INNFOSRIMGEH T R E P O R T 50MANERAS DE HACER LRLOEOSDS IM TMUEEDADBIOILOSESS RLWOESDA IMTUYEDASIBOL SETSO MAKE MEDIA PAY EWsrcitrtiteon p boyr:: Sponsoreadd boy p: or: Damian Radcliffe 50 WAYS TO MAKE MEDIA PAY I Coonntetenindotss III Inttrroodduuccictóiinoó nde fd rDoea mDm aDiaman miRanaia dRnca liRfdfaecdlifcfleiffe V SSoovvrrnn::: TJJougnettotohss,e, prp,o owddeeem cmaonos smh haacakecere qmr uqeeud leoia sp pamageyudeions psoera nlo rse mditeudaibolse.s. 50 MWaanyesrr atos dMea Hkeac Merre Rdloiesad MPituaeaydbioless R leodsi tMueadbiloes 1 MPAUYRWOSA LDLES PAGO 5 SUSBCSSRCIRRPICPIPICOTIOINOENNSES 8 PAUDBVLEICRITDIASDING 15 LAIDBR-FERSE DEE ANUNCIOS 19 EVENTTOSS 23 E-COMMMEERRCCEE 28 MEMÉTEORDGOINS GEM MEERTGHEONDTESS 38 APÉPNEDNICDEIX 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES II IInttrroduccctiióon PLousb elidsihtiot oererrses,,s bt, atonattnoht g olra agrnrgdaeen sda cneosdm c som mpeaoql ulp,e aeñrqoeus ,ce eoñsnotássn,t eainsnnttáolnyv a iinndnnooovvaantidnog in tchoensisrtta eannftfetomermtesn etteno te een n essnuus s reuess ffi uenesrafzunoecsr izpaoal rsva ip agabarrial ingttyaiz. raWarn lhat ie zvtaiahrb elialrid yvaoidaub’irleid aa dnon- peficnrooanfinótcm iweicreae.. kYlay sneeaw unsn pp paeerpiróeidóri dcinoic soae smsemamnaallln staionl wsfiinne ,fs io ndre as l udlcaerro gl ueecn fr oor e-pnr ofit Fuonarat cuciuinudeda da5 d0 p 0pe qecuqoeumñeañp oaa unony au, nygoarau gn rcoaarngna onnroigzta crneióisznta cooinón fyi noceousnr d rfein veesn duee laurels. Tluhcerro ol da dereg lo elos ssFc Foarolteurtn ulean y5e-0o 05f,0f ns0 ow, npeuo e hpdauev edede sesec daeenns caaart ne tnsh aseru esst nlaa truutr esol elfa s2u0re1l9e1s are adles ioning agre rrseeosmo. sin. der that monetisation is a challenge for everyone. HLoesr ede easstpp iWdeodhsi dato g’sr aNn ge erwsac nian lea sP qcuaebla lh iqsehmuieon shg ve, iwmstoeo ask vpnirosintwoci patih opsar tidn eoc u2ip0r i1or9es a ddee rs as2or0en19 tha sumonbngi étrnay mu fnob rie éicdno erudanas t roaernicodo qr duineas tliaog rmhioto snq ewuteihz aliac ihmó nco eansne u tpnizo datecesinóantfíio ae lpsl yau rhane lp tdohedesoiasrf .í boAo cptáat,o reamn t “o Wldinhoeast.. ' sA nceáw, e in p“Wubhlisahti'nsg n”,e swa binem pousb qliuseh inuge”s, tsroasbem os lqeucteo rneus etisetnreons hleacmt obre sd et i eidneeans yh apmunbtorse ds ed vei sidtaesa qsu ye puntos de Wpviosittteahns c tiqhaulamete pinnote tm epnuinecddiaa,l nmin ae yOnucdt eato rp bsuuee rcd o2en0nc1l ua8syi uównde af irnk asiclu.k ceodn oclfuf saió snh ofinrta l. s eries designed to highlight some of the key ways in which Damian Radcliffe pCuonb leisssthtooe e rensn ma mreene tlneo,t oekn, ei noncg tou tcbotr eur abdirese e2 d 0re1e8 v2 ei0nn1ic8ui aienm. iocsia umnao s eurniea c soertraie corta @damianradcliffe Id ioissreiñgñaianddaaa lp lpya raear nadv edissetaasgct aercd a rltg haulangatu stn hdaeis d lawes o lfaousrl mdfoa rcsmo cnalassvi esctsla oevnfe osq nueene loqosur etw loos ediittooreres sb eustcáan abumsceanntadr olo as uinmgr sos. articles. But, as I started writienngt aarn lods riensgeraerscohs.i ng this topic, t -- hat quickly expanded into a four-part series. It could easily Oriigininaalmlmenetne tper epvríe qvuí eq euseto e csot on scisotnirísais dteir íuan do eo udnoso aor tdíc ouslo asr.t ícu los. have been more. The scope kept growing, because the deeper Pero,, cuuaannddo oc ocmomenecén caé e as cerisbcir ieb inr vee isntivgeasr tsigobarre e essttee tt emaa, Ir ádpuididgaa mimnetneotne tt shee iss e tx oeppxapnicda,in ót dheineó umennao ursene racie as deseeri ecsu tdauetdr oci eupsa tratrenos d.p aerxta ems. ples I fFoáucniillmde. enntet ep opdorídarní ahna bhearb seidro s midáos m. Láas e. xLtae nesxiót enn ssigióunió sig u ió Tchrreicsci eirenendpdoo,o rp,t op broqrruiqneu gcesu actnuotagon emttoáh sem pr áraosnf updnrd ouofpu mndeda mote emst í teeh nma ete sottíer e itgenim neaas,tl es et erimesa. ,In denoccionongntr tésro ém, máwsáh csaa cts aotsho disse dp eeas tpeusedtirou s dyh ieoojswe mys pe iljsoe stm.hpe loshs.eer range of money- m aking ideas that are out there. Este iinnfoformrme ere rúenúen ye a yc taucatliuza leizna p eronf upnrdoifduandd eisdaa sde erisea o sriegriniea lo. rig inal. PAul hbaalcicseehrlroelo,r ,sl ol o nq equeeu dem mtuoeu setervasa telrusata et sdeto efco udrmo tcehunetmom essne tllaov egerssa tnlah v ega rriaeendlea vvdaa rniecdea, da nd pdoe itidedeneaatsis ap pla, raoarf ao t bohtbentseenr ieidnrge irnaegso.r Wse sqhousae t qe wuxieso terkxnsi.s ftoenr .one outlet may not w ork for another. Los editiot orerse sn enceecseitsaint a env aelvualru paorr psoí mr sisí mois mla oresl elav arnecleiav ay necl ia y el Opouttere nhncociaipla del ed i nes estashstaa irdsi enidagse .at Lhso.e Lqsoeu e qe ufxuean mcfuiopnclaei opsa nwrai tpuhan orya,o puuun,e oids,e tp onuo eo dffee rn o ihnasciegerhrlolot ps p awraarh aoi ctorhot r. oca. n spark new ideas and reaffirm old ones. W hatever the size of your publication, diversifying your rNeuveeessnttruara ee esbpsapesreaerna iznsa zl iakl eacllo ycm otpoma rbptiera eratsi trso tesr saettjoeesmg epicjleo pms rcpioolnor isut ysc toeindn teuhs set e yde aesrs aofhfrreeecaceedr r.v visiisoionense qs uqeu peu peduaend gaenn gereanr enruaerv nasu eidveaass iyd ereaasf iyrm reaar firm ar las viejas. A s a result, key questions all publishers will need to consider iSnecal ucduaael l: s syeeoaau e erl lat atbamimlaiñtayoñ tdooe d dseue slpiuuv ebplriuc –ba cpliicóaanrct, iiecósun pl, areorsbl yap btrholebe qa rube lseo quurcee s (dhiivvueemrrssiafiifcnica, ara rsnsuud b batsaeesc ehd edn einc gianrleg) srtoehsa ostse a sr euean r aue pnqrauio pirrirdeiaoddr i–ed astndrad teé swgtirchaaet éthgeicra tphaerraas e lolo ses fa afñoñorost sp perónrxóaimxbiomlse.o yso. u to reach new audiences, or if they p otentially help you to double-down on existing super-users. Comoo r eressuultaltdaod, ola, sla psr epgruengtuasn tcalasv cel aqvue qtoudeo st olodso esd liotosr esd it ores Ades baee rrríuaánle cc: ojounnsssitdi debreearrca iarn ucinlsuceyl euynyo:e usn uc: csaaunp cadacopid ascodi mdaee det hndtierne eggna, dt roeges an ’t n((peacrrteticiscusulalrramirlyme nmetene ltoaesn lor etshc ruaertsc oyusor suhou ssmh haounuomlsd ay.n téocsn yic toésc qnuiceo sse qu e se rrequieiererenn) )y ys is ei setsotso es sefusefurzeorsz oles ple rpmeitremn iltlegna lrl eag naure ava nsu evas audieienncciaisa,s o, o s is pi optoetnecniaclmiaelmnte nayt eu dtaen a ay uddupelnic ar dlousp "lsicuaper rlos u"ssuupareior su" seuxaisrtieonst"e es.xisten tes. Comoo r eregglal:a s: oslool op oproqurqe upeu epduee hdaecse rh alcgeor, naolg noe, cneos anrieacmeesnatreiam ente signifiifcicaa q queu ed edbeebríear. ías. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES III SAOBBORUET E LT HAUET AOURTHOR DDamaimaianni aR Rnaad Rcdlacifdfleifc felis fe fpesr opisfre otshfoere sd oCer a pdreoer ilopydneirs iSmo. doC iysh mdaemo p ybr ápecrrtoisc faPessr oenrfe dlsaes oprr áinc tJicoau r- Ue ni avlael irUssmindia,v dae nrdsedi dO ar dePg dróoenf .eOsrseogró onf. Practice, at the University of Oregon. Alongside holding the Chambers Chair at the School of Jour- Ademááss d de eo coucpuaprsaer sdee d lae Claá tCeádtrae dCrhaa Cmhbaemrs bene rlsa eEnsc luae Elas cduee la de Penraiiooldidsismismm oa oyn dyC oCCmoomumnuicmnaciucióannci ci(óSanOti (oJSCnO) ,(J StCaO)m, JtbCaiém)n, hbeeisé mins i eamsls mbor oiae d mFee bllarl oow d eo lfa t he ToTwo w Ce eCnnteetnre tfroe fror D 2 rf oiDgriti agDli itJgaoilut Jranola uJlirosnmua rlenisnam llai seUmn i vlaae trU sCindoiavldue drmsei dbCaioadlu Umdneb iiaCv,eorlusimtyb,i a, Inavenes stHtigioganadodoror Har roHyno oRnraeorsrioea areironc lehan EF lseacl lEuoeswlcau daeetl a CP deareriod Pdiefisfr miUoond, iiMsvmeerdosioi, tsMy ’yse dSicohs oyo l of EsJtouuddiroinosas C lCiusulm 3 tultru,a Mrleasele ddsei ad la ea Unland Uiv Cenruisvliedturasdrie dd aeSd tCu daderdi eCiffsa, ry, d auinfnf d, my aiue mnfe bmlrlooiewm obf rtohe d deRe l oala yR aRele aSal oSl cSoioceicetidyea dfdoa rpd at phraae er aEl Fneolc mFooeunmrtaoeg dneetm ola des enA tlra toessf A ,A Mrtraetsns,u, Mfaactnuruaffsa ctturraess Picture via Marko Knab y aCnodm eCercrociomio (R m(RSeSArA)c.)e. (RSA). An experienced digital analyst, consultant, journalist, and re- Es un eexxppeerirmimenetandt ao daon aalinsatali sdtigai tdali,g citoanls, uclotonr,s upeltroiord, ipsetar ieo d ista e insvveeesastrtigcigahadeodrro,. rDD. aDammaimaiani nahn ah htarasb twarajoabdrakoje aeddn oien de ientod reiiadtlo,i tironiavriela,s lr,t eiignsaevceaiósrntci,hg a, pcioólnic, y, and potlelíítaticiccaha, ,yi ny c gpo mopsooi csdiiotcinoeennstse d sfoo lacrs et nhútleteim sp apasos dtr o tlasw sdo úé cldtaiemdcaaas sde den so sin d éthcaed UaKs ,e Mn iddle ReEianosot U ,U annindiddo,o UM, MSeAdeio.d iOo rOierniteen yt eE syt aEdEoUs U.n idos. This includes roles in all media sectors (commercial, public, Esgtoo v iinencrclnuluymey eero nrloetsl, e resen ge tnuo ldtaotsdo olroys , lsaoecsc astoderceetsmo driecs ,l oadsne m dloe nsd iomonsepdr ioofis td/cei vil society) coamnudun niacialclc apióclniaó t(ncfo o(cmrmoemrsc ie(aprlecrsiian, lpte,ús db, pliigcúoibtsa,l ilcg, uoTbsVe, granunabdme errantdalmieos)e,. ntales, reguulalatot roioriso, sa, caacdaédméimcoisc yo s iyn sfiine fsi ndes l udcero l/uscorcoie/dsaodceiesd caivdiles )civiles) y Dt odadamass il alasns p cplaoltanatftaoifnromuramess a( itsmo (p ibmreesp ar,en ds iag,ci tdatiilgv, eTit Vajo ly, u trvran dyai orla)i.sdt i4o, )w. riting monthly columns for ZDNet5 (CBS Interactive) and What's New in Pub- Dlaismhiaiiann gs is6g,i ugaeun sedi es fniredenoqd uone upnnetr lipyo edarispiotpad eaisacttraivin oag,c e tiisnvco rji,ob eiuesrncndriaob lciiesomnlu dm.cono ca.uos lku7m. nas meennssuuaalelse sp aprar aZ DZ DNNete (tC (BCSB ISn tIenrtaecrtiavcet)i vy eW) yh aWt'sh Naet 'ws Nine Pwu binlis Phiunbg,lish ing , q quHueee a apwaprraietrceeescn ea cnbo nco oufrnte cdfrueiegcniutcaiealn etcrniea jno eudnrsn j,a osliuosrmcni.aacolli s.mumke..cdoia.u, kt.echnology, the business of media, and the evolution of journalism. EsFcinriidbe eo s suootbb rmer etoe trneedn eodnnec intahcsei ad Uisg nditaiigvleeistra,s lrietysd ,eo rsfe sOdoercesia gsloeosnc,i' aste lSectsna,o tflfoe gDcínairo,e lcotgoíary, 8. o. negooccioio d de elo lso ms medeiodsi,o ys ,l ay elav oeluvcoilóunc dióenl p deerilo pdiesrmiood. ism o. SAOBBORUE TN OUSOTROS FundadFao eunn 2d0e0d8 ,i nW 2h0a0t’8s , NWehwa Itn’s P Nubelwis hInin gP uofbrelicseh iunng ú pnricoov iddeesst ian osingle para lasd eemstpinreastiaosn e fdoitro irniadleesp iennddepeenntd pieunbteliss hqiuneg b buuscsainne nsoseticsi aloso, kcoinngs efjoors y educanceiówns a, a trdavviécse daen dun ead aumcpaltiaio gna amcaro dses tae mwaids es orabnreg peu obfl icpaucbiolinsehsi.ng subjects. CubrenW loes cdoevsearr rdolelovse leonp pmueblnictasc iino ndeisg idtiagli tpaulebs,l irsehvinisgta, sm, ya gpearzióindeicso, sa,n d centradnoesw ensp loasp teerms, afos cyu asvinangc oens ttehcen oislósugiecso sa.n Cdo tnefrcohnntaonl oag liac ainl daudsvtraian ces en un mcoomnfernotnot dineg p trohfeu nindda udsistrruyp actió an ,t iomfreec oief npdroo fcoounnsedj odsi sprruápcttiicoons, yo fú-tiles desde "f¿eQrinuég hparya cdteic naul eavnod? "u as e"¿fuQl uaéd evsic lleo fsriiogmuiie “nWtteh?"a"..t’s New?” to “What Next?”. Con muchos miles de editores en todo el mundo suscribiéndose a su boletín electrónWicioth s emmaanya lt yh omuuscahnods sm oáfs p vuisbitlaisnhdeor se lw soitirold rwegiudlea rsmuebnstcer,i bing to our WNIP ews euenkol yd e -lnose wsitsiloest tweer ba nBd2B m líadnerye ms yo dre vmisáitsi nlagrg tah etr asyiteec troergiau larly, en el mWunNdoIP q iuse o cnueb oref ltah ien dwuosrtrlida’ se ldoitnogriaels.t running and leading B2B web- sites covering the publishing industry. w h a t s n e w i n p u b l i s h i n g . c o m @ w n i p 50 MWAANYESR ATOS DMEA HKAEC MERE DLOIAS PMAEYDIOS REDNITAUBALBELSES IV DFER ONUME SOTURRO SPONNSSOORR JTuongtteotsh,, epro, dweem coasn hmaackerer l qmousee md piead gpiuoasey nre pdoitru laobsl emse. dios. LPousb leisdhietorrse ksn soawb ethna qt uite’s e hsa rddif ítcoil ccrreeaatre bgureant ccontteennitd.o It. ’sE es vteond ahvaírad emra tso dcirfeícaitl ec rgeraear tb cuoent ecnotn taenndid o y mruann ae jsaurc ucens nsefuglo bcuios ineexsitso.s Toh. aEt’ss pwohry e tshois q rueep oerstt eis rseop iomrtpeo ertsa tnatn: iitm opfoerrtsa natne :in o-fdrecpeth u onvae vrvisieiówn ogfe neral e5n0 proowfuenrdfuidl aredv deen u5e0 o ppopdoerrtousnaiise ms aynoeur caasn d hea grneensesr arirg ihntg nreoswo,s a nqdue t hpeordee asr ea pal ilcoat ro ef nth eesmte. Fmrom ento. Deveesndtes etov einetroesd am memembebrrsehsiipas,, micicrrooppaaygmoesn at sp tood pcoadstcsa,s itnsd, uamppeanrteal rtiao acr curisuecse, rtohse, opions for lpausb olipshcieorns ehsa vpea rnae lvoesr ebdeietonr esos gnruenacta. fueron tan buenas. PTohra et’ss oa ltsaom wbhiéyn w ees’traem porosu orgullosos de apoyar a este recurso exhaustivo. Llega al núcleo de nuestramisión: capacitar a los editodr teos satyaunddá bnedhoinlods tah ihs aecxehra musáisv dee r eloso quurece a. mIt agne tys mtoe tnhoes c doere l oo fq uoeu rn o. Lmoi shsaiocenm: eomsp ao wtraevr épsu dbelis phoedrse broys haesl phienrgr atmheiemn tdaos mpuobreli coitfa wriahsa,t pthroedy ulocvtoes a cnodm leesrsc ioafle wsh ya ts ethrveiyc ios que sdeo cne’tn. tWraen deon tahuamt tehnrtoaurg lohs p ionwgreersfuols a yd veel rciaspinitga lt doeo llso, sc oemdimtoerercse. Hpraocdeurc qtus,e a lnad g seenrvteic peas gtuheat p foorc uloss moend biooso seisn ugn p gurbalins hpears roe vheancuiae laan idn dceappeitnadl. eMncaikai ndge ml eedditiao rp, ayy e iss tae hinufgoerm stee pp otnoew aerl dpso pduebr leisnh esru s manos. independence, and this report puts the power in your hands. Este año, da el salto que te ayudará a crecer. Crea nuevas fuentes de ingresos. Potencia tu voz y hTahcies tyee mará, ms iankdee tpheen ldeiaepn tteh.a Et swtaillr ehmelops y cooun gtirgoow p. aCrrae actoem npeawr trire evel nviuaeje s.treams. Empower your voice, and grow more independent. We’ll be with you to share the journey. SYoinucresr,amente, HDaoc mée omráeás so df we llhoa qt uyeoea u ana dlmo álváesess s of wha Ya mnde nleoss doef wlloh qa tueyonnuoo .d. on’t. Herramientas editoriales para crecer & monetizar tu audiencia, disponibles en una sola línea de código. Nuestro amistoso equipo de expertos te ayudara en el camino. Mostrar anuncio Soluciones de comercio Cabecera de ofertas Gestión del consentimiento Ofertas del lado del servidor Métricas en tiempo real Soluciones de visibilidad Servicios de operaciones publicitarias 50 WAYS TO MAKE MEDIA PAY V MPUARYOSW DAE PLALGSO El giirroo Th aah cleoias p lpoisav ypowaty awtlolasl ,l pso, amoy muwruoaroslsl ds d ewe p paaasg oo, nfuee ounfna at dh deee la lbsa sigg rga rtnardneedns edtesns td eoennfd c2eia0nsc1 di8aes .2 dP01eu8 2b. 0Ll1ia8ssh. Learss , pubblilcicaacicoinoense, sc,o cmoom Woi rWedi rye dB loyo Bmloboermg,b qeureg p, qreuveia mpreenvteia hmabeínatne e hvaitabdíaon e setvei tmaoddoe elos,t e m odelo, cambbiailariokrnoe nd eWd oeip roienpidóin ai óenln ad eñ lo Ba pñlaooso apdmaos.badeor.g, who have previously eschewed this model, changed their minds last year. Los paayywwaallsll sv iveineenne enn e mnu mchuacsh foarsm foasrm y atasm ya tñaoms. aYñ toiesn. dYe tn ie an sdeer nb as staenrt eb aflsutidaonst.e M fluucihdaoss . pMuubclichaaPcsioa pnyuewsb laeicslaltáscn ico aonjumessta eens ditnoá n cmo anjasutnsatnyat ensmdheoan cpteoe nssus t amannotdde mlsoi edznee tmse. usAruon mddeo ptdahegeloy. d tee mndur oto d eb pea pgroe. tty fluid. Many publishers are constantly tweaking1 their paywall model. A meeddidida aq uqeu leo slo psa pywayawllsa slles vsuee vlvueenl vmeáns mfreácsu fernetceus,e anlgt eusn,o asl guusunaoriso us staumarbiioésn teanmcubeinétnra enn cuent ran o buussccaAanns s ospolualcuyiocwnioeansle lassl t aebnlteaectnivoamtsi.v Caeso .mm Cooo CmrJeoR p ChJraeR dv ehamal eodsnetrmta,d ososo,t "m rlad emo a,u y"sloaer ímar sda eay ollosrsoía m fiduenro dlso sd– ep o aprya wgsoea edllsek d e notticiciaias– s e westsoátnár knllea lnlreonsu odsne daegs u2aj.ge Aruosje "Cr. oIJnsRt"e. nI nhctiaoensna csl iho nooaw,l lono sn3 ,c o “o,m nlossuo mcsotidn onsruesmw eisnd copornaetysra weránancl oqlsnu etar raelrgá ufnnu oqlslu oe fa lgunos enllaacceeshs d odele er ersfee.”fre eIrnnectnieac nileats li eopsen rpmaeilrt emonr ipt neansoa ptr, a pcsoaor rna pltsou ru man lmteour urso n wd mei lpul arfiogno d.d eM ptuhcahgaoots . smMoeumdcioheso tsra emfbeirédrniao ssla ltciaanmnkbsi én ssuasc apna yeswunasal lpsb aplyaewr ata hellmse epmragr etano ce imabsye, prngoaetiscnsica isaa dspe, n aúoylttiwmicoaia lmsl .od Mme eaúnnlttoiym o n aee vhewonrstao soo i umetvpleoenrtttason sate ilsms.op odrrtoanpt etsh. eir 4 5 6 Sin empbbaaargyrogw,o aa, alpl esps efaosr ardr e ed lmaes l eapsrre gpdericencdicoicniceeisso nd, eb sre rdeaeca crkieóiannc ngcei ógnanet invwae sgd easltt icovoarn isdeuesml c idooornr ,sm puomar jaiodhor rea, p vaeol rn athso.ra al meennooss,N ,e eol lg ngigeiagtnahtneestceleos csnosú, mdeuerorso dp edi teme pu praogr deoesd pciacogntoitosin ncúosan toainfvú acan oazvnaansnu dzoamn. Edeonr. eEbnae ecrnoke dlraoe sd 2he0 721,90 f,1o C9r,o Cnnodonéwd Né aastt Nanasutn acniuón qcuióe q tuoed tods ossu su tsít tuítluolso ss ese s esennt atarrííaan dettrrááss d de e u un nm murou rdoe dpea gpoa ag ofins ade f ianñ do.e año. least, the paywall juggernaut just keeps moving forward. In January 2019, Condé Nast announced8 that all of its titles would sit behind a paywall by the end of the year. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 1 PMAURYOW DAE LPLASGO AHceár e hh’saa yay u runun nr erdesosuwummne neo nfd tedh leo lmso tsoi pstiotp sco odsme d pmea poyanwy atwyllspa elmlsá omsf cá posam ycuwonmaelulssn:: es: PHayrdw aplal ydwuraollss 1 ComAos ssee veen e na te lt Fhinea Fnciinialal Tniicmieeass l o oT eeinnm e ele l sW aoallrl lS SWtrteraeletl tJ SoJouturnreanela,tl ,Journal, this estoty gpenicearallllmye emnntetee sa singignsni fiitfchiac aaq tuq eun eno on ooh nahyla iycn oceno tncetnoeidnnoitd eeonn e ltnín ielsían a eva ailable with- d out payi isponi menib blelet. s sinin p paaggoo. . Dicho esttoo,, aa veces ell contteennididoo d deel al arcrhcihviov,o e, le ml mataetriearlial Tehnalatz asdaoi dp,o rrs ooottrmarases a tapipmlilcicaeacscio iaonenrsce shd ediv etee tre ccrecoreonrsot ceso ncmotom, mFoa Facaetcbeeorboioako lok l ionked to from tAhpirpdlle pNaerwtsy,, aaspí cposm loi k eell u Fssao cdeee bmooododokoss od dere n Anaapvvepegglaeacc iNóiónen pw prirvsiav, daaodsso ,sw, ell as use of pueden navegar por eessttaass r ressttrricciionneess.. Pero,, en mi ie exxppeerrieienncicai,a, ptrailevsa etesf uberrzozowss spuiuneedgde enmn s soeerdr m emusuy, y ci miampnrpe rndeeadcevicbigilebaslet. seC. oCtmhomoe sroee rg elragelastrictions. But, in mgeyn erxapll,, esiir uien n sicittioeio ,t itesienunec euh un nem fmuforuor odte sd peca paganog dobi fdeíci fivlí,ce ailrs, yuams huami tqa ua qenu ndeo nmoiss. As a rule, ifp uae sdiet eac hceadse ra a h naardda spiina ypaawgaarrl .l , assume you can’t access anything without paying. PMaeytwearellds pmaeydwidaolls2 sPTahyeswe alllosw m aueddieindcoes to consume Estos permiten a las audiencias consumir “"TLha ep rsiinmcipplael rraezaósno nd et huat itl izwae’re going a certain amount of free content " ri cipal razón de utilizar unr un una cierta cant idad de contenido gratuito tmoo adde eplolaywbefore thanetye sh daev qeu teo te snugabns cqureib seu.scr ibirse. o d dee pa aplyla wmyawlola dellse e qls ui sqe tucherea cotr eqI uothe q inuek it’s Estos permiten a las audiencias consumir una cierta cantidad de contenido gratuito antes de que tengan gvao ian dgaa rtr od di nminereaork,o ey, ym meo genu gesutya,s ratían rqdíau eIq’ du eli ke us qEIunne l roseusc súcelrtniibmtir osyese .a añross,, hweem ohsa vviset os epoernta oleus tdlee ts like nTohteic iNase cwom Yoo Trkhe T Niemwe Yso crko Tnismisets eqnue reducen t hoag gmaammaokose sm mmásao sdr eidn iemnreoo.r no.e y. The deeper Econn lossta únlttiemmoesn atñeo lsa, chaenmt iodsa dvi sdteo cponr tteanleitsdl yod e gr readtuuitcoe the La am rrazzóónn m máas sp prorfoufnudnad pao pr olar qlau eq ue nqouteic ooiafusr enccote mono.f E Tfnrh ee leN c ecawsoo nY doterek Gn Trtiam tyeh Lsea qdyuy eo, frefedurc. eIn the reason we’re going to a paywall model clGao nrcsatnyatn iLdteamde dynte la antidad elegim os e’s a cr taícsuelo, st hqueed n ep uocdmoínatb eleneirdr o oa gnf rtaaetrsu tidtioec les you l imos u unn m modoedloe ldoe d pea ypwaaylwl all qpuaeg aorf rseec erend. uEjno edl ec a2s0o a d 1e0 ,G yr ay Lady, la cantidad is because you need could read pre-paywalal hhoaras ad crioncpop ed from es porrqquuee n neececseistaitmaomso p str oop trheogetedrgngeoers naogsainst daer t a2 íc rutíclouslo pso qru me epso. dEíal c leamerb ainot es udne ap pagaratre s cel ave tchoent trfraua et eul lfr ufeut.u”truor"o" rdee0d su, ujtó oe ds e1t r 02a,0t e aagn i1ad0 p, nayr oahw eon riafo vace acr insaecr otc iacdrltaíec vsuel oazs m mpáoosr nent h. The cmoenosv.v eEerlt ciirsas mea b ekinoe ueyns punnaeagr otp caoirofte "t pchrlaiemviere rdsoet rsau teesgtrayt etgoia i n- WEdIiRtoErD J eEfdei dtoer W-inIR-CEhDi,e Nf iNckic Tkh Tohmopmsopnso, hna tballaknidnog to ps cuarsreaca reispnifcnoiócganlr"y s efo ccaduas voezn m báesc eonm coinnvge r ti“rase s eunb usnc rip- tchoen Waallll Sttrreeeett J Joouurnrnaal le inn 2 l0a1t7e. 2017 n t eiogonc-ioi "rpsritm beuros siunsecsrispc.”i ón". PPHaayybywwrida3 all slpl sah yíhbwírbaidrlliosdsos LoPs apyaywwaalllls cloikmeo tehis permit audiences to access some ver-Los paywalls como essttee peerrmmitietne na la lsa sa auuddieinecnicaisa sa caccedeedre ar a aallggtuuicnnoaossl s vv eefrorttircica falrel ess ed de, e wf oforhmrimale ag orgarttauhtiuteairt, a ms, iemecniettrniaotsrn aqssu eqs uoiettr oabster ahsi nd a metered or hard pseacyciwionnaeelsls. sse ubiiccaann d deetrtáráss d dee u unn m muruor od ed ep apgaog om medeidoid o dou drou.r o. Thhee D Dallaalsl aMso rrMnniniongrg Nn Neiewnwsgs h Nhaa ei miwmpsple lhmemaenset naptdarode oevs ietoest uesn eflonyqf oduqeu apen latoenyrtioerdmio etrnmhties.n taep. proach9. DSeiml miilisamrloy ,m Nooddaoot, ,il aola nr reaevvils isGtata eN oNagatitroianoanpla hGl iGecoe gmorgaarpaghpaichz ilcein lpeee p rlmeerittmes i vtyeo rv uuenr v uainret íwacrut loaíc nu loa rticle aal mmeos ngtrahti isfs o ern lflíírnneeeaea,, oasníí lcionmeoo10 a,a rratítscícu wulolose sgl lgr aartasuti utfoirtseo esen e ansre stceicccioclneioesns e isnso sbsoreeb cre not icias, fotogra tions about icias, fotografífaía y y a annimimalaelse.s P. Peeror,o s, is di edseesaea le leer rm másá sd ed eu nuon od ed elo lso as ratírctuíclouslos dnee lwa rse,v piisthtaao iitmopprgreerssaaa pe ehnn yl íln ínaeenaa,d ,n n eaecnceeismsitiataa t eltsne.en Bre ruu nutan, asif us suycsorcipurci piwócniaó.nn.t to read more than one of the print magazine articles online, you need to have a subscription. PVearytwicalll osn slyo lpoa yvweratlilcsales 4 ETsthoes soefre eoccefefnne a rac ccscetesasoon i ndindadelepopenenndeid epineatneit dep a-pgfaaognrad naod cpoco pre ossres cs ceticoocn iseopsn eesc peieiscpcíef icsíaefsicc. a-s. Ptairroan asllg. uFnoasr psuobmlliiccaeacc ipioonunebessl, i,e seshsttee re esnnf,o ftoqhquueise p apuuepdepedr eso esare cru nhuan caba ubneun eban eao p oacp iógcnioó no d option fopra srae csetciociiononnsee sss cucocommho o ad dseep spoprotreotsre ust suo,t rooot rrco oo ncttoehnetideron siedpsope eccsipiaaelliczisiaatdl iocz,a odnot, ent, which enqjouey sd iiasff rrnuutiatca d dee u unn p púbúlbiclioc oa gargardaadbaleb,l ea, ma emnno geográáfficicaeamm -ee nontefte te eesnsppe necícofíicfnioc-,o gy, eya poaapgsarisoainopanh euindcuoad lo daod. o. ly speciic - and passionate audience. