Browsing by Subject "Logo Color"

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One Brand, Two Brands, Red Brands, Blue Brands: A Cross-cultural Analysis of Brand Logo Colors in the United States and China

Smith, Steven J. (University of Oregon, 2014-06)

Marketers and advertisers, in a sense, dictate culture. They are able to present products and services in such as way as to impact our daily lives and consequently help change the course of history. In doing so, there ...