How the Media Frames Pregnant Female Athletes Sammy DiMinno 1, Professor Lori Shontz1,2, Professor Julianne Newton1,2, 1University of Oregon, 2Department of Journalism and Communication Introduction Research Questions Future Directions The purpose of this research is 1. What are the common themes/frames • There is still a fight for sex to examine how female in the media when referring to equality in sports and the athletes are framed in the pregnant female athletes? media should continue to media regarding both 2. Are there differences in the framing of fight for pregnant female these athletes based on the type of pregnancy and motherhood. athletes and their publication? representation 3. Regarding race, how are pregnant black • Possibility to look at a female athletes framed? larger span of time. Methodology • Including more than • Limited case study a three-year time approach, analyzing a frame would Results purposive sample of four provide of broader female athletes through The Common Frames included: perspective and close readings of news • Trailblazer possibly more stories and by examining • Feminist, woman as the leader frames feature articles online from • Competitive athlete frame • Include female athletes a three-year time span • Reality frame who have female partners • Analyzed each article to look • Superwoman who can do anything to see what frames arise for the overall frame of the Race: print piece, how the athlete • Articles used a reality frame of the was mentioned in the text pregnancy/post pregnancy experience and the types of frames including complications and injuries post References pregnancy when referring to the coverage Coakley, J. J. (2014). Sports in Society: Issues and Controversies. McGraw-Hill Higher Education.Cooky, Cheryl, et al. “Women Play Sport, But Not on TV: A Longitudinal Study of Televised News Media.” 4 Apr. 2013, doi:https://doi.org/10.1177/2167479513476947.Crouse, K. (2009, January 24). A Complex Balancing Act- Parker, Face of the W.N.B.A. Is Putting Family First. The New York Times. https://www.proquest.com/pdnnewyorktimes/pagelevelimagepdf/1929213103/pagelevelImagePDF/$N/1?t:lb=t&accountid=14698Athletes: Serena Williams, Draznin, Haley. “What Pregnancy Means for Top Female Athletes and Endorsements.” CNNMoney, Cable News Network, 26 Feb. 2018, money.cnn.com/2018/02/26/news/companies/female-athletes-pregnancy/index.html.• Felix, Allyson, et al. “Allyson Felix: My Own Nike Pregnancy Story.” The New York Times, The New York Times, 22 May 2019, www.nytimes.com/2019/05/22/opinion/allyson-felix-pregnancy-nike.html.Arrighi, B. A. (2007). Understanding Inequality: The Intersection of Race/Ethnicity, Class, and Gender (Second ed.). Rowman & Littlefield Publishers, Inc.Billings, A. C., Angelini, J. R., & Duke, A. H. (2010). Gendered Profiles of Olympic History: Sportscaster Dialogue in the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media, 54(Issue 1: Race, Class, and Gender). 10.1080/08838150903550352Brake, Deborah L. “The Invisible Pregnant Athlete and the Promise of Title IX.” Harvard Journal of Law and Gender, vol. 31. (https://www.researchgate.net/publication/228193995_The_Invisible_Pregnant_Athlete_and_the_Promise_of_Title_IX) of the black athletes I analyzed Cooky, Cheryl, et al. “Women Play Sport, But Not on TV: A Longitudinal Study of Televised News Media.” 4 Apr. 2013, doi:https://doi.org/10.1177/2167479513476947.Crouse, K. (2009, January 24). A Complex Balancing Act- Parker, Face of the W.N.B.A. Is Putting Family First. The New York Times. https://www.proquest.com/pdnnewyorktimes/pagelevelimagepdf/1929213103/pagelevelImagePDF/$N/1?t:lb=t&accountid=14698Candace Parker, Joy Fawcett, Draznin, Haley. “What Pregnancy Means for Top Female Athletes and Endorsements.” CNNMoney, Cable News Network, 26 Feb. 2018, money.cnn.com/2018/02/26/news/companies/female-athletes-pregnancy/index.html.Felix, Allyson, et al. “Allyson Felix: My Own Nike Pregnancy Story.” The New York Times, The New York Times, 22 May 2019, www.nytimes.com/2019/05/22/opinion/allyson-felix-pregnancy-nike.html.Goffman, E. (1974). Frame analysis: An essay on the organization of experience. HarvardUniversity PressGoffman, E. (1979). Gender Advertisements. United Kingdom: Macmillan Education, Limited. Black women are more likely to Golden, Jessica. “Two-Time Olympic Gold Medalist Natasha Hastings Thought She Had to Hide Her Pregnancy to Succeed.” CNBC, CNBC, 16 Jan. 2020, www.cnbc.com/2020/01/16/olympic-gold-medalist-natasha-hastings-thought-she-had-to-hide-her-pregnancy.html.• Halbert, C., & Latimer, M. (1994). "Battling" Gendered Language: An Analysis of the Language Used by Sports Commentators in a Televised Coed Tennis Competition. Sociology of Sport Journal, 298-308.Hardin, M., Lynn, S., & Walsdorf, K. (2005, July). Challenge and Conformity on “Contested Terrain”: Images of Women in Four Women’s Sport/Fitness Magazines. Sex Roles, 53, 105-117. 10.1007/s11199-005-4285-6and Alysia Montaño Katz, J. (2011). Advertising and the Construction of Violent White Masculinity: From BMWs to Bud Light. In Gender, Race and Class in Media: A Critical Reader (Third ed., pp. 261-269). https://sites.middlebury.edu/consumerculture/files/2013/04/katz-violent-white-masculinity.pdfLongman, J. (1999, May 9). SOCCER; U.S. National Team Has Redefined 'Soccer Mom'. The New York Times. https://www.nytimes.com/1999/05/09/sports/soccer-us-national-team-has-redefined-soccer-mom.htmlMertens, Maggie. “Maternity Leave—Not Higher Pay—Is the WNBA’ s Real Win.” The Atlantic, 1 Feb. 2020, www.theatlantic.com/culture/archive/2020/02/why-wnbas-new-maternity-leave-policy-revolutionary/605944/.McCombs, M. (2014). Setting the Agenda (Second ed.). Polity Press.Mulvey, L. (2012). Visual Pleasure and Narrative Cinema. In Media and Cultural Studies: Keyworks (pp. 267-274). John Wiley & Sons. have pregnancy related Petersen, A. H. (2017). Too Fat, Too Slutty, Too Loud: The Rise and Reign of the Unruly Woman. Penguin Random House LLC.Reilly, R. (1999, July 5). THE GOAL-GOAL GIRLS! Sports Illustrated. https://vault.si.com/vault/1999/07/05/the-goal-goal-girls• Outlets: The New York Times, Rhoden, W. C. (2012, June 10). Black and White Women Far From Equal Under Title IX. The New York TimesScheufele, D. A. (1999, Winter). Framing as a Theory of Media Effects. Journal of Communication, 103-122.TedXTalks. “The Female Athlete: Missing in Action | Cheryl Cooky | TEDxPurdueU.” YouTube, commentary by Cheryl Cooky, 24 May 2016, https://youtu.be/MPS2YoXWMSs. Associated Press, Sports complications Illustrated, ESPN, ESPNW & Team vs. Individual: Acknowledgments Specialty sports outlets • Team athletes are depended on more Thank you to my amazing advisors for • Letting the team down type of frame helping me through this process. Thank you, Professor Shontz, for believing in me and thank you to my loving family for listening to my constant project updates.