of  the  Our  Region  project  in  the  early  1990s.  By  2012  the  approval  of  this  regional  plan  was  a  forgone  conclusion.  The  effort  had  taken  on  enough  inertia  that  the  details  of  the  plan  were  not  at  issue.  Rather,  there  was  overwhelming  investment  in  the  plan  by  the  city  governments  involved,  even  among  those  city  councilors  who  normally  oppose  statewide         122   planning.  For  LCDC,  opposing  the  Bear  Creek  plan  would  have  meant  confirming  opponent’s  arguments  about  the  system's  inflexibility  and  the  state's  distain  for  local  concerns.       The  key  aspects  of  the  final  plan  are  urban  reserves  for  the  cities  of  Medford,  Central  Point,  Phoenix,  Talent,  and  Eagle  Point,  guidelines  for  agricultural  buffers,  and  the  appointment  of  an  agricultural  task  force.  The  success  of  this  plan  is  impressive  considering  the  widespread  mistrust  of  statewide  planning  and  big  government  among  many  in  Jackson  County.  At  the  same  time,  many  of  the  most  innovative  and  interesting  proposals  that  had  been  considered  for  inclusion  in  the  plan  were  dropped  during  the  12  years  of  negotiations.  Largely,  the  planning  process  became  focused  around  designating  urban  reserves.  Since  the  approval  of  the  Bear  Creek  RPS  however  there  have  been  ongoing  controversies  around  land  use  and  regulation  of  farmland  in  Jackson  County.     Implications  for  the  Future  of  Land  Use  Policy     On  May  20th  2014  Jackson  County  voters  decided  to  pass  initiative  15-­‐119,  which  banned  the  growing  of  genetically  modified  crops  in  the  county.  The  controversial  passage  of  this  legislation  represents  a  growing  political  alliance  in  the  county  between  urban  consumers  and  the  ever-­‐growing  contingent  of  small  farmers  in  the  region  who  value  organics,  local  food  production,  and  particular  environmental  values  of  land  care  over  productivity  at  any  cost.      Yet  again  Jackson  County  is  at  the  center  of  a  dispute  over  land  use.  Last  October  the  Oregon  legislature  passed  Senate  Bill  863,  which  prohibits  counties  in  Oregon  from  passing  GMO  (Genetically  Modified  Organisms)  labeling  laws  or  crop  bans.  Jackson         123   County's  initiative  is  exempt  from  this  ban  because  it  was  already  on  the  ballot.    GMO  supporters  spent  almost  a  million  dollars  funding  a  massive  local  advertising  campaign  to  defeat  this  initiative.       At  the  same  time,  this  fight  is  not  just  about  Jackson  County.  Three  other  counties  in  Oregon  have  put  GMO  bans  on  their  ballots  despite  the  statewide  ban.  Meanwhile  a  number  of  other  states  across  the  U.S.  have  passed  preemptive  bans  on  local  laws  that  would  limit  GMOs  and  a  few  counties  have  successfully  banned  the  growing  of  GMO  crops.  Farm  and  food  policy  are  clearly  subjects  of  rising  controversy  and  Oregon,  a  state  with  significant  populations  on  both  extremes  of  the  political  spectrum,  is  likely  to  continue  to  be  a  magnet  for  such  controversies.       Although  urban  land  uses  continue  to  take  up  a  relatively  small  percentage  of  the  global  landscape,  increasing  pressure  on  food  systems  from  human-­‐induced  climate  change  and  increasing  transportation  prices  makes  conservation  of  farmland  an  issue  of  intensifying  significance.  However,  even  if  farmland  conservation  and  food  policy  was  not  an  area  of  concern,  there  are  a  number  of  other  reasons  to  care  about  growth  controls  and  farmland  conservation  policies.       In  Oregon,  as  in  all  50  U.S.  States,  farm  properties  receive  significant  reductions  in  their  property  taxes  in  order  to  encourage  land  to  remain  in  farm  uses  and  discourage  sprawl.  If  my  results  from  Jackson  County  and  the  extensive  literature  on  amenity  migration  to  rural  areas  are  any  indication,  those  tax  breaks  are  increasingly  going  to  land  owners  who  are  farming  in  order  to  enjoy  a  rural  lifestyle  rather  than  producing  products  or  revenue  from  their  farms.  On  the  other  hand,  it  may  be  that  tax  breaks  for  farming  and  other  farmland  conservation  policies         124   such  as  Oregon's  exclusive  farm  zoning  are  rather  a  way  to  preserve  a  certain  aesthetic  of  the  rural  landscape  for  visual  or  experiential  consumption  by  urban  tourists  and  amenity  migrants.       In  Jackson  County,  as  in  the  rest  of  Oregon,  there  is  broad  support  for  farming  and  policies  that  assist  farmers.  However,  this  has  not  always  translated  into  support  for  statewide  land  use  planning.  My  research  illustrates  the  complex  ways  that  conservation  policies,  such  as  Oregon’s  statewide  planning  system,  impact  individual  landowners  and  the  challenges  to  designing  a  policy  that  will  support  a  healthy  farm  economy  in  regions  that  are  increasingly  marginalized  and  urbanized.  Oregon  farmers  are  not  a  single  group;  rather  they  are  increasingly  diverse  in  terms  of  gender,  race,  class,  and  motivations  for  taking  up  such  an  economically  challenging  occupation.  As  Oregon’s  system  continues  to  evolve,  if  it  is  to 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