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 2 MPUARYOW DAE LPLASGO TEThhl Nee eN Nwew eY woYro kYr kTo Tirmikme eTss ai ampprroeovsve ehcchaar nesettes smeosd tehlloi pspa amrraa oa aldglgueunlno fosos r some of its non- ndee wsuss pprroodduduccutotcost sqs qu.ue F eno onr oe estsxátna mnre rlpaecllaeioc,ni oaNndYoadsT oc soC nco lanos k lnaison tnigcoi atcsico.isast.s $5.00 every four wPoere ekjjesm11p,p lolo,r ,N N$YY4TT0 C C oao okyikenigna grc .uc eSuseetaspt Uaa Sr$$a 5 t5.0e c0lay cd,a Td cahu ecaut rTaot isrmoem eseasmn’ aCasnr,aoss, sword is availa- bol U$e S 4f$0o 4pr0 o$ rp6 oa.rñ9 ao5ñ. o Pa.o Prm osreo spneaptrahrda, odo,o re, le $Cl 3Cru9ruc.9cigig5rra aam ay e ddae r T1h2.e Timess está diispoonnibiblele p poor rU $S $6 .69.59 5a la ml mese,s o, o$ U3S9.$9 359 p.9o5r apñoro a. ño. TPyorp llioc ggaeelnlneyer ra(alb l( ed(decebabiduiods oae aq s uqpeu eela csla iosaf leo rfoteafrsft eaesr psees mcpieaecleiasanle snumbers cshiiganiniffiicgcaaenn a qqulule eo l olfos st n hnúeúmm teiermoros esc )ac maamnbib a“inAa ntlo lt doAodc eocl eetile stmsie”pm osp)u ob) scrip- una suscriippccióiónn d dee " A"Accceessoo t ototatla" ls" isginginficifaic qau qeu leo slo s tsiuosncr iimppttoeorearesn sds de etNh NYaYTtT NN NewYewsT rs e nrceeibcweibnse u nsn u u5nb0 %5s0c d%rei bdeers receive 5d0es%cu oenfttfoo ae enn yc cu ubaaloqlqultuieired rs -usosucsnrci prscipuiócbnió scnco nrceiopcntteaicdotaand ato the cross- wa loar sdec sceiócnt dideoe nc cr.urucicgirgarmamasa.s. 5 P PaGyaewoy-walolalcslla sGt iGoenoe -oplo-alcyowaclaizllialzsdaodsos EstTteh einsf oaqpupe rsioiganicifficihca a mq quuee al llnelegsga asys oa alu lm mhuuriotr o dt ehd e pay- pagwoa elnl aditff edrreeinfnfteteesrs pe pununtnto tpso os( ei(esn std dsee c(ciiri.,r ee, .le ltlí mhlímeite if tree e article lidmel iatr)tt ídíccueulolpo ge grnaratdutuiitnoit)go s) eosgenúg núy nso usu udr id rIeiPrcec caiócdnió dInPr .eIPs.s. TEhl sei tNioe w eYbo rdke Tcoimciensa' Cdoe oTkhine gN weweb Ysiotrek, sThiomwecsa, spirnogm tohcei osunbasncdroip ltai osnuscr ipción. Uno de llos benefficicioioss d dee e esstete e ennfofoqquue,e t, atla cl omo lo Ocuotinlmizeoa n blo ae lungtueilniizoastn po aeflr gitóuhdniicosos s ap,p erpsi órqdouieac ocesh,t ,e sam sqou duees eloes dtdee bmyo dseolom e ndmeu wmrou sdrpeo a pdpaege pora spg,uo ei spd uet ehpdeaert mp tiethirrm ias i ltapirsa aay ulwadsia eanlulc dimaiesno lcodicaeasl e lcosc,a anle es,n able local audienc- euns g-rr uuapp omo m moáráss ea atartarpcatpcivteoiv apola iprnag rloa gs l orason uaunpcui anfncotierasn l tlooeccsa alloel csa,a dlevs,e rtisers - to access more acceder a más contteennididoo d dee f oformrma ag rgartautiutai.t a. c ontent for free. In contrast, those outside of a given IP-range hit tEhne c opnatrryaawsstteae, ,la la qqsuuoeeollolnosse q rqu.uee e esstátánn f ufueerar ad ed eu nu nra rnagnog od ed eIP I Pd addaodo llegan aall muro de pago antes.. Para otrrooss meeddioioss, ,c coommoo e el l Fseorrv icoiito h ddeee r tte emlelevevisidsióiiónan ,d dese ua aclclhacan ancecs e dt edh elea l aBB BBBCCC, ,’is Pi Plcalayayeterc,r h,lo l-os usp ppror doTudVcut costseo sr vice, iPlayer, econmtiprllett opossr s osoodlolou e ecsstttásán n ad drisiesp poonnibillbyels ea spv aparaairl au sbuuslaeura iotrosio csuo csno ednri rdsei crwceicoitcnhieo snsepseciic IP ad- dIPr eesspseecsíf i(cians (tehni se sctea scaes,o i,n dseindtrreoo d tdehel elR R eUeiniKnoo) U. U nnidido)o.) . YToamub miiéna yes a plossoiib lilee n qqudue et chcieiaerrttot osc set iptriotpsao isdn ed ect oycnpotnetnseid nooidf, oc, ontent such as sport or mcoumsoi cell adreepoo rrrteete so to lr alia cm mtúeúsdisci,ac ,da ,ee espstétenénn r edrseitnsritngrgi niodgnoids o,y so, ur geographic location, due tsoeg rúing shut usb riiceaacsiióóonnn g gsee.ooggrrááfifcicaa, ,d deebbidido oa ar arzaoznoense sd ed ed edreercehcohso. s. Print & digital bundlin 6 Impresión y empaq guetado digital A very common paywall at many newspapers, whereby if Es un muro dee ppaaggo muuyy c coommúúnn e enn m mucuhcohso sp epreiórdióicdoicso, s, pyoor uell csuuuaabll sssii c uurnniobo s esee ts souus stcchrribeibe ep a aal lpp peeerirrói,dó eidcsiocp,o ee, secpsiepacelilacyilma tlemhneeten mte ore expen- sive (ande lnu lcar eadtiicviióenn) d dSeeu ddnoomdmianinyggo eo, d,q quitueie oe esns m, m táháss ec conos stfotuosalsla (d y(y il gulucirtcaartailv taiv)ca, c), ess is often thrown ina mfoern ufdroe ees. grattuuitioto e el la accceessoo d digigitaitla cl ocmompleptloe.t o. IEnn saolgmuneo sc caasseoss, thhaye urena’s p leitqtuleeñ ad difiifffeeerrerenencnciaica, e,s s,i il ialfa h ahanayy,y ,e, e nbntretert ew een the cost oelfl cao sftuo l ld eed uignnaiat sasuls sscruripibpccsióicónrn di pdigitigtiaiotl acnlo cmaonpmldept laoe tyna u eyn uwa nehan e elarn qlau e qoubteie onbet ideingieta dl i+g ietal lp +ro edlu pcrto dimucptreos iom. pErsetsoo e. sE seto es e you sp ciaelsmpenctieal megnette digital + the pcireirnttoot p ppaarrraoa l dolosus p cpeter.ir óiódidciocso sq uqeu eo forefrcecne unn uan sau sucsricprciipócni ón iimprreessaa diiggitital + sábado / domingo combinada. T his is esp ael c+ isaálblyad tor u/ deo mfoinrg on ecowmsbpinaapde.r s which offer a combined dLaig piutablllii c+aa cSiióóannt a ua r mdeeannyuud/doSo t uatmanmbdibéainéy no p forrefricenc te ns evuníobvsíso acs rdaio pdmotimicoiliincoi .lg ioTra ghtureait topusiu.t obsl.i sher will o ften throw in free home delivery too, Par aa l oloss ccoonnsumidorreess,, obbtteenneer ru unn p epreiór idóicdoic doe d fein fdine dse mseamnaana F(oo dro cs,o snii esllu pmerieiórddsici,co og s eset p tpuiunbblgilci caaa e wenn ae amembkboeosn sdd día ínsa)se )c wcoomsmop oau nup nbe obrno (unosur ps tapwrar oa , if the pdaarp deer a pltaua bunlaias sshuessscrr iopipcnciói óbnn od ditgihigta idtl,a alp,y rposrb)oa baasleb male embneotenn tsue ssse ife soniteran tctaao kmcionmgo out a digital suunba sgcanrgipa..t ion, probably feels like a bargain. FPoarrra pllous beldiistohrreeesrs,s, u,n na b bkeeneneyefif cibcioeio cn lcaelvaievt ed ode efe sestsuet ece hnefn oafqonuq eua ep sep sqr uqoeua emc mahna tniiestn iethn ea t it keeps palrtionss tlloo sss u nnúbúmsmecerroriosp sdt deio es nusus cnsrcuipr imcpiocbnioeensre sdse hd iemig ipmhrep,s raióennsid,ó y n hl,a iysg lchaisfer acrsi f prdaers i ndet circulación de impresión más a circulation ig-circulación de impresión más ltaaltsa, se, sepsepceiaclimalemneten teen e lnas l aesd eicdioicnieosn edse udfinre e dfisen s-de eem ssaepnmaea,c nqiaua,e lql pyuu eie npdu ewend eaeyenuk daeaynur d drae rae lrdmeiaetlnimoteen ncsote n- cl acosna v nlea nsr tevaesan ldtleya s a hdneeu nlapcni ouwsn.ictihos .your ad sales. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 3 MPUARYOW DAE LPLASGO EOnlcinuee sutravse yesn línea 7 E¿ NNnoo tec raeu ss useubssscrctirpaitbosre?r E?n Ttohnecens complete a completa un cuest ion aer ino p olpí-nupeappaorap p-oudpe rq aucceesdteior naln caonirteen tidoo b e able to ¿aNcoc eeresss stuhsdcere ipct rtooársn? dt Een nétolt.n bceesh cionmdp ilett.a un cETuse thesi tnsioo ni sae rsni ouo n pto e pan- ufnopqe puwaer ana uppeopvdore,or yaa ceccshe pd1o3e,c rao a npl cdroo nbittae binsliedo dqeutrás de él. un- like et rlyai gtao m burcihnog d yinoeuro b. ig bucks. However, it is a E ste no es un enfoque nuevo, y es poco probable Sqtuinye p etrmea ibgoaafr mgpoua,c yehswo udaninl let irwpoo.h dice hm uhraos d ree pmagaoi ned surpris- qiuneg sley h rae msialnietennti,d oa nsodr perveendne natpepmeeantres to be mak- Sreins iesmbargo, es un tipo deqiuneg st eae nh ctaeo m, mea nientebcnlauidcsook s.poarrperc muro de pago een deestnater mhaecniteen do ruensais rteenatpea, reic iinócnlu. so parece estar haciendo u Cnao rneaspuamriceiórns. may be willing to ill in a pop-up Lwosh ciocnhs utmelildso rGeso pougeldee na elsittatlre d ibspitu easbtoosu t them, aL oinc so rm co ep n tl s ue utamri duonrae sv epnuteadnean estar dispuestos eam coermgpelnettraenr q u ufnoea r ivn eafoncrtcamneaas ase imGnoegrog gceleno tnuen tq eupneocto “ for free” (in sinrofeboarrmeli aetl ylao, Gsy, ooao ucgarlem dubanio tpa do cepo a cambio de acceder al contec siocdbe drfeoe rer l aliolt sc),.o anPtuenbildisoh ers get nido "de forma "gdarae st ufmoitraam" l(ale gpnr araeytaumliitdaea"nd (,et tn uf srr eodaamlitdo sat dhs,ee t u loss e daartocsh s egiant in lpora epgtaaugroarnrn)o..n). LLooss emdeitdoiores so obbtiet ineenne nu nu npe pqeuqeuñeoñ poa pgaog doe dl el giigantte de bússqueeddaa aa ccaambbioio. . AUnn e xejaemmpplleo odfe G Goooogglele C Coonnssuummeerr S Suurrvveeyyss i enn a accticoiónn f ocro na unnon n-os usbussccrriibpetor,r frdoem T hthe eA Alblbuurqquueeqrquue eJ oJouurnrnaal.l. Im Imagaeg evnia v tiha eA Ammereirciacna nP rPersess Isn Isntsi ttuittuete 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 4 SUBSSCSCRCRRIPIPICPCITOIOIONNENESS Con mWuucihctahhsa msp upbaulnibcyali cpiaouncbeiosln isseuhsfr esierunsfd rsioeu neflfd eimor pienal gcimt ot phdaee c laitmo d dipsema licnatu d coisófmn d dienecu lolcisnió iinng gdree as oldossv p eionrrgt pirsueibnsloigcsi d paodr, upnuab sliocrlieudcvaieódn, uhane as i,ds o nlcuecn isótronalr uh satui sos iendno eh rcageísan sbt reaner enslu atsou em nfeoencrtguo ísda est helanes iesr ule sancuremiprcgeionienteoss od. en lgasr osuwsicnrgip ciones. subscriptions. Segúnn e el lú últilmt imo ionf oinrmfoer maneu aln "uPaelr i'oPdeisrimood,i sMmedoi,o Ms,e Tdeinodse yn cTieans dy ePnrecdiaicsc yio Pneres dTieccnionlóegsic Taes"c,n ológ icas', prroodduucAicdciodc opo oprrd oNirni cN gNic et Now metwhanem plaanrta ep esalt rI ana snetilnt uInutosa tRli te'uJuottoeur Rsr nepuaartlaies remsl Ep, saMtruaed eidoli dEaes alt Puneddriio T deisecmlh Pon eeornilo oladgisym Troe ennd lsa Uniivveersrsididada dd ed Oe xOfoxrfdo,r md,á ms dáes ldae m l1aita md i(t5a2d% ()5 d2e% l)o ds e2 0lo0s e 200 ejecut ivos de m ed ios, ed itores and Predictions' report - produced by Nicje cNuetivwosm dae nm efodiro sth, eed iRtoereusters Institute prriinnccipipalaelse sy ylo lso lsíd leídresr edsig ditiagleitsa elensc ueensctaudeosst aedno 2s9 e pna í2s9e sp daiíjseerosn d qijueer olan s quuscer ilpac sióuns cy rliapción y la meemmbbfreorserí satí has eesr eíSarnítau sndu s ypu ro ipnfcr iJpnoaculi pfroancloa f oldiceso min dg aere tis nOogsxr efnos or2ds0 1 eU9n.n 2Ei0vst1eo9r .ss Eeits cyt o -m smpea coraor meco tpnha earla n2 c7 ho%an pl efa l(r a5272%% p) aorfa pubblilcicitdihaddea dg2r gá0fr0iác afmi.cae.dia executives, senior editors and digital leaders surveyed in 29 countries said that subscription and membership would be their main Esta prrrieoiovrireziazncauicóeinó fneon ec lnous ls oi nisng irn e2gs0ore1s s9doe. slT dlheecislt o lcer ocsetmo mrp asaeni rfmieedsatn aw ifdiiet hsvta a2r id7ase% mv afornirea rsda msis, painnlceluryaesn, dinoc elul gyierondo el g iro hacciaia l oloss p paaywywalalsl.l sR. eRdeudcuir clair cla nctaidnatdi ddaed c odnet ecnoidnot eanl iqdu oe alal sq auued lieansc aiausd pieuned aeyn aadccveretri sdieng. cias pueden acceder de ffoorrmmaa g grartautituai teas eusn au nfoar mfoar mdea i ndteen itnatr eqnutea lro qs ucoen lsousm ciodnor ses paguen por este material.This prioritisation on reader revenue maniufemstids oitrsees lpf aing uae nn upmor besetre o mf awt earyias l. AAll hhaacceiner rce eslutsotd,o li,on lsog sp atphyaweya wpllsai vlnlos tns otoon s olpan aú lynawi cúaan fliolcsram. Rfao eermdn uqauc eeinn lo gqs u tehed ieltoo sare mesd boiutuoscrneatsn obqfuu ecs coloansn tl eqcnutote r telohssa lte ctores ppaagguueenan ud idreiirceetnacmtcaeemnst eec naptoner apelco ccro enlst ecsn ofindootre. fTnraeidmeob .i isTé ano msnebe ei éwsntáa nsye ut teoilsi zttaárnnyd uao tnmildiuz cadhnordisvo eo mt rcouos cnmhsooudsme olotesrross imntood elos de suscripción y pago de contenido. de suspcariypincigón f oyr p tahgios mdea ctoenrtiaenl. ido. In doing this, paywalls are not the only way publishers are looking to get readers to pay directly for content. There are many other subscription and content payment models being used too. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 5 SUSBCSRCRIPIICPICTOIIONNEESS AHceár eh ayr ee jae mfepwllo dss i fqfueeer e mnuute essxttrarmann pa allgelgusun snohsoo sdw edi ene sget sostso mse nefn oofqofu qtehuse esn ee nac pac-ciócnió: n: proaches in action: SCuosrcprioprcaitoen seusb csocrpipotriaotnivsas 8 La compraa all poorr m maayyoor,r ,e enn l uluggaar rd ed e inBdiivuviidyduiunaalgmlm eiennnt etbe, u,r erlsekus,ul tralta amt mháseá sbr a btrahartaat nae nei nn divid-fuuncaiiólólnyn d, d ewel lco corosktsots op oopruo urts uucsahuriaeor.ai op. er on a cost per user basis. The Wall St reet Journal es solo un portal que ofrece Ttahr iefa Ws dael gl rSutproe seit s eJo suusrcnr iable nis m juáss td eo 1n0e e mopultela e dto s. which offers group rates2 if more than 10 employees subscribe. 9 Venta por otros sitiosSelling on third-party 9 Ell Seeaattttle Times vende suscrripipccioionneess e enn The WaLlal Spátrgeienta J odue rsnuaslc'rs icpocriópno rcaotrep sourbastcivraip dtieo Tnh pea Wgeall Street Journal.Grosuiptoenn,s, y una búsqueda rápiiddaa eennccuueenntrtar aa a muchoss ottrrooss h haaccieiennddoo lo l om misimsmo.o S. iSni ne membabragrog,o, muTchhaes Spueballiticctalaceci oiTonneimess o eofrsfer s 3 ceecenel nllsa l sas smu mbisismscmarsai sop fotefireotarntsass on Groupon , and a quick sedaer pcrhue ibaan edns e psttlee snsiittioiyo ( Go(Gfror ouuptphoone)n rq)s uq eud eo lelionllsog sm tmishmisemo so.a sm. e thing4. Howev- er, many publishers offer the same trial offers on this site (Grou- Por ejemplloo,, Thhee Waall lS Sttrreeet tJ Joouurnrnala ol forferceec,e e, ne ne le ml momoemnetonto enp eol qnu)e a ess ctrhiibbeooy ee sdsttooo, ,u ounnnaa ts shuusesccirrripi pocicówinón nd .ed e1 212 s seemmaannaass p poor r $U S1F2$ oe 1rn2 seeuxn sa simtui osp iwtlioee b,w Tey bhe nye eGWnr oaGulrplo ouSnpto.r ne.e t Journal is - at the time of writing El -S eoaftttfle 5 er Tiinimgee ssa e1s2 d iwiffeeerreeennktet e,s ,s usinibn es emcmrbbiapargrtogio.o A.n Al mlf omormo m$en1e2tno t odoe nd eits website and on escGriirboiirr ue epssttoee nd do6o.ccuummeenntot,o s, es ep upeudeed ec ocmomprpar aurn uan a suscriipcciióónn d dee i mimpprerseisóinó nd ed ed odmominginog doe d 5e2 5 s2e smeamnaansa,s, coTn hacec Seseoa dtiitglieitta alT li liiilmmimiteaitsda odi soa das uisf usf iestiiort eiwon ewtbe,, bhp,o opr wosroe lsovo eUlorS $.$ A3 30t0 ent Ghreo utpimoonn.e. of writing, you can purchase a 52- Week Sunday Print Subscription, with Un- Dirlíiíjjmaasiet aes uds us Di tsiiiotgio wi wteaeblb y Ay a cacccceeedsdasa a ta oT Th thehe S eSeiaerta twtltele eT Tbimismieetsse, for Versiión IImpprreessaa + + Doomininggooss: :e el ls seervrviciicoi oa ad odmomiciilcioil icou ceusetasta $U S3j.u$9 s93t .p9 $o9 r3p s0oer m oseanmn aG,n roao ,$ uo 2 p0Uo7S.4n$8 .2 p0o7r.4 a8ñ poo, ra auñnoq,u aeu hnaqyu eu nha yo fuenrata dofeeH prtreau adedeb apt raouce ttbuhae la dcTetui $am l5 de peso ’U rw S12$e sb5e s pmiotaren 17a,2 s a sdneimsdpa oanncaisbc ledeiss.sp o tnoib les. The Seattle Times Print Replica + Sunday 1hom0e delivery cIomstsp $r3e.9s9i óa nw eek, or $207.48 a year, although there is a current trial offer of $5 for 12g wreaenksd aev aVilaSb ler.egular Readerr's Digest ofrreeccee uunnaa ssuussccrripipccióión nd ed e1 1a aññoo ( 1(100 númerrooss)) en ssu ssiittioioL w waeebrb gp poeor rU v$S e$10 1r y0s 2yu a2ñs ao sR p10 ños eo prgo $ru 1U5lS,a$ r15 , con acceso diigiittaal li niPncclurluidiinod.o t. Porr U$ S18$, 1p8u, epduee doeb toeRbnteeanr deuren uran' sau sDsucisrgcipreipcscitói ónon f ddfee irimsp arr e1s iiyónenar ggrraannddee ddee llaa ppuubblilcicaaccióiónn p poro ru nu na ñaoñ o(y ( ysi nsi nac aceso di(g1it0al )i.s sue) subscription on their w cecbessoit e8 for digital). The SeattlTe hTei mSeeast st leel lTinimg esus bvsecnrdipietniodnos s ounsc Gr irpocuiopnones en Groupon $10 and 2 year for $15, with digital access TTaaimnmbcbiéliéunn,d ,e enndcco. onntrtér ée ne nG Groruopuopno unn uan vae vrseirósnió dne dime pimrepsrióensión nnoo ddiiggitiatal ld dee l ala p puubblicliaccaicóinó nd ed tea tmaamñaoñ eos etásntádnadr adris dpiosnpiobnleible ppooFrr oU $rS8 $,$ y 81 8l,a y, e yldao iecudió icnci óadne d lgeet elretat ragr gLarnadnredg ee ne Pno rfoeifnretrtat a sp puoorb r$ sU 1cS0r.$i p1t0i.on of the publication for a year (and no digital access)9. For what it’s worth, on Groupon, I found a non-digital print-only version of the standard sized publication available for $8, and the large print edition on offer for $1010. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 6 SUSBCSRCRIPIICPICTOIIONNEESS Pagy a sa ymoued gioda que avanzas 11M Loisc srisotpemayasm dee nmti csryosptaegom pse1r1 meinteanb le readers to consume a los lectores consumir su contenido una histor iaya olau vre zc. o ntent one story at a time. BBlelenndlle, ,u an aj ostuarr tnuapl disem pe sr itoadristmupo dfer oloms P tahísee sN Beajtohs,e yr llands, and the seaulft-opprroocclalmaiamdae "diT u“inTeus nfoer sn efwors" ,n eesw qusi,z”1á2s iesl pdeefrehnsaopr sm táhs e best known conocido de este modelo. p roponent of this model. Partnering with all of the leading Dutch pAul balsioschiaerrses ,c aoun dtoideansc laess p or inclyip palaesy e fdoitro rwiahleast h tohlaenyd erseasa,d la. sAnd if an aarutidcielenc iisans s’to luop p atgoa ns cproar tloc hqu oe rle wenh. at you expected, Blendle offers a m o ney back guarantee13. Y si un art ículo no está a la altura o lo que esperaba, Blendle ofrece Tuhnea Wgariannnt íiap deeg d Fervoeleu cPiórne sdse, dinin eCroa.n Laad pare, naslas olib grea dvee Wthinins ipneogt, ion a whirl ine n2 C0a1n5a1d4.á, también dio un giro a esta idea en 2015. PCraygpotso ccuorrne ncrciyp ptoamymoennetdsas 12I nA fliantaele s2 d0e1 420, 1T4,i mTime eI nIncc.. anunnociuón qcue:d "A t phartt:ir “Beginning tdoed haoyy,, acnuayloqunieer wpeirtsho naa Ccooni nunbaa bsiell ewtearall edet can use bitcoin to purchase sCuobinsbcarsiep ptuioednes u tsoar F boitrctouinn pea, rHa ecoamltphr,a Tr his Old House and suscr ipciones a Fortune, Health, This Old House Travel + Leisu 15yr Ter”av.e lT +h Lee imsuorev".e followed earlier efforts (also in 2014) by The Chicago Sun-Times, to accept bitcoin for its subscription Esle mrvoivcimeisiee.nntoto s sigiguuióió lo lso se sefsufeurezrozso sa natnetreiorrieosr e(sta (mtabmiébni éenn e2n0 1240)1 4) de The Chicago Sun- Times, de aceptar bitcoin para sus servicios d“Oe suurs cgr iopaciló ins. "tNou keseterop o tbhjeet i vSou ens- mTainmt ense cr uelr Sruenn-tT iamneds aecvtuoallviziandgo with yc hevaonlugciinonga ntedoc hconno llao tgecyn,”o elodgiítao cra minb icanhtiee",f dJiijom e lK eidrikto sr ajeifde at the time16. Jiim Kirk en ese momeennttoo. ." A"Acceepptatar rp pagagoos sd dee b bitcitocioni nes e us nuan a d“Ae cllacs e mputcihnags ffboirrtmcaaoss i enen p qquaueye m eesstetaanmtososs it srtar abobanajaejan ndodofo pm apraaar nam yma nawtneatneyenrsen rownsoe s are working etnof osctadyo sd digigiittallmlye nfotec".u sed.” DSeinsdcee e tnhtoennc,e sp, etarlh vaezp esl tdheefe nbseosr tm káns ocownonc ipdroo dpeo ensteen mté otofd toh is payment dme eptahgo hda hyaa si dboe Ceinvi l,t choen Bserdoeo eknl yBnro-obkalysne. d Civil17. AIn fi nlaetse d e2 2001188,, CCiivvili al naunnncioóu qnuec eyad e tshtaabta nt hey were tarlarbeaajadnydo w conr kvianr igas w origthan aiz ancuiomnebs edre onof tdiciifafse rent dniefewresn toers,g iancnliuzidaat iFoonrbse18s,, yin qculeu tdaminbgié Fn oser bes, and etmhebayr caalrsoon eemn ubnaar akmebdic oionsa a vnen atam dbei ttoiokeunss .t oken Era una iniciat iva ambiciosa, y una que estaba, qsuailzeá.s, adelantada a su t iempo. CIto mwoa sin faonrm aóm CbJRit, iCoiuvisl n ion aitlciaantizve,i formó CJR, ivil no alcanzóó s usu a onbdj on objeteivt iov oe which "wpoars u -n pameprhlioa pmsa r-g eanh, ereacdau odfa nitdso tmimeneos. de $UA S2s $ mC 2iJl lmRoni lrleoesn pedsoe druetne updno 1pc9oc mo áms áde 600 personas". "Pero", señalaron, "el c,o Cfuinvdial sm deis 600 pdor Msaetdth e eit r so ws It naalesr s g ".e t “by dai jwo eidn eu nma paurbgliinca,c rióanis dien Mg eledisusm t ehla mna r$t2es m illion from a La w b de Civi l durante la venta de fichasque el pr oliytetclteo oesv eserg 6ui0r 0ad peleanotpe lceo.”n “uBnua tv,e” ntthaey Civil's website during the token sale dneo ttoekden, s“ cmoo-dfioficuandad, eurn aM qauett sheeráw "m Iluecsh os amiáds in a Medium post on Tues- simple" que la or iginal, que fue ampliamente cr it icada por ser demasiado cdoanyfu tsha"e. project is going ahead with a modiied token sale, one that will be “much simpler” than the original, which was widely Ac rpietsiacrri zdee des ftoo,r C biveill i ncognn ttioninúvúaea ra alvyvaa ncnzozaanndfdouo, s,b ibunusgcsac20na.nd”od o- e- ne np aplablarbarsa dse dlel vr epteortaenro drep moretdeiroos dvet emraednoio Ms Mathaethwe wIn gInragmra -m“in -v e“intvaer nutnaar pulnaata pfolarmtaaforma gDloebsapl pitaera t ehl ipse, rCioidviislm coo indteinpuenedsie tnote f, oimrgpeul saahdea apdor, lsae tecknionlgog –ía in the bwloocrkdchsa oinf yv lea tcerripatnom moneeddiaa, groebpeornratdear pMora utnhae cwon Isnt igturcaiómn 2d1 e– c tóod ig“ionvent a agblioebr taol” , pqulaet ifnocrlumye f uonr cionndseejpo eansedsoern qtu jeo aucrtunaarlái scmom, op uonwa eesrpeedc ibe yd eblock- Corttee S Suuppreremma ap apraar are rseoslvoelvr edris dpiustpaus téatsic éatsi,c ya sfu, nyc fiounacriáo ncoamráo c uonmao una fcuhnadainciió ótnne s csinihn f nifnioneeslo sd gdeey l u laucrcnord.o .cryptocurrency, governed by an open- source constitution—including an advisory council that will act as a kind of Supreme Court to adjudicate ethical disputes—and run as a non-proit foundation.” 