Browsing by Subject "Nike"

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Active Activism: Leveraging Social Responsibility in Athletic Brands

Bethel, Cleo Juliet (University of Oregon, 2019)

Engagement with social issues has become an increasingly large part of everyday life and it seems to be rising alongside the age of social media. Brands are progressively using cause marketing techniques to promote themselves ...
The Evolution of Nike's Advertising to Women in Vogue Magazine: 1988-2005

Culhane, Madeline (University of Oregon, 2014-06)

This paper examines the evolution ofNike's advertisements to women from 1988-2005. Specifically, the print advertisements used were run in Vogue magazine during this period, totaling over 120 placements from several ...
Nike-Apsara Imagery in First and Second-Century Gandharan Art and the Theoretical Framework of the Roman Image-Language

Milliken, Ashley (University of Oregon, 2024-01-09)

Scholarship has examined the Greco-Roman deities used as prototypes for Buddhist figures in Gandhara, such as Apollo-Buddha, Tyche-Hariti, and Atlas. Minimal research has explored the surmised correlation between Nike and ...
The Effects of Social Activism on Business Strategy and Revenue as Observed in the NFL and Nike Consumer Trends

Courey, Alycia Kathryn (University of Oregon, 2019)

In September 2016, former quarterback of the 49ers Colin Kaepernick decided to kneel for the National Anthem to protest the police brutality of African Americans. NFL viewers and the media immediately reacted and took sides ...
To Like or Not to Like: When Social Media Marketing is Effective

Deodhar, Meghana Vijay (University of Oregon, 2014-06)

Social networking sites (SNS's) are a set of internet-based applications that allow individuals to create content, connect with friends, and communicate with one another. As these SNS's have evolved, marketers have ...