Browsing by Subject "Focus groups"

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Aging and Disability Resource Connection: Market Testing with Focus Groups

West, Amanda; Steiner, Bethany; Patricolo, Francesca; Parcell, Serena (2012-04-18)

An Aging and Disability Resource Center (ADRC) serves as a highly visible and trusted place where people, specifically older adults of any income level, adults (aged 18 and older) with disabilities, and their families, ...
Conscious Consumerism in the Software Tech Industry: The Role of Public Relations in Defining Corporate Sustainability

Hashiguchi, Grace Virginia (University of Oregon, 2018-06)

This study explores the intersection of public relations and corporate social responsibility as it plays out in the social software technology industry. With rising consumer demand for corporate accountability, I argue ...
Lessons from a research trip to Mexico

Maxson, Bronwen K.; Reyes, Betsaida M. (De Gruyter, 2022)

As practitioners who work closely with international students, the researchers sought to understand the information literacy (IL) preparation that students coming from Mexico may have experienced prior to studying at US ...
Understanding the Communicative Environmental Role of Eco-Labels Through the Application of Reception Theory

Mariam, Majd (University of Oregon, 2021-09-13)

This dissertation research focuses on studying the communicative environmental role of eco-labels. The research shows how eco-labels’ certifying organizations and brands communicate their environmental sustainability in ...