Browsing by Author "Madrigal, Robert"

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Anchors, Norms and Dual Processes: Exploring Decision Making in Pay-What-You-Want Pricing Contexts

Armstrong Soule, Catherine (University of Oregon, 2014-09-29)

The dissertation explores factors influencing consumers' payments in anonymous Pay-What-You-Want (PWYW) pricing contexts. Consumers often pay more than zero when given the opportunity to self-determine payments. However, ...
Unexpected Blame: Beliefs, Judgments, and Inferences

Reich, Brandon (University of Oregon, 2019-01-11)

Applications of theories of interpersonal blame to consumer behavior have largely focused on understanding when consumers blame companies for their misbehavior. The current research moves beyond past work by shedding new ...