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 7 PAUDVBELRICTIDSIANDG El vallorTr d hdeel lm vmearelcuracdeao d opofu bptlhuicbeital ircgioilt oagrbloioba agll elaosdb da eml cesas rdi ke5e5 c0ta msisi i l5 wm50oill omrtnheils m ndiell aodónrlleaysr e 5ds5 ea 0ld a óbñloail r(leciosif rnals aU dñe.So 2 .( 0cd1if6or)al,lsa drse 2016 ), sienddoo al ol osy sem maerrec ra(c2dao0ds1 om6sá mfis gágrsua gnrderaesns1 d)lo,e sws E liosttsha Ed toshtsa eUd nolaisdr oUgsn e(iUsdSto $sm 1($9a 71r9 km7ei lm tmsii llb lmoenieillnso)gn, Ce tshh)in, eCa h(UUinnSa$i t (7e$9 d7 m9 S iml tmailitl lmeonsiel lso)n, es), Japónn (( U($$S1 4$92 47 m2 bmil niml m),i lilCloohneins)a, R (e$in7o9 Ubnnindido),o (JU (a$S p$2 4a2 4nm m (il$i lm 4mi2ill obneness))), .y U) A y.Kl eAm. le(a$mn2ia4 n(U ibaS n($$ )2 2a33 nm mdil im lG milleoilrnlmoens)ae.sn).y De caarra(a$ a a2l lf 3ufut ubtruonr, o)P., wPCw pCr epdriejod eijno 2e0n1 82 0q1u8e :q "uEel :g "aEslt og atosttaol atuomt ael natuarmá ea nutnaar áta as au dnea ctraescaim dien ctorecim ien to anuaal lc coommpupeusetas t(aC A(CGARG) Rde) d4e,4 4%.4 e%n elons lporsó xpimróoxsi mcinocso c ainñocso" .a "ñPoesr"o." ", Paedrvoir"ti,e ardonv i,r"tcioenro mna, r"caodna sm arcadas diiffeerreenncLicoaisao sek neitnretg rleo as l ohsse gsamedge,mn Ptoewsn dtCoe slpa d riene dldau siicntrtidaeu yds lt orisnia s y2e c0loto1sr e8sse tcdhteonarttero:s “ dTeeo entlatlorlos s ydp een e ntloldodsoi nsy gleo nsw t oildl oriss leo s terrrritiot oriaoristo" s.a". compound annual growth rate (CAGR) of 4.4% over the next five 2 El crrecciymimeieainertnsot m.o” ám“sB áruásp tri,ád” pot ihsdeeorá ys ecrnaá d ueigntiit oadlni,g ceiotdna l,l, o c“swo mnit elhodis os smh treaadrdpiioc isod tnirafafledesirc yei onlonsca emleses r ayca mlodoso smn mgeár sci naleddnotuosss m,tráys len tos, o en aalglsgueungonmso sc eacsnaostsos, s ca,o cnmodom lsose l opcset ropióredsrii cówodsii tcyh olasisn y r eltahvsise rtaemsv,i seatla ncsrd,e ec ali mccrireonctsioms n iteegnartrtoiivt ono edrgeie alostsi.v” ion gdre slos. ing resos. Estass cToohnnceclu lfusaisosinoteneses rste rfgueerfurozewarnzt alhan n wleac inellse ibcdeaesd i idnae ddd udigpelii ctdaaurl p,l alwisc oaitprh olar ttsur noaipddaoidrtteiuosn ndieda anl demgeosec didoesi a nd eiaggintoadlcei som,s dairgkiteatless , inccluluididas aela le aei xenpxgapn atsnhiósenió psnol topewonct eeiansl cte ina- láo ererna isán re esmaoesmr egmeene tecrsga cesonemtseo, s ll iocksoe md enope olorwtse ssdp ealpepcotrertóernssic eaolsne, cdetlr pmóondaicgaosat, zeiln peosd c- ast y la rreaalildidaadd v ivrtiurtaul.al. negative revenue growth. These conclusions reinforce the need to double-down on digital business opportunities, including potential expansion into emerging areas such as e-sports, podcasting and virtual reality. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 8 APDUVBELRICTIIDSAINDG SFouuernctee:: PwC Glloobbaall Enntteerrttaaiinnmeenntt & Meeddiiaa Ouuttllooookk 22001188--22002222. .P PwwCC. .O Ovvuumm AGciváe mno tsshttrirasam, mhoeos rsee jee ajmermepl possolo mdse ed d esi sodtminsteoi nse tpxorasom dpuprcoltedosus -cp tuforbsoli mcpiut atbrhiloiecs i wtaerlilo ks nown, (tdoe lsedses llowosse lml ákásns a oa wl olosns m -m eaendnovsoe scr otcinosonincoigdc oipdsr)oo: s d):u cts: MDiossptlraayr a adnsuncios 13“ LSops o"atnsu”n ociinoss "t" rean d llooists i omeneddaioilo sms t rtaeradddiciiiacoi no(aTnlaeVlse sa(T n(VTd Vy ryraa rddaidoioi)o, )) ,a s well as asíí como lla exhiibiiccióiónn, ,c clalassifiifciacdadoso,s c, acratretlelse sy yc acjajsa sp apraaradprisopdulacyto, sc ilmapsrseisioes dys e,n o línnleian, eso bna lonsn perrosd uacntods boxes for print and online pproubdliuccittasr i,o as rmeá st hcoen mocoidsots .w ell-known ad products HTahye urnea asrerei ea d ne ufomrmbaesr e no fq uwe aloyss a innu nwcihanictehs tchomespera tnr easdtoitsi toipnoasl ttryadpiceiso noafle s daed asn aurneci opsu. rchased by advertisers. This includes local sales, pro- grammatic, bids for search and social networks, as well a com- Ebsitnoe idnc aludy es veelnl tfarso lmoca ale sp, upbrolgisrahmeárt, iceansc, oofmertpaas sdsei bnúgs qbuoedtha yp rreidnets asoncdia les, así como una venta de anuncios combinados de una publicación, que abarca tanto pdriogdiutactlo ps rimodpruecsotss .c omo digitales. Muacnhyos p eudibtolirsehs eofrrse coefnf eurn agr dane deeps cduiesnctoo uenn tlo os nan aundcsi ows qhuice hse r puunb liaccanro esns prhoyduscictoasl faísnicdo se yle ecletcrtorónniicc ops.r Uondau rcatzsó.n A c lakveey p rareaa essoton e fso lra ntheciess iidsa tdh dee need atuom gernotawr ldosig initgarel sroesv deignituaeless,, swini tahfeocutatr ilam ppágaicntai inmgp rtehsea. printed page. AD peessparit dee dlaw diisnmdilniuncgió pnr dien tlo rs eleacdtoerressh diep i,m pprriensitó nis, loa fimtepnre rseiósnp eos na smibenleu dfoor rae sdpiosnpsraoblpeo dret uionna acatnet iadmado duesnptr opfo mrciaonayd pa udeb lloissh inegrrse sroesv deen muuecsh.o s editores. A Pew analysis of publicly traded newspaper companies noted Ulans at nsáulimsism Peewr dteh eamt p“Dreisgasit dael paedr ivóedrictoiss iqnuge acoctcizoaun nente bdo lfsoa rse 3ñ1a%ló eol f news- ipnaviiperernnroo apadsvaedor t qiuseie n ""lglaa prpueubbvlilecicindiadudae dd iidgniigt ai2tl a0rel 1pr7er.ep.s.r eTnshteóne et ólp 3 eo1lr% 3t1 id%oe n dloe ss l toinosg oirnedgs oraests o2s9% in publliiccitiatariroios sd dee lo los sp pereiór idóidc3oicso esn e 2n0 21071.7 L. aL ap oprocriócinó sne s sei tsuiótu eón e enl e2l9 2%9 %en e 2n0 21061 6 y el 1y27 0e%l1 1e67n %a 2n 0ed1n1 "21. 70%11 "i.n 2011 .” 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 9 APDUVBELRICTIDSIANDG NCeotmwporraks adde panuurcnhciaosse14 e s n arecdro as str maveéds idae c oemppraensaiess Given the dnee dm feord mioasny adver- tisers to achieve scale, the ability to purchase Daaddsa alac nreocsess iada md deed qiaue g mroucuhpo,s faonru necxiaanmteps lleog trhene escalas, la posibilidad de c4omprar anuncios a t ravés de uUnS gAru pTpooo dddeea yme eNddioeiosts,w ,p pooorr rek ejej,em mipslp ool,o bl,a lv aRi oRedeud ds edly eU wUSSAeA lT cToooddmaya,ye ,. es obviamente bienvenida. Network ad purchases 15 a cross cons Example from USA TEOjemDApYlo's d Mele mdiead iKai tki t de USA TODAYRed de comproarst idae anuncios je plo del edia kit de USA TodayFo ra s tarnadvaélosn de,e o rc somnaslloer cpiuobslishers, there’s a risk of missing out on these types of larger ad buys. As a result, the types Poafr roa pedpitoorrretesus ininndidteeipepeesnn dodiefienfentetrsee sod om bmáysá spg eprqeouqueuñpeoñsso ,ls ie,k xeeixs ittseth ee le rlLi erosiegcsoag dol e Mdeedia Consor- ptieurdmer (sLe MestCe) t,i pcoa nde b ceom apdrvaas ndet aagneunocuioss tmoá ps ugrbanlidsehs. ers and advertisers Caolimkeo .rr eessuultlataddoo, ,lo lso sti pt iopso dse d oep ooprtourntiudnadideasd qeuse q oufere ocferne cgerunp gorsu pos como LLooccaal lM Meeddiai aC Conosnosrotirutmiu (mLM (LCM) pCu)e pdueend seenr svern tvaejonstoasjo psaorsa para llMose mmedbiieosrs sy liloonssc alnuudnnceci aigannrtetoesus p ppoors r ig siuguaucla.h lL. oLasos sm Smiewimeimbfrtbo rCso iosn cminlucmyleunuy engnriu cgpraoutspioosns, Gate- cHoomuo s Sew iaifft nt Cdo Lmmemeuun Enicinactat iteoionrnsp,s rG, iGsateaetsHe,Ho auosue sw ey eLye lLle ea Ees nE ttenirttpelrerispser sils,i ekases, í atcshoí mceo Lm aos Vegas tRíteuulvoloisse c wcoom mJooo uL Larasns V aVele ggaaanss d R etvhiieew S JJaonurr nnDaali ly ey gS Soaa nU Dnieiiegogono U UTnniroiionbn Tu Trnirbieub.nu en.e . Según su sit io web: A ccording to their website 5: "Fundado en 2013, Local Mediia Consorrttiuiumm ( L(LMMCC) )e ess u unnaa a assoocciaiaccióinó n es“tFraottééuggniiccada e ddede p pienerri ó2iód0dici1oc3so, s lot lchoacelae lLse,so e, csetasatlca iMcoinoeendse isda ed eCtr atornansnmssoimsrióitsniióu ynm c yo mc(LopmMañpCíañ)s íiass a stra- det emgeidciio sps adiriggtiitntaalelesrs se ehnn il polos so E Efs stlatoadcdooass lU Unnneidiwdosos,s p,c ocaonp nue nur nsto ,tt oabtl radole da med ámcsaá dse td 7es5 t7 5a tions and mdieimgbirtroaossl qmquueee r dreeipaprer cesseoenmntatnpa naa anm miáesás sd adece 1 r1.7o,70s00s0 p ptrhoropepie iUdeadndaiedtsee sdd idg iSigtatitlaeatslee"s.s "., totaling more Lat mhaenm b7r5 mreessííaa edme LbMeCr s rede LMC rerepprersepsreenstae ncatsiin lag more than 1enta casi la m mitaidta dde d loes l omse mdie,d7i0os0 d de idgifiutsailó np roper-os de ifus ón loctiaeless. .y. casi dos tercios de los pequeños per iódicos del mercado en llos EEst.a UdUos. CUonnid ousn.a C houne lulan ad eh uaeulldai ednec aiau die n16ci0a mdeil l1o6n0e sm dilleo nes de ejemplares emjeTmnhspeula LlreeMss nmCoe dmnuspeuliamclaebds oensro qs duhueip pslii rcrvaeedpno rase qmsuáeesn sditresv 5en nme aial mrláiylslo hdnea sl5f d moe ifvl imtshitialelos nl oecs adle broad- vpioscri ta amsste p sno. reA mw treassv .oé Asu tdtrelae vttoésd odasen s tduos dn moesie asmrulsby rmo tsiwe "mporbo-rptoihesd i"rapdroessp o idefidg taithdalees s sd, meigl iatalll ems, aelrket intnteererccwaammsbpbioaio pd dee ear nasnu inuncni cotisho pse r poUrgor.aSgmr. aáWmticáiotti hcdoe a dLnMe aCLMu odCfrei oecfenr ecmceáe s fm odáeos 2 td pmer i2li n mtili lloj umnesilstlo snheys of de iimprreessiioonneess d dee a annuunnccioios sp poor rm mese sa aa aggeenncicaisa sy ym maracracsa sq uqeu eb ubsucsacnan alcanzar aulc1da6ine0zn acmri aisul ldlioioecnnacl eiuass nd ldeo ucaplleildsica ddae te cenad leid nmatdoo rennnot esh nslteyog runuornosi ssq peugaeruarso lsas epmararvraic nla.g m marcoar.e than 5 billion pageviews per month…Through all of its members’ digital Enp erllo ppaseardtoie, hse, mthose vLiisMtt o Cm’so dperlloos g sriimaimilalarmreess au uttiitlciizli azadadods oe sex nec ntho tdaoadn lag lecai ucodiufafdea erdns e mn ore Satchraamne n2nt tbo,, i lBloiossttonon n,a ,C dCh hiicmiacgapog roye eysn es onito roontsrs olu spg laeurregs am,r eaosu,nn aqtuhne q etusoeto aes sgteosn cies and brands enfoques a menudoo hhaann t etennididoo p prorbolbelmemasa cs ocno nla lsao ssotestneibniilbidialid ad l ar glaor gpola pzola.zo. seeking to reach quality local audiences in brand-safe environ- ments. 16 C on tenido y recomendaciones In the past we’ve seen similar models used on a city-wide basis in Sacramento, Bostopn,u Cbhliiccaigtao rainads elsewhere6, although these aNpo pesr onaeccehsaersio h maiirvraearr m omufutyye le nlejo jsso tser enun lgí nlígenalee apd ap rawar aei tnehcno clnootnrnatgr a-rterm sustainability. recuadrrooss qquuee rreessaaltletenn c coonntetneindiod,o t,a tnaton teod eitdoritiaolr ciaolm como publliiccitiatariroi,o m, medeidCaniaoten tnpel atptaleaftonarmftoar sam danes d"ddee as"dcduebsvcriumebierrintmtoii"se nitno"g 1como R6evcontteen ntt, ,O Ouutbtbrariani ny yT aTbaoboloal.a . recommendationsComo iinffoorrmmóó D Digiigdiadya ye le al ñaoñ op apsaasdaod,o e, setsat are rlaeclaiócnió hna h sai dsoidohisttóórriciacmamenetnet aet rYaatocrtauivca td ipvoarn pa’ atmr hau camhvouesc hetdoist o leroedosit, koyr avelseg,u ryny oa slfg asuren osn s-e lhianne b teone ifiicnciiadadd obo d odexe g egasarr ahannitígtaíahss lf iifnginahnantciicenireagrs ac seo ne nnla tl aere nrgetigó in-ó dnbe do et h esidetiet ociirffriraaassl c acaanddada a aaññodo. v.E eEnnr 2t 20i0s16i1n6, ,Tg eh l-e N Nbeewyw “Y Ydooirrskkc Toiimveesr ycomenttóóque "llos detaalllleess ffininaannccieierorso sd ed ela lsa sc ocmompapñaíñaísa sn on os osno” n p lat- fpoúrblmliiccososs ,l ,i aakuuennq qRuueee vl olcosso a anccutueeerndrodtso, snO onutoattbablebrslae asirn a r roarjaonnjad na l Tgaolag bdoe od loeu zllauz. sobree eell t atammaañño od ed ela l ain idnudsutrsiat"r.i a". A s Digiday reported last year7, this relationship has historically been inancially attractive for Example from the TaboEojjleam wpleloob dsdeietle ls sitiitoi ow webe bd ed Te aTbaoboolao la 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 10 APDUVBELRICTIIDSIANDG "Tmabaonolya pfiirrumbóó lu iusnnh a aeccurueser,dr wdo odi tedh etr tesrsoe asm ñaoeñso bcs eocno nGe iaGntantneinntte get tl faerlñ oaomñ poa pisandsaod"n,o c",i al guarantees esicnri ibtbiheiereoro nrn, eq, guqeuio e“p n“op doorídfa r saíaep ovarpetaonr -thaiars gthaua 5srt5ea ms 5 i5lelo amnceilshlo d nyeee dsaó dlrae.r edsó plaarreas l apara la ediittooriraila”.l .” In 2016, the New York Times commented how “inancial details for Titmhee II nccco..,,m prrpoopapieietatarirai ad ed eP Peeooplpel,e F, Foortrutnuenque “su asociacnióine sd ea trree sn aoñot sp cuobn lOicu, yet hoyt oroautsrg arseh vr iensvtoaisstt,aa dsbi,j lode ie jodn eena l2s0 1s4h ed some 2014 que “su sociación de tres años cont bOrauitnb rgaeinn gereanreíara mríaá sm dáes $d el 8 1i 0gU0Sh m$t i1oll0on0n etmhsi leelon ni eninsdg erunes sitonrgs.yr”e ’Osso ussti.bz” rOeaiun.”tb d“raiTcinea bdqiuoceo rqleaup esr eriegspenrneetsade h naata st thhaa reselt a3e 0-year deal pelow 3r 0ict ipheon rGt coai ednetn oloe dste ti nl olgasr seintsgo yrsee psaoarsa, ”p atlhrgaue anylog swu nerodosit teoedr9eit,so .wr esh. ich “could bring inasmuch as $55 million for the publisher.” Siin embarggoo,, ssee ppaassa a lloss mooddeeloloss d dee p paartrict ipcaipcaiócnió enn e lons l oinsg irnegsroessos (seg“úTni emll ceo Isntoc p.,o rwr c clhilciic)c,) ,lhlaa osewgunrrisidd aPadde d odeep l allae m ,m Faarocrrcaat (u i(ninnccleul iudaiandsad sla losatsher magazines, opiiniioonneess dde los consumidores sosaid ine 2lo0s 1c4o ntshuamti diotrs e tsh sroeb brere e esstete t itpiop od ed ep upbulbicliidcaida/ d/ recomeennddaaccioionnees)s )y y c cóómmo olo lso sm mototreeos-r eydsee d abeúr bs pqúuaseqrdutaen,d eqaru, seq huveip nv ewns tietshte Outbrain would tiipoo g ddeee n aaennurunanctcioeios m,s ,e esostártánen ltl elhlveaavnandn od$ o1a0 au0 nu npm opsioilbsliliebo lrnee prielnapn lrtaeenavtmeeaienmnuiteoen y.t Oo yutbrain says it actuaaclliizczaaocuiióónn td dsee fe oessrtet e ue epnnf oftoqoqu ue3e.0. percent of revenue for some publishers.” However, moves to revenue-sharing models (based on cost per click), brand safety (including consumer views on this types of 1adv7ertisingP/ aretcromcimneiond dateio cnos)n atse wneidll oas d heo wti esemarpcoh sen pgainretsic ularesview these types of ads10, are leading to a potential rethink and refresh of tEhnis 2 0a1p4p,, Nroeewasc h& . Reeccoorrd en Greensboro anuunnccióió q quuee l ala o orgrgaanniziazcaicóinón artíísstticicaa s sinin fi nfiense ds ed leu cluroc rqou eq uoteo rogtao rsguab vseunbcvioenecsio, Anerts,G Arer tesnGbroeroe,nboro, patrrooccininaraíraí ala l ac ocboebrteurrtau ar rat íasrtitcías tdiceal pdeeriló pdeicroió pdaircao e pl apróax eiml por aóñxoim. o año. 1El terrc7ceerr d diaiariroio C moásn tent sponsors m ás grgarnadned dee d Cea Croalrinoali ndea l dNeol rNteo hr tiep, m oedfi dpo aporrt icular beats, m dido por la circlual acciriócnu ldaec ilóan de la imprreessióiónn,y,y p paratret ed edl eglr gupruop Boe Brkesrhkirseh iHrea tHhaawthaayw daey W daer rWena rBruefnfe Bt, uinffoertm, ión fqourmó que el acuerdo vallíía “U$IS n1$5 ,201500.01 40e0,n t euhnn eu c nNo nceotwrnatrtsao t& od edR eue nuc naor e el ñaoñd.o E.i nsEo sG oe sre esa learenlrdesedbdeoodror rod de ae $ nU 2nS14o$ pu2o1nr4c peodr artíículolo. ". that the nonproit grant-giving arts organization, A rtsGreenboro, would sponsor the paper’s arts coverage for the nDeexstta ycaenadroo. s suu i ninddeeppeenndednecniac iea deitdoirtioarl i(aels (cersitcor eitno uenn a ucnu earcduoe erndtore e lnatsr deo lsa s dos organiizzaaccioionneess) )J Jeeff fG Gaauuggeer,r e, deidtoitro ry ye deidtoirt oerje ecjuetcivuot idveo Tdhee T Nhew Nse &w Rs e&c oRredcord Noobsretrhvó C: arolina's third-largest paper as measured by print circula- tion, and part of BH Media - Warren Buffet’s Berkshire Hathaway t"iTohne, Naenwds p& aRretc oorfd B haHa q Mueererididdooi ab br i-rni dnWadra amrr maryeaoynro crBo cuboefbrfteeurrtta’us ar aBrt íaesrtrtickísast,i hcpaier,r eop eHrno ae etnnh e aesnwto esasyto s -t iigemroppouossp d d;i fitífcíhcileilse ,ds n,e enaceelc sewistáiatbásab mraeomspo uosn ruatn efaod rfmo11r atm odae b dpea g pwaargo earsrta eh cs oa“b $ceo1r5btue,r0rat.0u Tr0ha e.o TNnhe ewa Ns o e&nwes -& yReeacro rcdo sne thraa ccotm. Tprrhooamete'tsitdi doao ba a op puuubtlb ic$liac2ra 1ar4 l a mpl meenreo nsao r7st0 7i 0ch ilshetio.s”rtioarsi asso bsoreb rtem teams asrt íasrtticísotsicos localless duurraanntete e el pl rpórxóimxiom aoñ aoñ. Eo.s Eo seos e7s0 7 h0is htoisritaosr imasá smás Sdter elasss qiuneg h tuhbieiéériraram meodoss ip tpuoubrbliiclaiaclda iodn osd insei neps eetesnt aedc auecenurdecored". o (w ". rit- t Eeln c oinnttteeonn aididno raegspreeo respaldaaldamdoe npotr b eesttew aecueenr dtoh ees ttwo or-o por est acuerdo estaría aría gsaenñaizlizaatdioo:n ""EEss)st taJa e ccfoofbb Gerratuurga edre , T thhee e N eNewessw &&s R&e cRorerddcssord’s eexsetác ruetsipvaeld aeddai tpoorr c caoonntdrtirb ipubcuicobinoleinse has ela Frl o Fonodbnods odee rdveed12: Medioioss d dee A Artretse ys Tye Taetraot droe Adrets AGrrteseGnrsebeonros b".o ro ". “The News & Record long has wanted to Tpher oGvuiadrediia amn eoessr eun a eerjjetesm pcploolo vd deee ro oatrtgor oep ,oO rbtuautll teq tui neq u ttaehm teabmsiéebn ién ha despllegado estee mooddeelolo. .T Trarabbaajajarorno nc ocno nla l aF Fundacleaner times, we needed a way to paunyd faociró n ió n Bill y Melliinnddaa G Gaatteess p paarraa apoyar unnaa sserrieie c ceenntrtardada ae enn “lltah caret cciieeonntvete p rpoaobgblaleac.ció.i.nót hnju ejvu evNneienl"wi.l s & Record has committed to publishing at least 70 sto- ries about local arts topics during the next year. That’s 70 more stories than we would have published without this agreement.” The GCuaaprttduriraa nd de se cp praeanentantlaglarl ladabe d hTeih Tgehh Glei ugGahurtdianiargdn israuensp aprletoasrnatdl ftora onemld ao pG eoaly taoep sdoey Go adte sG. ates. Content supported by this arrangement would be signposted: “This News & Record arts coverage is supported by contributions to ArtsGreensboro’s Arts & Theatre Media Fund.” The Guardian is an example of another outlet which has also deployed this model. They worked with the Bill & Melinda Gates Foundation to support a series focused “on the surging youth 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 11 APDUVBELRICTIIDSIANDG population and what this means for the ight against world pover- yty lo13 ,q”u aes e wstoe lsli gansif iac an peawra wla elubcshiat ceo (nitnra 2 la0 p10ob)1r4e tzaa cmkulnindgia lG”, alosíb caolm Do euvne nluoepv-o sit io web (en 2010) que aborda los problemas del desarrollo mundial. ment issues. Underwriti 18 Suscripció nng LTah ceu eNnetaw dse &Ne Rwesc &o rRdec’so radc dceo suun ats oocfi atchióeni rc opna ArrttnsGerresehnibpo ro, aw mitehn uAdrot suGt ilirzeae enl tbéormroin,o o "fstuescnr iupcsieósn "t phaera t deersmcr i“buirn lad reerlawciróint.- inEgn ”l otso E dsteadsocsr iUbneid tohs,e e rsteel at itpioo dnes lheinpg.u aje es quizás más comúnmente asociado con los mensajes de patrocinadores o reconocimientos para programas Inpa trht iecu Ularneist equde Sset aetnecsu,e ntht riasn teynp leos o mf eldainosg puúabglieco iss, epseprehciaalpmse nmteo esnt lca oramdi-o mpoúbnlilcya .a ssociated with sponsor messages or acknowledgements fo r particular shows found on public media, especially public raCdomioo. Mara Liasson, Corresponsal de NPR sobre Polít ica Nacional, escr ibió en 2006: A s Mara Liasson, an NPR Correspondent on National Politics, “NPR ha ttrabajado arduuaameenntete y y h haa r ereaalilziazdado om mucuhcahsa sin ivnevsetsigtaigcaiocnioense dse d aeu aduiedniecniacia wpraorat ed isbeañcark siun “ 15 p2a0t r0o6cin:i o” para que los oyentes no perciban estos anuncios como comerciales.” “NPR has worked hard and done lots of audience research to Edsoe spirgensu mitisib lle"esmpeeonntnetes d odaarññsaahríraiípa l a"la is mioma galigesentn de edn eNe NPrPsRR wc coiomlmlo n on oont oc opcmoemerrcecreiaciliv a(lelo ( ltqohu qeu saece a cbaob doe d e csopnooctesrr sasese lllclaaommaa "m"vvaaelloorrr cd dieae ml msa.a rTcrcaha")a" )yt y c wcoonondudulcudicrí iapr í ar eaus nuuan mac acaíadbíadl aey n ed n"ea elm la apapogoyyeoo dN dee Plo lRos'ss oyentess ".. image as non-commercial (which I just learned is called "brand Eesq uuni ctaym!"p) oa mndin aledoa dpo ttoen ac iadlrmoepn tien s elimsátentniceor y s éut ipcpo,o yr utn.”o donde las organizaciones t ienen mucho cuidado de tener direct r ices claras sobre la naturaleza Itd eis e ast ep aoptoeynot. iCaolnlys uslteem, paonr teijecm apnlod, eel tshitiioc awle16b m dei nneotiiceialds ,V aTn Ddig goenre, W wChBeE r9e0 .5FM o(rOghaion)i ys alatsi oPanust aasr dee vseusrcyr icpcairóenf duel NtoPR h. ave clear guidelines about the n ature of this support. See for example the news website VT Dig- ger17, WCBE 90.5FM18 (Ohio) and NPR’s Underwriting Guidelines19. 19 P ub licidad nativa, contenido de marca Native19 y p audbvliecratcisioinnge,s b praatnrodceidna cdoanstent, and sponsored posts Este es ot ro campo de minas semánt ico potencial. Por lo tanto,T ighniosr eism aons loats hdeefrin picoiotneenst piaolr saheomraa ntic mineield. So let us ignyo cren ttrrhééemo odnneoosis e nenni ta ialoglgununsno osf soe ejrej emnmpoplowlso, s da edn e dset seft oe cus instead on some exam- pletsip oof d teh ciosn ttyenpiedo o. f content. At aA nloivceal llo lceavl,e els,t oabuletcleimtsie snutocsh c oamso T he Lo-Down The Lo- Down, que cubre el Lower East Side - wehni Nchue cvao Yvoerrks, htahne p Lreoswenetard Eoast Side in New Yor"kpu -b lhicavcieo nfesa ptaugraesd" o “ "ppaubidli cpacoisotnse”s or “spon- sorpeadt r opcoinsatdsa”s f"o pro ra u wn thieilmep. o. Algunas de las piezas, como SomApea rotmf ethnte o pf tiheec eWse,e sku, (cehn easste A cpasaor, tment of thep Watreoecikn2a0d,o ( ipno rt hHiasls cteaasde P,r soppeorntys) osoren d by Hal- claramente una forma de categor izar el stecaodn tPernoidpoe prutbyli)c aitraer i oc dlee amralyn ear aw daifyer eonft ce.atego- risi ng advertising content differently. Other maOtet rroia ml,a steurciahl, caosm (os pelo dnes 'Loorse eds)t u'Pdiraen-teKs dSetu- denptrses Hcoollalrrd h iCciioerrmoonnm u ununaan v vietenynta tBa d adeke p epa asSstetaelellese s et enon la l a comunidad parabeneficiar a los niños necesBiteandoesi' t Chi(pldatr 21reoocncini nianadd oNo) )ee see spdpoossi'b iablerlmeeme anetrnegt eu l eatilp btoilp ydo e td hceoe nc totenytpideeoni doof conqtueen lats tshalaats dloecreadla ncceiówns lroocaolems si ehmapvree ahlawn ays TwTeweet edte f rTohme LToh-eD Loow-nD oinwdnic calneadrol yu nin pdoicsat tsipnogn as osrpeoandsoo. rTeide npeonst 1.T1,h4eMy sheagvuei d11o.4reks en twi tter . covceurbeiedr t.o . Mientras tanto, una publicación reciente followers on Twitter. de los socios de LES,The Lower East Side Parttnneerrsshhipip, ,q quuee p prormomueuveev eS mSmalal lBl uBsuisniensess sS aStautrudradya y Meanwhile, a recent promotional post22 from LES Partners, The Lower East Side Partnership, promoting Small Business Saturday® 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 12 APDUVBELRICTIIDSIANDG prroobbabalbemlye nster ased edxlteiesn tdhee a tawmboo. sI tla’sd oas .n Ees wuns wevoenrtoh dye e invteenréts, pbeur ito idtí’st iacols, o a psetoror ttyaa mthbbiaéiéntn eT eshs u eun naLa oh hi-sisDtotoroirawi aq nuqe uh eTa hTseh erL eoL-coDe-oDiwvonew dhna mh raeo crienbciediboyi dtoion ed prionu epbraolri aps aphru.ab lpicuabrl.i car. EOnn u naa l easrcgaelar m sácsa glera,n Wdei, rWedir ehda sse hpaa arstonceiardeod c owni tuhna a a mwpidliae g raamnag dee of ddiiffefreernetenst t itpyops edes mofa rbcarsa nend esl oconn tceonnidtoe. nt23. And the New York Times Yfamously 24 eTlh Ne eNwe wY oY rpokru Tkb iTmliimesseh spe updbu lbaiclincóó ue unxnaca fe afalmlmeoonssata p ppieiieezzaca es soobb roreen ee lfl eeenmnccaarrlcee llianmciieanrtcoo e ddreeation minu jtehres Uenn liotse Eds tSatdaotse Usn, iidno sp, eanr tp adrutee g troac isaus palp aoproty of rdoem Ne Nt fleixt lanixte sa dhe saud of úthlt iemira slaertiees dte sl derraimesa -ocof mthedei aw soobmree lnas’s p pr irsiiosnoens dceo mmuejedryes-,d "Oraramngae 'iOs trhaenge Nise wth Bela Ncke". w Black.' Como hemos informado anter iormente en What 's New in Publishing, la As 25pub wliceid’vade nparteivva isoeu essltyá mreopvioenrdteo da nhueerveas a ptl aWtafhoarmt’ass N coemwo i Snn aPpucbhalits, hy iens g , unna táirveea daed cvrecritmisieintgo ipsa rma oalvguinngos t eod intoerwes , pmlauctfhoors mdes l olisk ceu aSlensa epstcáhna t, and oitc uisp ad ogsr aobwr itehnd aor seuas pfororp sioosm esetu pdiuobs ldies hcoenrtse2n6,id mo daen my aorfc aw. hom are busy opening their own branded content studios27. 