Chinese Newspaper Coverage of the Beijing Olympics Games: A Comparative Framing Study of Chinese Media
The Olympics games are not only a sport but also a media event. In 2008, China hosted the Olympics Games for the first time. The coverage of the Beijing Olympics Games in the Chinese media can reflect the characteristics of media and societal development in today's China. The study examines qualitatively the use of frames in coverage of the Beijing Olympics Games in 11 dailies and 2 weeklies in China. Four new issue-specific frames are found in the Chinese newspapers. The use of the existing six generic and five issue-specific frames are discussed in the Chinese context. The study finds that the Chinese media get more freedom in some areas that do not have direct links with politics. In the areas related to politics, the government is still controlling the media.