20 PP uubblilcicaactióionn d oef a lveigsaols a lnegda pleusb yli cp únbolticicoess20 Muchos per iódicos en los Estados Unidos y el Reino UnidosMe haanny b neneewficsipadaop ae lros l ainrg ot hdee lUos. Sañ. oasn dde tlahse o bUliKga chiaonvees lbegeanleesi dtet leads i nosvteitur ctihonee sy eguabresr nfraommen tlaelegsa pl aorba lpiugbalticiaorn s by avisos públicos. government institutions to publish public notices28. El fundamento de esta act ividad fue garant izar la t ransparencia del gobierno y Tbrhined arra otipoonr taulneid faodre st hpaisra a lac tpiavritticyi pwacaiósn t poú eblnicsau yr lea rGenodviecirónnm dee cnute ntrt asn. s- p arency29 and to provide opportunities for public engagement Sin embargo, con la disminución de las circulaciones de impresión en los apenrdió daicccoso, uexnisttaebni dliitsyc.u sHioonwese avcet irv,a ws siotbhr en lea welsimpianpaceiórn p drei netst ca iorbcluiglaactióion.ns dPoedcrlíian diencgir,s teh qeuree e la mreod aeclot iyvae n od itsiecnues sseinot indso , adbadoou qtu ree lma moavyionrgía tdhei lso sobli- gpeartiióodnic3o0s. ya no son los medios de comunicación masivos que alguna vez fueron. ALarsg auuadbielnyc, iaths peu medoend ecol nnooce lro lnosg deers amr raoklloess p soetennsceia, legsi va et rna vtéhsa dte motorosst nmeewdiossp (aa pmeernsu daor em náso e cloonnógmeirc otsh ye e mspaecsísfi cmose),d cioam toh saitt i otsh weyeb o dnec neo twiciearse. en línea, grupos de Facebook, etc. A udiences can ind out about potential developments through oMtuhcehor s( oavfitseons pmubolircead coos setn elofsf epecrtiióvdeic aosn tda mtabriégne stee rde)e dmiteana nens ,l ísnueac. hE l aésx itoon- lpianrea lnose pwesriió ówddiceicobosss, ,is tsi eie essst,et Fe f alfulcujoje odb edo eino ignkrge rGseosrsoo dsu edpseasspa aaprnaerdcee c,se po, op doorndíar. í saMe srea drni sdycie sncrneeirbwnleisb. plea. per p ublished notices are also republished online31. 2Th1e hit f or newspapers, should this revenue stream disappear, could be Adinscuenrnciiboles. de AdSense de Google AdSense ads from Google Uno2 de los p1roductos publicitar ios más ant iguos y básicos de Google. One of Google’s oldest, and Los editorreess ppuueeddeenn d deetetermrminianra er l etilp toip doe d aen aunucinoc. iEos. tEost3o2s incluyen texto, visualiczoacrieón, aod uvnea rctoimsibninga pciróond due clotss . dosP, yu sbul iusbhiicearcsiió ncn,a, yyn lol odss ea antneuunrncmciaiainntetese sthhhaacecee ntn yu upnnaea o ofefer taratd ap vopero rt esp-ac aiod p tuybpliceitsa rinioc elnu dunea tseuxbat,s tda iesnp tliaeym, poor r aea ml. ix of the two - and its location, with advertisers "En 20155,, ppaaggaammooss ccaassi i $$ 100 miil milllloonneess aa nnuueessttrarass pubbliicdacdioinnges "f,o inr daicda sepl saitcioe wineb a d ree Gaolo-gtliem een uanuaction. sección que expllicicaa e essttee p prorodduuctcot.o. “In 2015, we paid out nearly $10 billion to our publishers,” Google’s website states in a section explaining this product33. Google's AdSense websitSei t io web de Google's AdSense 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLE RSE LDOITSU MABELDEIOSS 13 APPDUUVBBELLRICITCIIDISDAIANDDG Pre-roll and mid-roll video ads 22 Anuncios de vídeo de pre-roll As publishersy s omugidh-t rtool pl ivot to video (a term - and strategic consideration which has now been pret- t 34Ay mmeduicdha qbuee elons reediitttoiorrreeesds i ninte,t)en nstatoba abtnah npe apysa asaral ras loa vl ivwdiedooe no dered how to monetize t(hune stéerr meinfinfoo y ry ut usnn35aa .c coonnsisdiedrearcaicóinó nes etrsat tréagtéicgai cqau qeu aeh oahrao ra se ha retiirraaddoo e enn g grraann m meeddidida)a,) ,t atmambibéiné ns es epreguntaron Tc póhrmegoru emn owtanreotrinze ac rmó emsaotno smy e oasnpfeupteirzrzaorsa e.c shtoess e stfou etrhzoiss,. but o ne of the most common has been to place Hubo muchos enfoques para esto, pero uno de los más acdovmeurntess ahta stihdeo csotlaorcta ro afn au nvciidose aol i-n ibcieof doer eun the mvidaeino, canotnest edne tq uset acrotmsi e-n ocer esl tcroanttegniidcoa pllryin actip oalt,h- eor e pstlraacttééeggsiicc,a atmherenontetue eg enhn o ootrutorsto .sl uT lguhagriaesrs em. s. ight include o Enst-os pcordereían i npcolupir- aunpu nacdioss, eomre ct ría incluir anuncios emergrguetnttiensg e na wpaanyta fllraom entes en pantall , , toh ree cvoirdrttaearr oe el flv ovidirde eoao ps pahraaor aur nuta na abd rbe rbveerv eep aapukasu, asb ape upfbuolbirclieitca itrtihar,eia , parnitemess a dreey qq uvueei ds se orree aranenusududee me el elv ivsdi.edoe op rpinrcinipcaipl.al. PPoudblcicaisdta add evne rptoisdicnag23 stThis report dives deeper into Este reporte profundiza en el mercado A pre-roll ad onA nYouunTciuob pere- roll en YouTube etmheer egemnteer dgeiln pgo dpcoasdtc eans ltaing cio pre-roll en YouTube sec ción final dme aersktee dto icnu mtheent io.n Saqlu asreecsptiaocen, Mofa itlChhisim ppa, pBleure. ASpqrouna yrespace, MailChimp, CBaluspee rA sper eonncu aenntdrraa nCn e aennstrtperee la rlas a sm rmaear craacmsa sdo dene m gmá tsáh sa ealtlo tm op eporefsirlt fqi lhu qeiugeh-proile brands htoan h taravbea jawdoo rckoend p rwovietehd poroeds cdea spto dpcraostv eidn elorss ú ilnt i mreosc aeñnots .y ears. LLoiss toeynenetress aw milel noufdtoe nes chuecahra raán d uinsc coóduingot dceo descuento para estos servicios como parte de los anuncios gdraeb faodor st, hese services as lpeactrutr aosf d tehl epr reesecnotarddoerd o amdevnesarjtess ,d pe rpeast reonctineior qrueea ds or sponsorship pmr essesnatagne as ewsthasi cchom fpeañtíuasr.e these companies. Special sections 24 Secciones especialesAEns uens ftoarbmlaistoh eesdta fbolercmidao tp faorar lonse pwersipódaipcoesr, s, especially leoscpaelc inalemwenstpea lopse presr,i ótdhiicso sa lpopcarloesa. cEhst esees entire print sections dedicaetnefdoq tuoe vaed lvaes rsetcocriioanle3s6, c oomr ptole ttaism imep-rseesnassitive guides. dedicadas a publicaciones publicitar ias, o guías Some of the modset t ipeomppuo llaimri teaxdao.m ples of this genre include Christ- Amlgausn ossh doep lopsi nejge mgpuloids emsá,s o pro pguulaidreess d eo reiseten gtéanteerdo ianrcoluuynend g supíaes cial events de compras navideñas o guías or ientadas a eventos especiales. AIndsveerrtsti spiunbgli icnitsaerriots25 Inserts publicitariossSAo vmeceetsi mpaeresc iet i mfepeols impossible A veces parece impossiibbllee aabbrriri rtu ounn aoa prreevvnisist taaa s gsaalttioninsaadsdaya, ,mo o u aungnazine, poerr iaó dniceow (essppaecpiealrm (epnater tloics uselamralnya wr ioese yk llaises and ewdeiceiokneens dde e fdini tdieo snesm) awnait) hsion uqtu en suem caeigraonus glossy nluymeerrso, scoos uvoplaonntess ,o cru ppornoems oo ftoilolentoasl brochures promocionales. falling out. Las publicaciones cobran por la oportunidad de ser iPnuclbuildisohs ecorns scuh parrogdeu cftoo rp rtihneci poapl. pDoe retsutan mitayn etora , ubneo iqnucel upodneed s uw mitehn stahjee dirir eccotarme epnrtoe dfruenctte ian u tnhis cwoanysu, moindeor w pohtiecnhci agle. ts your message directly in Ejemplos de inser ts publici tar iosEst tefr toiipno t dd eoe fm aaar rkpkeoetittnieng gnd tidrieiarcelt coct hooa nh sasi dusoimd pooe prou.p laTurh leairns ter etny t rpee Advertising inserts exampleImagen de the Krazy Coupon Lady voafr idoisr aencutn cmiaanrtekse, tyi npugb hlicaasc iboneeesn, d puroapnutel aalrg úwni ttihem ap o.Image via the Krazy Coupon Lady number of advertisers - and publications - for some time. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 14 LI ALDIB-RE DE ANUFNCRIOE E SE Junttoo a Aa e lesotsontsog sps rpoidrdouedc uttohcst epousbe pl iucaibtdalrivcioeistra, trtiaisomisnb, itgéan mp erbsotiaédmnu oescs ttvasiem, nwdoose ev ali esrunerdg aoiml esieol ns tusoer dgeeimi mniogedn etthlo sed dee m neoegdore-clios de dniesegñoacdgioesn dpcaisreea ñoreafd ubocusir ,ps oian reaen sraesldg muncooirsd, coea eslsno s da elegrrsuaidngiocnase rc, dalas toeoxsp erererrideanducicicaae pr ,u -lba ol iecrix tiapnreia rs.ieonmciae pcuabsleicsit aerriaa.di- Estoss cmoaovtviemim i-e nitethonset os ase dseesv teeásnrt táviisnei nnvdigeon eednxo tpo edenor tieoel dneoscp eeelc. etrsop deec tlo rso mded miose,d aiobas,r caabnadroc alan TdVo, TeVl a, auduido iyo eyn en lla rredd..These moves are being seen across the media spectrum, encompass- La pooppiunulaglari drTiadVda ,d ae d uloeds l oiboslo bqalunoeqdaud ooeranedsloi dnree sa. nduen acinous necni olínse ean e lsín uena p erosx uyn p aprrao dxeym poasrtara drleoms eoxstrteramro lso sque leax at ruedmieTnhocsei aq ppuuoee pldaeu a llluaedgraiietry np caoiraf poeuvnietladirn eee l l ceaogdnas rub pmlaoor cadek e eavnritsua nric sei olo scn.o Menás psu mrdoeo xu ydn aef ocaurna udrtnaec mpioarsot.e nM dsáets rl oadset ui nusunga rt iohse dceu ainrtear npeat rdt e ldoes EloEs. uUsUu.a Briloqsu deea rionnt elorsn eatn udnec lios eEnE s. uUsU d. iBsploqsiutiveoasr oconn leocst adnousn ecni o2s0 1e8n, syu sse prevé qduisep eosslaiet cinviforgast achuosmn tehnctaaartdá a.osu ednie 2n01c8e, sy swe ipllr egvoé tqou ea evsoai dci fcrao anusmumenitnargá .ads. Over a quarter of U.S. internet users blocked ads on their connected devices in 2018, Las razaonnedes s td dheela bl tlbo filqougqeuoer deoe diasen uaancutioincsc isiponas tsneounmd e1n rutoomsa gse,rr ionscwalus.i,d iansc lau iidntarsu slaió nin, tlaru asgiórens,i vlaid agd rye lsaisv i dad pyr leaosc pupreaocicounpesa cdieo nloess c dones luoms icdornessu amceidrcoar edse accóemroc alo ds ea ncuónmcios l o“ess apneluunzncaionste “se”s spee hluaznn aadnatpetas”dos ase la h naanTv ehagdeaa cprióetna des oinsnt aesr le afso enrsa vaendgte abricoliroóencs. kei ningt e arersee sn aunmt ereiororeus.s2, including intrusiveness, aggressiveness and consumer concerns about how “creepy” adverts Existeentn av vaialroiroirsoe srde rme tmeode iopdsri opesav rpiaoa eursast oe ,bs qtrouoe, wq inusceilun iyngecn lau snyoeldon h isnaoctleoer rhmeaescjtoesrre cms aaennjou bnrecesio .as,n ausní ciooms,o a esxí pclomraro v ías, ceoxmp loo aralgru vnías , dceo lmaso q auleg suen daess dcerib laens qenu e sstea dsecscciórinb,e qnu e nbu essctaa osferecceiór nal, pqúubeli cbou usnca no pocfiróenc seinr paul bplúicbidTlaihcdoe . ruen aa sroel umciuónlt sipinl ep urbelmicideaddi.es to this, including just making better ads3, as well as exploring avenues - such as some of those outlined in this section - which seek to offer audiences an ad-free solution. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 15 LAIBDR-EF RDE EANUNCIIOS Subscriptions to enable ad-free 26 cSounstecnritpciones para habilitar contenidos libres de anunciosPerhaps the most obvious proponent of this strate- gyQ iusi zNáse etll diexf.e Anssoird me áfsr oobmvi ot hdee iers traa enstgreat eogfi ac eosn Nteetnlixt,. Athpaartt et heir content de su rango de contenido, el hecho que su contenido esté libre is daed p-ufrbelicei disad n eos sdino duubdta au nkae pya rptea rctla ovef dtehle a tsraecrtvivioc ed'esl saeprvpiceiaol. . In Ean luet 4 nat ecarr ttao a s lhosa arcechioonlidstearss ( e(nJearnou daer 2y0 1290), 1l9a )c otmhep acñoíam inpfoarnmyó :r eported : “ “WCreec igimroeossw lolo sas i nningngrueresasolos rs a eanvnueuaanleleuss ee en n3 u 5un%n 3 35 5t%o% a $a U 1$6S 1$ 6b 1mi6lli ilm ominl iml lioinlnlo en2se0 es1n e8 n2, 02a108n1,d 8, nearly d yo cuasbii ldeudp llioiccapameorosas ltalaisns gaa pnaarnocciiaiatsss oo ptpoeer ra$ati1tvi.av6as s ba ai Ul $lSi o1$,6n 1 m., 6Fi lmu miel imlloiilnloegns e.t sh. is growth wAlaims eonutarn hdoig ehst em ceremcibmeiern stoa tfuisef naucetsitorna ,a lwtah saict ihsf apcrcoiópne dlele lods us to inish 2m0ie18m bbwrrooists,h ,q q u1ue3e n9 no osm si miimlpliupolusnóls óap atae ytremirnimngai rnm 2ar0e 12m80 1cb8o enc ro1sn3h 913 imp9i slmlo, niulelopsn d9ees mdeillion from membresías pagas, 9 millones más que el inicio del t r imestre y 29 qmuilalornteesr msátas rqtu ea enld c oumpie 2n9zo m deill laioñon" from the beginning of the year.” AcSceogrúdn iTnhge tEo 5co tnhoem iEstc, o"Nneot fmlixi sgtas,t aNráe mtláisx e s“twe ialñl os pene ncodn tmenoidroe qtuheis year onc ucaolqnutiern ets ttuhdaion daen cyin ie lom co smtupadñiíoa doer t teelelveisviiósni o”.n E scteo mañpo,a gnasyt adroáne s.” entre 12 y 13 mil millones de dólares en contenido, incluidas 82 películas Thyi s70 y0e parro,g trhameyas wdeil tle slepveisniódn $nu12ev-o13s bo nco onn li cceoncnitae enxctl,u isnivcal.u "Yd sinusg 82 fea- tuarme biiclmionse as nvadn 7m0u0ch noe mwás o arll áe dxec Hluoslliyvweolyod l"i,c oebnsesrevdar otne.l e"Avcitsuiaolmn esnhteows. está realizando programas en 21 países, ent re ellos Brasil, Alemania, India “Any dCo irtesa admel bSuitri"o. ns go far beyond Hollywood,” they observed. “It is currently making programmes in 21 countries, including Brazil, GeImrmpualsnayd,o I pnodr ieal carnedci mSioenuttoh d Ke osursecar i.”ptores en los mercados de traanssmisisióiónn d de eE EstEa.d UosU U. en iidnotse ren iancteiornacleiosn, aFloersb, eFso rsbeeñsa slóe ñeal laóñ eol apñaos apdaosado Drqiuvee nlo sb syu sac rgiprtoowretsh in itner nsaucbiosncarleibs esorns laa cbraoses sd eb uostuhar tiohse d eU m.Sá.s and inter- nartáipoindoa lc rsetcriemaiemntion dge m la acrokmeptasñ, íaF.o (+r b4e0s% n inotteeradn ulaals) t year6 that interna- tional subscribers are the company’s fastest growing user base (+40% year-on-year). CGhráafritc ovsia d eT hTeh eE Ecocnonoommisistt 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 16 LAIBDR-EF RDE EANUNCIOS Tiered subscription 27 Planes de suscripción plansescalonada The U.S. based streaming sEel rsveEl seri rcviec io de stvicio Hdeu slutre rceealmeibnrga Hulu baming Hutlue bda sit assa 1do en ado 0ent hE Ea EnEUU, celebróUUn, icveelerbsraóry sinu 12000°° a1n8ni.iv Serisnacr ieo elanu 2n0c18h. iDnegsd ae sdue llcanazdaem eieanrtool i ueunrna,a the dséecravdiac aen hteass, e gl sreorwvicnio t hoa mcroecried ot ha amná s2 d5e m25i mlliiollonn es dseu sbussccrr iipbteorress.. STuhs e pillra nceus de suscr ipciióónn a accttuuaaleless v vaann d deessddee U $S 7$.9 79, 9(p9 a(rpaaraanunciioss lliimrrietandto ss)u, hbascitados), hasstatar $ip 11t.i9o9n (ssi np ala US$ 11,99 (sin unans ncuirange nocsi)o os )$ o 3 U9S.9$9 39,99 pfraoram H u$ll7u . c9coo9nn L (Lfiviovere T TlViVm, ,o oi tU $eS 4d$3 4.a93d9,9 sp9)a, prtah rHaru oHluu lg+u hL+ i vtLeoiv Te VT Vsi ns in a$n1u1.n9c9io s(n. o ads) or $39.99 for Hulu with Live TV, or $43.99 for Hulu + Live TV with no ads. La adición,, en 20117, de notiiciiaass en viivvoo,, eennttreretetnenimimieinetnot yo y dTehpeor atedsd ai stuio sner, viinci o2 (0c1o7n, porfo vlieveed onreesw qsu,e einnctlueyre-n 21st Century Fox, The Walt Disney Company, NBC Universal, CtaBiSn Cmorepnotr aat inodn, sCpWo, rTtusr nteor tNheetwiro rskesr, vAi +c eE N(wetiwthor ks y Spcrroipvpisd Neertsw ionrckslu) pdoidnrgía 2se1sr tr eCviesandtou: rEyl CFEoOx d, eT Hhuel u, RWanadlty FDriesenr ,e dyij oC ao Tmhep Iannfoyr,m NatBioCnU enn iovceturbsrael ,d Cel BañSo pCaosardpoo, rqaueti poond,r ííTa hseer Cell W iinnic,ic iToio ud dere nu unen rp plaNlnae npt apwraaro ainr itknrostdr,o udciur cir una gama de ot ros niveles de pago en un futuro cercano. A+E Networks and Scripps Networks) may be revised, Hulu CEO Randy Freer told The Hulu's pricing structure Estructura de precio de Hulu Information in October last year7, a move which may be the start 2of a8 plan t o i nEtsroqduuecem aa rsa ndgee omf eotmhebrr peasyíma eqnut eti ers in the near future. ofrecen contenido sin publicidad coMmeom bbeneersfihciiop pscahrae mmieesm obfrfoesr ing ad-free 2Varios ed8itores di fceroenntetse enstátn aexsp laor amndoe eml pobteenrci abl qeune eitofrecen los diferentes t ipos de modelos de membresía. Los beneficios para loAsm nieummbrboes rp uoefd denif finecrleuinr ta cpcuesbol ishers are exploring the paocotnetnentiiadol asofflo rpdaread m bieym dbrifofse 8,arseí ncotm toy penetsr aodfa sm anetmicibpeadrasship models . Bpearnae eivetnst foos.r members can include access to member-only con- t ent, as well as early-bird tickets for events. Los miembros de Slate Plus obt ienen todos estos Sbleanteefi cPiolus,s a msí ceommbo elarss v gerestio anlels o sfin t phuebsliec idbaedn deei ts los podcasts de Slate,una versión sin publicidad de “Ad blocking...no longer grabs as many alas awpleiclal caiósn a idO-Sf dree eSl avtee rys mioennso so afn Sunlactioes .podcasts, ""Ell blloquueeoo d dee a naunnucniocsio (s.. .(). .y.) ya no l li i n iOS de l te y enos anuncios. headlines but is still a substaan ntioa l a n ad-free version of Slate’s iOS app and capttaa t atanntotso sti ttuitlaurleasr,e pse, rpoe sroig usieg ue f"eLwose mr ieamdsb.r o “s Mnoe vmenb aenrusn dcioosn q’tu se einet eardruvmepratnis liang threat on a publisher’s bottom line, tlhecattu rian, tceormrou plotss a nruenacdioins gde, lviikdeeo i del ar t ículo", siendoo u unnaa a ammeneanzaz iam ipmorptaonrtea nptaera p laorsa los n-article video dice su sit io web. Estos esfuerzos apoyan el objet ivo meedneicdtooioursera,s ga, liaenlnegtn actnoadmnodp aoa lnai sel ases mt oep md9 re ipvseraersss iafy s aedstsr,a” ttéhgiecior m wáes bamsiptleio sdaey asum. entar el t iempo dreivveernsuifeic saoru larcse fsu aenntde sc odlelaibnogrraetseo asc yross dedicado all conntteennididoo d de eS Slalatete. . a diversificar las fuentes de ingresos T hese efforts support the wider strategic yctho celoa iblnaodbruoasr aterrny e. ”tno dtao dlaa i lnad iunsdtruias"tr. ia". goal of growing engaged time10 with Slate DDiiggiiddaayy content. Paid-for ad blockers endorsed by 29 Bloqueadores de anuncios pagados publishersrespaldados por las publicacionesYes, you read that right. As Recode wrote in 201711: “SFi,o lerímstee rb iCenh. aCrotmboe Raetc CodEeO es Tcroibnióy eHn a2i0l1e7 :wants to save the media in- d“Eul setxr CyE bOy d be lCohcakr tibnega ta, dTosn. y Haile, quiere salvar la industr ia de llos mediioss bllooqquueeaannddoo l oloss a annuunnccioiso"s.. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 17 LAIBDR-EF RDE EANUNCIOS Su nuHevias sntaerwtup s, tSacrrotull,p c,o Sbrcarroá lal ,l ows iclol ncshuamridgoer ecso unnsau vmezers por una exper iencia sin publicidad en muchos sit ios de not icioasn ecne t ofodars a lans apdla-taffroerem aesx. perience across many news sites on all platforms.” "Scroll t iene como objet ivo crear lo que equivale a un servicio de susSccr irpocliló na idme sb lo“tqoue cor deea atneu wnchioast, raemspoaludandtos p toor lao ss ub- mediossc mriápst giorann daeds -dbell omcuknidnog", csoenrtvinicuear,o enn , dunoar sliestda qbuye the incluywe oa rNldew'ss bCiogrgp,e Asxte pl Supbr ilnisghere yr sT,h” et hNeewy Ycoornk tTinimuees.d , a 12 "Un mliusntdo wdohnidceh e il nmcolduedloe dse N neegwosc iCoso drep c, oAnxteenl idSop ringer se basaan edn dTihstera Nere aw la Y goernkte Tdiem esees c. ontenido no t iene mucho sent ido", dijo Haile a la Red de Editores Global en febrerAo wpaosardldo. w"Phoderríae htahber b uunsa imnejsosr maonedrea"l. of content relies on distracting people from that content Un núdmoeeros nd’et emdiatokree sa lo piensan claramente. Antes del lanzamienttoo a anntitcicipiapdaod od ed we Shcorolell elont 2 0o1f9 s, eense,” Haile told the Scroll en 2019, el Wl Walal lSl tSret reet e t 13 JournGal lionfboarml Eó dquiteo 2r7s p Nubelitcwacoiornke lsa, isntc lFueidborsu Baursyine.s s“ There Insidecro,Fusldio nb Me ead biae Gtrtoeurp w, Aat lya.n”t ic, MSNBC, BuzzFeed, Vox Mediay Daily Beast , se habían incorporado como socios. A number of publishers clearly think so. Ahead of Scroll’s anticipated launch in 2019, the Wall Street Journal reported14 that 27 publishers, in- cluding Business Insider, Fusion Media Group, the Chart via eMarketer.com Gráfico de eMarketer .com Atlantic, MSNBC, BuzzFeed, Vox Media and the Daily Beast, had come on board as partners. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 18 EVEENNTTOSS Hay T uhnnaea gr gerar nais nc acn atlinodtati do adfde e edxnect ueistnieatsmumsieadsnomts oae nmetnreot rlnoes gl om spe mduiobesdl igisorhas negdreassn lyda peregsq yeu 1pe,ñ eaoqsnu sdeoñ bsormes esaol plblo2rt,ee a nebcl iaol ut qpuoet etonhfrceeica epl nqo luotese enovftreienactloe san. f Blfooilslry ed Pveednnt ,bo usyn. aBe iovllfeye rnPtate sen. nB l,í unilenlyaa cPoofene nrstenad ,e a nen nlí nFoeilnadl cienolfneia ,so pefodfree e rejiennm gFpi lloba,d ainesfloefirdam, ó apnotre irenioje rPmehpniltloea, qdinuefeol lpromsh eóiav ae, nfotoersr iecooxrnmasmteitnuptíaeln eq e,u lh e8a 0lo%ss p deerv eesvnusito oinsug csreolysn osrste.itpuoíarnt eedl 8 t0h%a dte e svuesn intgs resos. 3 Aunnqcquouene c soctnoisntuusmuteem mdeu 8mch0uo%c thie oom ftp ioeit mys rpreeoqv uyei ernreequ ueni ec.r oen ujun t coo dnej uhanbt oili ddaed heas bqiulied ando ense cqeusea rniaom ente se enneccueesnatrraianm ene nmtuec shea se nsacluase ndter arend aecnc imónu, clohsa esv seanltaoss dseue rledn aocfrceicóenr, ulons m eevdeino tpoasr as udeivlerns ifoicfraerscer muná sm Aaellltádh idooe lpu magruahro d tdiiveme praesig fcoic,o aanrpsaseru emmntáesimn aeglnlá,t e ad ane ltd rma vruéersqo d udei elra ip nv aeggn ota, adspek aiblroleslenettotes mn yo eentl ptneae taroc tceriansivsoéa. sMr diáleys laall áventa ddee ebfsotolue, ttnaomds by ii néenl m ppauaterdnoecyni npiroeo.wp Mosrácrsioo anolalmár udsne,a e psvlateotan, ftotarsmm taby ppiéainrca pa culolenydt aoer fnhf eipstrro oarpia oms rece iionantenarsar cuttuonaa rd pciolvanet arsfoifrym a apuadriae nccoianst adre h foisrtmoarisa ns uee ivnatse yra 4actrtaucatirv caos.beyond the paywall , ostensni baulyd itehnrcoiausg dhe ftoicrmkeast nsauelevsa sa yn adt r ascptoivnass.orship. Beyond this, they can also provide a platform to tell stories5 and Porrttaaleless c coommo oT hTeh See Saettalet tTleim Teims (ecos n(c Eodnu cEadtiuocna Ltaiobn), Ly aCba)l,i fyo rCnaialnif oPrunbialicn R paudbioli cS traatdioino KsPt aCtCio n interac 6(KUPnCheCa (rUd nLhAe) tah rawd e iLntAcho) nahtraua ddeoni ecqonunec tleorassd eionv eq nnutoeesw l os,os n ee nuvnegana tggorasin ns ogfun ew nutnae ayd seg rh.aisnto fruiaesn yt en udeev ahsis t orias y pneurespveacst ipveasrs. pAel cmtiisvmaso. tAielm mpios,m taom tbieiémn ipnofo, rtmaamrobni éqnu ein mfourcmhoasr oasni sqteunete ms nuoc hsons naescisetseanritaems ennote csons Onumeucidteloseraetrssi a dlmiek seeun Ttpehro cedou nSctseou apmtritnidlceoip rTaeli.sm dee ss u( wpriothdu Ectdou pcraint ciiopnal .Lab), and Californian public radio station KPCC (Unheard LA) have found events to be a great Porr lsloo t atuanrntcot,eo lo, flso esr v esevtneotonrsti oensos nsaonn s doso nflo rse ousnloha u fpuneean rtfesu pedne tcinetg dirvees iosns.g Apraetrs ato hes le pa aqsruaím ye le eal q athuiomí rya e.e T,l tahmoebriyéa n.h pauveede n sTearm uanbl isméone d rpieou pefdoiceratnze spdea rta uh anat rmta emer dnaiuoen evyaf isca atzut edpineanrdacei aest rsya esaurr sencu rniepotvoatrse n sa.eucdeiesnscaiarisl yy scuosncrsiputmoreesr.s of their core product. Events therefore are not just a revenue source for the here and now, they can also be an effective means to attract new audiences and subscribers. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 19 EEVVEENNTTOSS ICnodnufestreryn ccioans fdeere lan cinedsu asntrd30 ia o ne-off eyv eevnetnstos puntuales A number of larger publications host activities with aU kneay s efroiec dues laosn p uinbldicuascitornye sn metáws gorrakndinesg a albnedrg aknn aocwt ivleiddadgees. T hese events con un enfoque clave en las redes y el conocimiento de la industr ia. cErsetoast eev cenotnots ecnreta, no cfofentre ncihdao,n ocfreesc etno ompoeretutn liidkaed-esminded professionals, apnadra, cionn toucerrn a, parlosfoe sgioennaelersa dtee i dreavse anfiun es. y, a su vez, también generan ingresos. I n December, Recode hosted an hour long cEonn dviceiresmabtrieo, nRe7 cwoditeh o r“gwanitizhó tuhnrae ceo nvveetresarcaiónn p doe luitn-a ihcoarla j o"cuonrn t raelsi sptesr ifordoismta sN pBolCít i cNoes wveste: rCanhous cdke Todd, NBC News: Chuck Todd, Andrea Mitchell y Hallie AJanccdksroena" . M Prrietsciidhideall p aonr dKa Hrraa a Slwliieiss hJeearr,c , ekel lse eovvenenn.”tot oC i nihncalculiyuróye ód b(cyo Kmao rpaa rStteew d dieesl lhp preerrec,cio ito dh edele ble obvloelteont tod e id nUec S$l $u3 03d0)e )p dpoo r( rau unsna ap h ahoorrrtaa odfe trhecee $pc3i0ón t picarkae gte pnerriacre r)e adnes hanotuesr dloe nlag d insceuts-ión. w Elo ervkeinntog mreásc gerpatnidoen d ep Rrieocro dteo, stuh Ceo dnfiesrceunscisai oAnnu. a l del Código de t res días, se califica como "la conferencia Rdeec toedcneo’slo bgíiag mgeáss tim epvoerntatn,t teh deeil rm aunndnou".a Cl otnh ree- dpareys eCnotadceio nCeos ndfee arlgeunncoes ,d be illols nitosmeblrfe as sm “átsh e wiimoprolrdrtta’asnn teptesrs ed deme S iSielillircli octnoe nVc Vahlalnellyoe ylo ydg edlye m lc muonundnofd etoer ctenenoclncóoegli.óc” goi,c o, elR eevceondet oD ecode's event paPgáegina de eventos de Recode Decode Feesl aesvtueupnertrion- egsx cssluitps-eivdro eo. xLwcolunss sbiv owole. itLtoohss nsbooo lsmeotoleos conuofe tsohtaloen c bvuaiergsiogtasen ms vtial ernisoa sdm em edileóssl ai rne st he Val- (dsee gdúólna rleas ú (lst iemgúan v leaz ú qltuime ap vregz uqnuteé )p, rleag ausnitsét)e, nlac iaas tisatmenbciiéan t asme bcioént sreo l a lceouyni dtaraondlaod cs uatimhdaeedn ottseea,c myhae nqwtueoe, yrianld cql,u etsh oin etce luensveore t elnan teo rip sloa r sotuuponprietduarnd-id edaxde cdrleug risesigtvrisaetr.as rNes epo a tr ao nly dlpoasr atb iolcolsek tebootsls e tsco os oeslsto spoeolorv ueponrra u li ntavh iitnoavcuitiasócani.ónnd. dollars (based on the last time I a sked), attendance is also carefully controlled, as even having the opportunity to register for tickets is invite only. ELsivpee cshtáocwulso and recordings31 s en vivo y grabacionesLPoosp purolagra rmaads idoe srhadoiow pso pliuklear Tesh ciosm Aom Tehrisi cAamner Liciafne Laifned Ra-yd iRoaldaiobl ahba hvaen, raeta lvizaardioo guirsa sp eoni nvitvso, eunn vdareiorts apkuennto sl,i ve tours, playing at theatotrceansd aoc erno tsesa ttrhose d Se ttaotdeos E. stados Unidos. Es un movimiento que ot ros han seguido. IEtl ipso dac masto dvee R oecthodeer, sR ehcaovdee Dfoelcloodwe,e gdra. bRóe code’s preocdiecnatesmt,e Rnteec uondae e Dnterecvoidstea croenc eHnilltalryy tCalipnetodn aen ienl tKearuvfmieawnn w Coitnhc eHr ti lHlaalrl yd eC Nliunetvoa nY oartk .t Lhoes bKoaleuto-s costaban desde U$ S10$0 1. 00. f mann Concert Hall in New York 8. Tickets cMoiesntt frraos tman $to1,0 e0l e. xcelente podcast Slow Burn de Slate (Ser ie 2, "Su guía de todo lo que nunca supo sobre Bill MClienatonnw, Mhoilnei,c aS Llaetwei’nss keyx, cye elll esnctá nSdlaolow q Bueu crans i pteormdcinaós cto (nS lear pieress i2d,e n“cYioa"u) hr ag sualiiddeo dteo g eirvae, arly itghuainl g yqoueu P noed vSeavre k Anmeewr ic aab. out Bill Clinton, Monica Lewinsky, and the scandal that nearly ended a presidency”) has been out on the road9, as 3has Po2d Sav e A merica10.Festivales de ideas Slate takes their podcast oSnla ttoeu lrleva su podcast de tourLa Idecisión del neoyorquino de invitar a 32Stte v de Beaannso nf ea ast eenncciavbaezlsabezaarr s suu F Feessttivivaal ld dee Ideas 2018 pIdreoavso 2c0ó1 u8n par ogvroacn ó r uenaac cgiróann, r eloa cqcuióen f,i nloa lqmue nfitnea lmleevnót ea lllae vróe t irada da ela l ar eotfireardta pdaer la qoufTer thBaae pn aNnroaen wq pu aeYr Bot iarcnkipneaorrn ’as .p dareticciipsairoa.n to invite Steve Bannon to headline their 2018 Ideas Festival sparked a major backlash11, ultimately leading to the withdrawal of the offer for Bannon to participate. Nonetheless, plenty of other events with high proile and prom- 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 20 EEVVEENNTTOSS Ninoe onbts tsapntteee,a, skseee llrleevvaarroonn a a c caabboo m muucchhoos so otrtorso se veevnetnotso cso cno unn u anl taol to perfil y oradores dse (sitnaccalduodsi (ningc lmuyuenltdiop llaes amcútlitvipilteise asc ht ivaipdapdeens ing concur- qreuen stely r eaatli zdainff seimreunlttá nleoacmaetnioten esn i dni fNereenwte Ys olurgka)r edsi dde tNaukeev ap lace. York). This included conversations with Jimmy Fallon, Hollywood stars Elisktteo iiJnicmlluuy yCóó ac coronrnveveyersr asacnciodion neMse sac ocgnog nJi eiJmi mGmmy ylFl aeFlanlollhno,na e,a selts,r etarlleualstla hdse od re Zadie Smith, a Hporelllyvwioeoowodd sc ccoomrmeooe J nJimiimn C gCa arorerfye a yy yfM eMaagatguigeri eeG Gydlyleollncehnuahmaal,a ela,n lat uaaturotyrao roZana Zd atiedh iee late Fox Smith, una presentación preliminar de un documental sobre el fNalellewccidisdo o cp phreraseiisdriedmnetneat ndeed a eFn oFdxo xN C eNw.eEsw. Oys Cy. E RCOo.E Rg.Ooeg.r eR rAo Agilieleers sA ,yi l ae"Ans Myd a"“AsA tMe rM acslaatessrstc elarscsl ass in Fact iCn hFeactk Cinhegc”k i nwgi"t cho nt hloes vNeer iwfic aYdoorekse dre’s h feacchto sc dheel cnkeoeyrosr qPuainrok er Henry, PSaerakenr LHaevnreyr, yS,e Fane rLgavuesr yM, FcerIngutso MshcI,n atonsdh Ny Neeimimaa JJaahhrormomi. i. Los patrocinadores del fest ival incluyeron Hennessy, LSapnodn Rsooverrs yo Wf othrdeP rFeesss.t ival included Hennessy, Land Rover and WordPress. Los porrtataleless m másá sp peqeuqeuñeoñso, sc,omo The Texas cTSormimbuaon eT,h egvraen telolssec ar tea mTebxiéans hTarnib burnined, atadmo beivéenn thoasn a b r indado l gaor. uant leestcsa,l al.i ke The Texas Tribune, have also delivered large-scale events. Their Sthu rFeeesstt-iivdaall dye 2 20018 dFee ttsretsiv daíal sf ecoanttuó r ceoodnn omáváses drde e3 3300000 osrpaedaorrkeeess;r; isinn;cc liulnuyyceenlnuddodo ai na N gNa anNncyac ynP Pceelyolos Pis, iel,a ll aolí dlsíedi,re tdr hedmeem óUcór.caSrt.a ta dHe la Cel oexu Ssee ám Daeram deo los Estados Uniidooss,, yy JJohn Kerrrr y,, cretariioo ddceer EaEsstttiaacdd oLo d edeae l doloses rE E,s sattanaddodos s JU oUnhnidindo osK.s .e rry, the Former U.S. Secretary of State. The fo- Eclu esn foofq uthe ede Fl Feessttiivall e is " e“exaxmaimnairn lian pgo lpítoiclai tyi closs and pproolbilceym aisss duee pso lfíat iccain qgue T eenxfraesn taann dT etxhaes yU lonsi ted Estados Unidos". Las reseñas con resúmenes de las sSetsaiotneess.”, repet iciones de grabaciones en vivo y podcasts, están disponibles en línea. El Tr ibune oWrgrainteiz-au upnas sweriiteh d eh iegvehnltigosh atdsi cfiroonmale st hdeur sanetse- tsoidoon esl1 2a,ñ roe. plays of live-stream recordings13 14 OAperntiunrga kdeeyl ndoistec uwrsitoh c fonr mele erx S Seeccrreetatarryi o fd Set Eatseta Jdooh n Kerry at The Texas and podcasts , are all available online. The John Ker ry at The Texas Trr iibune Festtiivall eon Sepptt.. 2277,, 22001188 Tribune runs a number of additional events Taamiirr Kaalliiffaa fpoarr Ta hTeh Tee Txeaxsa Ts rTibruibnuen. eS. oFuurecnet: eT: hTeh eT eTxeaxsa Ts rTirbiubnuen.e. throughout the year. 33 C eremonias de entrega de premios y galasAward ceremonies and galas33Ge ekWire, una publicación tecnológica de Seat t le, orgGaneiezkaW uniar eva, raie Sdaeda dttel eev-ebnatosse, din ctleucyhen pdoublication, hosts a una ceremonia anual en honor de las pr incipales empresas y empresariiooss ddee ttoodwdooi ed el elP P avacacífríifciiecoo tN yNo rooorfeo sdetseitf.e fE.e nEr ne2 0n210t81 ,8e 9,v 90e0n 0t s, including an an- npuearslo cneasr esem uonineyro hn oa nelolorsi neng etlh Meu tsoeop d ceo Cmultpuaran Pieosp adend entrepreneurs aSceraot tsles ptahrea lPa adcéciiimca Nenotrretghaw aenusatl. dIne lo2s0 P1r8e,m 9io0s0 G peeekoWpilree . j oined them at t he Museum of Pop Culture in Seattle for the tenth annual Geek- MinnPost , un out let independiente y apoyado por los Wmiierme bArwosa ernd Ms.i nnesota, ha presentado un programa anual de var iedades durante los últ imos 11 años. MEnin snu PMoinsnt R-o aasnt diene d20e11p8 eansidsteienrrootn,n m mááess m ddeeb 1e1.,2r0-0 smuipepmobrotse, dp aot ruotclienta dionr eMs yin anmeigsoost dae - la h pausb lhicoacsitóend. a n annual variety show for the past 11 years. Their 2018 MinnRoast was attended by over 31,2040 mem b ers, sponsors and friends of the publicationH. appy hours yeventos sociales CityLab y MinnPoHst arepciepnyte mheontue fruser oann d 3anfit r io4nes de un s eovecntioa glrsatuito donde los asistentes toman una bebida y conversan con los per iodistas soCbritey laLsa pbr óaxnimda Ms eilnecncPioonsets recent- parciales. ly co-hosted a free event15 where attendees cold grab a drink and chat with journalists MinnRoast 2018 about the upcoming midterm elections. FMFooitnoton d Pdeoe sMt inpinhnPoPtoos sbtt yp p oJoarr nJ Jaan nFaar e Firbreeaiibnbda.n dVd.i. aV íMia i enlln ssPiittoiioso t w weeebb dsiet eMiinnPosstt 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 21 EEVVEENNTTOSS TTahmebyié’vne h auns eutdil iaza sdiom uinl aforr mfoartmo saimt ifloarr p paraai dev seontcoisa sl oecviaelenst psa tgoadoo16s." . DDeescsrcitroib ceomd oa "se l“ etvheen tmo mosáts úunniciqo uy ed iavenrdt id fou enn eevl ceanletn odanr itoh e Seattle tech tceaclneoolnólógdgicaicoro ,d” de t eSh Seeea atGttletel"e,e "ek, lW¡ eGl eiGerekeeW BkiWraes iBrhea sBbhal sechon mcdobsimn anb ielna acde redes con la diversión!: "Reúne a una amplia sectcw rleao accrrikeóainnc ión la iversión: "Reúne a una amplia sec ióinó nde d lea la g c owmiuth funcomunidnaid ad ! It t“ebcrnionlóggsic tao, ignectluhideors am bucrhooasd d ecsraor rsosl-lasdeocretsio en in ogef ntihereo st"e, cpahr ac toomrnmeosu nity, dine cpliungd-ipnogn gm, daondyge dbaelvl, efulotbpoelínrs, b aenerd p eongg, ijunegeorss d,”e fmoers ap iyn mgá-sp. Monásg , dodge- dbea 1l.l7,0 f0o aossisbt iaelrlo tno aul renveanmtoe dnet 2s0, 1b8"e. er pong, board games and more. Over 1,700 attended the 2018 event17. WFeerdiadsin dge f abirs35 odasIn Tennessee, the Chattanooga En Tennessee, el Chat tanooga TTiimmeess F Freree Per Pesr s e osrsg ahnaizsó o erl ganized th"Aes u“nBtori nduaplc Aiafl"f,a uinr” e avenn taon annuall c toinc kboelteetod qeuvee nt aplleorwmiitne ga lgous einsvtitsa dtoos “ "ienncdo ntthraer aa rloesa m'se ijonreess t wed- dpinrogfe psiroonafelesss dieo nboadlsas, rdaeln ágreina,g d efrsdoem lu gvaernesu es to para banquetes hasta flor istas, fotógrafos y más". c aterers to lorists, photographers and more.” Brooklyn Based, una revista de correo elect rónico Bpraoroa kBlryonok lBlyynan,s ,c ecoodnn, m amánás s ed deme 1 1a0i00l. 0,m0000a0 gs suauszsccirnirpietpot rfoeorser ds eBd reo ok- lyNnY Cw, ittahm b1i0é0n ,p0r0od0u+c eN uYnC ev seuntbos acnruiabl ecrosn, uanl steom par o- dmuacreitsa la: "nW aedndninuga Cl reavsehenrts ,w lai mthe jaor m fear irai tdae lb tohdeasm e: de Brooklyn para los amantes de la modernidad". “W edding Crashers, Brooklyn’s best wedding fair for modern lovers.” Wedding CrashSeri tsiS owit iweob ewsbie tdbee ,d fWer oWemded Bidnrinoggo, ,kd dleye Bn Br Brooaooskkellydn Bassed 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 22 EE--COMMERCCEE Here at What’s New In Publishing, we reported recently about how En pWuhhabatl'tsis' sNh Neewersw I nc IoPnnu Pbtuliinsbhulinesgh t,i onin g‘fpo, riimnvofaotmr tmoosa ermeccooiemsn rtmemceiernctteee 1sm’ onbeornet t icenó gsmo Tob Ilr oMes eeddiitaor’se slaunch coónmotinfo ú Mlaonas r"eyiede niCtdoloar ehirsae c iEoan detil itcn, oúamnaendr c "ayiole senolde lcoot rohókaniiccnioag" ,e aol tbc sotehmrevea Erncvdieo n eill nelagcnt zSraótmnainecdnot"ao, rd’s doeb sMeeacrrvoieam nCdmlaoier er lcE lead nist ztparoamrt peieagrnytet2o .d de eT IM Maerdieia C, yla tiarem bEidénit lpa oers ptratretgei ad ede T cI oMmeedrciaio, eyl et acmtróbnicéon d lae Eesvternaitnegg Siata dndea crdo.m ercio elect rón ico de Even ing Standard . As with events, although there is revenue potential here3, there are also All iigauduaadl lqi qtuieuo enc oacnol lnloa sylo eesvr se nvcteoonsmt, oapsul,n eaqxuuintey qh ufaoyer u hpnau ypb outlenisn hpceioartl sed neifc itniahgler deyse om isn,o gtavrmees bioniéstn,o h tahyi s space4. ct ampabs idéen choamyp cleajipdasd daedi ciomnaplelse jpidaraad l oasd miceiodnioasl essi spea mrau elovse nm ae edsiotes essi psaec io. m uNeveevne rat heestle sess, pgaivceion. the ongoing need for income diversification, we can S in eexmpbeacrgto m, doadrea lpa ucbonlitsinhuear nse tcoe seidxapdl odree d tivheerssiefi cpaocisósni bdeil iitnigerse.s os, pSoinde emmobs aersgpoer, adra qduae lma ácso mnteindiuoas enxepcloerseidn aedst adse pdoisviebrilsidifaicdaecs.i ón de ing resos, podem os esperar que m ás m ed ios exp loren estas posib ilidades. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 23 E--CCOOMMMMERECRECE Archival prints and 36 Impresiones y publicationspublicaciones de archivoA staple for many print publi- caUtinoaa n msuu efesosttrrra a ab b ánássuicicmaa p bpaaerrara m omufuc ychhaeasa spr pusub, blticlhiacicasico irnoeensveesnue imprreessaas durraanntete v vaariroios sa aññoos,s ,e esstete f lfuljuoj od ed ein ignrgerseosso s stsree haam a chtuaasl izbaedeon p arreaf lrae esrha edidg itfaol.r E tl hDee ndviegr iPtoasl t , agae t.r aTvhése dDe esnu vt iern dPao esnt ,l ínthear,o vuengdhe iftosto os ndeli nCoel orado sttoormea,d saes lplso rC souslo fortaodpoer ipohdiosttaos.s taken by its ph otojournalists5. De manera similar , The Seat t le Times, en ocasiones Sitmraaiblaajjralnyd,o oT ccohonen t eSterecraecretortsol,es v , Tevneidmned eecs uc au-da rodornso, sop, ácpgcáingaiasnsia ods end e recuerdos (reimpresiones de su archivo), fotos e woimrpkriensgio nweist, has tí hcoirmdo plibarrotsi edse -m esseal ldse wcaaféll. art, ke epsake pages (reprints from their archive), photos and prints, as well as coffee table bo3oks.7 Camisetas y inTd-suhmirtesn atnardi alo lcoacl al TLah et iSeenadtat ldee T Timhee sS esatot trle Times 37 clothing apparelNo es raro que algunos medios vendan mercadería. Pero Richland SourceIt, uins snitoiot duen ncoot imciams eonn l ínfoear csoonm finee ps udeb lishers to sell lucro en Ohio, ha llevado esto a un nivel completamente menrucehvoa. ndise. But the Richland Source, a for-proit online news sit e in Ohio, has taken this to a whole new level. Hace cuatro años, lanzaron "Made in the 419", un portal Foduer vyeentaar dse a rgoopa, ,t lhiberoys lya munúscichae dis6 e“ñMadaod ye f aibnr itchadeo 419la” ,z ao npao crotna el l sceóldliignog d ce láorteha e41s9,. books and mu- sic designed and made in the 419 area code. "Made in the 419 se enorgullece decir que nuestros “fMotaógdrea fions, tahr teis t4a1s9 g riásf ipcos, ser igrafistas, bordadores y artesanos son de Mansfireoldu, dPl ytmo osuatyh, tShhaeltb yo uy rd e pthodoat loag rreagipóhn.e Yr ssi, ngor paopdheimco asr otbistetnse, rsloc raequeín, pcroimnpterarms,o es ma cbormopiadñeíarse crosm aon Adm aeritciasna nApsp arel que ffraobmriicca aMnn s asuunss sp piroreoddludcut,co tPso lasy qamuqí uoeín ue lntoh slo ,E sSs EthaEde. olUsbU yU.,n” iadnosd”. all oSviine re mthbaer groe,, g Jaioy nAl.ll rAend,, d e diifitto owrr d ede e cR Raicinchh'ltal angnded St So ioutur chrece,e r, e, wmein bimuiyzó f rsuo mim pcaoctmo.p Laen diiejos a l Nikiem Aamn Learbi cean n20 A15p: - p arel that manufacture their goods here in t"hMea dUeS inA t.7h”e 419 obt iene más interés que cualquier ot ra cosa que hacemos, aunque te diré que genera la Jaym Aenllorre cda,n pt iduabdl idseh iengrr oesfo Rs;i bcáhsliacanmde Sntoeu srocloe ,l legamos a cubr ir los gastos”. ho wever downplayed its impact. He told NiAe mpeasnar Ldea bes itno, 2en0 1W5h8:a t ’s New in Publishing, pensamos que vale la pena compart ir esta innovación. “ Made in the 419 gets more interest than any other thing we do — even though I’ll tell you it generates the least amount of revenue; we’re basically break-even on it.” MSitaidoe w ineb t hde M41a9d we einbs tihte 419 Despite this, here at What’s New in Publish- ing, we thought this innovation worth sharing! 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 24 E--CCOOMMMMERECRECE Online stores 38 InT ai esimnidlara, bsu tO dinffelirennet vein to Richland Source, the web- site Boing Boing has an online store selling a raDneg uen oa fm manaetrae rsiiimaililsalarr a a Riicchhlalanndd S web Boing Boing t ien et aurnga et iteendda a Sotou utrhrcceee, ,e ienl ls tsietiitoi o en línea que rests ofv tehndeeir u naau vdaireiendcaed .d Te hmiast einr icalleusd deirsig gideoas ra alons d gaindtgeeretsse,s l difee ssut yauled ireenclaiat.e Edst go oinocdlusy,e aepqupisp oasn yd sodfitswpoasriteiv,o ass, p wroedlul catoss o rnellaicnioen cadoousr csoens e. l est ilo de vida, aplicaciones y software, así como cursos Otehn elírn esai.t es, such as ZDNet, have similar ofOfet rroins sgs. Their ZD 9it ios, como ZDNNeett, tAiecnaend eofmerytas, sfoimri learxeasm. - plSeu, sAecalldse mteiac hZD, Noentl,i pnoer ecjoemurpsloe, sv,e nlidcee pnrsoedsu catonsd sutbecsncorliópgticioosn, sc,u rasso sw eenl llí naesa ,p lircoendcuiacst yiv siutsyc rtiopcoilosn.es, así como herramientas de product ividad. In doing this, they partner with StackCom- Para hacer esto, se asocian con StackCommerce, muenrac ceo, map caoñíma dme esorlcueci osnoelsu dtieo cnosm cerocmio pquaen lye s SLtaa rrcekdC dome SmttaecrkceC'oso mnemtewerrcocere,k 'd,, eda eca cacoucruedredirnodg oa t aso u st uhs ietsiiiort iwsoi twwh eb e.eb. exipclhic ae ax plolsa pinossi btloes p nouetevonst piarol vneedwo rvees nqudeo erlslo s thtaratb tahjaeny c owno "rmká sw diet h75 “0o evdeitro r7ia5l0es tdoep to pduo bell imshunedros" .worldwide.” Afiliate sales and links 39 MVoerne tcaosm ym oenn, lpaecrehsap ds,e is a tfhieli aapdporsoach seen by Digital Trends, BuzzFeed and others, which weave pQuurizcáhs aesl een ofopqpueo mrtáusn ciotmieúsn isnetao e lt vhisetoir e cno Dnigtietanl tT.r Ienn dsso, me cases, this vBeurzyzF meeud cyh o trreosa,d qsu el iiknete garan las oportunidades de compraen su contenido. En algunosn c aasdosv,e ersttoo rseia pl,a rienc et emrumchso o af both style and ed- iuton rainaul njcuisot piiubcliactitiaornio,, staunctoh eans t é'1r8m Oinof sT dhe ee sBt ielos yt dSeh ower Curtains You Cjuasnt i fGicaecti óOn ned Aitmor iazl, oconm' for"o18m de B lausz mzFejeoereds10 c. ort inas de baño que puedes poner en Amazon" de BuzzFeed. P roduct reviews - complete with links to pLuasr ccrhítaicsaes -d ea prreo daulscoto sp, rceovmaplleentots. cDonig eintalalc eTsr peanrda s comprar, también prevalecen. Digital Trends incluye iennclalucedse psa rlain ckosm tpora rb puryo dpurcotodsu qcutes h tahn arte stehñeadyo’v (ep or reejevmiepwloe, adu r(eic.ugl.a rhees)a ednp líhnoean. eTsam11)p ooncoli snoen. aTdhveeryso’rse a alolsso p rneocito sa ddev aecrtsueal itdoa dm: "oLarse m teojopriecsa ild feaasr ed:e “rTeghaelo s bneasviitd leañsots - dme iúnllttiumimtoeo m mCinihunturoit,so dt, emd ema mesne ognsio fdste d iUed Se$$ a2 5s2 5 au a$n U1d0Se0$r" , s1o0n0 "s, oslon u sno leoj eumn peljoe.m Epnlo e. lE únlt eimo ejem12 l último epjelom, palcol,a aracnla:r an: $"2D5ig ittoal $Tr1e0n0ds ,”p ubeedienng g ajunasrt uonna ec oemxiasimónp cluea. nIdno the laustteedr c eoxmapmrap al ter,a vtéhse dye mlosa eknela icte cs leena nru: e“sDt riog siittaiol ". T rends may earn a commission when you bEuny o ttrhors ocuasgohs, lloins kedsi toonre s iafiliados en el texto, de unao mu nrt r oducen enlaces de anseirtae q.”ue alienta al lector Ian p orotfhuenrd iiznars tmaáns ceens e,l pteumbal iqsuhee sres e wstáe eaxvpelo arafnidlo. - iEalt esi tliion wkesb i Bnrtaoin t Phicek tinegxst, ,e sin u na bmueann enjeemrp wloh diec ehs to. eUnncao huerrraagmeiesn ttha enu reeva dene rH teorm dainvne H deesseep peror pionrtcoio na tehnela tcoesp einc Abmeainzogn eqxupe ltoe rlleedva.n al libro de Hesse "If the War Goes On.." (Si la guerra cont inua), así como la Tohpcei ówn edbe sbiutsec,a Br lora ai nt r aPvéics kdien ugnsa, bisib laio gteocoa dpú ebxli-ca. El sit io web t iene un claro descargo de responsabilidad aemn lpa lpea rotfe tinhfiesr.i oAr dree cesetnost efnelaacteusr. e on Hermann H esse13 provides links on Amazon to Hesse’s HReaedsepñhaosn dee r aevuireiwcusl aorne sD eigni tDailg Ti traeln Tdrsends b"Boroakin “PIifc ktihnegs W paar tri cGipoa eesn Oel nPr…og” raams aw deel lA amsa ztohne S ervices oLpLCti oAsns otcoia steesa, rucnh p rfoogrr atmhae dveo pluubmliceid vaida d ae apfuilibadliocs ldiibserñaardyo. The website para proporcionar un medio para que los sit ios ganen comisiones haal vsi nac ucllaera ar A dmiaszcolna.imer at the bottom about these links. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 25 E--CCOOMMMMERECRECE "Brain Pickings participates in the Amazon Services LLC As- En stéorminun librcoi aet o ne s As m m P árso humazong rda a esm nos de, a , ens taof significa que cada vez un enliacleia dtee a aqduív, eobrtteisnignog que compre u np rpoeqgureañmo designed to porpcreontvaijde ed ea s um peraecnios. fEosro asyituedsa at ore espaarlnda cr oBrmaimn Pisicskiiongn asl by linking to Am- cubarrizrir ou unna.a fI rfanrca cmciócnioó rdne d leho ulqoum eq uasen sn ete ecneresmciteass ip,t atr hap iamsr am nmteananentre sen le tsrhi teiaol, t s yiwt ioh, eynever you buy es ma ubyo aopkre ocinad Ao"m. azon from a link on here, I get a small percentage Quoizfá si tesl epjermicpelo. Tmhása tp rhoemlipnsen stue pdep uonr tm Bedriaoi nqu Pe ivcek eiln pgoste bnyci aol ffsetting a del f erCaocmtmimoenercr eco eef sew sla lh aca octmo miptrp atr daek d Wes iWr etciorue tmtceura tptieonr tpaaoirrnte p dtaher teTh dseei Ntl eeN,we a wYn oYdrko riks very much Tiimaepsp. Erne c20ia16t,e, edll .T" iimes pagó más de $U S30$ m30i lmloinlleosn epso rp oerl esil tsioit iod ed e reseñas de produuccttooss. .B Blolooommbbeergr gs eseññaalóló q uqeu eW Wireirceuctutetrt egre ngernóe UróS $ 15500 mPiellornheasp esn tchome emrcoios et lepcrtorómniicnoe ennt 2 e01x5a ym qpuele m oanf tau vpou ebl 4li-s8h%e dre s eeing lapso t rtaennstaicacli ofnoers .e Commerce is the New York Times’ purchase of Wi 14Markr eTchoumttpesro.n I, np r2es0id16en, tteh ye C TEiOm dees T phea iNde wm Yoorrek Tthimaens $C3om0 pmaniyll, ion for the apnuroncdiauncdto rlae vcoiemwprsa sdietle s.i tBiol oeonm unb ecormg unnoictaeddo1 5d et hparetn Wsa,i rdeijoc:u tter generat- ed $150 million in e-commerce in 2015, and that it kept 4-8% of "El New York Times es la fuente definit iva de not icias, información y eannt rye tternaimniseanctot,i oy nahso. r a estamos t rabajando para convert irnos en un dest ino autor izado de per iodismo de servicio, con vert icales como Cooking, WMatacrhkiinn gTg y hy oWmeelll.pl .E sElo le ennnf,of opqqurueee sp priádrcáetcinctoitc qoau qneud Te h CTehE WeO Wire oicrufe tcTteuhrt t eey rNT yhe eTw hSe wY Seowerte khe otThmioemm ee s Com- apdoapntya,n ipna raa plarse rsecso rmeelendaasceio ann 16esn doeu pnrocdinucgt otsh ien cpourprocrha alosse mi,s smaoisd : estándares y valores que son los pilares de nuestra propia sala de redacción. Sus“ Tguhíaes Nenefwoc aYdoarsk e nT eiml sersv iicsi ot hsee a dlineeian ictoivn en useosut rroc ceo mfoprr onmeiwsos d, ei ncrfeoarrm a- protdioucnt oasn qdue e snotne urntaa pinarmtee inndti sapnedns nabolew d ew lea ’vried aw doe rnkuiensgt r oosn le bcteocreosm." ing an authoritative destination for service journalism, with verticals like Cooking, Watching and Well. The practical approach that The Wirecutter and The Sweethome take to product recommen- 4da0tions em bodies the same standards and values that are the pillars of Courur cowerno nse wys vroaocma.c Tihoenire service-focused guides align with our commitment to creating products that are an indis- pensable part of our readers’ lives.” Finalmente, vale la pena observar cómo algunos medios esttán haciiendoo uunn e essffuueerrzzoo a addiciicoinoanla, lo, om másá sb ibeine nv avraiorsio s esfuerzos adicionaClesr, ual igseneesra ra ingdres hoso a lt riadvéas ydes l4os viajes. 0 Finally, it’s worth noting how En mayo de 2019, losso fmaneá tpicuosb dlies hNeewrs E anrgela ngdo Pinubgl icth e Reaxdtior ap umedileen -em obra rrcaatrhsee re ns uenv etoruarl dteh 1o2u días por Greecciiaa.. Conn uunn c coosstoto d dee m meennoso sd de eU $S 5$, 050.000,0 s,si nsai nnv uvdeu leeolsxo,s- , iitnrclalu yymee uiulnen c scr ru-uc ceberyor oag la eal ntaateradrreadceteicrne ergn e rnSe aSvnaetnontrionuri,ei nc ita, hmcarinmoauitnagastha s ptrriivvaavdeaals. guiiaadaas porr eel lP Paarrtteennóónn y y la la A Accrórpóoploisl,i s¡,y ¡ ym másá!s ! VIinaj eMs anyt e2r0io1r9e,s fhaan sin oclfu Nidoe wex cEunrsgiolannesd a Puolbon-ia, Alilecm Raanidai, oB éclgainca eym lobs aParíks eos nB aajo 1s2. day tour of MGiernetercase t.a Cntoos, Ttihneg N jaut isotn ,u unnda ererv $is5ta,0 e0st0ad, owunitihdeonuset plroigrhetssis,t iat " fiunncdlauddae pso ra a sbuolnicsioenti sctraus eisne 1 8o6n5" ,S oafnre-ce atcot irviindai,d epsr divea vtiaej egsu juidnteod c owna ulnkas t tiehnrdoau egn hlí ntehae y un CPluabr tdheel Vnionon ( uann sde rAvcicrioo qpuoel itsa,m abniédn mbr ionrdean! ot ros puntos de venta). Previous trips have included excursions to Como lo explica su sit io web: Poland, Germany, Belgium and the Nether- "lNaunedstsr1a7. m isión es diseñar excursiones singulares para nuestra comunidad de aventureros, intelectualmente NEPR's Travel site El si t io de viajes de NEPR cMureioasnosw yh pirloeg, rtehseis tNasa dteio mne,n ate p arboiegrrtae"s. sive Amer- ican magazine “founded by abolitionists in 1865,” offers Travel ac- tivities alongside an online shop, and Wine Club (a service several other outlets also provide). 505 M0A WNEARYASS T DOE M HACKER M RQEEUDDEII ATLUO PASAB MYLESD ILOOSS R MEEDDITIOUSABLES 26 E--CCOOMMMMERECRECE Estto coAmse ntzhzóóe eeinrn 1w19e98b scoitne u nen x ccrpruulcaceeirnoro sa 1an8nu: au“laO dl edu ers e smemiinsiansraiiorsion s is que durtaaob ad uensaai g snem sainnag.. uSula crr ueccxeercroou d drese 2 i2o001n199s v vfiisositirata roárá ue erl lC cCaoarirmbibee- con per iodistas de la publicación, además de per iodistas y autoresm inudnepiteyn doief natdesv, etanmtubiréon uesn, e iln ptreolglreacmtau daell lya sc uri- confereonucsia,s a. nd open-minded progressives.” DurantTe hloiss ú blteimgoasn c uinat 1ro9 9añ8o sw, liatsh p aonsi bailnidnadueasl ,d we veiaejek -para los lectloornesg s,e s heamn ianmaprli acdrou pisaera. iTnchlueiirr t 2am0b19ié nc irtuiniesrea rwioisl l terrreessttrrevesiss, ,ie ten nttrther eee le lCallsaa s1r 16i6b v vbisi e sitiaatsan sa a Cw Cuiubtbaha. .s enior journalists “Nos enffroocmam tohs een p puabr tleics adteil omnu,n adso wdoenldl ea nsu ferset reolsa gnocbeie rnos a vecesj oesutárn aenli sdtes aacnuedr daou, tdhonodres ,a úanls hoa yo mn utchheo qsupee ak- aprendienr gy esxcpheer idmuelnet 1a9r.. ", afirman, destacando las recientes The Nation's 2019 cru visitas a Irán, Rusia, Colombia, Vietnam y la India. El crucer 2019 de The i sNeation For the past four years, travel possibilities for readers have been "El 100% de los ingresos de nuestros programas de viaje apoyan al per ioedxispmaon ddee Tdh et oN aatlisoon" ,i nagcrleugdane. land-based itineraries, including 16 vis- its to Cuba. “We focus on parts of the world where our governments are sometimes at odds, yet where there is much to learn and expe- rience. travelers,” they state, noting recent visits to Iran, Russia, Colombia, Vietnam and India. “100% of the proceeds from our travel programs support The Nation’s journalism,” they add. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 27 EMMÉETORDGOINS GEM MEERGTEHNOTDESS En esItna tsheicsc fiiónna fli nsealc, teixopnl owraem eoxsp ulonrae sae rnieu dmeb foerrm o af se memeergrginegnt wesa eyns ilnas w qhu iec lho s ed itores buscapnu "bhlai cer que las aud iencias paguen por los m ed ios".E n esta secc sihóne rfisn aalr, ee xspeloerkaimnogs tuon a“m searikee d em foerdmiaas p eamye.”rgentes en las que los editores bEusst ocasn s e"h dacerr que laThese sivtaenm d fesl areucdoiennocicaism piaegnuten q puoer lsos medios".rom a recognition thait "iEf l“ cCoonntt eennidt ois e Ks ienl gre,”y t"h, ent othneceres dmeubset h aber Eusntao sm bseea n daee rwriava adyne td moe l morencoeontniezoatcirizmloei.e Aintlt. ohI nqa ucdeeo rs iien "sgEt lo tc,h oeinsstt,e awnmideoo a ser ese x esple ereeryiimn", gee nnettxoanpncedersoi m dceoebnne tuhanatbaioe srne rie de umnoa dmewalonitesh rqa au d een iumnmvoonbeluteiczrra aorlnof .ml aA lom hdaoecnelser tweizshatoci,c ióehsn ti andmveo cslov eenx tpmeenroiimdnoen tdtiazeni undong a cc omonn autnneaen rsate irqnieu aed e i m plica hacer mpuobdelilmcoisda qanudne e einnrv wnoluuhecirvcaohns ilean svmpooalnvceiotsisz g,a eceniótctnio ndnget rcaaodrn vnteeunreitdvso o idnse tm ou ennarce mawda nosepsr, ad cqeeussee, nifimtnrpedliñcinaa rgh i anncgerrwe s os a t ravés pdueb ulicnidaa vda erine nduaedv odse e asspoacciiaocs,i oennecos,n ytr apre nnuseavro ds em meracandeorsa, ddeifseernetnret eñ sobre cóm o t rabajar con el markets, unlocking revenue through a range of partnearrs ihngipress aosn ad través dmea utnearth ivaal rqieue t iene. inki dnagd ddeif faesroecniatcliyo naebso, yu pt ewnsoarrk dine gm waniethra tdhifeer emntaet seorbiarel ycoómu oh taravbea. jar con el material que tiene. Much MuchoM os de esto s adne ye sotfo sth se mseétodos aún no están est métod mose atúhno ndos e asrtáen n eostta yet m abaleincisdtores.a Smin. eHmowbaervgeor,, pwoed ecmano s esperar que m ucheoxsp mecetd miosa nexyp plourbenlis ahlgeursn taos edxep els bt alesc oidpoos.r tSuinn iedmabda ersg oc,o pmodoe pmaorst ee sdpore some of these opportunitiee e rs s a au r q ss pe uset rateg ias mdeu art cmhoosn meteidziaocsi óenxp elonr elon sa plgruónxaism does e mstaess eosp oyr atuñnoidsa.des como parte de sus estrategias d emonoef ttizhaeciiór nm eno nloest pizróaxtiimoons smtreasteesg yi easñ oins. the months and years to come. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 28 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Podcasts 41P oPdcoasdts carae hsott sright now1. In a recent survey of 200 editors, CEOs, and digital leaders, the Reuters Institute for the Study of Journalism found that: Los Podcasts están de modaa ahorraa.. En unnaa eennccuueessttaa r reeccieienntet ed ed e2 020 0 eed“diWittoorierteshs, , d mdirieracentcotyroe rpse ues jbeejcleiucstuihvtoeivsro yss llyída leuídrneescr edhsigi dnitiagglie tnsa,le eewsl , I endls tIaintiusltytoi t nRuteouw tResers u ters paparroaa d eelcl aEsssttutusdd,io ioi td d eiels lP pPeeeriroriodhidsaimspmos o dn edosectsu csbur u biórr ipqóur qeius: ein: g that the majority "C(7o5m%o )m tuhcihnaks ptuhbalitc aacuiodnieos wlanilzla bne ncuoevmose p ao dmcaostrse d iem npotoicritaas nt dpiaar irots ,o tfa lt vheez inro c soean tsoernptr eanndden cteo qmuem lae mrcaiyaolr ísat (r7a5t%e)g piienss.”e que el audio se convert irá en una parte muy importante de su Pcoodntceansidtoin yg e’st mratoegmiaes nctoummer chiaaless "b. een boosted by the launch o f new, high-proile, daily podcasts from publishers such La potencia del podcast ing se ha visto impulsado por el lanzamiento adse T nhueev Wos apsohdcinasgttso dnia rPiooss dt ea anltdo tpheer f iGl duea erdditioarnia,l eass c owmeol l as the aTchqeu Wisaisthioinng tonf GPoismt yle Tth Me Geudairad ian,d a sAí cnocmhoo lra abdyq uSipsiocitóinf yd.e Gimlet Media y Ancla por Spot ify. A s Billboard notes2, these are “two of the podcast indus- trCyo’ms ola sregñealsat B pillrboodarudc, etsiotans shoon u“dsoess d aen lads pdriisntcripibaluest ifoirnm atso doel s, rpersopdeuccctiióvne yly h.”erramientas de dist r ibución de la industr ia de podcasts, respect ivamente”. "G“Gimimletl, este d-e hdoe mproeg traom paos ppouplualra rsehs ocowmso s Ruecphly aAlsl, RSteapr tlUyp A, yll , loSst parrotgUrapm aans edx cSlpusoivtoifsy d ee xSpcolut isfyi,v Cersim Certoimwne tyo Mwongu al n(pdre Mviaom-ente dgenuol m--in apdroe “veilo HuBsOly d ec aulldeido” )i tys seel fv etnhdee r"áH aB SOpo toiffy apuord uion, "p3r eacniod rewpiolrrlt atbaddeoo ds deo eal dlarle rdteoedd eSodrpo droe d tUiefS y$$2 f32o03r0 m mail ilroloennpeso.. r Atnnecdho pr rafificirrmema oa q fqu ueae ra oalimluimennedtna t a e$l 4203 0po mr ciilelnioton d4.e Alons nuevos podcasts que ingresan al mercado y repreessenttóó 1 15.,0000 milillolconheosr d ce lhaoirma snes de horas sd ed t ehc caotn tit poweonteneidnoid doe d ae rasu d4i0 udio eon epe Snp Srpcoet infytotify 5 eon fe ln ceuwart topo t otrirdmimceasetssrtetr sed eed e2n 02t1e081r"8i." n. g the market and accounted for 15 billion hours of audio content on Spotify in Q4 SFouuernctee:: PwC''ss Glloobbaall Enntteerrttaaiinnmeenntt & Meeddiiaa Ouuttllooookk, ,2 2001188--22002222, ,O Ovvuumm E2s 0d1e8m.a6”siado pronto para decir cuáles son las implicaciones de esto para los medios. Pero, por ahora, muchos podcasters cont inuarán explorando Itla’ss otopoor teuanridlyad teosd tee ilnl gwrehsoast ttrhadeic iimonpalleics aqutieo onfrse coef etnh eisl maerdei of.o r publish- eErssp. eBcíufitc,a fmoern tneo, ewst, om t iaenndye pa oindccluairs tmeernss awjeisl ld ce opnattrioncuinea dtoor eesx, ypal oseraen the trleaídoist ipoonr alol sr aenvfeit rniounee so op cpoomrot uanuitniceioss7 saefpfoarraddeosd, qbuye tghenee mralemdeinutem s.e encuentran al pr incipio, en la mitad y al final del podcast . S peciically, this tends to include sponsor messages - either read bAy f ihnoess tdse, 2o0r15 a, esl sFeinpaancriaatl eT iamdess c-o wmehnitcóh q utye plaisc taalslays tdeen adnu tnoc ibose e fno luosn d at thpoed csatsatrs t ",tt iiemenndiddeendn al ae c caaaenerr de en ne e nel ldr ar anongfgo ot dh dee eU $pS 1o$5 d1 a5c $ aa 3 sU0tS .p$o 3r 0c apdoar c1.a0d0a0 1 o.0y0e0n toeyse, ntes, aproximadamente cinco veces el costo de un anuncio de radio t radicional, Indo lnadtee ll o2ss0 p1rr5oog,g rtrahammeaa sFs m imnááass np pocopipuaullal arT reiesms qqeuusee cccooobbmraranmn $ e$1 n010t0 eo d om mtáhsá"sa." t. podcast ad rLaat eresl a“ttivean eds ctaose fza dlle iens ptahceio sr apnubgleic iotafr i$o1s5 p utoed $e 3h0ac pere r 1,000 listeners —q uaeb loa uextp iervien tciima peusb ltichieta rciao seta o mf áas ptreamdiiutmio.n al radio spot — with the m ost popular shows commanding $100 or more8.” Se proyecta que los ingresos por publicidad por Aersgteu mabedlyio, tshe edu rpelilcaatriávne p sarcaa 2r0c2i0ty, y o CfN aBdCv ertising destacó recientemente cómo ambos “PwC y el "“PEso pdocsaisbtlse space can make for a more premium adver- " i le q mquueae yl ol ons sop pto doocdfafcesatrs at ns po n ootf ro eofzrfc egaznoc laudn, a Interact ive Advert ising Bureau (IAB) predicen que el oublnuat oelalas ideer aocroc,e psesr, ob eutnt earc cdeisoc omvetising ásry f áacnild, gasto e enx ppuebrliiceidnacde d.e los EE. UU. aumentará de un la de oro, per un acceso más fácil, un mejor est iimado dee U$3S1$4 3m1i4ll omnilelosn ens 2e0n1 27 0a1 $7 6a5 U9 Sm$i l6lo5n9e ms illones dumensi lmcliuoebnjroismr odiefen nstoce uywb m raiimlulodineienost dod ey v dmiicsiepllso nsiuetigsv ogdsee d sdetiss posit ivos Aedn r2e02v0e,n cuone lsloo ssf o arnu utnnhcciioisos s m" 'hhoeordrnneiueaadmdoos as" 'r ((qequu epe srsonnj el elceídítd-ooss adued aiou dnuioe vnouse svuogsi esruegni equren q ueda un epdo rt oel dproeusebnlteador) there is considerable growth left in the by 2e0l t2ip0o, mwáist hpo CpuNlaBr"C. recently cqrueec iqmuieendtoa cuonn csrideecriambile netno e cl omnesricdaedroa"b. le highlighted9 how both “PwC and the Inter- market.” "Además, nuevas posibilidades tecnológicas (como la en el m ercado". aicntsievrcei óAnd dvineármtiiscian dge Banuurnecaious , (eInA Bla) q [uaer hea]y p arneu-ncios Nic Newman, Reuters Institute13 ddiicstpionngib tlehsa pta rUa .uSn. acider stop neúnmde rwo idlle greop uropd ufcrcoimon es, aans í ecsotmimo pautbeldic i$da3d1 4p rmogirlalimoánt i cina ,2 y0 a1n7á ltisois $ m6á5s9 million in 2020, with "bdeatkaelladd-oisn)," y aa desst á(tnh llaetg aanrdeo rael aaudd iboy, p trhopeo prcrionando datos valiosos para editores y anunciantes, por iegsuealn. ter) the most popular type.” 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 29 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Furthermore, new technological possibilities - such as dynamic 4ad2 inser tion10, whereby adverts are available for a certain number of plays - Aass woeclli asc piroongreasm mdeat iTc Vad vertising11, and more detailed analytics12, are already coming to audio, providing valuable data Varfioosr ppoudbcalsistehres rcso,m aon Sdla ated, vPeodr tSiasveer Asm, aelriikcae, R. adiolab y This American Life también han hecho tu show de gira, abr iendo nuevas vías financieras en el proceso. TV partnerships Ad4emás de e2sto, var io As pnoudmcabsteerrs oyf e pdiotodrcesa tsatmerbsié ns usec hha an se mSlbaatreca, dPoo edn Save asociaciones con redes de televisión, creando ot ra vez nuevas fuentes de ingresos. America, Radiolab and This American Life have also taken their show on tour, opening up new inancial avenues in the Ell apñroo pcaesasdso. , Amazon Priime adapttóó eel lp pooddccaasst t "'Homecominingg" ' eenn uunn progrraamaa muuyy e exxitiotososo p prortoatgaognoiznaizdaod poo pr oJru lJiual iRao Rboebrtesr. tPs.a Pr a rnao n qou edarse qautreáAdsl,ao Prnsoegd a sStiradávsee, PAthomdies Sr,ia cava e ns Aeu mamseorbicceióar cs oeo nfa sHpoBocOidó cpcaaorsnat HuenBraOs s apenarireda d upen ueabs spleeirsciheia edleers s, have also esisgpueiecniadleos l,o si gpuaiseonsd doe l ostr po apsodsc daes to dt ro podcast de gran éxito, 2 Dope Queens. embarked on partnerships e wgriatnh é TxiVto , n2e Dtowpeo rQkuse,e nasg. ain creating new Losi nmceodmiose t rsatdrieciaomnasle.s también han profundizado en este espacio: • ThLea Nste wy eYaorrrk,k T ATi immeaessz s soee na a ssPoocrciióimó c coeon na l adla ra erpedd tSe Shdho owtwthimteime p epo aprdarc caar ecsrater a'uHrn uoan mfa sefcacisncoaimntaein nteg ' seriine tdooc au mheignthally d es ucucacteros spfaur tle ss hsoobwre setl adriarriino gp aJpuelli aen R lao ebrea rTtrsu.m Npo, t to be outdone, Pod Save America partnered with HBO14 for a series of • Net flix t rabajó con BuzzFeed en un programa (ahora cancelado después de una temsppoercadiaa)l sq,u feo slilgouwiói an lgo si nre tphoret efrooos t"as tmeepdsid oa fq auen eoxtphloerra nh tiegmhalys qsuuec vcaens sful despdoe dexctarasvta 2ga Dntoesp leo cQuruaes en sin.ternet hasta espacios de inyección seguros para usuar ios de opioides", y Traditional publishers have also delved into this space. • Axios se asoció con HBO en una ser ie de cuatro partes que comenzó con una ent•r evisTtah en N perowfu Ynodirdka dT ciomne esl praersitdneentre Tdr uwmitph. the network Showtime to create a fascinating four-part documentary series about paper Si bien ienl é txhiteo dTer aulmgupna es rdae1 5e,s tas empresas es discut ible, parece haber una tendencia clara entre los productores de televisión a buscar talento e ideas ent•r e oNt roest lmiexd iwoso; yr keel rde swpliatnhd oBru dzez lFase eludc eosn d eal esshtuodwio (ant roawe c claaranmceenlltee d after a muchosn dee seestroise ses16t)a bwlehciimchie nfotolslo yw creedad roerpeso dret ecorns t“eansid toh. ey probe topics ranging from quirky internet crazes to safe injection spaces Curiosafmoern otep, iTohiids Aumseerricsa,”n a Lnifde es un ejemplo de un programa que dio la espalda al medio televisivo. Según explican, a pesar de ganar numerosos pre•m iosA, x"dieosp puéasr dtne edorse dte mwpiothra dHaBs lOe poendi ma ofso au lra- rpead rqtu es enroise ssa cwarhai dcehl kicked aire". "Foufef d wemitahsi adno itnra-bdaejop htahc eirn ttaenrtvo ilea wra dwioi tcho mPor elas tiedlevnisti óTnr",u mp17. admit ieron. "Esperamos volver a la TV algún día, tal vez con especiales, tal vez de Aallgtuhnoa uogt rha ftohrme as"u. ccess of some of these ventures is debatable, there does seem to be a clear trend among TV producers to look for talent and ideas among other mediums; and the glare of the studio lights are clearly appealing to many of these outlets and content creators. Interestingly, This American Life is an example of a show which turned its back on the TV medium. As they explain, despite win- ning numerous awards, “after two seasons we asked the network to take us off the air.” “It was too much work doing both the radio and television shows,” they admitted18. “We hope to return to TV someday, maybe with specials, maybe in some other form.” 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 30 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS 3 Newsletters43N ewslettersNewsletters, like podcasts, are a communication form which have enjoyed a renaissance in recent yLoesa Nrse1w9.s Ilent ttehrse, cpormeof alocse p otodc as stsh, osornt u2n0a1 f6o rrmeap doer ct o“mBuancikca tcoió tnh e Future- Equme ahial eNxpeewr ismleenttteadros uans rae nDacigimitieanl tCo hena nlons eúllt fimoro sJ oañuorsn. Eanli eslm ,” LSE’s Char- lpiree ffBaceiioco kddeee t uutnn ob brberesvveee ri nivnfoefrodmr met hed aed te22 021:0 61:6 “: V“Volovlevre ar l aFl uFtutruo:r olo: slo bso bleotilneet isn es por corrrreeoo e elelecctrtórnóincoic oco cmoom uon u cna cnanl dailg ditiagli tpaal rpaa erla p eelr pioedriisomdois”m, o”, Ch“aArsli et hBeec kdeitgt ,i tdael LeScEo, olobsgeyrv eóv qoule v : es, it sometimes pays to go back to “Ab maesdicidsa aqnued l aa edcaoplotg ríae dlaigtiitvale elyvo olulcdio indae, aa sv efcoers vnaelew times.” la pena volver a lo básico y adaptar ideas relat ivamente Panlat iyguears a i nu tehvoiss tsipemacpoes i".nclude specialists like T heSkimm - which has 7 million subscrib- eLorss 2ju1 gaanddo rleass etn y eesater ersapiasceiod i nrcaluisyeedn e$s1p2e cmialiilsltiaosn como TheeSkiimm ( (qquuee c cuueenntata c coonn 7 7 m milliollnoense sd ed e isnus acr fiputnordeisn yg e rl oañuon pda,s aadnod r e$c2au8d mó 1i2ll mioinllo sniens cdee 2dó0l1a2re -s eans u wnae rllo nadsa p due bfilniasnhceiarcsi ólnik, ey 2T8h mei lWlonaessh - idnegsdteo n20 P12o),s ats wí chomicoh p hubalsic macioornees t choamno 7T0h en ews- lWetatsehirnsg.ton Post , que t iene más de 70 newslet ters. MAbounndeatni zlaast eiostnra stetgriaatse dgei meso naebt iozaucniódn2,2 q, urea nvagni ng desde el pat rocinio de contenido (ver, por ejemplo, la farsoocmia csiópno ennstorer sMhoizpil loa fy cNoexnttDernaftt )(, sheaest,a f aonru encxi-os adme bpalnen etrh pea gpaadrotsn, ye erls rheicpo nboectimwienetno dMelo rzoil lqlau ea nd NdeesxemtDperñaafnt) l,o tsh brooleut ignhes tcoo mpoa iudn ab haenrnraemri eandtas , and Trevor Noah via Twitter rde g eco engenriatciioónn doef o tphoer t urnoildea dnees.w sletters play as a lMeiakdi T goelivneer rKaintigo, nvi cteoporel.sidente de mercadotecnia en The Washington Post , le dijo en el Congreso Mundial de Not icias de WAN- IFRA en MPoirktui gTaol elil vaeñro pKaisnagdo, Vquicee lo Ps rbeolseitdineens tin ofofr Mmaatrivkoes t“ienxgpo ante nT ahl ele Wctoarshington Pa onsute,s ttrool dco WnteAnNid-oI, FyRa sAe'as qWueo vrilsdit eNn enwuess tMro esdit iioa oC noon, pgorre lsos q uine nPoosr tu- gayauld23a laa scrte yare uanr ftohrmata ndee wcosmleutnticearrss e“ ecoxnp eol sleec ttohre y ,r eena adlgeurn toos coausors ,c ontent recordar les, dándoles un recordator io de la marca, cuando no están en wnuheesttrho esirt ioo r". not they come to our site, so that helps us to build a way of communicating with the reader and in some cases re- mEsien rdecinorgd atthoer imo t,a gmibviiénng s et hpueemde a u sbarra cnomd or eunm eimnpduejór,n w a hlae snus tchr iepcyi óanr. e not o n our site." No es de ext raañaarr qquuee D Digigididaayy a argrguummenetnatraár áe ne n2 021061 6q uqeu e"L "oLso se deidtoitroerse dse dl el Tnehwastl ertetemr sionnd lea rn uceavna paelsrsoo nbae i mupsoerdta antse ae ns ulabs srecdraicpctiioonnes n.”udge. No wonder Digiday argued in 2016, “Newsletter editors are the 4new4 impo rtM anet pmersborne ins níeawssrooms.24” Memberships 4Existe un4a amplia gama de recursos excededicados a ayuda rT ah leors em iesd iao sv aa scot maprrrlaeyntesend eorf, en constante evolución, laesx ocpeolrlteunntid, acdoens sqtuaen btrlinyd eanv olv-los newslet ters y loins pgr,o rgerasmouasr dcee sm demebdriecsaíat.e d to helping publishers make sense of the opportunities provided by newsletters and Sme e pmodbr íea rdsehciirrp qq upueer loolosgs r maoomddeselol2os5.s d dee m meemmbbrerseísaí ah ahna nc rcerceicdiod poo pr ovra vriaorsi omso mtivootsiv, os, que a menudo combinan el potencial de ingresos con la oportunidad de eMsteamblebceerr svíhnicpu lmos omdáes less2t6r ehcahvoes eanrtgreu laa bsalyla gdreo rwednac fcoiórn a (y n lousm eqbueipro os fd er ea- desarrollo empresar ial) y los propios miembros. sons, often blending revenue potential with the opportunity to Cboumilod mceloncsiioeonrna almminoosks sa an nbteteritroiwromremeenentne t,t eSh, lSaelt aent Pe lwPuslus osrf orefocremc ue n( ua enn defon qbfuoueq,su cieno, nce omsnsie mdmiebrvmoesbl roops - qmuee nput etdeeanm acsc)e, daenr dta mntoe mal cboenrtsen tihdoe msins peulvbelicsi.d ad y a los contenidos adicionales, así como a las entradas ant icipadas para eventos. As we mentioned earlier, Slate Plus - offers one approach, with members able to access both ad-free and bonus content, as well as early-bird tickets for events. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 31 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS PEolsr eowt rah pearrete, , TTorttooisies,e la, tinhieci astliovaw d en neowt isci ains itiative which recently lreanitsaes dqu £e 5 rre3ecc9iei,en0nt3etem5m eoennntet eKre ricecackuadsuótd aó£r 5£t3 e593r.09237,,05 i3 se5n ae nn example of an outlet seek- Kinicgk sttoarr titenerr,c ,e oessr u punno e rejeajemtmeppl oel odd edi teuo nur nmi ameld eaidoni oqdu q ecu beru ebsauctsaic vae input from their paying incorporar aportes editor iales y creat ivos de sus mmieemmbbroesr dse. pago. DLierdig ibdoy pJoarm Jaemse Hs Haarrddiinngg, e-x a e dfoitorrm dee rT hEed Titimore so f yT dhiere Tctiomr dees BaBnCd N Heweas,d T orft oBisBeC le sN heaw prso -m eTtoidrot oise ah laoss mprieommbrisoes dac mceseom a bceonrfse raecncceiass sd et op roenpsean news acboienrfteasr,e q n uce ellsam, wanh "iecl hT htihnkeIyn "c. all “the ThinkIn.” "U“sYteodu p owdirlál mbaer caabr ,l ee stcou cdhiaar lo i nen, tlriasrt ey nse rin p aorrte w alk de la conversación en vivo y sin guión todas las noicnh easn, ldu nbees yp jauretv eos,f etnh neu leisvtera, suanlas dcer irpedtaecdc icóno n- quvee inrsfoartmioa nn ueeastcrho peuvnetno idneg v i–st aM ”.o nday-Thurs- days – in our newsroom that informs our Enp eoste escenar io, la capacidad de los miembros no solo pianrta oacfc veideewr , .s”i no también para informar, el contenido es clave para su modelo financiero. In this scenario the ability of members to Tortoise's Kickstarter Enlo etn fjouqsute a dcec Teosrsto, ibseu atp arolsvoec ihnaf uonr mide,a cl opanrtae lan t is akpeeyr ttuora t choeni sru is nmaienmcbiarol sm quoed oetlr.os también buscan emular. Tortoise’s approach harnesses an ideal for openness with its Tmhee mCobrererssp otnhdaetn ot , tuhnea rrsa mairfeic aaclisóon esseteadkoiunngi dteon seem ulate. libre de anuncios del holandés De Correspondent , que tTahmeb iCéno rcormesppleotnó dreecnietn -te amne natde -ufnrae eex iUtoSs ao cfafmshpoañoat of the Dutch based de crowdfunding, promete "colaborar con usted, nDuee sCt roorsr mesiepmobnrdose ncotn -o cwedhoircehs" .a lso recently completed a successful crowdfunding campaign, promises to “collaborate with you, our Eknn oCawlilfeordngiae, athbel eV omicee mof bSeanr sD.”ie g o ofrece a los miembros acceso para reunirse y saludar a sus per iodistas, aInsí cCoamliof olar onpioar,t tuhnied aVdo diec e"C oofn Secatnar Dsui ecgauos ao ffafveorrsit am oe mbers access to su negocio a t ravés de una nota especial en el Informe de Mmieemetb raons do egnr eune tesv ewntioth". their journalists, as well as an opportunity to “Plug your favorite cause or your business through a special Ysh eoll 5u dte- onuovti eimn btrrhee e dde eM 220e01m18,,b Kearth Rarreininpee oV Vrinitne eor,r r,e edaditio taroanr aje ejfevf e nt28.” de The Guardian News & Media, dio un discurso en la SAoncdie toy no f5 E dNitoovrse Amnnbuearl c2o0n1f8er,e an csiap eene cMha nacth etshteer S, ociety of Editors an- cnoumapl acrttoióión q qfueuere de denesscddeee m imnaar zMrozo ad ned ec2 02h10e61s6: t: er, Katharine Viner, editor-in-chief, “GTuhea Grduiaardni aN 29 n ehwa rse c&ib Midoe dapiaoy soh fianraendcier oth daet m sáisn dcee u Mn arch 2016: millón de personas. Más de medio millón de ellos cont inúan ap“o..y.átnhdeo nGous acraddaia mne sh, aysa sreeac ae tirvaevéds iden uannac siuasl csruippcipóon,r t from more than meomnber emsíail loi ouna p ceonotpr ilbeu.ción recurrente". Po“dOr íva edre chiraslef qau em milulciohnas odef tehsteasm c ocnot rnibtuinciuoene tso s osnu pport us every month alt-r utihstraos,u agpohy aenit ehl epre raio dsiusmbsoc prairpat eiol bnie, nm peúmblibcoe yr,s hip, or a recurring cocmoon Tthreib Guutairodnia.”n está dispuesto a mencionar - ayudar a garant izar que no tengan que poner su contenido detrás de un muro de pago. Arguably, many of these contributions are altruistic, supporting journalism for public good and - as the Guardian is keen to men- tion - helping to ensure that they do not have to put their content behind a paywall. TEhl pe eGduidaor diea anc'sc icóanll dteo Tachtei oGnu faorrd siaunp.port 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 32 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Research and analysis 45 SkIinftv, ae wsetbisgitea wchiióchn d eysc aribneás iltisselif sas “Deining the Future of Travel. Global travel industry news, anaSlkyisfti,s u &n sditaiot aw eobn q uoen slein dee stcrraibvee al ,s aí mirilsimneo sc,o hmoot: e"Dlse,f itnoieunrdios m, agents, touerls f,u stutraor dtue ploss, vtiaejcesh. N&o tmicioars eg,l”o bsaulecsc dees slaf uinldlyu sbt rliea ndde sv ianjesw, s, newslet- tersan aánlisdis eyv deantotss s, owbriteh v idajeest aenil elídne rae, aseeraorlícneha sp, ahpoteerless., tur ismo, agencias, tours, nuevas empresas, tecnología y más”, combina con Proémxitios innogt i c'5ia0s, nboelwet inreesp yo ervtesn etovse, rcoyn y deoacru'm aenndto ws dieth in 'v1e2s5t i graecpióonr ts in our detallados. libr ary,' the team produces twice-monthly reports on topics such as TPhroem Neteiewn dEor "a50 o nf uFeovosd i nTfourmriessm ca:d Ta raeñno"d ys caon d"1 2B5e isntf oPrmraecs teinc es for Stankueehsot rlad beirbsli3o0t, eAca D", eel epq uDipivoe p rIondtuoc Ae cincforrmHeost deols v2e0c1e8s :a Ml meeass suorbirne g Suc- cesste Fmraosm co mAsos "eLta- nLuiegvhat e troa dAecl qtuuriissmitoio dnes a3l1i manendt otsh: tee nUd.eSn. cAiaisr yli ne Sector: buenas práct icas para las partes i3n2teresadas", "Una inmersión profunda Skifetn RAeccsoera Hrocthe lsE 2s0ti1m8: Matideise n2d0oo1 e9ell ééx.x itioto d dee A Assseet-tL- iLgihgth at aA dAqduqiusiitsioitnios"n s" y "El sector de las aerolíneas de EE.UU: Invest igación de cambios Reppoarrctiisal lecso 2s0t1 9fr".o m $50 for a short eBook on the Amazon factor (est imated by the site to be under a 5 min read) to $695 for more detLaoilse indf orrrempeesos c rcutueses sltiatkanne d deDessidgdeei Ut $aS 5l$ 0A 5 pd0o vpreo urr ntu inlsi bilirnborgo e eTlelercctertnróóndnisic oi nco Trttrooa ssvobebrlre e2 01833. el factor de Amazon (est imado por el sit io en una lectura de 5 minutos) Reaad $Ue 6Sr9$s5 6 cp9ao5nr p ionbrfu oinryfmo irenmsde msiv ámisd ádsue adtaell tlraeldlapodsoo csro tcmso moo o"rT "seTunedbnedsneccnricaiibsa see ne f nloa l rap upfuubbllillci caididcaacdd e ss. An inddivigiiidttaaull papala rrsaa uv vbiaiasjejcessr 2 i20p01t18io""..n currently costs $2095 USD annually with othLeors rleactteosre as vpauieldaebnl ec ofmopr rlaarr ignfeorr mneusm inbdievridsu oalfe su os esurssc.r Sibuirbses cprariba eurns can alsoac accescoe csosm Apnlleattool.y . UUsntna aS s seuusscscririopipcnciósinó ( nian iudnidviiidvouid awul aelc batuciatnulmaarelmsn)tee nw ctuehe ciscutahe s UtdaSi $v e20 d9e5 eUpSeDr intoal taoñpo iccosn. otras tar ifas disponibles para un mayor número de usuar ios. Los suscr iptores también pueden acceder a sesiones Othdee ra noaulitslteast s(s ewmhinicarhio as lwsoeb h daer anuedsios) qruees earch profundizan en los temas. ser vices include The Economist, with The EcoOntoroms imste dIinotse qlulieg teanmcbeié Un napirto (vTehchea nE lIoUs )s earnvidci os Busdien iensvse sItnigsaicdióenr .q BueI, infoclru yeex Tahme pEcleo,n owmilils to, cftoenn featTuhree E ctohneo mhiiissgtt Ih nInlteitglelilhglietgnsec noec feU tnUhitn e(iTti rh(T erh eEeIs UEeI)aU yr) B cyu hBs uiinnsein sasen s s Insiderr.. BII,, poorr e ejejemmpplolo, ,a a m meennuuddo op rperseesnetnat lao slo s artiacslpee cotons tmháes wdeestbasciatdeo,s edne csuo iuinvrveaesgsttiigingaagcci óirónen ea endn ue unrn s to saur tbíícsuclolor e iebnn e e l lfs ositiritoi o fwu welbel ,ba a,c laeclneetnastnasdn otdo oa taloh lsoe lsei rcle torcrteeopsr eoasr at s ands ubsrcireiibiiirrsnseeg ppsaa.rraa t etenneer ra accecesoso c ocommplpelteot oa asu ssu s informes yin rfoerumneiosn ye rse iunnfoiornmeast iinvfaosr.m ativas. You don’t even need to be a large opera- tionN it soiq duieepral onyec tehsiitsa aseprp urnoa aocpher.a Bciaócnk g riann d2e0 p1a5r,a implementar este enfoque. En 2015, Mathew Ingram Maitnhfoerwm óI nqguer a"Smt r arteecphoerrtye dde Bthena tT h“oBmepns oTnh eosmtá p- Homepage dofe The Economiistt IInttelllliigence Unitsonh'sac Siietnrdaot Ue$c S2h$0 e02r,00y00 .i0s0 a 0dl aolñ iaonñ geon e$ in2 gi0nrg0 i ters,e0oss0o"s.0 ". a year in Homepage The Economist Intelligence Unit rev enue34.” Stratechery "proporciona un análisis de la est rategia y Straelt aescpheecrtoy c“opmreorvciiadl edse alan taeclynsoilosg oíaf yt hloes msterdaiotse, gyy e la nd business side of tecihmnpoaclotog dye a lan tde cmnoelodgiíaa, e ann lad s tohciee diamd"p. Cacont soefd tee ecnh Tnaoipleoi,g Taiwán, Thompson cuenta con el respaldo total de su t rabajo en Strateyc hoenry ,s ociety.” Basqeude oinfr eTcaei apcecie,s To agriwatuainto, aT lhoos amr tpícsuolons sise mfuanllayle su yp t rpeos ratcetuda lbizyac hioinse ws ork at Sdtiraraiiaates cah lae rseym, wanha iscohlo opfafrea rssu sfcrrrieippetot oraerces.sc .Le Lasass s stuuossc crWirpipceicoeinokenlsye sc A ucerustetisactnal enUs S$ $a110n0 d thrpeoer Dmeaessi l yy U $U S10p$01d0 pa0ot per osarñ aaoñ .w oS.i e Sneio kn eo fs eotásr tf áas mfuaimblisailircairzriaizbdadoeo rc soc onon sn sulu ya an. náSáluilsisibsis,s ,lc eler iptions recomiendo que lo revise. cos t $10 a month and $100 for the year. If you’re not familiar with his analysis, then I highly recommend checking it out. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 33 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Sponsored content 46 SpConosonrteed ncoindteont ,s inp tohen fosromr oef aaddveortorials, is nothing new. But in the digital age, we’ve seen a Esl ecwon toefn ipduo bpalitsrohceinrasd rou, esnh ftoorm car deea atneu tnhceioisr own content studios. publicitar ios, no es nada nuevo. Pero en la era digital, hOeumtolse tvsis tsou ac uhn a sg rRane ucatnetrisd,a dth de mNedwio sY ork Times, aRperiesnuerarrys e2 a9 c arenadr sCusB pSr oInpitoesr easctutdivioes hdea vcoen atelln icdroe. - Paoter tdal ebsr daen ndoet idci acso cnotmeon Rt esuhteorps,s N, eswe pYoarrka Tteim ferso, m Rthefeinire rcy o2r9e y eCdBSit Ionrteiaral cot ipvee rhaatni ocrnesad. o t iendas de contenido de marca, separadas de sus operaciones eAdliotonrgiasleids epr tinhciisp,a lpeus. blishers like TechRepublic (also part of CBS Interactive) provide access Atode wmhási tdeep eastpoe, srist i3o5,s “cformeoe TveecnhRdeopru-bsliuc p(qpulei etadm bién ftoercmhan piacratel dceo CnBteS nIntt,”eract ive) br indan acceso a informes, "contenido téc wnichoi cghra truaitnog per ofproormcio tnhadeo por elilk persov oeef dOorr"a, cqule ,a Mbaircar odseosdfet eamnpdr eIsBaMs c,o amso wOeralcl lae,s Mleiscsro ksonfot we InBM s,m asaí lcleomr oc oa mcopmapnañieíass smuács hp eaqsu e8ñxa8s ,y mInecn.o as ncodn oVccoididnaasas,g, cceoo.m oo 8 8xx88 I.n Icn.c y. yV oVnoangaeg.e . ABmobthas rroutuatse osfr oecfefen rfl upjoost eden tiniagrl erseovs epnotueenc siatlrees apmaras ZLaD Nhoemt Nepaargrae tdive eZsD hNomete Npargreatives los medios, ya que las marcas buscan encontrar rutas t arratives dfoifre rpenutbesli as hloes rgslo, baoss bocrualnardess .seek to ind differ- ent routes to eyeballs. Archives 47 PubAlisrhcerhs ihvavoe slong recognised the power of their archive. Many newspapers have historically sold reprints of photographs, and date-speciic front pages (e.g. from Lyosu mr eddaiotse h oanf sbidirot rhe)c. onocidos por mucho t iempo el poder de su archivo. Muchos per iódicos han vendido histór icamente reimpresiones de fIont otghreaf ídasig yi ptaolr tagdaes, dseo fmeceh aos uestpleetcsíf ihc asv (epo br eegjeumnp ltoo, s rue feccohgan dies e that their ndaecpimthie,n aton).d breadth, of their archives can be an asset. For exam- Epnle la, ienra 2 d0ig1i4ta,l ,t ahlegu Nnoesw m Yedoiroks dTimes’ Innovation Report 36 e comunicación han empezado a, r oecbosneorcvere d qthuea tla: profundidad y amplitud de sus archivos puede ser una ventaja. Por ejjempllo,, en 20114, ell Inforrmee d dee I nInnnoovvaaccióión nd ed eTlh Nee Nwe Ywo Yrko rTk iTmimese os bosbesrevróv óq uqeu:e : On Oscar night, The Times tweeted a 161-year-old story about "EnS olal onomchoen d Ne lloosrs tOhsucapr,,, wThehe oTismimee esms t uteuitmietóeo óui nuran w ah iahsitsso trtoiahr iedae db 1ea6 1s6i 1as ña fñoosor s o1s2obbr eYr ee ars Soallo Smloanv Ne.o rrAthtfhutupep, r,c cuiuty ays amt maermetmoerodiar i gafu ofeui lena glba a vbsaiers aed eld oela nl ap esploíeclcuícliaua ll1a 2 m1 2Y eeYdaeraisar sa, aGS Slaalawvveek. .e r Después de que comenzó a hacerse viral en las redes sociales, Gawker se 37 abpaloanuznóc ye rdáp, iadnamde qnutei cfokrlmy óf ausnha ihoisntoerdia ab asstaodra yen ebxat rsaecdto os nde e nxuceestrrpo ts from artoícuurlo p. Tieecrme.i nIót seiennddeod u nuop d be eloisn agr toícnuelo so mf átsh leeiídr obse dsetl -arñeoa. Pde riote pmocso of the dey eesae rt.r áBfiucto lniotts llele goóf. that trafic came to us. EnI nun a m duingdiota dli gwitoalr, lndu,e osturor rricicoh a rachrcivho iovfere ocef fuenras d oen neu eostfr oasu vre nctlaejaasr mesáts claardasv saonbtraeg loess n ouevveors ncoemwp ectoidmorpese. tAitl omomento de la impresión de este informe, tenemoss 14,.7233,.993333 aarrttículos que dattaan ddee 11r8s5. 1A,, qqsuu eo fp utehdee np rreinsutrigniirrg d d eoe fm m taahnneiesrar ar e- útpil ou rotp,o wr teun ha.a Pveer o1 4ra,7ra2 3ve,9z 3pe3n asarmtiocsl emsi ndaar tniunegs tbroa acrkc htiovo 1, 8en5 1g,r tahn apta rctea n be porrequseu refsatacmeods imnu uy sceonfucel not rra tdioms enly la ws naoytsic.i aBsu yt l aws enu reavraes lfyu ntchioineks "t. o mine our archive, largely because we are so focused on news and new "Usted t iene una gran ventaja", dijo Henry Blodget , fundador de Business Insider. "Ufseteadt ut ireenes .una enorme cant idad de contenido de alta calidad con una licencia perpetua". “You have a huge advantage,” said Henry Blodget,the founder of Business Insider. “You have a tremendous amount of high-quali- ty content that you have a perpetual license to.” 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 34 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS "Po“dWeme ocsa sner btaen tboo utnh b ao ldetaínil dye n neowt icsiales tdtieari oa cnodm ao ulinbar bairbylio —te coaf,f ering news ofreevceiernyd od naoyt,i caiass wtoedlol sa lso sp dríaosv, iaddienmgá sc doen ptreoxpto,r rcieolneavra cnocntee xatno,d timeless relwevoanrkcisa yo ft r jaobuajrons aatliesmmpo,”r tahlees dree ppeorriotd cisomnoc",l cuodnecldu.y ó el informe. EIts uisn am modoeldo eqlu me mauncyh oost ohterors p eudibtolirsehs epursed ceann se pguoitre. ntially follow. Obituaries 48 NOot bapiptluicaabrlei otos everyone, but in a 2017 research report on American local newspapers38 - produced Nfoor e tsh aepl iTcaobwle Ca teondtoes,r p feoror eDni ugnit ianlf oJromuer dnea ilnisvemst iagta cCióonl udem 2b01i7a University s-o Dbrre. lCosh preirsitóodipchose lro cAallie sa ensdta dI ofuonuidnedn stehsa, ptr tohdiusc iwdoa psa ara g erl oTwowin g revenue Csoenutrecr efo. r Digital Journalism en la Universidad de Columbia, el Dr. Chr istopher Ali y yo descubr imos que esta era una fuente de ingresos cTahdea vCezo umraiyeorr . Record of Blackstone, Virginia, was one such paper which we found had changed its approach to this area of their El Regist ro de mensajería de Blackstone, Virginia, fue uno de esos dboucsuimneenstso.s que descubr imos que había cambiado su enfoque en esta área de su negocio. “We used to never charge for obits, then we charged for some "vNeurnsciao nsoslí amnods dcoidbrna’rt pcohr alorsg oeb iftoura roiotsh, leuresg.o N cobwra,m boass picora lallyg umnaos st obits viner soiounre ps ay pneo rc oabrrea mpoasi dpo,”r o owt ranse. Ar hBoirlal,y b Cásoiclaembeunrtne, tlao mlda yuosr í.a “ dDeo a color lpohs oobtiotu, aarniods eitn’ sn uneosttr oa pbear idó daicdod eisttiáonn paalg padieocs e", doifjo r eel vperonpuieet,a” rhioe said. Billy Coleburn. "Haz una foto a color, y no es un mal ingreso adicional", aAñta dthió e . same time, Coleburn also indicated that “obits are a very Aiml mpiosmrtoa tnietm ppaor, tC oolef bruercno tarmd boiéfn t hined icpóa qpueer ",l onso o bdiotuuabr ito,s [saonnd u naa] record of ptharete c moumy mimupnorittayn.”te del regist ro del per iódico, sin duda, [y un] regist ro de la comunidad". Not everyone is comfortable with doing this. According to Steven NWoa tloddmosa sne ,s iceont-efno cuónmdoedro sa hnadc iPenrdeos eidsteon. Ste ogúf nR Setpevoernt Wfoarld Ammane, rica (as cofundador y presidente de Report for America (así como el autor pr incipal dweel ells tausd itoh dee lFeCaCd d aeu 2t0h11o "rN eocfe tsihdead FeCs dCe’ sin 2fo0r1m1a sctióund dye Ilnasf ormation Needs coof mCuonmidamdeusn: Eitl iceasm: bTiahnet eC phaannorgaimnag d Me leods imae Ldiaons dens cla eprea idne laa bBarnodaad band aAngceh)a3"9):: "T“oTdahveíar hea’sy sutni lpla ar dceo puepr ilóed incoesw qsupe alop hearcse no ugrta ttihs.e Erlleo st h[vaetn ]d qou ei te sftoer e fsr ee. unT sherevyic i[os epear]a t nhuiess tisra a c osmeruvniidcaed tyo n oo uvarn c ao cmobmraur npoitry e lalon. dCr weoe q’ruee snoont muy pocos, pero me he encontrado con algo así, y algunos han mantenido sus prgecoionsn baa jcosh eanr gele r afongro i td.e I c tuhariennkt at hy ocisnecu aerneta v deórlayr efse, walg aon adsí . fPaerr ob, etween, ciebrutatm Ie hntaev, en c losm per aiócdricoosss d selo meet r oli, klaes tahsats, [ paanrda osboitmuaer i ohsa] veest ákne pt their supbireincdeos ” .d own in the forty–ifty dollar range, something like that. But, certainly in the metro papers, the rates [for obituaries] are Mi colega Michelle Nicolosi luego me comentó que “muchos per iódicos usan leggaocyin.cgo mw caoym uop p.r”oveedor ”. FMunyd caodall eena 1g9u9e8, MLeigcahcye.clloem N seic doelsocsr iib lea at esír m sihsmarae cdom woi t"ehl lmídeer tmhuantd “iaml any enne owbsitpuarpioesr esn u lísnea l,e ugna tcoyp. 5c0o dme saitsi otsh wee vbe en dloosr E.”s tados Unidos y un dest ino para más de 40 millones de visitantes únicos cada mes en todo el mFouunddnood"".. e Sde ainso 1c9ia9 c8o,n L meáágss a dce y 1.,.c50o0m p edriieóódsdiccicorosisb y ye 3 s3.5 ,5i0t00s0 ec calfas4sa0as sa f ufsun n“eterharareira isag sel one nbto atdolo d o Elesataddeosr Uinn idoonsl,i Cnaen aodbái, tAuuasrt riaelsia,, aN uteovpa- Z5e0la nwdae,b Rseiitneo Uinn itdhoe y UEunriotpead. States, and a destination for over 40 million unique visitors each month around the world.” It partners with more than 1,500 newspapers and 3,500 funeral homes across the United States, Canada, Aus- tralia, New Zealand, the United Kingdom, and Europe. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 35 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Content for new markets 49 ACrgouanbtley,n thide om opsat roab vniouues vwoays o mf theirnckaindg oabsout this idea is international and/or digital expansion. Podría deciirrssee qquuee llaa ffoorrmmaa m mááss o obbvviaia d dee p peennsasar ra acecercrac a Westea hidaeva ee ss lea eenxp tahnsisió nt a iinctteteirrcnna uaccisoioennadla ylb /yoy/ dopi guditibaglil.ti aslh. ers s uch as Quartz - which moved into the Indi- aHne mmoas rvkisetot einst a2 t0ác14t i4c1a - u tailsiz wadeal pl oars e Nditeotrlesix c o(amlos o Quartz, que entró en el mercado indio en 2014, así como ppours Nheint fglix h (qaured t ainm bIndia 42 43 44 ién pres),io CnaN cNon f,u tehrzea BenB CIndi a), (CfuNnNd, llea dBB bCy (( fftiinhaen cUiiaKda G poorrv eell r Gnoombbieierrnnnoto )d deaeln Rl dRee inoinoto hU Ueninrdisod.)o ) y ot ros. H owever, an often overlooked approach is tSoin l eomobka ragto t, ounta elnlyfo qnueew q uvee ar tmicenaulsd.o B selu pea sCa hpoarl ka lto Mes eodbsiaer, vaanr vaewr t iacradle-s wtoitnalnmienngte B nruoeovaksl.y Bnlu ae nCdha lk Media, una galardonada compañía de medios digitales Pcoonr tsleadne den b Barsoeodkl ydni gy iPtoarlt lmanedd, lioa h cao lomgrpadaon yal, has sausoccciaerses fcuolnl yla d doivniseió nth dies ebdyu cpacairótnn seurpienrgio rw diet h tPheear shoing hpaerra "epdroudcuactiri ounna d sievriies idoen v iodfe oPse arson45, t'eox p“lpicraoddoruecs'e p aar an cuommbpleemr oenft sare lrai ecusr or ífculade Pearson". ho dsitgeitdal “ explainer” videos to complement Pearson’s d"Liogsi tvaidl ecoos lulet iglizea nc ulorsr eivceunltuoms a.c”tuales para explicar BEBl sCe rWviocrilod d See erxvpicaen esxiópna ndsei nonot nicoitaisc ede BBC Wor ld concepttooss cclalavveess yy ooffrreecceenn u unn c ocnotnetxetxot poa pr aar a5 050.0,0000 0 a 1“ Tmhilleó nv dide eeostsu duisanet ecsu urnrievenrts ietavreions tesn ttod eox epl alañion key concepts and esocofflaerr. Hcaosntat elax fte cthoa ,5 h0e0m,o0s0 p0ro tdou c1i dmo ivlildioeons qcuoel leexgpelic satnu dents nation- conceptos básicos en Gobierno, Sociología y Comunicación de lows Eidstead eovs eUrnyid socs"h. ool year. To date, we have produced videos that explain basic concepts in American Government, Sociology, and "ECl voidmeom eus nlai ncuaetvioa nm.”oneda del reino", dijo el CEO Greg Moyer a mí y a un grupo de mis estudiantes el verano pasado, “"yV liadse eom pisr etshase n neecewsi tcaon ipno doefr tchoent rare saulm hi,s”t oCrEiaO en G virdeego "M. oyer told me a nd a group of my students last summer46, “and companies need to be able to tell their story in video.” Partnerships with platforms 50 FAinasloly,c iita isc oiof cnoeusrs ec aolsno pimlapotassfioblrem toa osverlook the relationship between publishers and platforms. TFhiinea rlmeelanttteie,o, ttnaasmhbbiiéipénn ie ses s ni mimoptpo osaisbliwlbel aep yapssaa sara rnp op ero aar lstaoylt l oao lna e. relaciiónn eennttrere los medios y las plataformas. C hanges to Floas cmeebdoioos ky ’sla sa lpglaot rfiotrhmmas .l ast year nLoat areblalyci óhni tn oS lsaietme’psr ree 47 efse frárcail.l Ltorsa cfiamcbi oasn edn el calugosreitdm toh dee cFalocesbuoroek oelf a Lñiot tplaes aTdho ianfegcsta48r.o n notablleemeenntete a al lt rtár fáicfioc od ed ere rfefrernecniac idae d Sel aStlea tye y Mcoaursea rroenc eel ncitelryr,e t dhee L citat lne cTehilnlagtsi. on of a Face- b ook Watch series was seen as a major Más recientemente, la cancelación de una ser ie de fa 49Fcactoebroo kin W baticgh c fuhea vnisgtea sc oamt oM uinc f.a Tcthoer millennial oirmiepnortteadnt ew eenb lsoist ger alandides o cfafm mbios te no Mf icts. E sl tsaitfiof in lawteeb N deo voer imenbtaecrió5n0; mainlledn wiala dse sspoidldió fao lra ma afyroarcíat idoen osfu i tpse rpsorenavli oa ufinselys dees ntiomvieamtebdre ;v ya lsue eve51n.dió por una fracción de su valor previamente est imado. D Ae psepsiatre d teh eisst,o t, hsieguree erxeismt ieanidnos uan ac lcelaarra inter- dienpteerndedpeenndceyn cbiea tewnteree nlo sc corneatdeonret sc dree caotnotresn iadno dy pllast pfolartamfosr.m Tahs.e L ar erellaatciioón snho impu sehstoraw ssig nos sdieg n otfe ermnidnianr gp raonntyo .t Uimnae r aszoóonn c.l aOven pea rkae eys troe eass eol n for this is the revenue potencial de ingresos que esta dinámica puede pdoetseennttrieañl atrh piasr ad lyons ammediico sc. an unlock for publishers. 50 MWAANYESR ATOS DMEA HKAEC MERE RDLOEIADS IPMTUAEAYDBIOLESS R LEODSIT MUAEBDLIOES 36 MEMÉTEORDGOISN EGM MEREGTEHNOTEDSS Snapcchhaat tst ehs aehsa h paas oartcsnioaecdroiea dco own civtoahrn ia v sa ac rnoiumamsp acbñoeíamr sop dfa emñ míeaedsdi aido esc oemmn edpdiavienorise oses ni n d iversos ma erearrcncagadeod so, sfi n,m cinlaucridkluoe itOdsro5i2e ,O nintreci eMlunedtdeiino Mg. L teahd reie odM. diLdea dm rle ndEs adsjet 5rm3ía. Tenhfímsea ejreparh píeaam geófe írmale ra pagó am seusss a ssogocincioigso nsd eed tpewu poblurickba lpciicaóaindc "iimótsán sp " udmebá l$is 1hd0ien0 g$m pi1l0laor0nte nmse"i relslno “ n2m0eo1s7r"e ,e atn ht r2aan0vé 1$7s1, 0d ae0 t ravés de amciulleiornd”o isn p2u0b17li54erdos publicitacr,ii ottsah rdrioeo uspg adhrte icr peipvaercntióiucnei pe-nas hcloiasór niinn gegrn ea sdlovsse. rintigsirn egs oasr.r ange- ments. FFaacceebbbooooookk kh hah aeasn eccnaorcmgaamrdgoias csdoioon ntceeondind tcoe oann uitdneoan ta mf urponlmia gaaam smipmal idialea g rclaoym bpara odñaeída sc o odfm e pañías de medios. mEmneed ddioiiasc .ic eEomnm dbpircaeien mdieebs r.2e I0 nd1e 8D 2,e 0Ac1de8 m,A Abgdee Ar i gn2e0fo 1inr8fm,o Arómd óq A uqgueee e rele l spseoerrrvtieccdioio tt ehtneeí nas íe7ar5 v7 i5c em illones mdhaeildl oe n7se5ps em dceitl aleidosponer dcetasai ldyoi raverisei owdsiea, rryiso 5sq5,,u yae nq "duse ut h"ssa u7ts5 “ 7imt5s i ml7l5oill nomneeislsl id odene edsapileycc tvtaiadedowroe-rse s diar ios deireasdr iosicpsa edne dui cn2a0 np mruonimn pureotdmeiseo do dinoe ad 2ve0e 2r 0ma gmienin ueutvtoesr yd idaiarairoyis oo asn al oW slo avstidc vehiod vse idoes o Wdsae, t acWnh,da tch, yth heaaryey 4 a40r0e 0m 4 mi0llo0inl lmeosni ldelieso pnde eprs epooneparlse oq wnueah sov i qsviutiaseint v Wisaaittcachnh c Waedaac thmc hems co danudtrhan fmtoer ea sal t mdleuearnsaot nsa tu men aimnl iunmtueto.”n" .o s un minuto". "MMeiaennwt rhaisle , publishers are also exploring revenue possibilities ientras tanttaon, tl os, elodsit oeredsit toarmebsi étna mesbtáiné ne xepslotráann deox lpalso proasnibdiolid laadse ps odesi bilidades with Apple News and the powerhouse that is YouTube. The video de ininggrerseosso cso cno Anp pAlep pNle News y la potencia que esstreaming service has bwese yn l aw poortkeinncgia wquiteh e psu YboluisThuebre Y. oEul sTeurvbiceio. Edle s ervicio s commission- dineg t trcaronasnnmtsemisnióits nai óndned vdpideae yvoiin dhgae ooeu shtta rd eeovs tetranbduaoeja ftnrrdoaomb ca oajandn slod5s6o. e Tcdhoiteonir rel osp sqa uretedn eietnrocsra ergsa qnu e encargan einll cccolounndteetne iednvoied yro yp oyan gpaean fg rloaosnm inl oEgsrlel eisn5o7g str ode ets holoess Sdainenu glnoacspio oasrn. eSuaunnsc cisooscn.igo Sslou imnsc seluoryacetineo ,sa itondcolus,y en a todos, dMeessdddeiea E cElolelrl epa l5a 8c,l o acnsog wlnogmelleol ramasde oUr daKed p oSr iodndgeau Spcuitnri,og Mnap ecduoiram,c oMprapen,d iaeisasíc 5c9o,o rYmpoo,u aT scuío bcmeop mianñ-oía as cdoe m pañías pdlreuo edpnurccocediórusn6c d0c eailón Rnde odinneoll i UnRneeid isnot,oa i rnUsfl unlieikdneco eP, reisnw dfDleu iYeeonPuiceTe6ur1b.se d ye e YstoreullTasu bene lyín eas tcroemlloa s en línea PcoewmDoie Peiew. DiePie. Data from Tubular Insights revealed that the Top Ten creators, LLborosas n dddaatsot, soa sdn edd Tecu hTbauunlbanru eIlnlassr iw gIhnhtssici grheh vpteusla brrloeinsvh eq lupaerr iolmonsa qdriiuelyze oplorriinsg cdiinpieallze c spo crnrienteacdniopt raelse, sm carrecaasd ores, cmtoaan tarhcleas sp q lyua etcf oapunrmballi,ce agsna q rpunrieenr cpeipudab lomlvicenartn e1 2 pc obrniinltleiconiinpd aov liomerwieginsn taoeln ec nYo olnau tpTeluantbiadefoo ir nmo ar i,g oibntaulv ieenro nla plataforma, moDbáetscu edvmei e1br2eo rmn 2i lm0 m1á8ill 6o2s n.d eWes 1idt2he m vrieislai tmcahsi lellinok neYe otsuh Tidsue,b ievt’ ises nit odaitsc iseeumnr bpYrreoi sudiTen gu2 0bt1he8a e.t nC odni cuine amlcbarnec ed e 2018. cCpouombnol i usehnset ear,ls cn caoon encste si nocuropemr etnood eesxntpteel o,q rnueo o leopssp esodorirtopurrneesit nciedosne ttninotú epe anqr uetexnp elloor rswa enitddhoi ttoohpreoe rstu cnoidnatdiensú peanra sotrcio expelaom coinran el ngd bgo e ighante de la transmisión.opeomr touthn.idades para socio con el gigante de la t ransmisión. 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 37 APPÉÉPNNEDNDICDIECIXE INTTRROODDUUCCCCITÓIIÓON N& & S& OS AOBBRBOER UE TLE ATL UHATEUO TAROU RT HAUOTRHOR 1. A s H u f f P o s t a n d B u z z F e e d s h e d s t a f f , h a s t h e d i g i t a l c o n t e n t b u b b l e b u r s t ? , The Guardian 2. D a m i a n R a d c l i f f e B i o , Columbia Journalism School Tow Center for Digital Journalism 3. D a m i a n R a d c l i f f e O v e r v i e w , Cardiff University 4. R e c e n t p u b l i c a t i o n s , Damian R adcliffe 5. M e e t t h e T e a m / D a m i a n R a d c l i f f e, ZDNet 6. A u t h o r / D a m i a n R a d c l i f f e , What's New in Publishing 7. S e a r c h / D a m i a n R a d c l i f f e , Journalism.co.uk 8. D a m i a n R a d c l i f f e B i o , University of Oregon School of Journalism and Communication MPAurYoW deA LPLaSgo 1. T h e D a l l a s M o r n i n g N e w s P u t s U p A n o t h e r P a y w a l l , Dallas Observer 2. G e t t i n g a r o u n d p a y w a l l s , s u c h a s W a s h i n g t o n P o s t , Reddit 3. P u b l i s h e r s a r e e x p e c t e d t o f a c e a b a c k l a s h a g a i n s t p a y w a l l s t h i s y e a r , a n d s o m e r e a d e r s m i g h t e v e n t u r n t o s o f t w a r e t o s n e a k p a s t t h e m , Business Insider 4. ' N Y T ' D r o p s P a y w a l l F o r P r e s i d e n t i a l E l e c t i o n , MediaPost 5. H o w t h e F T d r o v e d i g i t a l s u b s c r i p t i o n s s a l e s b y 6 0 0 p e r c e n t o v e r B r e x i t w e e k e n d , Digiday 6. D o u b l e c o v e r a g e : H o w T h e B o s t o n G l o b e u s e d i t s d u a l s i t e s t o c o v e r t h e m a r a t h o n b o m b i n g , Nieman Lab 7. T e s t i n g n e w s p a y w a l l s : W h i c h a r e l e a k y , a n d w h i c h a r e a i r t i g h t ? , CJR 8. C o n d é N a s t W i l l P u t E v e r y S i n g l e P u b l i c a t i o n B e h i n d a P a y w a l l B y Y e a r ' s E n d , Fortune 9. S e v e n l e s s o n s f o r p u b l i s h e r s f r o m t h e D a l l a s M o r n i n g N e w s , TheMediaBrieing 10. H o w d o e s t h e p a y w a l l w o r k ? National Geographic 11. T h e N e w Y o r k T i m e s C o o k i n g s u b s c r i p t i o n , The New York Times 12. T h e N e w Y o r k T i m e s C r o s s w o r d s u b s c r i p t i o n , The New York Times 13. G o o g l e C o n s u m e r S u r v e y s B r i n g R e v e n u e t o N e w s , American Journalism Review SUSBCSRCIPRCIICPIOITONINOEESNSS 1. J o u r n a l i s m , M e d i a a n d T e c h n o l o g y T r e n d s a n d P r e d i c t i o n s 2 0 1 9 , Reuters Institute for the Study of Journalism 2. W S J C o r p o r a t e S u b s c r i p t i o n s , The Wall Street Journal 3. " T h e S e a t t l e T i m e s ", Groupon 4. S e a r c h ' n e w s p a p e r s u b s c r i p t i o n ' , Groupon 5. W S J S t o r e , The Wall Street Journal 6. W a l l S t r e e t J o u r n a l e - E d i t i o n , Groupon 7. S u b s c r i b e , The Seattle Times 8. S u b s c r i b e , Reader's Digest 9. L a r g e P r i n t E d i t i o n s u b s c r i p t i o n , Reader's Digest 10. R e a d e r ' s D i g e s t , Groupon 11. W h y m i c r o p a y m e n t s a r e n ’t d e a d … y e t, What's New in Publishing 12. D u t c h j o u r n a l i s m s t a r t u p B l e n d l e w a n t s t o c r e a t e a n i T u n e s f o r n e w s p a p e r a n d m a g a z i n e a r t i c l e s , TNW 13. M i c r o p a y m e n t s p l u s a n I n s t a n t R e f u n d o p t i o n . . . / @ c s h i r k y , Twitter 14. T h e W i n n i p e g F r e e P r e s s i s l a u n c h i n g a p a y w a l l t h a t l e t s r e a d e r s p a y b y t h e a r t i c l e , Nieman Lab 15. T i m e I n c . P a r t n e r s w i t h C o i n b a s e t o B e c o m e t h e F i r s t M a j o r M a g a z i n e P u b l i s h e r t o A c c e p t B i t c o i n P a y m e n t s , Business Wire 16. C h i c a g o S u n - T i m e s B e c o m e s F i r s t M a j o r U S N e w s p a p e r t o A c c e p t B i t c o i n , Coindesk 17. H o m e p a g e , Civil 18. F o r b e s x C i v i l : A M a j o r M i l e s t o n e f o r B l o c k c h a i n - B a s e d J o u r n a l i s m , Civil via Medium 19. C i v i l ’ s t o k e n s a l e f a i l s t o h i t t a r g e t . W h a t n o w ? , CJR 20. W h a t ’s N e x t f o r C i v i l , Civil via Medium 21. A C i v i l p r i m e r : T h e b e n e i t s , a n d p i t f a l l s , o f a n e w m e d i a e c o s y s t e m , CJR PAUDBVLEIRCTIDISAIDNG 1. G l o b a l a d v e r t i s i n g e x p e n d i t u r e f r o m 2 0 0 7 t o 2 0 2 1, Statista 2. G l o b a l E n t e r t a i n m e n t & M e d i a O u t l o o k 2 0 1 8 – 2 0 2 2 , PWC 3. N e w s p a p e r s F a c t S h e e t , Pew Research Center 4. U S A T o d a y N e t w o r k A d v e r t i s i n g, USA Today 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 38 APPÉPNEDNICDEIX 5. W e l c o m e t o t h e L o c a l M e d i a C o n s o r t i u m , Local Media Consortium 6. L o c a l A d N e t w o r k s B r i n g H o m e t h e B a c o n , CJR 7. I n a s h i f t , p u b l i s h e r s c a n n o l o n g e r c o u n t o n c o n t e n t - r e c o m m e n d a t i o n g u a r a n t e e c h e c k s , Digiday 8. P u b l i s h e r s A r e R e t h i n k i n g T h o s e ‘ A r o u n d t h e W e b ’ A d s , The New York Times 9. T a b o o l a s i g n s t h r e e - y e a r s t r a t e g i c p a r t n e r s h i p w i t h G a n n e t t , Reuters 10. G o o g l e C a l l s O u t S i t e s W i t h T a b o o l a O r O u t b r a i n L i n k s , Search Engines Roundtable 11. F o r A r t s G r e e n s b o r o , u n d e r w r i t i n g n e w s c o v e r a g e i s a m e a n s t o a n e n d , Triad Business Journal 12. N e w s & R e c o r d w i l l b o o s t a r t s c o v e r a g e w i t h h e l p f r o m A r t s G r e e n s b o r o , News & Record 13. A b o u t N o w g e n e r a t i o n – a G u a r d i a n s e r i e s , The Guardian 14. T h e G u a r d i a n l a u n c h e s g l o b a l d e v e l o p m e n t w e b s i t e w i t h G a t e s F o u n d a t i o n , The Guardian 15. W h a t ' s a n A d a n d W h a t ' s a n U n d e r w r i t i n g C r e d i t ?, NPR 16. A n I m p o s s i b l e S t a n d a r d : W h e n N P R C o v e r s I t s S p o n s o r s , NPR 17. B e c o m e a n U n d e r w r i t e r, VTDigger 18. U n d e r w r i t i n g G u i d e l i n e s , WCBE 19. N P R U n d e r w r i t i n g G u i d e l i n e s H a n d b o o k , NPR 20. A p a r t m e n t o f t h e W e e k , S p o n s o r e d b y H a l s t e a d P r o p e r t y , The Lo-Down 21. ( S p o n s o r e d ) P r e - K S t u d e n t s H o l d C o m m u n i t y B a k e S a l e t o B e n e i t C h i l d r e n i n N e e d , The Lo-Down 22. S h o p S m a l l o n S m a l l B u s i n e s s S a t u r d a y , N o v e m b e r 2 4 , The Lo-Down 23. W I R E D B r a n d L a b, WIRED 24. W o m e n I n m a t e s : W h y t h e M a l e M o d e l D o e s n ’ t W o r k , The New York Times 25. N a t i v e a d v e r t i s i n g o n S n a p c h a t ? H e r e ’ s h o w p u b l i s h e r s c a n b e n e i t , What's New in Publishing 26. W h y b r a n d s d o i n g n a t i v e a d v e r t i s i n g s h o u l d p a r t n e r u p w i t h p u b l i s h e r s , What's New in Publishing 27. A b o u t U s , R29 Creative 28. W h a t a r e P u b l i c N o t i c e s ? , Maine Public Notices 29. W h y P u b l i c N o t i c e s , Florida Public Notices 30. P u b l i c P o l i c y a n d F u n d i n g t h e N e w s , Fundingthenews 31. P u b l i c N o t i c e I l l i n o i s, PNI 32. H o w i t w o r k s , Google AdSense 33. B e n e i t s , Google AdSense 34. W h y t h e ' p i v o t t o v i d e o ' h a s f a i l e d , AdAge 35. W a s t h e m e d i a ' s b i g ' p i v o t t o v i d e o ' a l l b a s e d o n a l i e ? , Vanity Fair 36. S p e c i a l S e c t i o n s , News & Record LAIDBRVE RDTEIS AINUGN-FCRIEOES 1. A d b l o c k i n g u s e r p e n e t r a t i o n r a t e i n t h e U n i t e d S t a t e s f r o m 2 0 1 4 t o 2 0 2 0 , Statista 2. F i v e C h a r t s : W h y U s e r s A r e F e d U p w i t h D i g i t a l A d s , eMarketer 3. I t ’ s P r e t t y S i m p l e : M a k e B e t t e r A d s , Mitch Joel via Medium 4. L e t t e r t o S h a r e h o l d e r s , Netlix 5. H o w N e t l i x b e c a m e a b i l l i o n - d o l l a r t i t a n , The Economist 6. N e t l i x P r o j e c t s S t r o n g S u b s c r i b e r G r o w t h I n Q 4, Forbes 7. H u l u L o o k s t o M a k e I t s S k i n n y B u n d l e S k i n n i e r , The Information 8. W h e n s h o u l d a p u b l i s h e r a d o p t a m e m b e r s h i p m o d e l ? , What's New in Publishing 9. J o i n S l a t e P l u s , Slate 10. W h a t ’s r e s o n a t i n g w i t h r e a d e r s ? 3 w a y s t o i n d v a l u e i n e n g a g e d t i m e , What's New in Publishing 11. F o r m e r C h a r t b e a t C E O T o n y H a i l e w a n t s t o s a v e t h e m e d i a i n d u s t r y b y b l o c k i n g a d s , Recode 12. N e w s C o r p , t h e N e w Y o r k T i m e s a n d A x e l S p r i n g e r a r e b a c k i n g S c r o l l , a s u b s c r i p t i o n s e r v i c e f r o m t h e f o r m e r C E O o f C h a r t b e a t, Recode 13. T o n y H a i l e : t h e r e ’ s n o h e r o b u s i n e s s m o d e l t h a t ’ s g o i n g t o s a v e e v e r y o n e ( n o t e v e n S c r o l l ), Global Editors Network 14. D i g i t a l N e w s S t a r t u p S c r o l l E x p a n d s A h e a d o f 2 0 1 9 L a u n c h , The Wall Street Journal EVENTOSS 1. H e a r s t U K e x p a n d s f u r t h e r i n t o e v e n t s w i t h t h e E L L E W e e k e n d e r , What's New in Publishing 2. H o w c a n n i c h e p u b l i s h e r s g e t i n t o e v e n t s ? S t a r t s m a l l , What's New in Publishing 3. A m i d b i g c h a n g e s i n P h i l l y m e d i a , s t a r t u p B i l l y P e n n s t i c k s t o i t s v i s i o n , CJR 4. T h i n k i n g B e y o n d T h e P a y w a l l : H o w M a g a z i n e s C a n D i v e r s i f y , What's New in Publishing 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 39 APPÉPNEDNICDEIX 5. H o w S m i t h s o n i a n m a g a z i n e l e v e r a g e s l i v e e v e n t s a c r o s s p l a t f o r m s , What's New in Publishing 6. T h e a r t o f h o s t i n g m e a n i n g f u l e n g a g e m e n t e v e n t s , EJ Lab via Medium 7. R e c o d e D e c o d e L i v e , Recode 8. F u l l Q & A : F o r m e r S e c r e t a r y o f S t a t e H i l l a r y C l i n t o n o n R e c o d e D e c o d e , Recode 9. S l a t e L i v e p r e s e n t s S l o w B u r n S e a s o n 2 L i v e T o u r , Slate 10. W a n t t o s e e P o d S a v e A m e r i c a L i v e ? , Crooked 11. T h e S t e v e B a n n o n - N e w Y o r k e r c o n t r o v e r s y , e x p l a i n e d , Vox 12. K a v a n a u g h h e a r i n g s , M i c h a e l A v e n a t t i a n d m o r e T e x a s T r i b u n e F e s t i v a l h i g h l i g h t s , The Texas Tribune 13. W a t c h l i v e s t r e a m s o f t h e 2 0 1 8 T e x a s T r i b u n e F e s t i v a l ' s f e a t u r e d e v e n t s , The Texas Tribune 14. T e x a s T r i b u n e C o n v e r s a t i o n s , iTunes 15. B r e w s , D a t a , a n d t h e S u b u r b s : C i t y L a b + M i n n P o s t ’ s 2 0 1 8 M i d t e r m H a p p y H o u r , MinnPost 16. M i n n P o s t S o c i a l : 2 0 1 8 E l e c t i o n P r e v i e w , MinnPost 17. G e e k W i r e B a s h 2 0 1 8 r e c a p : E p i c c o m p e t i t i o n a n d l o t s o f f u n a t o u r 7 t h a n n i v e r s a r y e x t r a v a g a n z a , GeekWire E-COMMERCE 1. P u b l i s h e r s c o n t i n u e ‘ p i v o t t o e c o m m e r c e ’ : T I M e d i a l a u n c h e s M a r i e C l a i r e E d i t , What's New in Publishing 2. T h e E v e n i n g S t a n d a r d ’ s e c o m m e r c e s t r a t e g y p a y s o f f , What's New in Publishing 3. H o w p u b l i s h e r s b e c a m e l e a n , m e a n e c o m m e r c e m a c h i n e s , What's New in Publishing 4. C o m p l e x i t y f o r p u b l i s h e r s i n t h e a g e o f e c o m m e r c e a n d c y b e r c r i m e r i n g s , What's New in Publishing 5. C o l o r a d o P h o t o g r a p h s , The Denver Post 6. R i c h l a n d S o u r c e l a u n c h e s M a d e i n t h e 4 1 9 , w e a r s p r i d e i n N o r t h C e n t r a l O h i o o n i t s s l e e v e, Richland Source 7. M a d e i n t h e 4 1 9 , Richland Source 8. H o w a l o c a l O h i o n e w s s i t e i s d i v e r s i f y i n g i t s b u s i n e s s m o d e l, Nieman Lab 9. W e l c o m e t o Z D N e t D e a l s , ZDNet 10. 1 8 O f T h e B e s t S h o w e r C u r t a i n s Y o u C a n G e t O n A m a z o n , Buzzfeed 11. H e a d p h o n e R e v i e w s , Digital Trends 12. T h e b e s t l a s t - m i n u t e C h r i s t m a s g i f t i d e a s f o r h o l i d a y s l a c k e r s , Digital Trends 13. H e r m a n n H e s s e o n H o p e , t h e D i f i c u l t A r t o f T a k i n g R e s p o n s i b i l i t y , a n d t h e W i s d o m o f t h e I n n e r V o i c e , BrainPickings 14. T h e N e w Y o r k T i m e s i s b u y i n g T h e W i r e c u t t e r f o r m o r e t h a n $ 3 0 m i l l i o n , Recode 15. H o w a S m a l l T e c h S i t e F o u n d a N e w W a y f o r P u b l i s h e r s t o G e t P a i d , Bloomberg 16. T h e N e w Y o r k T i m e s C o m p a n y A c q u i r e s T h e W i r e c u t t e r a n d T h e S w e e t h o m e , The New York Times 17. T r a v e l w i t h N E P R , NEPR 18. T h e N a t i o n T r a v e l s , The Nation 19. T h e N a t i o n C r u i s e S p e a k e r s , The Nation MEMÉTEORDGOINSG E MERTHGEONDTSES 1. 7 r e a s o n s y o u s h o u l d p a y a t t e n t i o n t o p o d c a s t i n g , Digital Content Next 2. S p o t i f y 's A c q u i s i t i o n o f G i m l e t & A n c h o r D o e s t o P o d c a s t s W h a t I t C a n ' t A f f o r d t o D o t o M u s i c , Billboard 3. B r o o k l y n P o d c a s t C o m p a n y G i m l e t M e d i a W a n t s t o B e c o m e H B O o f A u d i o , Variety 4. W h a t S p o t i f y ’ s $ 2 3 0 M i l l i o n G i m l e t D e a l M e a n s f o r t h e P o d c a s t I n d u s t r y , Vulture 5. A n c h o r s a y s i t ' s ' p o w e r i n g ' 4 0 p e r c e n t o f n e w p o d c a s t s , TechCrunch 6. T h e P a t h A h e a d : A u d i o - F i r s t , Spotify 7. G u i d e t o P o d c a s t i n g , Tow Center for Digital Journalism 8. D y n a m i c a d s b e c o m e n e w n o r m a l i n p o d c a s t s , Financial Times 9. 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A x i o s C o - F o u n d e r o n H B O S h o w , t h e T r u m p I n t e r v i e w a n d W h y P O T U S W o n ’ t T o n e I t D o w n , Variety 18. A b o u t O u r T V S h o w , This American Life 19. T h e d e i n i t i v e g u i d e t o p e r s o n a l n e w s l e t t e r s , Revue via Medium 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 40 APPÉPNEDNICDEIX 20. Back to the Future- Email Newsletters as a Digital Channel for Journalism, LSE 21. T h e S k i m m B r a i n s 7 m i l l i o n p e o p l e w a k e u p t o t h e i r n e w s l e t t e r , a n d t h e i r v o i c e , e v e r y m o r n i n g , The Cut 22. W i t h n e w s l e t t e r s h o t , m o n e t i z a t i o n s t r a t e g i e s b l o o m , Digiday 23. W o r l d N e w s M e d i a C o n g r e s s 2 0 1 8 , WAN/IFRA 24. N e w s l e t t e r e d i t o r s a r e t h e n e w i m p o r t a n t p e r s o n i n n e w s r o o m s , Digiday 25. O u r T o o l s , The Membership Puzzle Project 26. 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T - S e r i e s v s P e w D i e P i e : T h e R a c e F o r T h e T o p Y o u T u b e C h a n n e l J u s t G o t R e a l , Tubular Insights 62. B r a n d s P a r t n e r w i t h Y o u T u b e M e g a I n l u e n c e r s t o B r i n g S p o n s o r e d V i d e o C a m p a i g n s t o N e w A u d i e n c e s , Tubular Insights 50 MWAANYESR ATOS DMEA HKAEC MERE RDQEUIADE I PTEUALAY MBELDEISO L POASG MUEDIOS 41 OttrrooAs slin sifono frfomrorems de eWs Wdheha atWt''ss h Naeetw's i Nnin eP Pwubu liibnshl iPisnuhg:binligs:h ing : Download here 50 WAYS TO MAKE MEDIA PAY 42 Sponsoreadd boy por Creédiittoss Auutthoor:r D: Damamiaianin aRn Ra dRacdalicdffleciflfieffe Diesseigñno:: Esther Keziia Thorpe ATolld iams alagse ism cáoguertneessy soof nP icxoarbt easyía de Pixabay Copyriightt © 20199 Whhaatt’’ss New iinn Publliisshiinng.. TAolld roigs hlots rdeesreercvheods. Ereveseryrv aatdteoms. pSet has h beecehno mt oaddoe l oto p eonsisbulree p ara tghaarat nfatciztasr, filogsu hresc hanods, cpirfircaisn yg parec ciosrr seecatn a tlo tsh ceo trirmecet osf palu mbloismhienngt.o de la pub licación . 50 WAYS TO MAKE MEDIA PAY 43